Top 5 ManyChat Alternatives for WhatsApp Marketing

ManyChat is a popular chat marketing platform that enables businesses to automate customer conversations across WhatsApp, Instagram, and other channels. For companies looking to streamline and scale omnichannel communication, it’s often a leading choice.

That said, when it comes to WhatsApp marketing, ManyChat isn’t the most practical solution. The platform imposes a sizeable markup on WhatsApp’s official messaging rates (approx. ₹1.09 per marketing message compared to the official ₹0.78 in India), making high-volume campaigns significantly more expensive.

ManyChat also lacks a dedicated WhatsApp plan, meaning users focused on the messaging app end up paying for features (and channels) they’ll probably never use. Additionally, it doesn’t offer the same level of depth and flexibility that specialized WhatsApp marketing tools provide.

If you’re running high-volume WhatsApp campaigns or want a more specialized solution that offers advanced campaign management, CRM, and WhatsApp automation tools, it’s worth exploring a few alternatives.

In this article, I’ll introduce you to the top 5 ManyChat alternatives for WhatsApp marketing that offer more focused features, transparent pricing, and the ability to unlock WhatsApp’s full marketing potential.

But first, let’s quickly look at ManyChat’s key features, pros and cons, and pricing.

ManyChat Overview: Key Features and Pros and Cons

ManyChat is a popular chat automation platform that helps businesses engage and grow their audiences on messaging apps like WhatsApp, Instagram, TikTok, and Facebook Messenger. It offers a range of WhatsApp marketing features, including bulk broadcasts, user segmentation, chatbots, and a shared team inbox.

That said, since it’s designed for omnichannel use, ManyChat doesn’t go as deep as dedicated WhatsApp marketing platforms when it comes to customer acquisition and engagement tools.

The platform also applies a 40% markup on WhatsApp’s official messaging rates (₹1.09 vs. ₹0.78 per message) and doesn’t offer a WhatsApp-only plan, meaning users end up paying for channels and features they may never use.

Here’s a glimpse of ManyChat’s key features:

Key Features

• WhatsApp broadcasts
• Visual flow builder (for creating chatbots)
• Click-to-WhatsApp ads trigger (for chatbot)
• User segmentation
• Shared team inbox

Pros

• Easy-to-use interface
• Supports multiple channels, including WhatsApp, Instagram, Facebook Messenger, and more
• Advanced automation tools for setting up chatbots, auto-replies, lead generation flows, and e-commerce workflows

Cons

• Applies a considerable markup on WhatsApp’s official messaging rates (₹1.09 per message vs. ₹0.78 in India)
• Less optimized for WhatsApp marketing compared to dedicated platforms
• Their Pro plan starts at $15 and includes just 500 contacts, which can make scaling costly for growing businesses
• User reviews mention delayed responses and occasional issues with unresponsive customer support

Pricing

ManyChat currently offers three subscription plans (Note: the prices below do not include WhatsApp messaging fees):

• Free: $0/month (does not include WhatsApp)
• Pro: Starts at $15/month (includes 500 contacts)
• Elite: Available on request

Best ManyChat Alternatives for WhatsApp Marketing

Here’s an overview of the 5 best ManyChat alternatives for WhatsApp marketing:

Platform	Key Features	Markup on WhatsApp’s Messaging Rates	Best For	User Ratings (TrustPilot, G2, Capterra)
WANotifier (Recommended)	Bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, drip campaigns, CRM with segmentation, analytics, shared inbox	No (0% markup on WhatsApp’s messaging rates)	SMBs and growing businesses that want a purpose-built WhatsApp marketing platform with transparent pricing	Rated Excellent with 4.6 out of 5 stars
DelightChat	Bulk broadcasts, chatbots & auto-replies,  Shopify integration, unified support inbox, automations for abandoned cart, COD, and order confirmation, support analytics	No markup	D2C and e-commerce businesses that need a support-centric WhatsApp solution with deep Shopify integration	Rated 4.5 out of 5 stars
Wati	Broadcasts, Click-to-WhatsApp ads, AI support agent, chatbots, WhatsApp Flows, shared inbox	Yes (charges ₹0.94 per marketing message vs. the official rate of ₹0.78 in India)	Mid to large-sized businesses  that want a scalable WhatsApp marketing and  automation solution and can absorb the higher prices	Rated 3.7 out of 5 stars
Interakt	Bulk broadcasts,  Click-to-WhatsApp ads, auto-replies & chatbots,  WhatsApp Forms, integrated CRM, click & conversion tracking, conversational AI agents	Yes (charges ₹0.87 per marketing message vs. the official rate of ₹0.78)	SMBs and D2C brands that want a WhatsApp + Instagram marketing solution and can manage the extra messaging charges	Rated 4.5 out of 5 stars
Aisensy	Bulk broadcasts, Click-to-WhatsApp ads, built-in CRM, WhatsApp chatbots, forms, real-time click tracking	Yes (charges ₹0.88 per marketing message vs. the official rate of ₹0.78)	D2C brands and startups that want a user-friendly WhatsApp marketing solution and can absorb the added costs for messages and chatbots	Bulk broadcasts, Click-to-WhatsApp ads, built-in CRM, WhatsApp chatbots, forms, and real-time click tracking

1) WANotifier

If you’re looking for a ManyChat alternative that offers more WhatsApp-specific marketing and automation features as well as accessible pricing, you may want to consider WANotifier.

An official Meta Tech Partner, WANotifier is an all-in-one WhatsApp marketing and automation platform designed to help businesses manage their entire customer lifecycle on WhatsApp, from lead generation and qualification to engagement and conversion.

The platform offers a wide range of tools, including bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, drip campaigns, a WhatsApp team inbox, and advanced analytics with ROI and conversion tracking.

WANotifier also features a built-in CRM that lets you organize contacts using lists, tags, custom attributes, and Smart Segments, plus a WordPress Plugin and REST API that lets you connect your website, lead gen forms, and third-party apps to WhatsApp (learn more about it here).

One of WANotifier’s biggest advantages is that, unlike ManyChat and other WhatsApp API providers, it adds 0% markup to WhatsApp’s official messaging rates (so you only pay what WhatsApp actually charges). It also includes a 7-day free trial on all paid plans, live chat and email support for all users, and guided onboarding assistance for the WhatsApp Business API.

Here’s everything you can do with WANotifier:

• Connect a new or an existing WhatsApp Business App phone number to the WhatsApp API using WhatsApp Coexistence
• Send instant or scheduled broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages for events like order confirmations, form submissions, or callback requests from your website or third-party apps
• Capture leads from Facebook and Instagram ads and add them to your contact lists (learn more about this here)
• Run automated drip sequences to onboard new users, nurture leads, and re-engage existing customers
• Set up chatbots and automations to answer FAQs, qualify leads, and provide 24/7 customer support
• Use WhatsApp Flows to collect customer details, feedback, and responses directly within chat
• Integrate your CRM, e-commerce store, and other third-party tools with WhatsApp
• Track message delivery and open rates, chatbot and drip sequence sessions, Flow responses, and ad-driven conversions
• Collaborate across sales support and marketing teams through a shared inbox (assign chats, add team members, and access full conversation history)

Pros

• 0% markup on WhatsApp’s official messaging rates
• API billing is handled by Meta (so there’s no need to pre-purchase messaging credits)
• Designed specifically for WhatsApp marketing and automation
• Intuitive, user-friendly interface
• Mobile app for managing conversations and tracking inbox activity on the go
• Live chat and email support for all users
• Guided WhatsApp API onboarding assistance on all plans

Cons

• The basic plan is only useful for sending WhatsApp broadcasts and lacks advanced automation features
• Features like Smart Segments, chatbots, and drip campaigns are limited to higher-tier plans

Pricing

WANotifier offers three flexible subscription plans with monthly and annual billing options:

• Essentials: Starting at $49 or ₹1,999/month (for up to 1,000 contacts)
• Advanced: Starting at $79 or ₹2,999/month (for up to 1,000 contacts)
• Premium: Starting at $199 or ₹7,999/month (for up to 1,000 contacts)

Want to reach over 100,000 contacts on WhatsApp? Contact us to explore our enterprise solutions and pricing.

2) DelightChat

If you want a ManyChat alternative that’s more support-focused, DelightChat is worth a look. 

Like ManyChat, DelightChat is an omnichannel platform that centralizes conversations from WhatsApp, Instagram, and other channels. However, it places a stronger emphasis on customer service, while still giving businesses WhatsApp marketing tools to grow their revenue.

DelightChat offers essential WhatsApp capabilities like bulk broadcasts, auto-replies, chatbots, and support analytics with metrics like no. of tickets created, resolution time, etc. For e-commerce brands, it provides useful WhatsApp automations for abandoned cart recovery, COD (cash on delivery) verification, and order confirmation messages with upsell options.

However, since it’s primarily support-driven, DelightChat lacks several features found in more specialized WhatsApp marketing platforms, like Click-to-WhatsApp ads and advanced user segmentation tools for running targeted campaigns. Its e-commerce integrations are also limited beyond Shopify, leaving users to rely on workarounds or third-party apps to connect WooCommerce and other platforms.

Key Features

• WhatsApp bulk broadcasts
• Auto replies and chatbots
• Deep Shopify integration
• Unified support inbox (for all channels)
• Automations for abandoned cart recovery, COD verification, and order confirmation with upsell options
• Support and ROI tracking

Pros

• Unified inbox to manage customer conversations across WhatsApp, Instagram, email, and other channels
• No additional markup on WhatsApp’s official messaging rates
• Quick, easy setup process
• Powerful Shopify integration

Cons

• Mainly a support-focused platform; it lacks key customer acquisition tools like Click-to-WhatsApp ads
• Best suited for D2C and e-commerce brands; can feel limited for other use cases and industries
• Lacks advanced user segmentation capabilities for sending personalized campaigns
• E-commerce integrations are limited beyond Shopify; users must opt for third-party apps and workarounds to connect with other platforms
• Customer support response times can be slow

Pricing

DelightChat offers three subscription plans:

• Startup: $29 per month
• Scale: $99 per month
• Growth: $299 per month

3) Wati

If you’re looking for a ManyChat alternative that’s better suited for scaling WhatsApp marketing and automating customer engagement, Wati is a strong contender.

The platform offers an impressive set of WhatsApp marketing and automation features, including bulk broadcasts, Click-to-WhatsApp ads, WhatsApp Flows, and automations for retargeting prospects. Wati also includes an AI-powered support agent that can handle FAQs and custom chatbots for managing more complex customer interactions.

That said, Wati may not be the ideal fit for every business, particularly those operating on leaner budgets. The platform applies a sizeable markup on WhatsApp’s official messaging rates (₹0.94 per marketing message vs. the official ₹0.78 in India). It also limits essential features like broadcast scheduling and analytics to higher-tier plans, requiring users to upgrade to unlock its full potential.

Key Features

• WhatsApp bulk broadcasts
• Click-to-WhatsApp ads
• No-code chatbot builder
• AI-powered support agent for automating FAQs
• Shared inbox

Pros

• Purpose-built for WhatsApp marketing and automation
• User-friendly interface
• Features powerful automation tools, including an AI-powered support agent and a no-code chatbot builder
• Integrates easily with popular CRM, e-commerce, and marketing platforms
• Offers email support across all plans

Cons

• Adds a sizeable markup to WhatsApp’s official messaging rates (₹0.94 per marketing message vs. ₹0.78)
• Requires users to pay for messaging credits upfront
• Total number of users capped at 5 across all plans; adding more costs $39 (₹1,299) or $89 (₹3,999) per user per month, depending on your plan
• Broadcast scheduling and analytics are not included in the Starter plan
• Chatbot usage is limited to 5,000 sessions per month
• No onboarding support for Growth or Pro plan users (it can only be purchased as an add-on)

Pricing

As mentioned earlier, Wati adds a markup to WhatsApp’s official messaging rates. These charges are not included in the subscription prices listed below:

• Growth: $69 or ₹2,499/month
• Pro: $149 or ₹5,999/month
• Business: $349 or ₹16,999/month

For users focused solely on bulk messaging, Wati also offers a Pay-as-you-go plan priced at ₹999, which includes 500 messages valid for three months.

4) Interakt

Interakt is a popular WhatsApp Business Solution Provider (BSP) that helps businesses engage customers and streamline support across WhatsApp and Instagram.

For WhatsApp marketing, Interakt offers a solid set of features, including bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, WhatsApp Forms, and an FAQ automation agent that reduces manual workload by handling repetitive customer queries.

That said, like Wati, Interakt applies a markup to WhatsApp’s official messaging rates (around ₹0.87 per marketing message, compared to the official ₹0.78 in India) and requires users to purchase messaging credits upfront. It also doesn’t offer key features like Click-to-WhatsApp ads, click tracking, and a shared team inbox in its base plan, meaning users must upgrade to more expensive plans to unlock its marketing potential.

Key Features

• Bulk broadcasts
• Click-to-WhatsApp Ads
• No-code chatbot builder
• Integrated CRM
• Click and conversion tracking
• Conversational AI agents for qualifying leads, managing orders, and assisting customers

Pros

• User-friendly interface
• Smooth integrations with popular tools like Shopify, Zoho, and Google Sheets
• Robust automation capabilities, including chatbots, auto-replies, and conversational AI agents
• Centralized inbox for managing customer conversations across WhatsApp and Instagram

Cons

• Applies a markup on WhatsApp’s official messaging rates (around ₹0.87 per message vs. ₹0.78 officially).
• Requires users to purchase messaging credits in advance
• The starter plan is limited (missing key features like Click-to-WhatsApp ads and click/conversion analytics)
• Automated flow setup can feel complex for new users 
• User reviews suggest that customer support can be slow and inconsistent

Pricing

As noted earlier, Interakt charges a markup on WhatsApp’s official messaging rates. The subscription prices listed below do not include these charges:

• Starter: $12 or ₹999/month 
• Growth: $55 or ₹2,799/month 
• Advanced: $69 or ₹3,799/month
• Enterprise: Available on request

5) AiSensy

The last ManyChat alternative on this list is AiSensy, an all-in-one WhatsApp marketing and automation solution geared towards D2C businesses and startups.

AiSensy offers a comprehensive set of WhatsApp marketing features, including bulk broadcasts, Click-to-WhatsApp ads, an integrated CRM, WhatsApp chatbots, forms, and real-time click tracking.

However, like some of the other tools on this list, AiSensy imposes a markup on WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official ₹0.78 in India), making it impractical for businesses that want to exchange a high volume of messages.

Another drawback is that AiSensy doesn’t offer its chatbot builder in its standard plans. Users must pay an additional $80 ( ₹2,500/month) for just five flows, which can significantly increase overall automation costs.

Key Features

• WhatsApp Broadcasting
• Chatbots and auto replies
• Click-to-WhatsApp ads
• WhatsApp Forms
• Real-time click tracking

Pros

• Clean, user-friendly interface
• Designed specifically for WhatsApp marketing
• Free Forever plan with ₹50 in conversation credits
• AI-powered chatbots for automating repetitive queries and interactions
• Allows users to schedule broadcasts up to 2 months in advance

Cons

• Adds a markup to WhatsApp’s official messaging rates (₹0.88 per message vs. ₹0.78)
• Requires users to pre-purchase messaging credits
• Chatbot builder not included in standard plans (available only as a paid add-on)
• Advanced analytics and click tracking are only available with higher-tier plans
• User reviews suggest inconsistent support quality, with slow response times and occasional need for multiple follow-ups

Pricing

As highlighted above, AiSensy applies a 12.8% markup on WhatsApp’s official messaging rates, which is not included in the subscription prices listed below:

• Basic: $45 or ₹1500/month 
• Pro: $99 or ₹3200/month 
• Enterprise: Price available on request

Ready to Switch to a Better ManyChat Alternative for WhatsApp Marketing?

You’re now familiar with five strong ManyChat alternatives designed specifically for businesses that want to use WhatsApp as their primary growth channel. Many of these tools also offer more accessible pricing compared to ManyChat.

However, it’s important to note that most of them either apply a markup on WhatsApp’s official messaging rates, making large-scale campaigns more expensive, or limit essential features like broadcast scheduling, Click-to-WhatsApp ads, or click tracking to higher-tier plans, except for WANotifier.

WANotifier offers an all-in-one WhatsApp marketing solution with everything you need to run high-impact campaigns in its base plan, from broadcast scheduling and Click-to-WhatsApp ads to click and conversion analytics. The best part is that you get all these features with transparent pricing and 0% markup on WhatsApp’s official messaging rates.

If you’re still unsure, WANotifier also offers a 7-day free trial on all its plans, so you can explore its features and determine if it’s the right fit for your business.

👉 Sign up today and discover how simple and affordable WhatsApp marketing can be with WANotifier.