When businesses consider WhatsApp marketing tools, DoubleTick often stands out as a notable option, and for good reason: it covers all the key areas for WhatsApp-led business growth, from bulk messaging and automation to customer relationship management.
However, for growing businesses, DoubleTick’s inflexible pricing and limited access to key features on lower-tier plans can make it harder to justify the investment.
That’s why I’ve compiled a list of five DoubleTick alternatives that offer more flexible pricing and broader feature access. But first, let’s take a quick look at what DoubleTick brings to the table and where it falls short.
DoubleTick Overview: Key Features and Pros and Cons
DoubleTick is a WhatsApp marketing tool designed to help businesses run large-scale outreach campaigns and automate customer interactions on the platform. It’s geared towards D2C businesses that want to use WhatsApp for lead generation, promotion, and direct sales.
Doubletick comes with a powerful set of features, including bulk messaging (to both saved and unsaved contacts), chatbots for answering queries, showcasing products, and handling order bookings within chat, and real-time analytics to fine-tune your marketing campaigns.
The platform also integrates with popular tools like Zoho, WooCommerce, Shopify, Zapier, and Pabbly, as well as sales and lead generation tools like QuickSell and Leadsquared.
Here’s a look at its key features.
Key Features
- WhatsApp Bulk Broadcast
- No-code chatbot builder
- Cloud-based team inbox
- WhatsApp Flows
- WhatsApp CRM
- Real-time campaign and message delivery analytics
Pros
- Mobile-first platform with an easy-to-use app
- 24/7 chat support for all plans
- Unlimited broadcasts to saved and unsaved contacts
- WhatsApp CRM for managing leads and follow-ups
Cons
- Imposes an additional fee on WhatsApp’s official messaging charges (₹0.88 per marketing message vs the official rate of ₹0.78 in India)
- Requires users to pay in advance for messaging credits
- No monthly billing option
- No free trial, which increases entry risk for small businesses
- Broadcast scheduling capped at 10–20 campaigns on lower-tier plans
- Support relies heavily on webinars and group sessions, which can feel impersonal and less effective
Pricing
As mentioned earlier, DoubleTick adds a 12.8% markup on WhatsApp’s official messaging costs (learn more about them here). This markup is not included in the subscription prices listed below:
- Starter: $141.58 or ₹2500/month (billed annually)
- Pro: $217.8 or ₹3500/month (billed annually)
- Enterprise: Pricing available on request
Top 5 DoubleTick Alternatives
Let’s compare the top 5 DoubleTick alternatives for WhatsApp’s marketing, before exploring them in detail:
| Platform | Key Features | Markup on WhatsApp’s messaging fees | Best For | User Ratings (TrustPilot, G2, Capterra) |
| WANotifier | Broadcasts, chatbots, drip campaigns, Flows, CRM, analytics, WordPress plugin & REST API | No, 0% markup on messaging costs | SMBs and startups looking for an all-in-one WhatsApp marketing without extra messaging costs | Rated Excellent with 4.6 out of 5 stars |
| Rasayel | WhatsApp broadcasts, team inbox, chatbot builder, workflow automation, reporting dashboards | No markup, but billed per user (minimum 5 users) | B2B teams that want a WhatsApp marketing and CRM tool and can afford the per-user pricing | Rated 4.5 out of 5 stars |
| Interakt | Bulk broadcasts, WhatsApp commerce, chatbot builder, campaign analytics, team inbox, product catalog, CRM | Yes (approx. 12%) | E-commerce and D2C businesses that can absorb the added messaging costs | Rated 4.4 out of 5 stars |
| Wati | Bulk messaging, chatbots, AI assistant, shared inbox, Click-to-WhatsApp ads, no-code automation, CRM integrations | Yes (approx. 20.5%) | Fast-growing SMBs that need WhatsApp marketing and automation at scale, and can manage higher messaging costs | Rated 3.8 out of 5 stars |
| AiSensy | Broadcasts, WhatsApp Forms, chatbot builder (add-on), Click-to-WhatsApp ads, integrations with e-commerce and CRM tools, and real-time analytics | Yes (approx. 12.8%) | Startups and small teams that need a plug-and-play WhatsApp marketing solution and can afford the added messaging costs | Rated 4.3 out of 5 stars |
1) WANotifier
If you’re looking for a simpler, more affordable alternative to DoubleTick, WANotifier is a strong contender.
As an all-in-one WhatsApp marketing platform and an official Meta Tech Partner, WANotifier offers everything that growing businesses need to run high-converting campaigns, including bulk broadcasts, drip sequences, chatbots, auto-replies, WhatsApp Flows, WhatsApp catalogs, and detailed analytics with ROI and conversion tracking.
WANotifier also includes a built-in CRM that lets you segment contacts using lists, tags, and custom attributes, to send personalized messages at scale. Additionally, it enables you to collect more leads from your website, lead gen forms, and third-party apps using its WordPress plugin and REST API(learn more about it here).
One of WANotifier’s biggest advantages over DoubleTick is its transparent pricing model. We charge 0% markup on WhatsApp’s official messaging rates, meaning you pay exactly what WhatsApp charges, with the API billing handled directly by Meta.
For teams still exploring the potential of WhatsApp marketing, WANotifier offers a Free Forever plan with support for up to 500 contacts and 1,000 broadcast messages.
Here’s everything you can do with WANotifier:
- Send WhatsApp broadcasts to thousands of opted-in contacts at once
- Trigger transactional messages from your website or apps based on user actions like purchases, form submissions, or callback requests
- Capture leads from Facebook and Instagram ads, and automatically save them to your contact list (learn more about it here)
- Run drip campaigns to onboard new users, nurture leads, and re-engage existing customers
- Set up chatbots and automations to answer FAQs and offer 24/7 assistance
- Use WhatsApp Flows to collect user details directly within the chat
- Integrate your website, CRM, e-commerce tools, and other third-party apps with WhatsApp using our WordPress Plugin and REST API
- Track message delivery and open rates, Chatbot sessions, drip sequences, WhatsApp Flow Responses, and conversions from ad campaigns.
- Manage conversations in a shared team inbox (add/invite team members, assign user roles, and track conversation history)
Pros
- 0% markup on WhatsApp’s official messaging costs
- API billing managed directly by Meta; no need to prepay for messaging credits
- Free forever plan with 500 contacts and 1000 broadcast messages
- No limitations on scheduling broadcast messages
- Built-in CRM to organize, tag, and segment your audience
- Detailed analytics for tracking ROI and conversion rates
- WordPress plugin and REST API for connecting WhatsApp with your websites, lead forms, and third-party apps
- Live chat support for users on all tiers
- Guided WhatsApp API onboarding assistance for all users
Cons
- Advanced tools, such as WhatsApp chatbots and product catalog templates, are restricted to paid plans
- The free plan doesn’t allow replying to customer messages directly from the inbox
Pricing
WANotifier is more cost-effective than most platforms, with 0% markup on WhatsApp API rates. We also offer four flexible pricing plans designed to fit businesses of all sizes:
- Free Forever: With 500 contacts
- Standard: $69 or ₹2,999/month (5,000 contacts)
- Growth: $149 or ₹5,999/month (25,000 contacts)
- Business: $299 or ₹12,499/month (100K contacts)
- Pro: $599 or ₹24,999/month (250K contacts)
Need a custom plan? Contact us to learn more about our enterprise plans.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2) Rasayel
Rasayel is a customer communication platform designed to help sales, marketing, and support teams manage conversations on WhatsApp. It enables businesses to centralize customer interactions, automate repetitive tasks, and integrate their existing tech stack with WhatsApp to streamline workflows and improve collaboration.
Rasayel supports personalized WhatsApp broadcasts and campaigns, with analytics for conversation volumes, resolution rates, and average response times.
For B2B teams using tools like HubSpot, Pipedrive, or Salesforce, Rasayel’s CRM integrations add valuable context by syncing customer data across platforms.
Key Features
- Personalized WhatsApp broadcasts
- Shared team inbox
- No-code chatbot builder
- Reporting dashboards for gathering insights and setting KPIs
- Workflows
Pros
- Messaging costs are billed directly through Meta; no need to buy message credits upfront
- Clean, user-friendly interface that’s easy to navigate
- Robust automation tools, including a no-code chatbot builder and workflow automations
- Helpful and responsive customer support team
Cons
- Pricing isn’t transparent; you’re billed per user and must pay for at least 5 users to get started
- Restrictive messaging limits on all plans (10,000 on Starter, 25,000 on Grow, and 75,000 on Enterprise)
- Daily broadcast limits on all plans (250 recipients/day on Starter, 5,000 on Grow, and 10,000 on Enterprise)
- Limited native integrations (currently restricted to HubSpot, Pipedrive, and Zapier)
Pricing
Rasayel offers three plans with a 7-day free trial and monthly and annual billing options:
- Starter: $30 per month per user (minimum 5 team members)
- Grow: $40 per month per user (minimum 10 team members)
- Enterprise: Pricing available on request
3) Interakt
Backed by Jio Haptik and built on the official WhatsApp Business API, Interakt enables brands to streamline sales, support, and customer engagement on WhatsApp.
Trusted by over 50,000 businesses worldwide, Interakt provides tools for bulk messaging and customer relationship management. It also supports WhatsApp automation with auto-replies, chatbots, and AI-powered assistants, such as AnswerBot, which automatically generates FAQs from your site content.
Interakt also integrates seamlessly with tools like Shopify, WooCommerce, Zoho, and Google Sheets, and provides campaign analytics to track open rates, click-throughs, and overall message performance.
Key Features
- WhatsApp bulk broadcasts
- Click-to-WhatsApp Ads
- No-code chatbot builder
- WhatsApp CRM
- Campaign analytics
- WhatsApp Commerce (for showcasing your products and collecting payments)
- Pre-built notification templates
Pros
- Intuitive user interface
- Integrates smoothly with third-party apps like Shopify, Zoho, and Google Sheets
- Robust automation tools, like chatbots, auto-replies, and custom workflows
- Shared team inbox for streamlined collaboration across support, sales, and marketing teams
Cons
- Charges an additional fee on top of WhatsApp’s official messaging rates (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India)
- Requires users to prepay for messaging credits
- Delayed customer support response times
- Automated flow setup can feel tricky for non-technical users
Pricing
Like DoubleTick, Interakt charges a 12% markup of WhatsApp’s official messaging rates. These subscription plans listed below do not include these charges:
- Starter: $12 or ₹999/month
- Growth: $49 or ₹2,499/month
- Advanced: $63 or ₹3,499/month
- Enterprise: Available on request
Switch to WANotifier and only pay for what you use. No API markups or hidden costs!
4) Wati
Another great alternative to DoubleTick is Wati, a business messaging platform that allows SMBs and fast-growing teams to automate customer communication at scale.
Wati offers a wide range of features to help businesses run effective WhatsApp campaigns, such as bulk broadcasts, no-code chatbots, automated replies, and a shared team inbox to manage conversations across teams. It also features an AI support agent for automating FAQs and routing urgent queries to human agents.
The platform also integrates easily with Shopify, WooCommerce, HubSpot, Zoho, Zapier, and other popular tools.
Key Features
- WhatsApp Broadcast
- No-code chatbot builder
- AI-support agent (to automate FAQs and redirect user queries to human agents)
- Click-to-WhatsApp ads
- Shared team inbox
Pros
- Easy-to-use chatbot builder
- Shared inbox for managing customer conversations
- Wide range of third-party integrations (Zapier, Shopify, WooCommerce, and more)
- Email support on all plans
Cons
- Charges a significant fee on WhatsApp’s official messaging costs (₹0.94 per marketing message vs. the official rate of ₹0.78 in India)
- Requires users to pay for messaging credits in advance
- Chatbot usage is capped at 5,000 sessions per month
- Click-to-WhatsApp Ads are not available in the Starter plan
- No onboarding support for Growth or Pro plan subscribers
- Shopify integration costs an additional $4.99/month
Pricing
As mentioned earlier, Wati charges a 20.5% markup on WhatsApp’s official messaging costs. These charges are not included in the subscription prices listed below:
- Growth: $69 or ₹2499/month
- Pro: $149 or ₹5999/month
- Business: $349 or ₹16999/month
5) AiSensy
AiSensy is a WhatsApp marketing platform that enables businesses to run promotions, sell products, and automate conversations on the app. It’s especially popular among Indian D2C brands and startups looking for a quick, plug-and-play solution with minimal setup.
AiSensy enables teams to send bulk broadcasts, automate follow-ups, capture leads through WhatsApp Forms, and set up no-code chatbot flows. It also provides real-time analytics, including click tracking, to help monitor and optimize campaign performance.
The platform also supports integrations with popular tools like Shopify, WooCommerce, Zoho, and Zapier, allowing businesses to easily sync customer data and trigger WhatsApp messages from their existing tools.
Key Features
- WhatsApp broadcast
- WhatsApp chatbots with Diagflow integration
- Click-to-WhatsApp ads
- WhatsApp forms
- WhatsApp payments
- Real-time click tracking
Pros
- Beginner-friendly UI
- Free Forever plan with ₹50 conversation credits
- No-code chatbot builder with Dialogflow integration
- Ability to schedule WhatsApp broadcasts up to 2 months in advance
Cons
- Imposes an additional fee on top of WhatsApp’s official API costs (₹0.88 per marketing message vs. the official rate of ₹0.78)
- Users are required to pay for messaging credits in advance
- Chatbot builder not included in subscription plans (only available as an add-on; businesses must pay an additional $80 or ₹2,500/month for 5 flows)
- Budget analytics and click tracking are locked behind higher-tier plans
- Delayed customer support response times
Pricing
Like most platforms on this list, AiSensy charges a markup of WhatsApp’s official messaging costs (around 12.8%). These charges are not included in the subscription prices listed below:
- Basic: $45 or ₹1500/month
- Pro: $99 or ₹3200/month
- Enterprise: Available on request
Ready to Switch to a Better DoubleTick Alternative for WhatsApp Marketing?
DoubleTick is a great tool for WhatsApp marketing, but its markup on messaging costs and feature limitations on lower-tier plans can limit how businesses scale their campaigns efficiently.
The alternatives explored in this article, WANotifier, Rasayel, Interakt, Wati, and AiSensy, offer much more flexibility in terms of features and pricing.
That said, most still charge a 12–20% markup over WhatsApp’s official messaging rates, which can drive up your costs.
WANotifier is the only platform in this list that provides access to WhatsApp marketing tools without any added messaging costs. We also offer a generous Free Forever Plan, so you can explore WhatsApp marketing without financial pressure or guesswork.
👉 Sign up today and discover how simple and affordable WhatsApp marketing can be with WANotifier.
Elevate your WhatsApp marketing with WANotifier. Easy to set up. Built to scale. No hidden costs.
