Quick summary
Wondering whether to go with Wati or Gallabox? Let’s help you decide.
WATI and Gallabox approach WhatsApp business messaging from two very different angles. WATI caters to larger teams that need advanced automation and campaign management features, along with multiple integrations, whereas Gallabox is oriented toward small to mid-sized teams seeking a quicker setup and purpose-built tools for sales and support use cases.
That said, for many businesses, both tools can become costly due to added markups on WhatsApp API charges and the need for upgrades or paid add-ons to access better support and advanced features.
That’s where WANotifier makes a real difference. It offers a comprehensive WhatsApp marketing automation platform with 0% markup on API charges, key features available from the start, and responsive email and chat support across all plans, making it easier for you to grow your business on WhatsApp.
Want to give WANotifier a try? Start your 7-day free trial today!
Wati
Wati is a go-to platform for businesses that want to scale customer conversations on WhatsApp. With tools like bulk campaigns, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and Astra AI agents, Wati helps brands deliver timely and personalized messages while streamlining customer support.
Gallabox
Gallabox is a WhatsApp automation tool designed for SMBs looking to simplify and scale their sales and customer engagement. It brings together tools like WhatsApp broadcasts, AI agents and chatbots, drip sequences, an AI template generator, and WhatsApp Flows to automate lead qualification, streamline follow-ups, and scale real-time conversations, all without needing to write any code.
Core differentiators
Wati core differentiators
Key features
- Broadcast campaigns
- Easy-to-use no-code chatbot builder
- WhatsApp Flows and retargeting automations (retargeting on Pro and Business plans only)
- Click-to-WhatsApp ads
- Astra AI agents for sales and support
Pros
- Powerful automation features, including AI agents and a no-code chatbot builder
- Integrates easily with popular CRM, ecommerce, and other third-party platforms
- Offers email support across all plans, with 24×7 chat support on Pro and Business
- Onboarding support included with annual subscriptions
Cons
- Adds a 12% to 20% markup on WhatsApp’s official messaging rates depending on the plan (₹1.0357 per marketing message on the Growth plan vs. Meta’s official ₹0.8631 rate in India)
- Requires users to pre-purchase messaging credits (minimum wallet balance of ₹500 / $10)
- Growth plan includes only 3 users with no option to add more; Pro and Business include 5 users, and additional seats cost $39 to $89 (₹1,299 to ₹2,199) per user per month
- Growth plan is capped at 15,000 broadcasts per month and 2 integrations; retargeting and advanced campaign analytics require Pro or Business
- Onboarding support is a paid add-on on monthly and quarterly billing (included only with annual plans)
Supported integrations
- Salesforce (Business plan)
- HubSpot (Pro plan and above)
- Zapier
- Zoho CRM
- Shopify (paid add-on at $4.99 per month)
- WooCommerce
…and more (the Growth plan is limited to 2 integrations and Pro to 5)
Best for
Mid- to large-sized businesses that want a scalable WhatsApp automation solution and can absorb higher messaging costs.
Gallabox core differentiators
Key features
- WhatsApp broadcasts
- WhatsApp drip marketing sequences (Essential plan and above)
- AI template generator
- AI agents and chatbots
- WhatsApp Flows and WhatsApp payments
Pros
- Easy-to-use tools for managing WhatsApp campaigns
- Free onboarding support on all plans
- Mobile apps for managing chats and campaigns on the go
- Email and WhatsApp support included on every plan
Cons
- Adds a 15% markup to WhatsApp’s official messaging rates (₹0.9926 / $0.0136 per marketing message vs. Meta’s official ₹0.8631 / $0.0118 rate in India)
- Requires users to purchase messaging credits in advance
- No monthly billing option on its pricing page (only quarterly or annual plans)
- Basic plan is capped at 3 users and excludes drip campaigns; extra users on higher plans cost ₹1,200 to ₹1,500 ($18 to $24) per month
- Shopify integration costs an additional $5 per month, and a dedicated account manager is a paid add-on
Supported integrations
- HubSpot
- Shopify
- Zoho
- Zapier
- Google Sheets
…and more
Best for
SMBs that want a no-code WhatsApp sales automation solution and are comfortable with a quarterly (or annual) billing cycle and a markup on messaging costs.
Pricing
Wati pricing
(Prices as of November 2026. Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial, no credit card required)
Subscription Options: Monthly, quarterly, and yearly billing (quarterly and yearly plans are discounted)
Plans (per month):
- Growth: $69 / ₹2,999 per month
- Pro: $149 / ₹6,499 per month
- Business: $349 / ₹18,499 per month
Pay-as-you-go Plan:
- ₹999 one-time (includes 500 WhatsApp messages valid for 3 months; single user, India only)
Gallabox pricing
(Prices as of November 2026. Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial, no credit card required)
Subscription Options: Quarterly and annual billing only (no monthly plan; annual billing is about 20% cheaper)
Plans (per month, billed quarterly):
- Basic: $150 / ₹2,999 per month
- Essential: $331 / ₹6,999 per month
- Advanced: $632 / ₹16,999 per month
- Enterprise: Custom pricing
Support
Wati support options
Customer support
- Support documentation
- Email support (24×5 on Growth; 24×7 on Pro and Business)
- Chat support (only for Pro and Business users)
- Priority support (only for Business users)
- Dedicated customer success manager (only for Business users)
Onboarding
Wati includes onboarding support only with annual subscriptions. Users on monthly or quarterly billing can purchase dedicated onboarding and custom setup as a one-time paid add-on.
Gallabox support options
Customer support
- Product documentation and support tickets
- Email and WhatsApp support (all plans; 48-hour SLA on Basic, 24-hour on Essential and above)
- Virtual meetings (Advanced plan and above)
- Dedicated Slack channel and custom SLA (Enterprise only)
- Dedicated account manager (paid add-on; included on Enterprise)
Onboarding
Gallabox includes free onboarding support on all plans, with an AI solutions engineer available to Enterprise customers.