Quick summary
Wondering whether to go with Wati or Interakt? Let’s help you decide.
WATI and Interakt are both popular WhatsApp Business API providers that serve slightly different priorities. WATI is often chosen by larger teams that need advanced automation and deeper integrations, while Interakt is typically preferred by small to mid-sized businesses looking for a simpler setup with strong Shopify and e-commerce features.
That said, both platforms add a markup to WhatsApp API charges, require users to purchase messaging credits upfront, and restrict access to better support and essential features to higher-tier plans.
That’s where WANotifier comes into the picture. It offers a simpler, more transparent alternative with 0% markup on WhatsApp API charges, responsive email and chat support across all plans, and key marketing and automation features available in lower-tier plans, making it easier for you to scale your business on WhatsApp without unnecessary complexity or costs.
Want to give WANotifier a try? Start your 7-day free trial today!
Wati
Wati is a go-to platform for businesses that want to scale customer conversations on WhatsApp. With tools like bulk campaigns, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and Astra AI agents, Wati helps brands deliver timely and personalized messages while streamlining customer support.
Interakt
Interakt helps businesses manage conversations and campaigns across WhatsApp and Instagram. With bulk broadcasts, chatbots, AI agents, WhatsApp forms, a unified inbox, and support for a wide range of third-party apps, it equips teams with all the essential tools to streamline customer communications without switching platforms.
Core differentiators
Wati core differentiators
Key features
- Broadcast campaigns
- Easy-to-use no-code chatbot builder
- WhatsApp Flows and retargeting automations (retargeting on Pro and Business plans only)
- Click-to-WhatsApp ads
- Astra AI agents for sales and support
Pros
- Powerful automation features, including AI agents and a no-code chatbot builder
- Integrates easily with popular CRM, ecommerce, and other third-party platforms
- Offers email support across all plans, with 24×7 chat support on Pro and Business
- Onboarding support included with annual subscriptions
Cons
- Adds a 12% to 20% markup on WhatsApp’s official messaging rates depending on the plan (₹1.0357 per marketing message on the Growth plan vs. Meta’s official ₹0.8631 rate in India)
- Requires users to pre-purchase messaging credits (minimum wallet balance of ₹500 / $10)
- Growth plan includes only 3 users with no option to add more; Pro and Business include 5 users, and additional seats cost $39 to $89 (₹1,299 to ₹2,199) per user per month
- Growth plan is capped at 15,000 broadcasts per month and 2 integrations; retargeting and advanced campaign analytics require Pro or Business
- Onboarding support is a paid add-on on monthly and quarterly billing (included only with annual plans)
Supported integrations
- Salesforce (Business plan)
- HubSpot (Pro plan and above)
- Zapier
- Zoho CRM
- Shopify (paid add-on at $4.99 per month)
- WooCommerce
…and more (the Growth plan is limited to 2 integrations and Pro to 5)
Best for
Mid- to large-sized businesses that want a scalable WhatsApp automation solution and can absorb higher messaging costs.
Interakt core differentiators
Key features
- Broadcast campaigns
- WhatsApp sales CRM (separate add-on product)
- WhatsApp forms
- Conversational AI agents (for lead qualification, order management, and customer support)
- Click and conversion tracking
Pros
- Clean, intuitive interface
- Seamless integrations with Shopify, Zoho, HubSpot, Google Sheets, and other popular tools
- Robust automation tools, including chatbots, auto-replies, and conversational AI agents
- Unified inbox for WhatsApp and Instagram chats (Growth plan and above)
Cons
- Charges a 10% to 12% markup on WhatsApp’s messaging rates depending on the plan (₹0.97 per marketing message on Starter vs. Meta’s official ₹0.8631 rate in India; no markup only on Enterprise)
- Requires users to maintain a prepaid wallet balance to run campaigns
- Starter plan supports only one channel (WhatsApp or Instagram) and lacks click tracking and conversion analytics
- WhatsApp Starter plan is available only on quarterly or annual billing
- No onboarding support in the Starter plan (self-serve only)
- Users report slow or inconsistent customer support response times
Supported integrations
- Shopify
- Zoho
- HubSpot
- Stripe
- Google Sheets
…and more
Best for
SMBs and D2C brands that want a WhatsApp + Instagram marketing solution and are comfortable upgrading to more expensive plans for advanced marketing features.
Pricing
Wati pricing
(Prices as of November 2026. Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial, no credit card required)
Subscription Options: Monthly, quarterly, and yearly billing (quarterly and yearly plans are discounted)
Plans (per month):
- Growth: $69 / ₹2,999 per month
- Pro: $149 / ₹6,499 per month
- Business: $349 / ₹18,499 per month
Pay-as-you-go Plan:
- ₹999 one-time (includes 500 WhatsApp messages valid for 3 months; single user, India only)
Interakt pricing
(Prices as of November 2026. Interakt bills Indian customers in INR; messaging charges include a markup and are billed separately)
Free Trial: Yes (14-day free trial)
Subscription Options: Monthly, quarterly (8% off), and yearly (20% off) billing; the WhatsApp Starter plan is quarterly or annual only
Plans (India):
- Starter: ₹3,499 per quarter for WhatsApp (no monthly option); ₹999 per month for Instagram only
- Growth: ₹2,799 per month + taxes
- Advanced: ₹3,799 per month + taxes
- Enterprise: Custom pricing available on request
Plans (US pricing page): Growth $55 per month and Advanced $69 per month; Starter is quarterly or annual only
Add-ons: WhatsApp AI Agents from ₹2,499 per month and Sales CRM from ₹2,499 per month
Support
Wati support options
Customer support
- Support documentation
- Email support (24×5 on Growth; 24×7 on Pro and Business)
- Chat support (only for Pro and Business users)
- Priority support (only for Business users)
- Dedicated customer success manager (only for Business users)
Onboarding
Wati includes onboarding support only with annual subscriptions. Users on monthly or quarterly billing can purchase dedicated onboarding and custom setup as a one-time paid add-on.
Interakt support options
Customer support
- Resource center
- Assisted onboarding and setup (for Growth, Advanced, and Enterprise users)
- Personalized support and a dedicated account manager (for Enterprise users only)
Onboarding
Interakt does not offer onboarding assistance for users on the Starter plan. However, users on other tiers do get access to “assisted” onboarding and setup, and Enterprise customers get a dedicated account manager.