WANotifier

With over 3 billion monthly active users and an average daily usage of nearly 34 minutes per user, WhatsApp offers businesses a massive opportunity to connect with their audience.

One of the most effective ways to tap into this opportunity is through click-to-WhatsApp ads (also known as ads that click to WhatsApp or CTWAs). These ads can help you:

Start direct conversations with people already interested in your products or services
Collect details like names and phone numbers without contact forms
Cut marketing costs by eliminating landing pages and reducing drop-offs

In this guide, we’ll walk you through the process of setting up click-to-WhatsApp ads and managing the high-quality leads they generate.

But first, let’s go over the basics.

Table of Contents

What are Click-to-WhatsApp Ads?

Simply put, click-to-WhatsApp ads are ads run on Meta’s ad network (i.e., Facebook and Instagram) that include a call-to-action button that, when clicked, takes the users directly to a WhatsApp chat with your business.

Here’s how it works: You create a Facebook or Instagram ad with a special call-to-action button, like “Send Message” or “Chat on WhatsApp,” attached to your WhatsApp number. When clicked, this button takes the user straight to a WhatsApp chat, where they can message you directly or get responses from a chatbot or automation — no need for you to be available 24/7.

You may have seen these ads while scrolling through your Facebook or Instagram feeds.

You may have seen them while browsing your Facebook or Instagram feeds.

Click-to-WhatsApp ads aren’t all that different from regular Facebook and Instagram ads. The

What is the Difference between Regular Ads and Click-to-WhatsApp Ads?

Click-to-WhatsApp ads aren’t all that different from regular Facebook and Instagram ads. In fact, the only difference lies in where they lead users. While regular ads direct users to a landing page or website, click-to-WhatsApp ads open a WhatsApp chat with your business, eliminating the need for contact forms and reducing the chances of drop-offs.

Here’s a closer look at how the two formats compare:

Aspect	Regular Ads	Click-to-WhatsApp Ads
User journey	Click → Website → Form → Response	Click → WhatsApp Chat → conversation
Business response time	Slower (even if the user fills out the form, they’ll need to wait for the business to reply)	Faster (users can get immediate responses through WhatsApp chat, automation, or chatbots)
Conversion rate	Lower due to the multiple steps involved (website → form → email)	Higher due to seamless transition from ad to chat

3 Reasons to Use Ads That Click to WhatsApp?

You might be wondering, “I already use WhatsApp to share regular updates and offers with my existing customers. Plus, my social media ads are generating a decent number of leads. Do I really need click-to-whatsApp ads?”

Well, here are three compelling reasons that might just change your mind:

Direct and Personalized Engagement With Potential Customers

When someone engages with your click-to-WhatsApp ad, they’re taken directly to a WhatsApp chat window, where they can:

Request more information on your offerings (e.g., a catalog)
Get personalized support or assistance with specific queries
Get exclusive offers or discounts

Unlike traditional lead capture methods, this approach eliminates the need for:

Contact forms, which prospects may hesitate to fill out, or
Back-and-forth emails that delay communication

Instead, it allows you to connect with prospects in real time and guide them toward a decision while their interest is still at its peak.

Higher Lead Quality and Conversion Rates

Click-to-WhatsApp ads engage people who are already interested in your products or services. In a way, they act as a filter, attracting high-intent prospects directly to your sales funnel.

When paired with personalized support or automations, they become even more effective for qualifying leads. You can guide prospects through a conversation flow, ask qualifying questions, and categorize them based on their responses (e.g., hot lead, needs nurturing, follow up later, etc.).

The result? You’re not just generating leads — you’re generating high-quality leads that are far more likely to convert.

Cost-Effectiveness and High Return on Investment (ROI)

Did you know that click-to-WhatsApp ads can nearly double your engagement rates while reducing your marketing costs by 30% (or more)?

Take The Little Farm Co., for instance. The company had already spent a whopping $30,000 on a sales campaign and was growing concerned about its rising customer acquisition costs.
However, after switching to click-to-WhatsApp ads, they received 46% more customer queries at 32% lower costs.

Source: WhatsApp.com

And that’s not even the best part. In addition to higher engagement at a lower cost, WhatsApp offers a 72-hour free conversation window, which kicks in once a prospect engages with your ad and you reply. From there, you can continue messaging them — share promotional offers, follow up on requests, or answer questions — for the next 72 hours at no additional cost.

4 Ways to Use Ads That Click to WhatsApp

Now that you know how click-to-WhatsApp ads work and why they’re such a powerful addition to your marketing strategy, let’s look at 4 practical ways to leverage them:

Turn Product or Service Inquiries Into Sales

Let’s say you run a furniture company and want to promote a new line of sofas. Instead of directing users to a landing page, you can run a click-to-WhatsApp ad that opens a chat with a pre-filled message like, “I’m interested in the new sofas featured in your ad!”

From there, you, your team, or even a chatbot can respond to them. You can share details like fabric options, dimensions, and pricing and even guide them toward a purchase or store visit.

Use Chatbots and Automations to Qualify Leads and Save Time

If you’re launching a new product, project, or service, you could run a click-to-WhatsApp ad featuring an early-bird discount or booking offer to drive interest. Once someone clicks through, a WhatsApp chatbot can take over and ask key questions about their budget and other aspects relevant to your offering.

This is a great way to gauge demand for an upcoming launch and qualify prospects without manual follow-ups.

Deliver a Personalized, Support-Driven Shopping Experience

Imagine you’re a beauty store promoting skincare items in your catalogue. With click-to-WhatsApp ads, you can connect your prospects directly with an esthetician who can address their skincare concerns and even recommend products (from your catalogue) based on their needs.

This kind of one-on-one guidance not only helps potential customers make informed decisions but also boosts your brand’s credibility and increases the likelihood of conversions.

Opt People Into Your WhatsApp Newsletters

If you run a business that relies on nurturing prospects through regular updates, like newsletters, click-to-WhatsApp ads can help you improve engagement and grow your subscriber base more effectively.

For example, if you own a fitness coaching business and share diet plans, healthy recipes, and tips, you can run a click-to-WhatsApp ad with a CTA like “Get a free 7-day diet plan on WhatsApp.” Once someone clicks the ad, you can add them to your newsletter list and share daily updates for the next 7 days directly on WhatsApp.

Requirements for Setting Up Click-to WhatsApp Ads

Before you can run a Click-to-WhatsApp ad, there are a few requirements you need to check off. First, you’ll need to choose the right WhatsApp solution built for your business. This can either be the WhatsApp Business App or the WhatsApp Business API.

If you choose the business app, you’ll also need to connect your Facebook page with your WhatsApp account.

In this section, we’ll walk you through these prerequisites and show you how to set everything up so you’re ready to publish your first click-to-WhatsApp ad.

1) Choose the Right WhatsApp Solution for Your Needs

Now, there are two ways to use WhatsApp for your business:

WhatsApp Business App: Free to download and use, this app lets you connect with customers, answer their questions, and showcase your products and services. However, it lacks bulk messaging, advanced automations, chatbots, and multi-user access — all of which can make it harder to fully capitalize on the potential of click-to-WhatsApp ads

WhatsApp Business API: A more advanced solution with features like bulk messaging, chatbots, multi-user access, and detailed analytics — the API offers everything you need to manage and convert leads generated by click-to-WhatsApp ads. However, to get any use out of it, you’ll either need to build a front-end interface or opt for a no-code solution like WANotifier

Get Started With WANotifier for Free

No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!

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You can learn more about the features, benefits, and drawbacks of WhatsApp Business App and WhatsApp Business API here.

Note: The next step is only relevant for WhatsApp Business App users. If you’re using the WhatsApp API or a tool like WANotifier, you can skip ahead to the step-by-step process for setting up click-to-WhatsApp ads.

2) Connect Your Facebook Page to Your WhatsApp Account

Before you begin, make sure you’ve downloaded and set up the WhatsApp Business App and created a Facebook Page for your business.

Once that’s in place, follow these steps to connect your Facebook Page with your WhatsApp Business account:

Go to your Facebook business page and click Settings
In the left-hand menu, under Permissions, click Linked Accounts, then click View next to WhatsApp
Select your country code from the dropdown menu and enter your WhatsApp Business phone number. Then, click Send Whatsapp code
Enter the confirmation code you receive on your phone and click Confirm

That’s it! Your Facebook Page is now connected to your WhatsApp account.

For troubleshooting and detailed instructions, check out this official guide from Meta.

Step-by-Step Process for Creating Ads That Click to WhatsApp

You can create click-to-WhatsApp ads directly from Meta Ads Manager by selecting one of the following campaign objectives:

Awareness: Reach the largest number of people who are likely to remember your ad. Ideal for new businesses or brands undergoing a rebrand
Traffic: Drive users to a destination, like your Facebook Page or an online shop on Instagram, website, or another app
Engagement: Encourage people interested in your products or services to start a conversation with you on WhatsApp
Leads: Collect leads for your business through messages (WhatsApp), phone calls or sign-ups
Sales: Target people who are most likely to make a purchase, such as through your e-commerce store

For this tutorial, we’ll use the Leads objective to publish our ad. For setting up ads with other objectives, refer to this official Meta guide.

Setting up your click-to-WhatsApp ad

Go to your Meta Ads Manager and click the + Create button
Select Leads as your campaign objective, then click Continue
You’ll be taken to your Campaign screen where you can complete the your campaign level setup
After you’re done with this, click on your Ad Set from left sidebar and scroll until you reach the Conversions section at the ad set level
Under Conversions, select WhatsApp as your preferred conversion location
Then scroll down and select your Facebook page. Then then either select from one of your existing phone number from dropdown or click on Connect another number button to add new number.
After this, you can continue setting up other setting in the ad set
Then click on your Ad from the sidebar and scroll down to the Message template section. Here, select Create new to create a new template or Use existing to edit or duplicate an existing one
- If you select Create new, click Edit to customize the default template. As a best practice, include a greeting and suggest a few questions that users can send
- When you’re done, click Save
Complete the remaining ad setup and when you’re ready hit Publish button

Congratulations! You’ve just published your first click-to-WhatsApp ad.

Now that it’s live, your ad will start generating high-intent leads and direct them straight to your WhatsApp chat. However, generating leads is only half the equation. To truly see results from your ad campaign, you need a system that lets you:

Respond instantly and personally to ad inquiries
Manage conversations with multiple prospects at once
Share exclusive offers and showcase your offerings
Organize contact details based on lead intent

In the next section, we’ll show you exactly how to do all of this using WANotifier — an all-in-one WhatsApp marketing tool that can help you manage and convert leads generated by click-to-WhatsApp ads.

Manage and Convert Leads Using WANotifier

Before you begin, make sure you’ve set up your WhatsApp API using WANotifier (get the complete setup guide here). Once that’s in place, you can start using our built-in tools to manage and convert leads from your click-to-WhatsApp ads.

The first thing you can do with WANotifier is automatically add prospects who click on your click-to-WhatsApp ad to a contact list of your choice. Once they’re in your database, you can use our CRM-style dashboard to:

Filter and organize them based on Lists
Categorize them further with Tags
Store additional information in them using Custom Attributes

For example, if you want to add leads generated by a click-to-WhatsApp ad to a newsletter list, you can:

Go to “Contacts” in the left-hand menu of your dashboard. Under Contacts, select Lists, then click Add New to create a list called Weekly Newsletter
Navigate to the left-hand menu and click your account name to access a dropdown. Then, click on the settings icon next to your account name
You’re now in the settings dashboard. Select Click to WhatsApp Ads from the top menu
On this screen, select Weekly Newsletter as your default contact list. You can also add a default tag, like one newsletter per week or three Newsletters per week, to further categorize leads

WANotifier's contact feature for click-to-WhatsApp ads

Once this is set up, leads from your click-to-WhatsApp ads will be automatically added to the right list and tagged accordingly.

Now that a prospect’s contact information is stored in your database, let’s look at the different ways you can follow up with them using WANotifier.

4 Ways You Can Follow Up on Leads

WANotifier provides you with four options to follow up on leads generated by click-to-WhatsApp ads:

Offer Personalized Assistance With Our Multi-Agent Inbox

When it comes to leads generated by click-to-WhatsApp ads, timely and personal responses can make all the difference.

With WANotifier’s multi-agent inbox, which enables seamless two-way communication with contacts, your customer support team can step in to handle incoming conversations and ensure that no lead goes unanswered — even when you’re away!

Please note that the multi-agent inbox will automatically restrict your ability to message a contact once the 24-hour “WhatsApp conversation window” is closed.

Use Basic Automations

When a prospect messages you through a click-to-WhatsApp ad, they expect a quick response, even if you or your team isn’t immediately available. Fortunately, with WANotifier’s basic automations, you can set up:

Greeting messages: Automatically welcome users the first time they message you
Out-of-office messages: Let users know you’ll get back to them if they reach out outside of configured business hours
Delayed response messages: Trigger fallback replies when a user’s message doesn’t match any preset conditions

Set Up Auto-Replies Based On Specific “Trigger” Words

Leads from click-to-WhatsApp ads often ask the same questions: “What’s the price?”, “Is it in stock?”, “How do I order?”

Instead of replying manually each time, you can use WANotifier’s Auto-Replies to give them an instant response. This feature lets you automatically send a pre-approved message template when a contact’s message contains specific trigger words.

For instance, if someone types “pricing,” WANotifier can instantly send them your pricing details. No need for a manual follow-up!

Use a WhatsApp Chatbot to Qualify and Engage Leads

If you want to take automation a step further, you can build a chatbot using WANotifier, tailored to your specific use cases and lead qualification flows (get the complete guide to building a WhatsApp chatbot here).

Unlike auto-replies, which are limited to single-message responses triggered by keywords, a chatbot can:

Guide users through a structured conversation flow
Share product or service information
Ask qualifying questions (like budget, location, or preferences) to segment leads
Route high-intent leads to a live agent when needed

Whether you’re handling product inquiries or appointment requests, a well-designed chatbot can help you engage and qualify leads and reduce manual workload.

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Create powerful, no-code chatbots to qualify leads and engage customers

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Now that you’ve learned how to manage and convert leads from click-to-WhatsApp ads using WANotifier, you might be wondering: “Why use this tool specifically for CTWA campaigns?”

Why Use WANotifier With Click-to-WhatsApp Ads?

As a business, you have two options to make the most of click-to-WhatsApp ads:

WhatsApp Business App
WhatsApp Business API

As we’ve already discussed, the Business App offers limited functionality and doesn’t let you fully capitalize on the benefits of click-to-WhatsApp ads. The API, on the other hand, offers a great deal of flexibility but requires a front-end interface or a third-party service provider. Note that many of these providers impose a 30–35% markup on the official API costs.

With WANotifier, you get a ready-to-use platform and 0% markup on all messages. That means every penny you spend goes directly toward reaching and engaging your leads. Not into overhead.

WANotifier also gives you all the tools you need to organize, engage, and scale your click-to-WhatsApp ad leads:

Here’s everything that you can do with it:

Send bulk WhatsApp messages to thousands of contacts at once
Send transactional notification messages from your website when a certain action (placing an order, submitting a form, or requesting a callback) is performed
Integrate and send WhatsApp notifications from third-party apps (CRMs, e-commerce tools, etc.) using REST API
View detailed analytics and track the performance of your messages (deliver, open, and engagement rates) in real time
Set up automations and chatbots for 24/7, hands-free communication with customers
Send and receive messages from a centralized inbox (assign chats to team members, track message history, and respond in real time)

And much more…

Conclusion

Click-to-WhatsApp ads are one of the most effective ways to turn interest in your product or service into real-time conversations. But remember, capturing attention is just the first step. The real challenge lies in what comes next: providing instant responses, qualifying and managing leads, and ultimately converting those chats into customers.

That’s where most businesses fall short.

With WANotifier, you get a feature-rich WhatsApp marketing software equipped with automation tools, CRM-style contact management, bulk messaging capabilities, and detailed analytics. In short, everything you need to turn your click-to-WhatsApp ads into a high-converting lead engine.

Ready to make every click count?

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Launch, manage, and scale your click-to-WhatsApp ad campaigns with WANotifier

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Frequently Asked Questions

How do ads that click-to-WhatsApp work?

Click-to-WhatsApp ads are promotional ad campaigns on Facebook and Instagram that feature a “Send Message” call-to-action (CTA) button, which opens a WhatsApp chat with the business. These ads appear across Facebook and Instagram feeds, stories, and the marketplace, enabling businesses to start direct conversations with potential customers.

Are click-to-WhatsApp ads different from regular ads?

Click-to-WhatsApp ads are similar to regular Facebook and Instagram ads but stand out by using WhatsApp as the messaging platform. Instead of directing users to a website or landing page, these ads feature a CTA button that opens a WhatsApp chat with the business.

Are click-to-Whatsapp ad campaigns expensive?

No. Click-to-WhatsApp ads are comparatively more cost-effective than traditional campaigns. For instance, some businesses have reported reducing their customer acquisition costs by over 30% while increasing customer engagement by more than 40% using click-to-WhatsApp ads.

As a business owner or entrepreneur, navigating the world of WhatsApp Business tools can be a daunting task. With the large number of WhatsApp tools out there in the market, each claiming to be the best for your business, it can be really confusing as to which one you should pick. Worry not, for we have compiled a list of the best WhatsApp tools that we think will be great for almost every business out there.

In this blog post, we will look at how you can identify the right WhatsApp tools yourself and also our pick of the top 5 WhatsApp tools. Let’s get started with how you can analyze if a WhatsApp tool is right for your business.

Table of Contents

How to Choose the Right WhatsApp Tool for Your Business?

Here are some criteria to consider when evaluating WhatsApp tools. Keep them in mind as you do your research,

Official Meta Tech Partner: Ensure that the WhatsApp tool you go for is officially authorized by Meta. WhatsApp tools that are official Meta Tech Partners are compliant with WhatsApp’s policies and provide you with the platform’s latest features.
Quality customer support: Review testimonials and feedback provided by active or previous users of the WhatsApp tool regarding their customer support experience. See to it that they provide onboarding support, swift technical assistance, and resolve customer queries. Use platforms like TrustPilot, G2, Capterra to check user reviews.
Features: Features are the most important thing to look out for – after all, that’s what you’re paying for. Make sure that the tool provides you with high-end features like complex automations, no-code chatbot builders, detailed reports and analytics, and customization options.
Pricing: Carefully analyze the different pricing plans that are provided by the tool. Quarterly and annual pricing plans save you more money than monthly subscriptions. Make sure you look for any hidden markup charges that will inflate the operating costs of using the tool and cause budget leaks. If you are looking for a free WhatsApp tool without any hidden charges, then check out WANotifier.
Branding and customization: It is very important that the messages you send reflect your brand’s personality and voice. Ensure the WhatsApp tool you choose allows customization and enables you to incorporate your branding elements.
Integrations: Make sure the WhatsApp tool you choose to go with readily integrates with your CRM, CMS, help desks, and e-commerce platforms.
Data security and privacy: Ensure that the WhatsApp tool is fully in line with WhatsApp’s commerce policy as well as local laws and privacy regulations.
Scalability: It is very important that the WhatsApp tool you choose can grow with your business. Make sure it can handle increasing message volumes and can be used for different purposes like marketing, sales, and support.
Steer clear of unauthorized tools: While making a decision to choose the most compatible business tool one should be wary and not fall into the trap of unauthorized bulk WhatsApp senders. Unauthorized WhatsApp bulk senders are software tools that you can use to send bulk WhatsApp messages but are unauthorized by WhatsApp as it goes against their terms and conditions.

Using these tools is guaranteed to get your number banned sooner or later and will sabotage the reputation of your business. If you do get banned on WhatsApp, read our blog post on how to get your account unbanned. Make sure to stay far away from these unauthorized bulk senders to protect yourself and your business from potential legal complications.

Top 5 WhatsApp Tools for Business

Here is our list of the top 5 WhatsApp tools in the market that fulfill most – if not all – of the above-mentioned criteria. We’ll take a look at their advantages, drawbacks, and pricing plans. We’ll take a look at their advantages, drawbacks, and pricing plans to help you make an informed decision.

WhatsApp tool	Free plan	User ratings (TrustPilot)	Starting price
WANotifier	Yes	4.3	$49 or ₹1999
Wati.io	No	3.8	$49 or ₹1999
AiSensy	Yes	2.5	$20 or ₹999
Interakt	No	2.6	$49 or ₹999
DoubleTick	No	No data	$141.58 or ₹2500

1. WANotifier

WANotifier is the top choice for businesses across the world when it comes to choosing the #1 WhatsApp tool. Yes, we sneaked ourselves into first place because we made the list, but let us tell you why we are the best tool out there. WANotifier is an all-in-one WhatsApp marketing tool that empowers businesses to run WhatsApp marketing campaigns at scale and unlock new possibilities like never before.

At WANotifier, we are official Meta Tech Partners. WANotifier is the only WhatsApp tool that offers a free forever plan. On top of that, the best part is that we charge an additional 0% markup over the standard WhatsApp API charges, giving your business a clear cost advantage over competitors that use tools that impose up to 35% additional markup fees.

Additionally, WANotifier can be integrated with your preferred third-party apps like WordPress, WooCommerce, Zapier, Pabbly, Make, etc. It is also trusted by notable companies and organizations like Virtus Motors, BITS Pilani, Bvlgari, and the True Hope Foundation. Let’s now take a look at the pros and cons of using WANotifier.

Pros

At WANotifier, we wanted to make WhatsApp marketing accessible to all businesses regardless of their size, so we created a free forever plan that can be used by businesses across the world for all time
WANotifier has a simple user interface that is easy to navigate, making it simpler for anyone to learn how to use the tool effortlessly and within a short time while also providing highly potent features
WANotifier imposes an additional 0% markup on your messages and conversations, which means that the money you spend through WANotifier gives you 100% of its value. This is not the case with other WhatsApp tools, which may impose additional markup charges as high as 35%, causing budget leaks.
WANotifier provides Live chat support to resolve any queries or issues that you might encounter
WANotifier has a dedicated mobile app on Android as well as iOS
WANotifier gives you access to cutting-edge and sophisticated next-gen features like advanced automations, no-code chatbot builders, detailed analytics, message templates, and a unified team inbox

Cons

The unified team inbox is not available in the free plan
The advanced tools are only available with paid plans

Pricing

WANotifier offers 4 pricing plans,

Free – Free forever, no charges.
Standard – $49 or ₹1999 per month
Growth – $99 or ₹3999 per month
Pro – $249 or ₹9999 per month

We also provide customized enterprise plans for large companies based on their requirements. Still doubtful? Sign up to WANotifier for free to try it out for yourself.

2. Wati

Wati is another well-known WhatsApp tool used by prominent companies like J.P Morgan, TikTok, Amazon, Suzlon, Licious etc. Wati seamlessly integrates with third-party apps like Zoho, Hubspot, Pabbly, WooCommerce, Zapier, Shopify, Salesforce, and Klaviyo.

Pros

Offers a seven-day free trial to let customers experience the tool before making a decision.
Key features include Click-to-WhatsApp ads, WhatsApp catalog, shared team inbox, custom notifications, bulk messaging capabilities, automations, and no-code chatbots.
Provides great onboarding support to its customers.
Has a large resource library, which includes blog posts, Wati Academy, ebooks, a chatbot library, and pre-built message templates.
Includes aWati has a very powerful multi-lingual AI agent that enables businesses to automate customer support and solve queries without any human intervention.

Cons

Wati’s pricing is very expensive, and they impose considerable markup charges.
Extra prices are charged for key integrations like Shopify and features like the advanced flow builder, which costs an additional $49.
Charges extra for Meta verification, also known as the blue tick.
Only allows five users per plan. To add more users, you’ll need to pay extra depending on your plan.
Offers limited customization options in their low-tier plans.

Pricing

Wati offers three pricing options,

Growth – $49 or ₹2,499 per month
Pro – $99 or ₹5,999 per month
Business – $299 or ₹16,999 per month

If you are an existing Wati user looking for a change or if you are looking for the best alternatives to Wati, then check out our article on the best Wati alternatives.

3. AiSensy

AiSensy is another great WhatsApp tool that is available in the market. Its user base consists of esteemed companies like Vivo, Skullcandy, HRX, StayVista, Quikr, Adani, and Angel One. AiSensy supports the most widely used and helpful integrations like Hubspot, WooCommerce, Pabbly, Zoho, Shopify, Zapier, Salesforce, etc.

Pros

Offers a 14-day free trial to their users
Easy-to-use and convenient — you don’t have to betech-savvy to use it
Supports a large number of useful integrations allowing businesses to combine and streamline the functionalities offered by different platforms
Offers affordable pricing plans
Enables smart audience classification which permits selective retargeting campaigns to increase sales

Cons

Does not offer free plans
Imposes additional markup charges over standard WhatsApp API charges that increase the operating costs of the tool
Charges more for its advanced features like its chatbot flow builder and virtual number.

Pricing

AiSensy has three distinct pricing plans to choose from:

Basic – ₹999 per month
Pro – ₹2399 per month
Enterprise – Tailor-made plans according to your requirements.

If you want similar, if not better features than AiSensy, then read our article on the top AiSensy alternatives.

4. Interakt

Interakt is a WhatsApp tool built specially for SMBs and D2C brands. It was founded in 2020 by Jio-Haptik and is currently one of the leading WhatsApp tools trusted by several well-known brands like Bluedart, Upstox, Pepperfry, INDmoney, and JioMart. Interakt also offers integrations with platforms such as Shopify, WooCommerce, Razorpay, Zoho, Hubspot, Zapier, Freshdesk etc.

Pros

Seamlessly integrates with a lot of third-party platforms
They have really good customer support based on customer feedback
Comparatively reasonable and affordable pricing plans
Free blue tick verification on subscription to one of their plans
Quick and easy access to their free WhatsApp chat widget

Cons

Complicated user interface — can be difficult to navigate for beginners
Only offers email support. There is no option to get in touch with them directly
Imposes high markup charges on conversations
An additional fee must be paid in order to acquire access to some integrations

Pricing

Interakt offers 4 paid plans which are as follows,

Starter – Starts at $58/quarter (only available in quarterly and yearly plans)
Growth – Starts at $49 per month
Advanced – Starts at $63 per month
Enterprise – Custom-made plans with an assigned account manager

Don’t forget to learn about the top Interakt alternatives before choosing Interakt.

5. DoubleTick

DoubleTick is a relatively new WhatsApp tool launched in 2022. DoubleTick provides its users with robust features such as chatbots, a unified team inbox, bulk broadcasts, and analytics. It also supports integrations with Zoho, Pabbly, Zapier, WooCommerce, Google Sheets, Quicksell, Shopify, etc.

Pros

Highly mobile-responsive and thus enables its users to run full-fledged WhatsApp campaigns from the palm of their hand
Can be quickly setup and is easy to operate
Offers high-quality customer support via 24/7 live chat
Offers a unified team inbox, allowing a more productive and efficient customer service experience

Cons

Offers limited pricing optionsand does not offer monthly plans, which means once you decide to choose them, you are kind of stuck with them for at least a year
Hidden markup charges over standard WhatsApp API charges, which they are not very transparent about
Limited integration options compared to other WhatsApp tools
Lacks some essential features that other tools provide access to

Pricing

DoubleTick’s offers three premium plans,

Starter – ₹2,500 per month
Pro – ₹3,500 per month
Enterprise – Customized according to your business requirements

Conclusion

Choosing the right WhatsApp tool that aligns with your business needs and budget will make or break your WhatsApp marketing potential. Remember, there is a tool for every kind of business, whether it be a large enterprise or a budding startup. We urge you to take the time to thoroughly research every WhatsApp tool you come across and not rush into a decision, as this will fuel your business’s journey to greater frontiers.

WANotifier is one the tools that you can try while being carefree about your decision since it is free to use. You’d be surprised by the massive impact you can make using WANotifier’s seemingly simple and plain interface.

Make sure to explore and experiment with the free trials offered by each tool before settling down with one. Remember that the outcome of your WhatsApp campaigns is largely dependent on the WhatsApp tool you pick. We hope you liked our list of the top 5 WhatsApp tools and that you learned how to identify if a WhatsApp tool is right for your business. Thank you for reading.

WhatsApp Business API also known as WhatsApp Business Platform was launched in the year 2018 as a means for businesses to leverage WhatsApp as a platform for marketing purposes. WhatsApp API is a cloud-based API that has transformed how businesses interact with their customers via WhatsApp. Over the years WhatsApp has evolved from a simple personal messaging app to an exemplary tool for conversational commerce.

In this article, we will explore the fascinating journey of WhatsApp Business API in particular and how it became the widely popular marketing tool that is used by businesses of all sizes to better communicate and engage with their customers. We will also take a look at the promising and highly anticipated future of the most loved marketing platform.

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WhatsApp Business API: The Past

Let us take a short history lesson about the founding of WhatsApp, the basis for WhatsApp Business API and the WhatsApp Business app.

WhatsApp was founded by Brian Acton and Jan Koum in the year 2009 in California, United States. Acton and Koum founded WhatsApp after quitting their jobs at Yahoo!

Acton and Koum were advised by another person whose name was Alex Fishman who introduced them to Igor Solomenikov, an iOS developer they found on RentACoder.com. Following this Koum succeeded in building the iOS application and WhatsApp Inc was incorporated on 24th February 2009 in California.

The seed funding of $250,000 for WhatsApp was sponsored by Brian Acton’s former colleagues at Yahoo! This happened in October 2009.

The beta stage ended in November 2009 and was launched exclusively for iOS. Following this Jan Koum hired Chris Peiffer to make the BlackBerry version of the app which they launched two months later.

As business expenditure kept increasing WhatsApp was changed into a paid model costing users $0.99 to get in. However, this paid model only lasted for a short while until they secured funding from Sequoia Capital.

In 2011, Jim Goetz, a partner of Sequoia Capital succeeded in meeting the duo and became a strategic advisor by investing 8 million dollars in exchange for 15% of the firm.

Two years later, in 2013, as the number of users grew to over 200 million, Sequoia Capital was invited to another round of funding in which they invested $50 million dollars valuing the startup at a whopping $1.5 billion.

In 2014 Facebook acquired WhatsApp for an astounding $19 billion resulting in what would be known as one of the greatest acquisitions in tech history.

In 2017, WhatsApp launched the WhatsApp for Business app which was built for small businesses to create their business profiles for free on WhatsApp. The free WhatsApp Business app proved to be a fantastic tool that enhanced communication and engagement for small companies and organizations.

The founders Brian Acton and Jan Koum, the dynamic duo who actually built WhatsApp from scratch decided to leave the company in 2017 following disputes with Facebook (now known as Meta) over the company’s policy on data privacy and new business model. Brian Acton went on to build his own non-profit organization called Signal with privacy as its core value.

The release of the WhatsApp for Business app soon prompted the release of a similar solution for medium and large-sized enterprises to capitalize on.

On August 1, 2018, due to popular demand, WhatsApp Business API was officially launched as WhatsApp’s first way to make money. WhatsApp Business API enables medium and large-sized enterprises to integrate the platform’s API with their own business to provide a seamless experience to their customers by communicating all the important details on WhatsApp.

Unlike the free WhatsApp for Business app, WhatsApp Business API requires businesses to apply for access through its many BSPs and tech partners like us, WANotifier.

Read more about the different types of WhatsApp to get to know each of them better and how each one can help you in your business.

Major Changes in WhatsApp Business API Since its Launch

WhatsApp Business API has undergone quite a few changes since its launch in 2018. The initial value proposition offered by WhatsApp Business API was as follows:

Scalability: Unlike the free WhatsApp for Business app, WhatsApp Business API supports an unlimited number of devices and users under one account which makes it ideal for larger corporations.
Personalization: Using CRM integrations, businesses can send media templates with quick reply buttons or call-to-action buttons and personalized messages providing individual attention to each customer.
Bulk messaging and automation: WhatsApp API made it possible to send personalized messages in bulk to a large number of people simultaneously with a single click of a button. WhatsApp API also supports automation features like automated messaging and chatbots with the latest development integrating AI with chatbots to maximize efficiency and provide comprehensive solutions to customers.
End-to-end encryption: WhatsApp ensures top-notch privacy and security by providing end-to-end encryption.
Rich media support: Companies could send images, videos, documents, PDFs etc to make interactions more creative. The latest advancement is the ability to send carousel posts via WhatsApp.
Message templates: Businesses can create personalized templates and get them approved by WhatsApp for various utilities like payment confirmations, shipping status, discounts and offers etc.

From 2019-2021, WhatsApp expanded access to its API by partnering with major BSPs like Twilio, MessageBird and 360dialog to increase adoption and the number of customers. Soon businesses across all industries including finance, healthcare and e-commerce started leveraging the API to enhance customer experience.

Following this, a series of updates and new features rolled out. Let us take a quick glimpse of the most prominent updates.

In May 2022, WhatsApp introduced the WhatsApp Cloud API which opened up doors for new providers to enter the market and create innovative software solutions for the API. Earlier businesses could access the API only through BSPs. This also made it easier for businesses to integrate without complex hosting requirements.

In 2022, major policy and pricing changes were made which are followed till today. Earlier businesses were charged for every message that they sent. WhatsApp later shifted this to a conversation-based pricing model in which businesses had to pay for a 24-hour interaction window with a customer. Learn about the current WhatsApp API pricing.

In July 2024, WhatsApp changed the famous green tick to a blue tick that is given to verified businesses.

WhatsApp Business API: The Present

The current scenario of WhatsApp Business API is proof of its effectiveness with more and more businesses hopping on looking to take advantage of its powerful suite of tools. Currently, there are over 5 million businesses using the WhatsApp Business API.

The current features of WhatsApp API include the initial features along with the following new benefits:

Cloud-based API: In 2022, Meta launched the WhatsApp Cloud API which is a free cloud-hosted variation of WhatsApp Business API. This enables faster setup and lower costs since there is no hosting requirement. It also gave businesses more control over their data and security.
Conversational commerce: Businesses can now automate their product catalogs and use chatbots for lead generation, order processing and appointment booking.
Payment Integration: Currently only available in Brazil and India. Businesses can now offer in-chat payments.
Advanced automation and AI integration: With the AI boom in recent years, AI has become the talk of the town. WhatsApp API has caught up and now allows the integration of complex generative AI models like GPT-4 and Deepseek into WhatsApp chatbots. Isn’t that really cool? Now AI-powered chatbots can be employed to serve hyper-personalized solutions to customers.
New templates: WhatsApp API has introduced new templates like carousel templates, limited-time offer templates, catalog templates and location templates.

Click here to learn more about the latest WhatsApp statistics and trends. Now that we have seen the past and the present, aren’t you curious and excited to see what the future of WhatsApp API holds? Let’s explore what’s in store for tomorrow.

WhatsApp Business API: The Future

The future of WhatsApp Business API is highly optimistic and very promising. The monthly active users (MAU) of WhatsApp Business have been growing at a rate of 55% annually since 2020. Here are a few features and improvements we can expect in the near future:

Voice AI and Speech Recognition

Future updates of WhatsApp Business API may introduce voice-activated chatbots for hands-free conversations. Speech-to-text and text-to-speech AI may be introduced which will make it easier and much more accessible for customers. Personalized voice responses wherein an AI replicates a sales representative’s voice for a more human-like experience.

Expansion of WhatsApp Pay

WhatsApp’s payment features which are currently only available in India and Brazil will most likely expand to several countries around the world. If this happens WhatsApp would play the role of a messaging app as well as a fintech app. This will enable businesses across the world to receive payments from WhatsApp without having to redirect to any external app. WhatsApp may also introduce blockchain and enable payments using cryptocurrencies.

Voice API

WhatsApp may have plans to soon introduce voice API. Voice API is a program that allows businesses to integrate voice-based communication features into applications, websites or services. This could potentially change how WhatsApp is used as a marketing platform in the future.

Return of Per-Message Pricing

WhatsApp is returning to its original per-message pricing model while ditching the current conversation-based model. This change is expected to come into effect from May 1st, 2025. This means that Meta will charge businesses for every message they send rather than a single fee covering all messages that are sent within a 24-hour window. Businesses need to plan ahead as this may change the way they create and manage their messaging strategies.

Summing Up

WhatsApp Business is a revolutionary leap in conversational commerce and marketing. It has shown consistent growth throughout the years since its release in 2018. The future of WhatsApp Business API is bright and promising.

If you are considering getting access to WhatsApp Business API for your business then this is the right time to do so. With constant updates and improvements, WhatsApp marketing using WhatsApp API is proven to be the most cost-effective mode of marketing with the highest success rate.

Businesses that have chosen to add WhatsApp Business API to their arsenal have seen nothing but growth and a surge in their profits and it is not going to be different for your business. So begin your journey with WhatsApp API today.

As a business owner who wants the best for their business, you might want to think about switching from the free WhatsApp Business app to the more sophisticated WhatsApp Business API. If you have been eyeing WhatsApp Business API for a while and are still skeptical about it then this article might just convince you to take that huge step for the better.

WhatsApp Business API opens up a world of new possibilities for you if you want to use WhatsApp for marketing. With its humongous user base of over three billion people who have access to the internet, WhatsApp is the best place to find your customers no matter what your product or service is.

There is a reason why the WhatsApp Business app is free to use. It is because of the limited functionalities that it offers. WhatsApp Business app is just the tip of the iceberg when it comes to WhatsApp marketing. If you are currently using the WhatsApp Business app you would be blown away by the features of WhatsApp Business API when you make the transition.

If you would like to experience WhatsApp Business API for free then you must check out WANotifier’s free forever plan. This empowers you to take a glimpse of WhatsApp Business API without the risk of much investment. Also, it is free forever enabling you to experiment as you wish for as long as you wish. Keep in mind that you still have to spend the standard WhatsApp API charges that are levied by WhatsApp Business API. Create your free WANotifier account today!

Are you still considering if you want to get access to WhatsApp Business API? Let us take a look at the attractive reasons and exclusive benefits of getting access to WhatsApp Business API that is sure to persuade you to make this much-needed upgrade.

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What is WhatsApp Business Mobile App?

WhatsApp Business app was launched in 2018 with the goal of supporting small-sized businesses to communicate better with their customers. The WhatsApp Business app introduced new business-centric features that can be leveraged to increase customer satisfaction and engagement.

Businesses that were using the regular WhatsApp messenger app to connect with their customers eventually shifted to the WhatsApp Business app because of the better features. Installing the WhatsApp Business app came with an exclusive business profile which allows one to display information and credentials related to their business. Other benefits include automated messaging, product catalogs and global reach. Using the WhatsApp Business app helped businesses build better connections and foster trust with their customers.

However, since the WhatsApp Business app is free to use it does not provide advanced features that are essential to scale the business to newer heights. Due to these reasons, the free WhatsApp Business app was more compatible with small businesses. To cater to the needs of medium-sized and large-sized companies and organizations, WhatsApp Business API was introduced.

What is the WhatsApp Business API?

Before jumping into the benefits let’s quickly have a brief introduction of WhatsApp Business API.

WhatsApp Business API is the official cloud-hosted API of WhatsApp introduced in the year 2018 to help businesses and organizations leverage the platform’s large user base spread across various countries for marketing purposes. It consists of a host of extremely powerful tools to help businesses of all sizes efficiently communicate with their customers.

WhatsApp Business API revolutionized the marketing sector and made WhatsApp a core component in any effective marketing campaign. Today almost all major companies have gotten their hands on WhatsApp from various sectors ranging from banking, finance, healthcare, education, food & beverage, entertainment etc.

Now with that being said let’s proceed to take a look at the top 10 reasons why you should make the transition from the WhatsApp Business app to WhatsApp Business API.

8 Reasons to Choose WhatsApp Business API over the free WhatsApp Business App

Well to be completely honest there are a lot more than 10 reasons to make the switch to WhatsApp API from the WhatsApp Business app. However, let’s take a look at the most important ones:

1. Scalability

In a growing business, as the number of customers or clients increases, it becomes hard to keep track of all of them and much less possible to provide individual attention or acknowledgment. These problems can be effortlessly tackled using the WhatsApp Business API.

The free WhatsApp Business app only allows you to message 256 contacts at the same time whereas WhatsApp Business API allows you to broadcast to an unlimited number of contacts. In addition, if you want to send a message to a person using the WhatsApp Business app then they must have your number saved. This is not the case with WhatsApp API which enables you to send messages even if the recipient has not saved you as a contact.

Bulk messaging using the broadcast feature in WhatsApp API allows you to keep in touch with all your customers while also sending them personalized messages. Bulk messaging is the process that is used to send a single message to a large number of recipients at once. Using unauthorized third-party bulk senders can get you banned. So to avoid this WhatsApp Business API becomes essential.

2. Automation and Chatbots

If you want to get more work done with a lesser number of people then WhatsApp automation is the way to go. Eventually, when a business grows and customers start to pour in, it becomes essential for businesses and companies to provide quality customer support.

WhatsApp API can help reduce labor costs by eliminating the need for a lot of support staff. Tools like WANotifier built on top of WhatsApp API offer state-of-the-art automation features, which include chatbots and pre-designed message sequences which can greatly reduce the need for manual effort.

You can set up custom WhatsApp auto-replies such as automatic “greeting” and “thank you” messages. Chatbots can be used to answer frequent and repetitive queries asked by customers and save valuable time so that human support staff can address more complicated issues.

AI-integrated chatbots are even more effective when it comes to providing tailored solutions to customer complaints. Chatbots work around the clock and significantly reduce response times. Learn how to build your own WhatsApp chatbots with WANotifier. These advanced automation features are not available in the WhatsApp Business app.

3. Verified Business Accounts

Having a Meta verified business account gives your customers reassurance that you are 100% genuine and that your business or company is trustworthy. It goes a long way when it comes to building credibility and authenticity as a brand. It also comes with the highly sought-after blue tick.

When customers see that blue tick and know that your business is verified they are more likely to view your marketing messages and make purchases. Getting verified strengthens your brand reputation, protects your identity from impersonation and increases your visibility and engagement.

Although it is possible to get verified using the WhatsApp Business app, it comes with a price tag whereas you can get verified for free when you get access to the WhatsApp Business API.

4. Message Templates

WhatsApp Business API facilitates the easy creation and management of message templates. Pre-built message templates can come in handy in various situations such as appointment reminders in healthcare and service updates in tech companies.

Specific templates can be designed for different purposes such as marketing, reminders, follow-ups, thank-you messages etc and can be sent to WhatsApp for approval. This also aids in saving a lot of time while also ensuring personalization. The WhatsApp Business app allows you to create and send marketing messages but you can only create basic messages and the customization capabilities are far less when compared to WhatsApp API.

5. Omnichannel Integration

WhatsApp Business API supports integration with other communication channels like SMS, email and web chat. This offers a uniform all-inclusive communication platform for your business while ensuring a unified customer experience and streamlining customer support.

6. Advanced Analytics and Reports

Analytics and reports give businesses insights into key metrics like delivery rate, open rate, response time, customer engagement, conversion rate, clickthrough rate etc. This allows businesses and marketing teams to learn valuable information on the effectiveness of their marketing campaigns.

Without proper analytics and reports, growing a business is like steering a ship across the sea without a compass. Businesses would not know where or how to increase their efforts or improve their marketing strategy. They won’t be able to understand what is working and what isn’t.

Detailed analytics and reports given by WhatsApp Business API help businesses identify their weaknesses and their customer’s pain points and assist them in further improving the overall customer experience. The free WhatsApp Business app only provides basic analytical insights or reports on your business’s performance.

7. API Integration With Third-Party Apps

You can integrate WhatsApp with third-party tools and apps to send WhatsApp notifications from them using WhatsApp API. These integrations can help you receive payments (eg. Razorpay), set up shopping catalogs (eg.Shopify), build automated workflows (eg. Zapier) etc.

API integration with CRMs like Hubspot and Zoho can help you stay connected with your customers on WhatsApp and send personalized and automated messages through the CRM software.

Integrating WhatsApp with payment gateways like Razorpay and PayU allows you to enable seamless payments for your customers without having them leave WhatsApp. By doing this businesses can simplify the payment process and avoid redirecting to an external payment gateway which may lead to frustration and an abandoned cart.

Integrating WhatsApp with e-commerce platforms like WooCommerce or Shopify enables you to send delivery updates, abandoned cart notifications, discount offers and more through WhatsApp. Integrating WhatsApp with business management software like Google Sheets or Facebook lead forms can help businesses manage their data in a more efficacious manner.

8. Multi-Agent Support

A growing business will need more agents to handle and deal with an increasing number of customers. In due course, businesses would have to outgrow their single-agent or double-agent support systems. The WhatsApp Business app only allows for a maximum of four agents and is limited to one user per device.

WhatsApp Business API on the other hand allows access to an unlimited number of agents and devices making it possible for larger teams to manage inquiries in a more constructive or productive manner.

WhatsApp Business API also provides a single, unified and intuitive WhatsApp inbox that can be seen and accessed by all the team members. This enables your team members to handle service requests more effectively and streamline customer support.

Introducing WANotifier

If you wish to grow your business in the long run, eventually it becomes absolutely essential to make the switch to WhatsApp Business API. Choosing the right provider for WhatsApp API is also super important before you make this critical decision. So how can WANotifier help you here?

WANotifier is one of the top choices for businesses because of its 0% markup policy. While other business solution providers can charge upwards of 35% additional markup charges on top of the standard WhatsApp API charges, WANotifier charges you nothing other than the standard WhatsApp API charges. Know the WhatsApp API pricing before you step into it.

WANotifier helps you massively cut the costs of your WhatsApp marketing campaigns. Every single penny you spend on WhatsApp API through WANotifier provides 100% of its value. Check out WANotifier’s extremely affordable pricing plans.

Here at WANotifier, our goal is to make WhatsApp marketing accessible to everyone so If you are still doubtful and do not wish to abruptly make a decision you can get access to WANotifier’s free forever plan and test the waters before getting in.

Conclusion

Today WhatsApp Business API has become an absolute necessity for businesses that wish to use WhatsApp as a means of marketing to further grow and expand. WhatsApp has become a core element of any good marketing strategy due to its large user base of over 3+ billion people and its astounding 98% open rate which especially makes it superior to email.

The WhatsApp Business app is mainly built for micro-businesses. It is not feasible for businesses that aspire to grow in the long run. WhatsApp API is more suitable and provides powerful features for businesses of all sizes whether it be small, medium or large-sized companies and organizations. With that said we wish that you take that necessary step and transition into WhatsApp Business API and watch your business flourish. See you on the other side.

Obtaining the WhatsApp blue tick also known as a Meta verified subscription is an indispensable step when it comes to WhatsApp marketing and is foundational if you want to progress further in terms of revenue and profits thereby taking your business to the next level.

WhatsApp rolled out the new verified blue tick update in July 2024 which earlier used to be a green tick. Before this update, the green tick was exclusively available to WhatsApp API users and not to regular WhatsApp Business users. The great news is that now smaller businesses using the free WhatsApp Business app can also get access to the blue tick helping them further strengthen their brand identity and credibility.

Getting the blue tick affirms customers of your legitimacy and reliability making them feel safe and protected when initiating a conversation with your business. Customers usually tend to make purchases from businesses that are verified as it assures them of the business’ trustworthiness and authenticity. In this article, we will explore the benefits of getting a blue tick verification on WhatsApp as well as how you can obtain it for your own business.

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Why Should You Get The Blue Tick?

Getting the WhatsApp blue tick communicates to customers that your business has the Meta seal of approval and that they are chatting with an official business account (OBA). Getting access to this official verification badge signifies that your brand is authentic and trustworthy.

Here are some of the key reasons why you should consider acquiring this badge:

Enhanced reputation: As already explained, having a blue tick next to your business can greatly increase your business’s reputation and signifies trust and dependence.
Strengthens brand image: Getting the blue tick reaffirms to your customers the authenticity and uniqueness of your brand making your business stand out among the crowd and appear professional.
Identity protection: If you possess the blue tick Meta ensures that you are safe from impersonation thus protecting your business’ identity.
Increased visibility and engagement: With a verified blue tick your business is going to appear more prominently in WhatsApp search results and customers are more likely to interact with a business that they know is the real deal.
Business tools: When you get a blue tick you also get access to a multitude of business tools which you can use to better engage with your customers and get insights and analytics.

Let us now see how one can get Meta verified and gain access to the blue tick badge.

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Eligibility Criteria For Blue Tick Verification

Before we jump in directly into seeing how we can set up the blue tick it is important to know the prerequisites and whether or not it is possible for you to get verified by Meta. So let us quickly take a look at the eligibility criteria that one needs to meet in order to get the blue tick verification:

Applicant Eligibility

To sign your business up for Meta verified businesses on WhatsApp, you need to:

Be over the age of 18
Have a phone number in a country where Meta verified for businesses is available. These countries include India, Columbia, Brazil and Indonesia. Other countries to be added soon.
Follow Meta verified for business terms of service as well as WhatsApp Business terms of service.

Business Account Eligibility

Your business account needs to meet the following requirements:

Have a presence on the WhatsApp Business app for a certain number of days.
Have recently sent a message
Be located in a country where Meta Verified for WhatsApp Business is available.
Have a profile name and profile picture.
Not have an active subscription to WhatsApp Business Premium.
Not have an active Meta Verified subscription through Meta Business Suite.

You can learn more about the eligibility criteria from the official WhatsApp website by clicking here.

How To Get WhatsApp Blue Tick Verification?

There are two ways by which you can get access to the blue tick. It depends upon how you’ve currently setup your phone number with WhatsApp. It would be either of the following two:

Number added on the free WhatsApp Business app
Number setup with the WhatsApp Business API

Depending upon how you’ve setup your number, we’ve shared steps below for both these methods.

1. Get blue tick for number added on the WhatsApp Business app

Applying for the WhatsApp blue tick verification via the WhatsApp Business app as easy as buying a paid subscription plan. All you need to do is ensure you meet the eligibility criteria and update your WhatsApp Business profile with the latest details such as business name, profile picture, address, category, email and other essential and then purchase one of the paid subscriptions.

Follow the below steps to get blue tick on the WhatsApp business app:

In the WhatsApp Business app, click on the 3 dots and then go to Settings page.
Click on “Meta Verified”.
Among the different plans available choose the plan that suits your needs.
Choose your payment method and make your purchase.

Once you complete this purchase, it is important to note that your profile will be locked for a period of 20 days during which you won’t be able to make any changes to your profile. Additionally, deciding to change any profile details will remove the blue tick badge from your profile and you will have to re-subscribe to enable it again.

2. Get blue tick for number setup with WhatsApp Business API

Applying for the blue tick verification via WhatsApp API can be a bit more complicated compared to getting it through for numbers setup on the WhatsApp Business app. But the bonus is that while applying through the WhatsApp API the blue tick comes with no additional charges and is free!

Do not worry, we are here to make it easy for you. Let’s first look at the must-have requirements:

Must have requirements

Before diving into the application process to get the blue tick, let’s look at the must have requirements and eligibility criteria to get it:

WhatsApp API Setup – Your business must have completed the setup of the WhatsApp API with your phone number. This step is crucial as it forms the foundation of your application for the blue tick.
Meta Business Account Verification – You need you have your Meta business account is verified. This verification is a required to show the legitimacy of your business on Meta’s platforms.
Display Name Approval – Your display name on WhatsApp must be approved. This name is the identity of your business on WhatsApp and should be recognizable and relevant to your brand.
Two-step Verification – You should also have two-step verification enabled for your phone number from Phone Numbers > Settings > Two-step Verification tab.
Media Presence – Your should must have presence online and have at least 3 pieces of organic content like PR articles, blog post on major publications, covered by news/media outlets etc. Paid PR articles do not count.

Once you have these things ready, you can move ahead with the application process.

Steps to apply for the blue tick

Step 1 – Go to the Phone Numbers page

Open the Phone Numbers page on your WhatsApp Manager. You might need to choose the correct business account in case you have multiple accounts. See to it that you choose the right one to proceed to the Phone Numbers page.

Once you are on this page, your interface should look like the image below. Click on the settings icon next to your phone number.

Step 2 – Navigate to the Profile page

Once you are on the “Phone number settings” page, click on the Profile tab. Your screen should look like something similar to the reference image below. On this page click on the Submit request button after you have filled in all the required details.

If the “Submit request” button is disabled, there might be a few steps that you might have missed out on or failed to update. Complete filling in those details and make sure nothing is left out before coming back to this page and continuing the application process.

Step 3 – Submit Request for Blue Tick Verification

When you click the Submit request button a popup will appear requesting you to fill out some additional details. These include:

Business website: This section displays your business website URL that you added earlier during your WhatApp Business API. Ensure that the URL displayed directs to your business website and not any random URL from Instagram, Facebook or other third-party websites. In case you need to edit this section you need to do it from your Business info settings page since you won’t be able to do it from here.
Country of operation: Enter the country in which your business is located and registered or where you operate primarily.
Primary language: Enter the primary language that you will be using to communicate with your customers.
Parent company: If the name of your company is different from that of the brand name that is displayed to your audience then enter the name of your company here and not the brand name that is displayed to your customers. For example, our brand name is WANotifier and our parent company’s name is Fantastech Solutions so we put the display name as WANotifier and our parent company name “Fantastech Solutions” in this field.
Support links: Under this field add 3-4 links to articles, blog posts or independent reviews that talk about your brand and showcase that your brand is well-known and recognized by customers. Your business website, social media handles, self-published and paid or promotional content must be strictly avoided.

After you have filled in all these fields hit the “Submit” button to submit your application. After submission, your application is reviewed by WhatsApp officials and needs to be approved by them in order for your application to be accepted so that you get that pretty and alluring blue tick for your business.

Note that the approval is subject to WhatsApp’s discretion mainly based on your brand’s popularity and media presence.

Another thing to keep in mind is that once your application gets rejected for any reason you can reapply only after 30 days, so make sure that you keenly fill out all the details and attentively follow the instructions above and double-check everything before you hit that submit button.

Frequently Asked Questions

1. How long does the WhatsApp blue tick verification process take?

The time taken for your blue tick application to be approved can vary depending on how widely known your company is, the completeness of your business profile and your company’s online media presence. Usually it takes less than a week to get the blue tick for your phone number setup on WhatsApp API if all details are added correctly.

2. What to do if my application gets rejected?

If your blue tick application gets rejected you need to wait for a period of 30 days to reapply. During this time make efforts and take coordinated measures to increase your brand’s media presence and visibility. If you want to know the reason for rejection, appeal to reconsider the decision or just speed up the process, you can reach out to WhatsApp via their Direct support channel.

3. How much does the WhatsApp blue tick cost?

If you are getting the WhatsApp blue tick through the WhatsApp Business app then the price ranges from rupees ₹639 and ₹21000 per month depending on the plan which you choose based on your requirements.

On the other hand, getting the blue tick through the WhatsApp Business API is free but you have to pay for the standard API charges that are levied per conversation.

4. What are the business categories that cannot obtain the blue tick?

Certain businesses that come under the below-mentioned categories are restricted from obtaining the official Meta verification badge. This is done to ensure that WhatsApp remains a safe messaging platform for people of all ages to use.

Drugs
Tobacco items
Alcohol brands
Gambling businesses
Weapons and ammunition
Live animals
Adult products and services
Medical and healthcare products
Dating services
Cryptocurrencies

5. Can I use my phone number without a blue tick?

Absolutely. You can use your WhatsApp Business or API account without getting access to the blue tick. There is no compulsion to get the blue tick as it is not mandatory in order to use WhatsApp Business or WhatsApp API. However, getting access to the blue tick greatly enhances your profile, making your business professional and improving your chances of making more sales or getting more leads.

6. Can I get the blue tick for free on the WhatsApp Business app?

No, in order to get the blue tick on the WhatsApp Business app you need to subscribe to one of their plans which does cost money. However, using WhatsApp API you can get it without any additional charges besides the standard API charges.

Conclusion

Bagging the blue tick on WhatsApp is a testimony to your company’s trustworthiness and authenticity. It gives your customers the confidence to communicate with your business and increases their chances of making a purchase from you. Having a blue tick next to your brand’s name significantly increases your brand value and reputation.

So make sure you get access to this esteemed badge that makes you recognized by Meta as well as your customers. Keep in mind that the blue tick is not just a symbol, it can have a subtle but powerful effect on the psychology of your customers which makes them feel subconsciously safer when dealing with your business.

Have you ever fancied yourself having the superpower of being in multiple places at the same time? Well, it is actually quite possible if you have access to the WhatsApp Business app or WhatsApp API. We’re talking about automatic replies on WhatsApp and no you can’t actually be in several places at the same time. Sorry! 🤭

By setting up automatic replies on WhatsApp you can make sure that no customer or client feels unattended while you are away or busy with other tasks. By taking the time to set up automatic replies on WhatsApp you are taking a major step to elevate the overall customer service experience.

Automatic replies guarantee that none of your customers feel ignored or unappreciated while you are unavailable. Whenever customers send you a message they get a quick and prompt response reassuring them that you will get back as soon as possible or assisting them with the necessary information that they need. Auto-replies ensure that your customers aren’t left hanging and you can relax knowing that no customer goes unanswered even when you are sound asleep.

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What is WhatsApp Auto Reply?

WhatsApp currently has over 3 billion users and is a fantastic channel for marketing your business. With WhatsApp messages having an astounding open rate of more than 98%, WhatsApp marketing has become a top choice for marketers and businesses.

With WhatsApp’s large user base, it can be quite common to receive a large volume of messages which you may not be able to respond to instantly. Or it may be the case that you receive messages after business hours. It is during circumstances like these when WhatsApp auto-replies come to the rescue.

A WhatsApp auto-reply is a feature that allows you to send a pre-configured WhatsApp message to a customer automatically without your involvement in the WhatsApp Business mobile app or on the WhatsApp API. In this article, we will take a look at the benefits of setting up auto-replies and how you can set up auto-replies of your own whether for personal or business reasons.

Why use WhatsApp Auto-Replies?

Before jumping into learning how you can set up your own auto-replies, let us take a look at why you should consider using them and the benefits that come along with using them.

Improved customer service: Auto-replies ensure that your customers receive a swift high-speed response when they send you a message acknowledging their presence and making them feel respected and heard.

Round-the-clock availability: Whenever you receive messages during off-work hours whether it be late at night or early in the morning or during quality family time, you can chill and be assured that your customers are being attended to even in your absence.

Time saving: By automating messages to frequently asked queries using previously crafted messages businesses can reduce the workload of their support staff and save lots of precious time by not having to respond to the same repeatedly asked questions.

Personalization: Auto-replies can be formatted to include the customer’s name or other specific details making the conversation more personal.

Sets clear expectations: Auto-replies can be used to inform a customer of your availability and an estimated time for your follow-up response. Informing this prior to following up makes sure your customers do not stay waiting thereby preventing frustration.

Now that we have looked at the benefits of setting up auto-replies, let’s dive into how you can set them up yourself.

How To Set Up and Send Auto-Replies?

WhatsApp auto-replies can do so much more than just send an “unavailable” message or “greeting” message to your customers. Also, WhatsApp auto-replies sent using WhatsApp API can be so much more dynamic than the simple and ordinary auto-replies that can be sent through the free WhatsApp Business app. Let’s look at the different ways of creating auto-replies for the free WhatsApp Business app and the WhatsApp API:

Auto-replies using the WhatsApp Business mobile app
Keyword-based auto-replies using WhatsApp API
Auto-replies using chatbots using WhatsApp API

Let’s delve into each one of them and explore how you can set them up yourself.

1. How To Set Up Auto-replies on the WhatsApp Business mobile app?

Setting up auto-replies on WhatsApp Business mobile app is pretty easy. Follow the simple instructions below to do it by yourself:

Step 1 – Activate away messages

Open the WhatsApp Business app and click on the three dots in the top right corner of your screen. Then click on Business tools → Away message. Tap on the toggle button next to “Send away message” to enable auto-replies.

Step 2 – Customize away message

Tap on the message and write the message you wish to send to your customers to let them know you are away. Keep in mind to write this carefully and think quite a few times before finalizing it.

Step 3 – Schedule your away message

Schedule your away messages depending on your availability. There are three options for you to choose from:

Always send: Choose this only if you are not going to be available for quite an extended period of time.
Custom schedule: Choose this option if you need to send away messages during specific intervals during the day.
Outside of business hours: Enable this option to send away messages to your customers outside of your everyday working hours. For this to work it is incredibly important that you set the working hours in your WhatsApp Business profile.

Step 4 – Select your recipients

Figure out who needs to receive away messages from you and then choose one of the options below:

Everyone: Send an automatic premade message to anyone and everyone who texts you after business hours.
Everyone not in the address book: Send an auto-reply to everyone not saved in your contact list.
Everyone except: If you don’t want to send auto-replies to certain contacts, choose this option.
Send to: Only send messages to particular contacts that you select.

2. How To Set Up Keyword-based Auto-replies Using WhatsApp API?

You can also set up auto-replies for when customers send you specific keywords. Note that this can only be done when you get access to WhatsApp API via tools like WANotifier. This feature helps you better guide your customers to help them place an order or get answers to queries etc.

Let us take a look at how you can set up keyword-based auto-replies with our tool WANotifier. Similar steps may apply to other WhatsApp API tools in the market:

Open your WANotifier dashboard and click on “Automations” and then choose “Auto-replies”
Click on the “Add new” button located in the top left corner. Now a popup must be visible on your screen.
On the very top of the popup under the phrase “MESSAGE TEXT” you can list out the trigger words or phrases that will serve as triggers when customers send you a specific word or phrase.
Below that under the “MESSAGE TYPE” section you can choose whether the triggered auto-reply will be a text message or a message template.
Further below that you can write down the auto-reply that you would like your customer to receive when they send you those particular trigger words or phrases.

That’s it! Now you have created your very own trigger-based auto-replies. You can now enable them or disable them whenever you want from under the “status” column. The auto-replies will be triggered as per your set trigger words.

3. How To Set Up Auto-replies Using WhatsApp Chatbots?

Another way to set up auto-replies is by using a WhatsApp chatbot feature provided by WhatsApp API tools like WANotifier. You can learn how to build your own WhatsApp chatbots here.

Here are some of the interesting features that come with using WhatsApp chatbots:

Even better customer service: Chatbots are more complex and advanced capable of delivering first-class customer service when compared to standard auto-replies. Chatbots can take on multiple customer inquiries simultaneously and provide rapid answers ensuring that no customer goes unattended.
More interactive: Chatbots can provide more personally tailored messages and can generate unique replies instead of the same pre-built message in case of auto-replies.
24/7 support: Your business doesn’t sleep and neither do your chatbots. Chatbots provide instant replies at any time of the day regardless of any situation.
AI integration: It’s 2024 and AI is officially here to stay. By integrating artificial intelligence and making your chatbot AI-powered, they can deliver answers quicker and more detailed than ever before.
Lead generation: Chatbots can help discover prospective leads and engage with them to potentially make a sales conversion.
Multilingual support: You can program your chatbot to converse in many different languages and expand your outreach to customers of different ethnic backgrounds across the world.

You can use these methods to set up your own auto-replies in WhatsApp. Let us now check out some of the best practices to be kept in mind while drafting your auto-replies.

Best Practices For Drafting Perfect Auto-replies

Here are some tips that will help you create a clear, crisp and concise auto-reply message that you can send to your customers:

Keep it concise: Keep your message short and to the point. Avoid unnecessary text and long messages. Keep in mind to provide all the essential information while also avoiding large sentences.
Greeting: Make sure you start off with a friendly greeting such as “Hello” or “Hey there” and personalize the message by adding their name after the greeting.
Be professional: Write your message in a formal and polite tone and avoid slang words and abbreviations to ensure your message is clearly understandable to the readers.
Response time: Let your customers know that you are currently unavailable and give them an estimated time within which they can expect a response from you.
Alternative contact methods: If you have one or more platforms where people can contact you where you may respond faster let them know about it through your auto-reply.
End with appreciation: Finish off your message with gratitude by thanking your customers for reaching out to you. You can end it by saying “Thank you for your patience” or “I am grateful for your understanding” or any other way you see fit.

Crafting your auto-reply using these tips is a great way to make a remarkable and outstanding first impression on your customers.

FAQs

What is WhatsApp auto-reply?

WhatsApp auto-reply is a feature that enables you to send an automatic reply to customers when you are unavailable. You can set this up on the free WhatsApp Business mobile app at a basic level or use WhatsApp API-based tools like WANotifier for more complex auto-replies.

How to set up WhatsApp auto-reply on WhatsApp Business app?

To enable auto-replies on WhatsApp Business click on the three dots in the top-right corner of your screen and then click on “Business settings” and choose “Away message”. Here you can write and modify your away message and schedule them for when you need it.

Is there a limit to the number of auto-replies I can send on WhatsApp?

As of now, WhatsApp Business does not impose any limit on the number of automatic replies one can send. So you can send as many auto-replies as you want. In the case of WhatsApp API, you can still send an unlimited number of auto-replies but each message will cost you the standard WhatsApp API charges.

Is it possible to send WhatsApp auto-replies during specific times?

Of course. You can schedule your auto-replies to be sent as and when you’d like. This is particularly handy for dealing with customer inquiries after your business hours.

Can you send different WhatsApp auto-replies to different customers?

Yes, it is possible for you to personalize WhatsApp auto-replies based on a customer’s needs and requirements whether it be common queries or customer groups. This gives you the ability to cater to customers in a more individualized manner further improving customer experience.

Conclusion

WhatsApp auto-replies can be a lifesaver when it comes to running a business. WhatsApp auto-replies do so much more than just prevent you from losing your customers. It makes your customers feel valued, appreciated and understood.

One cannot overlook the power of automatic replies on WhatsApp when it comes to WhatsApp marketing. With that said go ahead and set up your own auto-replies on WhatsApp to make sure that your customers get the best possible customer experience with you or your business.

We all must have heard of WhatsApp, the most popular messaging app in the world with over 3 billion active users. If you are a WhatsApp user yourself you probably know the impact WhatsApp has on our everyday lives.

We use WhatsApp to connect with our friends and family no matter where we are, we also use WhatsApp to interact with our colleagues at work and some of us receive information from our colleges and universities via WhatsApp while others use it to engage with potential customers or clients.

WhatsApp is a messaging platform that has truly revolutionized the messaging and social media world. Constantly improving and adapting to the needs and requirements of users, WhatsApp has emerged as the most-used messaging platform in the world and the 2nd most downloaded app in the Google Play Store.

WhatsApp is the third most downloaded app ever after Facebook and YouTube. In this article, we will take a look at the history of WhatsApp and the different types of WhatsApp that are available that assist us in performing a variety of functions.

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The Story of WhatsApp

Have you ever wondered how WhatsApp, the messaging app that took the world by storm came to be and how it has evolved into what it is today? WhatsApp has become so well known today that it has become synonymous with messaging with people saying “WhatsApp me” instead of “Message me” to other people. Let us dive in and take a look into the fascinating history of how the world’s greatest messaging platform became what it is today.

WhatsApp was founded by Brian Acton and Jan Koum in the month of February 2009 in California, United States. Acton and Koum were former employees at Yahoo!

Acton and Koum quit their jobs at Yahoo to travel across the world and traveling can be draining on the wallet. When they realized this they applied for a job at Facebook only to get rejected.

This is when they came up with the idea of WhatsApp and incorporated WhatsApp Inc on February 24th 2009.

Acton and Koum were helped by another person known as Alex Fishman who introduced the duo to an iOS developer named Igor Solomennikov whom they found on RentACoder.com.

The initial seed funding for WhatsApp was $250,000 which came from Yahoo! employees who were the former colleagues of Brian Acton.

Did you know? At a point in time, WhatsApp wasn’t free to use as it is today. During its initial days WhatsApp charged users $0.99 to use the platform and later on it was made free.

Later in 2011, Jim Goetz, a partner of Sequoia Capital invested 8 million dollars for 15% of the firm becoming a strategic advisor.

In 2013 after WhatsApp rose to 200 million users the company required additional funds. They approached Sequoia Capital once again for a second round of funding securing another $50 million valuing the startup at $1.5 billion dollars.

In 2014, WhatsApp was acquired by Facebook for a whopping $19.6 billion! This was one of the largest acquisitions ever in tech history.

In 2017, Brian Acton decided to leave the company three years after its acquisition by Facebook to work on his non-profit organization called Signal. Jan Koum followed the same path after disputes with Facebook over data privacy and WhatsApp’s business model.

In 2018, WhatsApp launched the WhatsApp Business app and the WhatsApp Business Platform also known as WhatsApp API due to popular demand as its first way to make money. Since then till today WhatsApp has been serving customers across the world through its messaging platform as well as WhatsApp Business and WhatsApp Business API.

Checkout more interesting statistics about WhatsApp.

Let us individually examine each of them along with their advantages and disadvantages to better understand what each one has to offer to its users.

WhatsApp Mobile App

WhatsApp Messenger is the standard free app that most people are aware of and use. WhatsApp Messenger is primarily intended to communicate with friends, family and colleagues while ensuring top-notch privacy via end-to-end encryption.

WhatsApp has developed several new features in recent times. Some of them include WhatsApp channels and WhatsApp pay in countries like India and Brazil. The latest update enables users to chat with Meta’s own AI assistant.

WhatsApp can have its own pitfalls even though we are blinded by its benefits. Let us take a closer look at the pros and cons of using WhatsApp Messenger.

Pros

End-to-end encryption: WhatsApp ensures your messages, calls and media files such as images, videos and documents are end-to-end encrypted which simply means only you and the person who you send them to can see or view them therefore ensuring privacy and security.
Free of cost: WhatsApp provides access to free messaging to its users not charging a single penny for sending messages, media files or making calls.
Video and voice calls: WhatsApp enables users to make voice calls as well as video calls which can prove to be useful when you want to speak to your loved ones or have professional meetings.
Cross-platform availability: WhatsApp is available to download on Android and iOS and can even be accessed through web browsers making the platform available to everyone and accessible from different devices.
User-friendliness: WhatsApp has a simple, plain and user-friendly interface making it easier for users of all ages to navigate the platform.
Group chats and broadcasts: WhatsApp empowers users to communicate with multiple people at once through WhatsApp groups and broadcast lists. A WhatsApp group can have 1024 members while a broadcast list can have up to 256 members.
File sharing and multimedia support: WhatsApp allows you to share files with up to 2GB of storage space. WhatsApp also allows you to send images, videos, GIFs etc.
Minimal data requirement: You just require your phone number to get into WhatsApp.

Cons

Privacy concerns: Although WhatsApp assures end-to-end encryption there are still concerns over its data-sharing policies with its parent company Meta.
Data requirement: Unlike regular calls or SMS messages one needs to have data in order to use WhatsApp which might be slightly inconvenient.
Scams and spams: Despite the fact that WhatsApp provides maximum security and WhatsApp officials constantly monitor and regulate the app in order to keep it safe there are still fraudulent messages and spammers out there which you need to be careful of. You can avoid them by blocking their numbers and reporting them to ensure the safety of the app.
Backup issues: WhatsApp backups are stored on cloud services like Google or iCloud so efforts need to be taken to prevent security breaches.
Limited customization: Unlike a few other chatting apps WhatsApp has fewer customization options and chat backgrounds.
Storage consumption: WhatsApp can occupy significant storage space on your device due to media downloads and backups.

WhatsApp can still be the best possible messaging app you can get your hands on if you educate yourself, avoid fraudulent chats and use the app wisely.

WhatsApp Business Mobile App

WhatsApp Business was launched in 2018 to support small and medium-sized businesses to better interact with their customers. WhatsApp Business offers additional facilities that can be taken advantage of in order to improve one’s business.

Some of these features include an exclusive business profile where you can display information and credentials regarding your business, automated messaging and a product catalog, all for completely free.

WhatsApp Business was created to capitalize upon the 2 billion already existing users during its release and to help businesses enhance customer engagement, have global reach and foster trust and credence with their customers all while being free of charge.

Pros

Cost-effective: The total charges for using WhatsApp Business are zero! You heard it right – zero. This makes the platform attractive to small businesses.
Business profiles: By using WhatsApp Business, businesses can get access to a business profile differentiating it from regular profiles. This profile can be used to display essential information about the business thereby increasing credibility.
Automated messages: WhatsApp Business enables businesses to send certain automated messages such as greeting messages and away messages to keep customers engaged even when they are not online.
Analytics tools: WhatsApp Business provides analytics tools that can be used to track how many messages are sent and organizational tools to track customers, orders, complaints and inquiries.
Global reach: With just a WhatsApp Business profile you get access to customers across the world without additional costs for international messaging.
Direct communication: WhatsApp Business serves as a channel to directly communicate with your customers. This helps businesses and business owners build better relationships with their customers by sending personalized messages and tailored product offers to them.

Cons

Limited features: WhatsApp Business although free has its own limitations. It does not provide many features required to run a full-fledged business. It lacks several advanced sales and service functionalities.
Broadcast limitations: WhatsApp business has a cap of 256 members per broadcast list. This can be an obstacle if a business has a larger customer base or if there is a need to run a bigger marketing campaign.
Limited collaboration: Team collaboration can be a disaster with WhatsApp Business because all employees use the same account making it difficult to figure out which employees sent which responses thereby creating confusion.
Limited Devices: WhatsApp Business can only be accessed by five devices and this can be a hindrance to companies with many employees.
Not entirely GDPR compliant: WhatsApp Business automatically reads all saved contacts and their phone numbers. This can be avoided by using WhatsApp API. The largest drawback of WhatsApp Business is storing chats for regulatory compliance and the data protection issues that may arise when using it.

WhatsApp Business is ideal for small-sized businesses with a few employees. Larger companies with a significant number of employees require additional advanced features that come along with using the WhatsApp Business API.

WhatsApp Business API

WhatsApp Business API was launched by WhatsApp in 2018 with the goal of serving larger companies looking to use WhatsApp to interact with their customers at a huge scale. Unlike WhatsApp Business, WhatsApp API has charges depending on the number of messages sent.

Compared to the standard WhatsApp Business app, WhatsApp API gives businesses access to advanced and sophisticated features. Some of them include the ability to send automated messages in bulk, chatbots, detailed analytics and reports.

WhatsApp Business API has greatly restructured the way businesses operate and is used by thousands of businesses to dramatically increase revenue and customer engagement.

Pros

Increased visibility: WhatsApp Business API provides companies access to a wider audience with whom they can communicate directly. WhatsApp API also provides access to swift and personalized messaging increasing the chances of making a conversion. Having access to WhatsApp API also gives your business the verified green tick making it feel more reliable and trustworthy to customers.
Central WhatsApp inbox: With WhatsApp API each employee or team member can get access to an individual employee account. Unlike WhatsApp Business you can now see which messages employees replied to in this central inbox.
Customization and integration: WhatsApp API is highly customizable to suit business needs and integrates seamlessly with other third-party CRMs and software.
Automated messaging: WhatsApp API allows you to send automated messages to a large number of people provided they have opted in to receive messages from you. You can schedule these messages to be sent whenever you want as well.
AI-powered chatbots: With WhatsApp API you can leverage the power of chatbots to deal with customers whenever you are away.
Multi-device access: WhatsApp API allows access from an unlimited number of devices as opposed to the WhatsApp Business app which only gives access to five devices.

Cons

Long approval process: To get access to WhatsApp Business API one needs to apply through the official Meta Developers Portal and the approval process can be long and arduous potentially taking weeks to set up.
Lack of front-end interface: WhatsApp API does not come with a built-in interface for companies to operate on. To access WhatsApp API companies need to choose a third-party provider. Check out WANotifier, the all-in-one WhatsApp marketing software designed to help you get the most out of WhatsApp Business API.
Cost: WhatsApp Business API comes with a nominal charge for every message sent. However, depending on the type of business you have, WhatsApp API can prove to be more harmful than beneficial.

WhatsApp Business API is better suited for medium and large-sized businesses or any business with over 5 employees.

WhatsApp vs WhatsApp Business vs WhatsApp API

Let us take a comparative look at the three versions of WhatsApp and how they can assist you in further improving your revenue and sales while building better relationships with your customers.

Features	WhatsApp Messenger	WhatsApp Business	WhatsApp API
Business Profile	No	Yes	Yes
Price	Free	Free	Paid
Meta verified profile	No	Yes	Yes
Number of users	1	5	Unlimited
Catalog	No	Yes	Yes
Automated messages	No	Yes (Limited)	Yes
Broadcast lists	Yes (256 contacts)	Yes (256 contacts)	Yes (unlimited)
Chatbots	No	No	Yes
Third-party integrations	No	No	Yes
Quick replies and CTA buttons	No	No	Yes

FAQs

What is the difference between WhatsApp Business and WhatsApp Business API?

The principal difference between WhatsApp Business and WhatsApp API is that WhatsApp Business is a free mobile app designed to help improve small-scale businesses whereas WhatsApp API is a programmatic API created to assist medium and large-scale businesses to do WhatsApp marketing.

Is it better to use WhatsApp or WhatsApp Business?

Both of them have their own unique benefits however WhatsApp Business gives you all the features of WhatsApp along with additional functionalities and tools. Some additional features include a verified business profile, the ability to send automated messages, analytics and message templates.

How many users can use WhatsApp Business API?

WhatsApp Business API can be used by an unlimited number of employees or team members, unlike WhatsApp Business which can only allow access to up to 5 members.

Is WhatsApp API free?

WhatsApp API is not free to use but has minimal charges per message you send. WhatsApp only charges you for the number of messages you send so this price is entirely dependent on the size of your company and the number of customers you have.

Is WhatsApp Business free or paid?

WhatsApp Business is free to use and is ideal for small businesses but it does not provide advanced features that are available only through WhatsApp API such as chatbots, detailed analytics, bulk and automated messaging and an intuitive WhatsApp inbox.

Conclusion

So there they are, each type of WhatsApp has its own advantages and disadvantages which need to be considered before deciding to use them. WhatsApp API is the most versatile and beneficial form of WhatsApp providing businesses with the most superior features and tools that are needed to take your business to the next level. Anyhow, you need to carefully analyze which type of WhatsApp is the most compatible with your business necessities prior to making your concluding choice.

Has your WhatsApp Business API account been disabled? Is your phone number status showing “Banned”? If yes, do not worry, we have got you covered. In this article we will take a look at all the possible reasons which might lead to your account getting banned and also most importantly we will see how you can recover your account if you are in such a situation.

The first and most significant step: Do not panic! We understand you are in a problematic scenario and probably have a lot at stake. We empathize with you and we get the feeling of possibly losing your customers can be frustrating and nightmarish especially if you already have invested a lot into this. Do not worry, everything has a solution.

If you get an alert informing you that your business has been disabled then it means that your WhatsApp Business API account has been disabled (not your Meta Business account) possibly because you have knowingly or accidentally violated one of their business policies.

Let us see what are all the possible reasons that may lead to your account getting banned so that you can avoid them in the future and safeguard yourself.

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Reasons Why Your WhatsApp Business Account is Disabled

There are a number of reasons why WhatsApp may decide to block your WhatsApp Business Account. It is important to understand them and stay in compliance with WhatsApp’s privacy policies to prevent something like this from happening again in the future.

Sending Messages Without Obtaining Consent

Always keep in mind that customers have to opt in to receive messages from your business. You must ensure you get their consent before sending them additional messages. You cannot message random numbers as this will result in getting banned. So always make sure that you’re only sending messages to people who have given you permission to be contacted.

Multiple User Reports

It is fairly common for businesses to be blocked by users on WhatsApp if they are not interested in the product or service that you offer. However, getting blocked and reported by many users could arouse suspicion particularly if they happen within a short span of time. In order to prevent this, learn how to broadcast messages on WhatsApp effectively while adhering to best practices.

Impersonation

If you are found to be impersonating someone else using a fake account then you are bound to get banned. Pretending to be someone else like a celebrity or popular figure is against WhatsApp’s rules and WhatsApp will take your account down for safety reasons.

Sending Malicious Links

WhatsApp takes strict action over sending malicious software or viruses. Messaging suspicious links which may contain hazardous software or spyware is strictly prohibited and WhatsApp will ban your account to protect their users’ privacy and safety.

General Violation of WhatsApp’s Terms and Conditions

Avoid sending hateful, discriminatory, harmful or threatening messages. Also selling illegal goods such as firearms, drugs, and adult products is against WhatsApp’s commerce policy. It is recommended that you read it before you sign up in order to avoid getting banned. Any other direct violation of WhatsApp’s terms of service such as using unauthorized bulk senders is guaranteed to result in penalizing action.

Even if you did not engage in any of the malpractices and stayed within the boundaries of WhatsApp’s terms of service, it is still possible that you get banned. Let us jump straight away and see how you can get back access to your account in case of a ban.

How To Recover Your Banned WhatsApp Business API Account?

There are a few ways by which you can attempt to restore your account. Make sure you read carefully and implement the methods accordingly for the best possible chance of getting your account back.

Resolve the issue mentioned in their notice

First, you need to know why they disabled your account and fix the issue before you proceed to recover it.

To do this you need to open WhatsApp Manager . On the top where it shows the Account Disabled error, click on the View details in Business support home link.

It will take you to the account review page. Under the Disabled status, you might find out why they have restricted your account. The different kinds of notices you might receive are:

Website: If the issue is related to your website, you need to ensure that you have entered the correct website that is currently live. Do not enter random URLs or other websites. Make sure you enter the URL of your own website.
Spam: If the issue displayed is spam, you might have sent multiple messages repeatedly to users via the platform and were reported by a large number of receivers as spam. If this is the case, it will be very difficult if not impossible to get back access to your account.
Business Policy violation: If the notice is related to a violation of WhatsApp’s business policy then it is most likely that your business belongs to a category that goes against WhatsApp’s guidelines. It may also be due to the fact that you have sent unsolicited messages or products to users.

Other than these, WhatsApp can also sometimes restrict your account for no valid reason. We’ve seen this happen to some of our users. Note that this is not intentional and is most likely due to a technical issue or incorrect flagging by their backend system.

Nonetheless, no matter what the problem is, make sure to rectify it before moving forward.

Adding as many details about your business on the Meta portal can help as this assures Meta of your transparency.

Request a Review

If you believe you have sorted out the issues that caused the ban to the best of your ability or if you think your account might have gotten banned without a genuine reason then you can proceed to request a review of your account.

To do this go to WhatsApp Manager and then go to the account review page and click on the Request review button on the right side of the page. In the popup that appears type in something like this:

In the popup that appears type in something like this:

Hello,

With all due regards, I have noticed that there has been a ban on my account. I have resolved all the issues that might be the reason for this restriction to the best of my ability. I kindly request you to review my account and restore it as soon as possible.

Thank you.

See to it that you use polite and formal language while drafting this message. WhatsApp officials usually review the request and restore your account within 6 hours if no additional details are required.

Still not Recovered?

If your account is still not recovered please conduct a thorough scan for any other possible issues and try to fix it accordingly to confirm you have not left anything behind then request a review again.

Some of our users have reported that they had to request a review 3-5 times before they got back their account!

What Next?

If you have tried all the above ways and you still couldn’t get back access to your account then we are sorry to say that your account may be banned permanently. If you still wish to use WhatsApp Business API then you can start over by creating a new account using a new number.

Follow the steps below to do it:

Delete your previous phone number from WhatsApp Manager.
Then from your WhatsApp Business Accounts page, delete your account that got banned.
Start afresh by following our step-by-step setup guide to setup your new business account with your new phone number.

Conclusion

We hope you have learned a thing or two about how to avoid getting your WhatsApp business account banned and how to recover it in case of a ban. Do you know what the best way to prevent all this is? It is to carefully read and understand everything related to a WhatsApp Business account such as their commerce policy, terms and conditions etc. and adhere to them.

In case you have further doubts or queries make sure to check out our help desk. If you want to learn more about using WhatsApp for your business then take a peek into our blog. You may find really cool and useful tips there. Thank you for reading and we wish you good luck on the journey of recovering your WhatsApp Business account!

Are you thinking of getting a virtual number for WhatsApp to boost your business? Or maybe you just want it for other personal reasons? Either way, we have got your back, in this blog post we will be diving deep to see how you can get your own virtual number and delve into the benefits that come along with having a virtual number for WhatsApp.

If you are reading this you probably already know what a virtual number is. Well, in case you don’t know, a virtual number is a phone number that enables you to communicate with others without the requirement of a physical SIM card.

Unlike a regular phone number, a virtual number is not associated with any specific network operator. Virtual numbers can be used on multiple devices simultaneously and this gives them a wide range of applications especially, customer support. With a virtual phone number, you can make calls and send messages just like a regular number. To access a virtual number you just need a stable internet connection and you need to pick a third-party provider.

Now, it is essential to ask an important question: “Why do I need to use a virtual number when I can simply use my regular number?” The most common reason why people use virtual numbers is to protect their privacy. When it comes to a business there are numerous other benefits. Let us plunge into the perks that come along with using a virtual number for WhatsApp.

Advantages of Using Virtual Numbers for WhatsApp

There are a plethora of benefits that a business can avail by utilizing a virtual number for WhatsApp. Here are some of the most predominant reasons:

Multiple Devices

With virtual phone numbers, you can use the same number on multiple devices, unlike a normal phone number which is limited to a single device.

Privacy and Number Masking

Using virtual phone numbers for WhatsApp safeguards your privacy as you don’t need to use your real phone number to communicate with customers. You also have the choice to mask your number so that nobody can see it. This makes sure you aren’t exposed to fraudulent calls and keeps you shielded against unnecessary spammers and scam calls.

Improved Team Coordination

Having virtual numbers immensely improves internal communication by making it easier for team members to collaborate effectively and increasing overall productivity. If you are a remote business with employees in different locations this becomes a big benefit. As virtual numbers are accessible globally they can be used to provide a seamless internal communication experience to your employees.

Cost Effectiveness

Virtual numbers are comparatively budget-friendly over regular numbers from network service providers. As virtual numbers can be used on multiple devices it removes the need for an individual dedicated number for each employee and hence saves your valuable money.

Broader Reach

With access to a virtual number businesses can reach out to a wider audience. Virtual numbers can be used to communicate with people across the globe. This makes it possible to reach audiences from different locations throughout the world.

If you wish to make your business go international and operate in multiple countries, virtual numbers become all the more essential. Using virtual numbers can thus increase your customer base thereby increasing sales and revenue.

Better Customer Support

Having a virtual number tremendously enhances the customer support experience by providing access to robust features such as call forwarding and interactive voice response (IVR). These super cool features can be leveraged to improve customer experience and provide them with personalized solutions.

Increased ROI

Investing in a virtual number can significantly reduce expenditures by removing the need for multiple phone numbers. WhatsApp is a potent marketing tool and with a virtual number you can track the effectiveness of your WhatsApp marketing campaigns.

Customer Engagement

Virtual numbers can be used to broadcast messages, images, videos and other forms of multimedia via WhatsApp similar to a regular number therefore ensuring customer engagement.

Apart from the wealth of benefits described above, virtual numbers can also be integrated with other platforms such as Microsoft 365, Salesforce, Zendesk etc. making the work experience smooth and simple. Let us now take a look at how you can get your own virtual number for WhatsApp.

How to Set up a Virtual Number for WhatsApp?

A virtual number can be used for both WhatsApp and the WhatsApp Business app. It can also be integrated with WhatsApp Business API. To get access to a virtual number for WhatsApp you need to follow the steps below:

Choose a Provider

Choosing the right virtual number provider is a crucial step in the process of obtaining your own virtual number. Make sure that the provider you pick is compatible with your needs and requirements. Also, ensure to check the following:

Privacy and security: Double-check if your provider values your data privacy and confidentiality.

Customer support: Check if your provider has a dedicated customer support team to assist you if you have any doubts or queries.

Affordability: Make sure the packages offered by the provider fall under your budget. Compare the prices of different providers before making a final decision.

Convenience and ease of use: See if the user interface is easy to navigate and if they have an overall convenient user experience.

Call quality: Confirm the call quality is good. Request a demo if needed.

Also, do not forget to check the testimonials and reviews, compare different providers and request a demo if needed before you make your final choice.

Pick a Country and Phone Number Type

One of the major benefits virtual numbers provide is the ability to communicate with people across the planet. Pick the country where you provide your services and then pick a number type (local, mobile, toll-free or national). Decide on this before you set up your account with the provider.

Set-up Your Account

Go to the provider’s app or website and fill in the required details. Follow the instructions and provide essential details like your name, email and payment information. Then pick your desired country and number type. Finally, pick a package that suits your requirements and make the payment. Now you will have obtained the virtual number.

Verify it on WhatsApp

Proceed to verify the number on WhatsApp and create a WhatsApp account with that number.

Enter the country code and the virtual number on WhatsApp.
You will receive a verification SMS or call.
Enter the code in WhatsApp to create your account.

Congrats! You have now set up your very own Virtual number for WhatsApp!

Tips for Choosing a Number Provider for WhatsApp Business

During the process of selecting a virtual number provider for WhatsApp Business, you need to verify if they are in alignment with your requirements and in accordance with your financial limitations. It might be considerate of you to double-check the following points before you zero down to a suitable provider. The following tips might come in handy while choosing your virtual number provider:

Go through the reviews and testimonials of a provider to ensure their trustworthiness and honesty.
Check if they have quality customer support and it would also be beneficial if they cater to multilingual customers.
It is of vital importance to check for portability so that you don’t have to switch numbers in case you decide to switch providers. Keep in mind that customers are always more comfortable when dealing with familiar numbers. You might be surprised by the effect that the air of familiarity has.
Compare costs between different providers before committing to a provider as you might find another provider that is more compatible with your needs with a lower price tag.
Check for a provider with minimal downtime and choose the one with the highest uptime.
Find out if they offer a free trial. It is always better to test the waters before jumping in.
Make sure they are updated and have most of the useful features.
If you are an international business or have ideas to go international in the future, it is important to double-check if your provider has global reach.

By being aware of these factors you will be better equipped to choose a virtual number provider that is in alignment with your business goals and offers a smooth experience with WhatsApp Business.

Commonly Asked Questions

What is a virtual number for WhatsApp?

A WhatsApp virtual number is a phone number that allows you to message WhatsApp users without the need for a physical SIM card from a network service provider.

Can we port an existing number to a virtual number?

Yes, it is possible to port your existing number to a virtual number. This way you can continue using the same number which is familiar to your customers while also switching to a virtual number.

How to get a free virtual number for WhatsApp?

To get a free virtual number, sign up for a free trial with a trusted virtual number provider. Note that this is temporary and you will have to pay eventually to continue using the number.

How to get a virtual number for WhatsApp?

Choose a trusted virtual number provider and pick a payment plan. Then enter the required details necessary to obtain the virtual number. After you get access to the virtual number, enter WhatsApp to verify it and create a WhatsApp account with that number.

Is it possible to use WhatsApp without a phone number?

You can use a virtual number to use WhatsApp instead of your real number.

Can we call using a virtual number?

Yes, you can make and take calls just like any other phone number. All you need is a stable internet connection.

Wrapping Up

These days it has become a necessity for businesses to own a virtual number to communicate with WhatsApp users. A business with a significant number of customers literally cannot function without a virtual number. Since we have also looked at the advantages of using a virtual number you might want to consider using a virtual number if you want to take your WhatsApp marketing efforts to the next level. So what are you waiting for? Go ahead and get your own virtual number.

Do you need to send a message to someone via WhatsApp without saving them as a contact? Maybe you need to share your location with a taxi driver or send a document to take a printout in a stationery shop but you do not want to save the contact for just a one-time use or maybe just want to make it quick.

In scenarios such as these, you might find WhatsApp’s requirement to save a contact before sending them a message complicated and annoying. But what if we tell you there are techniques that you can deploy to maneuver past this obstacle?

Why would you not want to save the contact number before messaging them on WhatsApp in the first place? Well, there might be a couple of reasons:

You do not want to accumulate too many contacts on your phone.
You are in a hurry or just want to save your time.
You are lazy, just kidding 😁.

If you are in such a situation and want to send a message instantly on WhatsApp, these methods can come in handy. Remember to keep these hacks up your sleeve the next time you need them.

Creating a WhatsApp link

The first method that you can use to message anyone with access to WhatsApp without saving their number is by making use of the “wa.me” link feature. To do this follow the steps below:

First, make sure you have the number you want to message ready with you and then copy this standard link format: https://wa.me/mobile-number.
Then proceed to open a web browser like Google Chrome on your device and paste the link in the URL bar.
Now, replace “mobile-number” with the phone number of the person you want to message and most importantly remember to include the country code. For example, if you want to message someone from let’s say India whose number is +919876543210 then your link should look like this: https://wa.me/919876543210.
Hit enter and you should arrive on a WhatsApp page. Now, click on the “Continue to Chat” button.
The chat window for that mobile number will open in WhatsApp and Voila! Now you can send them a message without saving their contact number.

If you have a business you can reverse engineer this tactic to increase customer engagement by adding your wa.me link to your website and social profiles. This is a phenomenal way to drive sales as this encourages potential customers to reach out to you through WhatsApp.

To make this process effortless, check out our free WhatsApp Link Generator. Just enter your mobile number along with the country code and then add your custom message that will be automatically sent to your customers when they click on your link. That’s all, you’re done. Make sure to add your wa.me link to your website and social media pages so that your customers can click on it.

Message Yourself

This method is a walk in the park. This method probably takes the least time of all the available methods. Follow the steps below to learn how to do it yourself:

Copy the number you intend to send a message to and then open WhatsApp and tap on the “New chat” button.
At the very top of the list, you should find your name with a “(You)” suffix next to it.
Click on it and send the copied number to yourself.
Tap on the number and if the person is on WhatsApp, a “Chat with…” option will be visible.
Click on it and a chat window will open with that number and now you can send your message.

This tactic makes it easy to message anyone on WhatsApp without storing their contact on your phonebook.

Find the Contact Number in WhatsApp Groups

Another method that can be used to send messages to a person without saving their contact number is by finding them in group chats. This one is easy as pie. Obviously, the method is only applicable if you and the person you want to message are in the same group. This method is especially convenient if you don’t want to add a new contact but still want to send messages to a person who is in a group chat with you. There are two methods to do this:

Method 1:

Click on the group in which both you and the number you want to send a message to are in.
Click on the three dots on the top right corner of your screen.
Click on the “Group info” option
Scroll down till you find the number you want to send a message to and click on it.
At this point, a menu will appear and on that menu click on the “message (phone number)” option.
A chat window with that number will open and now you can send your message.

Method 2:

Click on the group in which both you and the number you want to send a message to are in.
Find a message that the person you want to message has sent previously to the group.
Click on the number at the top of the message.
A menu will appear and now click on the “chat message” icon.
A chat window with that number will open and now you can send your message.

Using this approach is a brilliant way to quickly send messages to someone you are in a group chat with without saving their number thus saving you time.

By using Google Assistant on Android or Siri on iOS

If you are the type of person who uses Google Assistant a lot then this method would be a perfect fit for you. Follow the steps below to learn how:

Activate Google Assistant by long pressing your home button or by voice activation.
Direct Google Assistant by saying “Send a WhatsApp to +(country code)(phone number).
Now Google will ask you to prompt the message you want to send.
Dictate the message you wish to convey to the other person.
That’s it, Google Assistant will send the message via WhatsApp to that person.

The exact same process can be done by using Siri as well if you are an iOS user. By using this technique you can get the job done by just using your voice. You don’t even have to lift a finger, literally.

By Using Shortcut App on iOS

If you are an iOS user then you can use this alternative. You are going to love this if you like using shortcuts on iOS. Follow the steps below:

Open the Apple Shortcuts app on your iOS device and tap on the “Add Shortcut” button to search for new shortcuts.
Search for and install the “WhatsApp Unsaved Number” shortcut.
Once the shortcut is installed, click on it and a pop-up will appear asking to “Choose recipient”.
Now all you need to do is enter the phone number you want to send a message to along with the country code in the “Choose recipient” field.
After you do this, a WhatsApp chat window will appear with that number and now you can send a message to that person.

This is a great way for iPhone users to send messages through WhatsApp without saving their numbers.

Using the Truecaller App

Have you heard of Truecaller? Truecaller is an app that enables you to identify incoming calls and block unwanted spam and fraudulent calls. The app has over a billion downloads on Google Play Store. But this app can also be leveraged to send WhatsApp messages to people without saving their numbers. Let’s see how you can do that:

Open the Truecaller app on your Android or iOS device.
Within the app click on the search bar and search the number you want to message.
Once the search is finished, Truecaller will display the profile associated with that phone number.
Click on the profile and scroll down till you find the WhatsApp icon and click on it.
This will directly open a chat window with that person on WhatsApp and now you can send them a message without saving their number.

WhatsApp Business API

If you are a business owner looking to send messages to a large number of people without saving their contact number then WhatsApp Business API is the right option for you. WhatsApp Business API is an official API created by WhatsApp to cater to businesses and enable them to broadcast messages to a wider audience.

This approach lets you take your WhatsApp marketing game to the next level by granting you the ability to send personalized, creative and interactive messages to numerous people simultaneously. To get access to WhatsApp API you need to apply through the official Meta Developers portal or via a business solution provider.

WhatsApp API is a dream come true for several marketers and business owners across the planet. WhatsApp marketing done through WhatsApp API is the most efficacious method that has the greatest possibility of yielding results that are worthwhile. When it comes to marketing on WhatsApp it is important to remember about customer consent before you can send them messages. Customers need to opt-in to receive messages from you.

To get to know how you can broadcast messages effectively on WhatsApp read how to broadcast messages on WhatsApp. If you want to get the most value out of WhatsApp Business API and aspire to get the best possible experience for yourself and your customers you might want to consider using WANotifier.

Why Choose WANotifier?

WANotifier is an all-in-one WhatsApp marketing software that provides several features that would incredibly benefit your business. Let us take a look at some of them:

No Additional Markup Charges

WhatsApp API comes with a small charge for every message that you send to your customers. However, when you access WhatsApp API through a business solution provider, some of them tend to add extra charges on top of the standard WhatsApp API charges. This is not the case with WANotifier. We charge you 0% extra other than the original charges that are set by Whatsapp API. This way, 100% of the funds you put in provide you with 100% of its value.

Automation

WANotifier gives you the ability to automate your messaging process to a significant level reducing the requirement of manual effort thus saving time. You also get access to powerful and complex chatbots that do the work for you so that you don’t have to get involved. You can sleep tight knowing well that your business is in safe hands.

Detailed Analytics

Track your progress and monitor traffic to understand your shortcomings and improve upon them to advance faster and hence maximize revenue and sales.

Marketing Messages and Transactional Notifications

Send bulk WhatsApp messages containing promotional offers to a humongous number of customers with the help of pre-made templates. You can choose to send them now or schedule them to be sent later when your customers are most likely available to view messages. Additionally, send automatic transactional messages to your customers to confirm that they have made a purchase.

Mobile App

Take complete advantage of our mobile app built for both iOS and Android to never miss a chat request or inquiry no matter where you are.

WANotifier ensures you get access to all the above-mentioned benefits and much more while also providing flawless and comprehensive integration with WhatsApp API. If you need to give it a trial before you decide to make a final choice, create your free account and test the waters before jumping in.

Frequently Asked Questions

Can I send a WhatsApp message without adding a contact?

Yes, you can use methods such as using a wa.me link, finding them on group chats, messaging their number to yourself, using Siri shortcuts, using Google Assistant or using the Truecaller app.

What is WhatsApp Business API?

WhatsApp Business API is a tool crafted for businesses to send messages at scale without the need to save contact numbers.

How do I message someone on WhatsApp for the first time?

Click on the “New chat” button on the bottom right of the WhatsApp interface and then click on the contact you want to send a message. This will open a chat window with that contact where you can now send your message.

Can someone contact me on WhatsApp if they are not in my contacts?

Yes, it is possible for someone to contact you even if they are not in your contact list. They only require your phone number in order to contact you.

Conclusion

So there you have it, all the possible methods to send a message on WhatsApp without saving their number. WhatsApp can be a convenient medium to send messages due to its adaptability. Remember to keep these aces up your sleeve to use in times of urgency.

These tactics can also be applied if you don’t want a cluttered and long contact list on your phone. Ranging from simple tricks to elaborate solutions, these methods can be used according to your needs whether big or small. Make sure that you understand these methods so you can become a master of messaging on WhatsApp!