Top 5 Zoko Alternatives for WhatsApp Marketing

If you’re looking to integrate WhatsApp into your marketing operations, you’ve probably heard of or are already familiar with Zoko: an all-in-one WhatsApp marketing platform that helps D2C and e-commerce brands manage sales, support, and customer engagement on the messaging app.

Although it’s a powerful solution for managing e-commerce workflows, Zoko may not be the best fit for every business. Brands with broader or more complex requirements may find its D2C-focused features somewhat restrictive.

Pricing can also be a challenge. Zoko uses Fair Use Limits to determine messaging charges, and once you exceed them, you’re charged additional fees per message (sometimes as high $0.199 or ₹19.9). This can quickly become unsustainable for businesses that handle a large volume of messages.

Users are also required to pay an additional fee for each custom automation flow, which can further increase overall costs.

This is exactly why I’ve compiled a list of the top 5 Zoko alternatives for WhatsApp marketing that offer more well-rounded solutions for different use cases, along with competitive pricing.

Before we dive into these alternatives, let’s take a quick look at Zoko’s key features, pros and cons, and pricing to understand what it brings to the table.

Zoko Overview: Key Features and Pros and Cons

Zoko is a comprehensive marketing and support platform built on the official WhatsApp Business API. It’s designed specifically for D2C and e-commerce businesses, and helps them manage customer interactions, streamline sales, and deliver round-the-clock support on WhatsApp.

Zoko offers a range of features tailored for WhatsApp marketing, including bulk broadcasts, WhatsApp chatbots, an integrated CRM, and a shared team inbox for collaboration. Since it’s built with D2C brands in mind, Zoko also provides powerful add-ons like FlowHippo, which help automate e-commerce workflows like abandoned cart recovery, order tracking, and post-purchase follow-ups.

Despite its impressive feature set, Zoko can feel limiting for businesses that need more flexible WhatsApp marketing solutions. It can also become quite expensive for brands that send a large volume of messages due to its Fair Use Limits, which, once exceeded, result in additional charges per message. Users are also required to pay an extra monthly fee for setting up custom automation flows, which can further inflate overall costs.

Key Features

• Personalized WhatsApp broadcasts 
• Chatbots
• WhatsApp product catalogs
• Integrated CRM
• Shared team inbox 
• Real-time analytics

Pros

• No additional markup on WhatsApp’s official messaging costs (except for Starter plan users)
• Clean, user-friendly interface that’s easy to navigate
• Built-in flow builder for creating and automating multi-step workflows
• Unified inbox with multi-agent support 
• Seamless Shopify integration 

Cons

• Designed specifically for D2C and e-commerce brands (may feel restrictive for other use cases)
• Pricing is on the higher side; the Starter plan begins at $39.99 per month, with a conversation fee of $0.015 (₹1.32)
• Restrictive fair-use limits (for example, the Plus Plan allows only 5,000 conversations per month, with additional conversations billed at ₹0.199 or 0.199 cents/conversation)
• Lower-tier plans limit the number of agents to 5–10, and adding more costs an extra $12–$15 per month, depending on the plan
• Custom automation flows incur an additional charge of $5.99 per flow per month, which can quickly drive up costs

Pricing

Zoko offers four subscription plans, with a monthly billing option:

• Starter: ₹3,499 per month (+ ₹1.25 per conversation) or $39.99 per month (+ $0.015 per conversation)
• Plus: ₹5,499 or $64.99 per month
• Elite: ₹9,699 or $114.99 per month
• Max: ₹33,833 or $404.99 per month

5 Best Zoko Alternatives

Here’s a quick comparison of the 5 best Zoko alternatives for WhatsApp marketing based on their features, pricing, and user ratings:

Platform	Key Features	Markup on WhatsApp’s Messaging Rates	Best For	User Ratings (TrustPilot, G2, Capterra)
WANotifier (Recommended)	Bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, drip campaigns, shared team inbox, integrated CRM, analytics, WordPress plugin, REST API	No (0% markup with transparent, scalable pricing)	SMBs and growing businesses seeking an affordable and versatile WhatsApp marketing solution	Rated Excellent with 4.6 out of 5 stars
BusinessOnBot	Omnichannel messaging (WhatsApp, Instagram, email, SMS), shared inbox, AI-powered chatbots, advanced segmentation, anonymous user detection, analytics	Bundled pricing (Omnichannel model with additional Shopify plugin fee)	E-commerce and D2C brands that want to engage and retain customers across multiple channels and are comfortable with bundled pricing	Rated 4.6 out of 5 stars
DelightChat	Bulk broadcasts, auto-replies, chatbots, omnichannel support inbox, abandoned cart recovery, COD verification, analytics	No markup	D2C and e-commerce brands that only want to focus on support and post-purchase engagement	Rated 4.5 out 5 stars
Bird	Developer APIs for WhatsApp, SMS, email, and voice; Click-to-WhatsApp ads; quick replies; shared inbox; analytics dashboards	Yes (markup +$0.005 Bird fee per message)	D2C and e-commerce brands that need an omnichannel engagement solution and can absorb the messaging higher costs	Rated 3.9 out of 5 stars
QuickReply	Bulk broadcasts, chatbots, drip campaigns, CRM, Click-to-WhatsApp ads, multi-agent inbox, conversion analytics	Yes (23% markup on marketing messages in India)	E-commerce brands  and SMBs that want more flexible WhatsApp marketing features and can manage the additional messaging charges	Rated 4.8 out of 5 stars

1) WANotifier

If you’re looking for a versatile, user-friendly WhatsApp marketing platform with transparent and affordable pricing, WANotifier is the perfect choice.

As an official Meta Tech Partner, WANotifier provides everything you need to manage your entire customer journey on WhatsApp while staying compliant with the platform’s messaging guidelines. Its key features include bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, WhatsApp Flows, drip sequences, shared team inbox, and advanced analytics for ROI and conversion tracking.

WANotifier also comes with an integrated CRM that lets you organize contacts using lists, tags, custom attributes, and Smart Segments, plus a WordPress plugin and REST API that help you capture more leads from your website, lead-gen forms, and third-party apps (learn more about it here).

What truly sets WANotifier apart from other WhatsApp API providers is its pricing model. The platform charges 0% markup on WhatsApp’s official messaging rates, with the API billing handled directly by Meta, so you don’t have to pre-purchase messaging credits.

On top of that, WANotifier offers a Free Forever plan with 500 contacts and 1,000 broadcasts, making it one of the most accessible WhatsApp marketing solutions for SMBs and growing businesses.

Here’s everything that you can do with WANotifier:

• Send instant or scheduled WhatsApp broadcasts to thousands of contacts 
• Trigger transactional messages directly from your website or app based on user actions such as purchases, form submissions, or callback requests.
• Capture leads from Facebook and Instagram ads and add them to your contact lists (learn more about it here) 
• Set up no-code chatbots and automations to handle FAQs and customer requests
• Run drip campaigns to onboard new users, nurture leads, and re-engage inactive customers over time
• Use WhatsApp Flows to collect user data, guide interactions, and deliver personalized experiences within chat
• Integrate WhatsApp with your CRM, e-commerce platform, and other business tools
• Track message delivery and open rates, chatbot sessions, Flow responses, and ad-driven conversions
• Collaborate easily across teams with a shared inbox (add team members, assign chats, and track conversation history)

Pros

• 0% markup on WhatsApp’s official messaging rates
• Free Forever plan with up to 500 contacts and 1,000 broadcasts
• API billing managed directly by Meta; no need to purchase messaging credits upfront
• Versatile feature set that caters to different business requirements
• Quick and easy setup, even for non-technical users
• Native mobile app for tracking inbox updates on the go
• Live chat and email support for all users
• WhatsApp API onboarding assistance included with every plan

Cons

• Features like chatbots, multi-agent inbox, and product catalog templates are only available to paid users
• Free plan limitations: You can’t reply to customer messages directly from the inbox as a free user

Pricing

WANotifier offers four flexible subscription plans, including a free tier and three paid options. Here’s a look at its monthly pricing:

• Free Forever: For up to 500 contacts
• Essentials: Starts at $49 or ₹1,999 per month (for 1,000 contacts)
• Advanced: Starts at $79 or ₹2,999 per month (for 1,000 contacts)
• Premium: Starts at $199 or ₹7,999 per month (for 1,000 contacts)

Need a tailored solution? Get in touch for details on our enterprise plans.

2) BusinessOnBot

BusinessOnBot is another D2C-focused marketing solution, like Zoko, but with a broader, omnichannel approach that allows brands to acquire, engage, and retain customers across multiple platforms, including WhatsApp.

BusinessOnBot offers a comprehensive set of tools for WhatsApp marketing, including bulk broadcasts, AI-powered chatbots, and user segmentation for sending personalized campaigns. It also supports anonymous user detection to identify and retarget visitors who drop off from product pages, and in-depth analytics to track engagement and customer satisfaction.

Although it’s a great choice for e-commerce brands looking to manage multiple channels under one roof, BusinessOnBot may not be ideal for those focused solely on WhatsApp. Its omnichannel features can feel too overwhelming for these users, and its (bundled) pricing can be too expensive, since users may have to pay for features (and channels) they’re unlikely to use.

Key Features

• Shared inbox for all channels (WhatsApp, Instagram, email, and more)
• Bulk broadcasts
• WhatsApp catalogs 
• AI-powered chatbots
• Advanced user segmentation 
• Shopify, Magento, WooCommerce, and payment gateway integrations

Pros

• Supports omnichannel messaging (across WhatsApp, Instagram, SMS, email, and more)
• Unified inbox for managing conversations across all channels
• Offers specialized features for e-commerce and D2C businesses, like anonymous user detection and automated reordering reminders for customers

Cons

• No WhatsApp-only plan; users must pay for additional channels even if they only need WhatsApp
• Steep learning curve for new users
• Primarily built for D2C and e-commerce brands, making it less flexible for businesses in other industries
• Shopify integration isn’t included in the base plans and costs an additional $4.99 per month

Pricing

BusinessOnBot offers three subscription plans:

• Starter: ₹9,999 per month (includes WhatsApp and email support)
• Pro: ₹14,999 per month (includes WhatsApp, Instagram, and email support)
• Business: ₹29,999 per month (includes WhatsApp, Instagram, email, SMS, and RCS support)

3) DelightChat

DelightChat is another D2C and e-commerce–focused platform that helps online brands manage customer conversations on WhatsApp.

The platform includes a wide range of WhatsApp marketing features, such as bulk broadcasts, auto-replies, chatbots, and detailed analytics to track team performance and conversation volumes across multiple channels. It also provides WhatsApp automations for abandoned cart recovery, cash-on-delivery verification, and order confirmations with upsell options, making it especially useful for online stores looking to boost conversions.

That said, DelightChat leans more toward support than marketing and lacks essential customer acquisition features such as Click-to-WhatsApp ads. Its e-commerce integrations are also limited beyond Shopify, requiring users to rely on third-party tools and workarounds to connect with WooCommerce and other platforms.

Key Features

• WhatsApp broadcasts
• Auto replies and chatbots
• Omnichannel support inbox 
• Automations for abandoned cart recovery, COD verification, and order confirmation with upsell options
• Analytics for tracking team performance and conversation volumes across channels

Pros

• Unified inbox for managing support conversations across WhatsApp, Instagram, email, and other channels
• No additional markup on WhatsApp’s official messaging rates.
• Simple and intuitive setup
• Robust Shopify integration

Cons

• More of a support platform; lacks key marketing and customer acquisition features like Click-to-WhatsApp ads
• No advanced user segmentation tools for running highly personalized campaigns
• Basic chatbot builder with limited customization options 
• E-commerce integrations are limited beyond Shopify; users have to rely on third-party tools and workarounds to connect with other platforms
• Customer support response times can be slow

Pricing

DelightChat offers three subscription plans. Note that WhatsApp messaging charges are not included in these plans:

• Startup: $29 per month
• Scale: $99 per month
• Growth: $299 per month

4) Bird (formerly MessageBird)

Another powerful alternative to Zoko is Bird: an omnichannel communications platform that offers developer APIs for WhatsApp, SMS, email, and voice.

Bird offers a broad range of WhatsApp marketing features, like Click-to-WhatsApp ads, quick replies, chatbots, a shared team inbox, and real-time analytics for monitoring sales, conversions, and subscriber metrics by campaign and content type.

If you’re looking for a highly customizable marketing platform that lets you manage multiple channels alongside WhatsApp, Bird is one of the best options available. However, for those who only want to focus on WhatsApp marketing, it can feel like overkill.

Bird’s pricing may also be a sticking point. The platform charges a $0.005 markup on top of WhatsApp’s official messaging rates, making it less cost-efficient for businesses that want to exchange a high volume of messages.

Key Features

• Developer APIs for WhatsApp, SMS, email, and voice
• WhatsApp chatbots and quick replies
• Shared team inbox
• Analytics for tracking sales, conversions, and subscriber metrics

Pros

• Supports multi-channel messaging
• Simplifies WhatsApp inbox management with an intuitive UI
• Integrates seamlessly with popular business tools

Cons

• Adds a $0.005 per-message fee on top of WhatsApp’s official messaging rates
• Primarily an omnichannel platform (can feel like overkill for businesses focused on WhatsApp)
• Onboarding and setup can be challenging for non-technical users
• User reviews describe customer support as slow and unresponsive 

Pricing

Bird offers three pricing options designed for different business requirements:

• Pay-as-you-go:  A usage-based plan where the final cost per message is calculated as:

Meta’s passthrough rate (WhatsApp’s official message rate plus Bird’s markup) + an additional $0.005 Bird fee per message

• Monthly Targeted Contacts Plan: Starts at $45 per month and includes 3,000 contacts and 30,000 messages.
• Enterprise Plan: Pricing available on request

5) QuickReply

I’m closing this list with QuickReply, another WhatsApp marketing and automation platform built specifically for e-commerce and D2C brands.

While its focus is similar to Zoko, QuickReply offers a more versatile feature set. The platform includes bulk broadcasts, drip campaigns, chatbots, a multi-agent inbox, and conversion analytics with custom reports. It also features a WhatsApp CRM that enables businesses to segment customers and send personalized messages at scale.

However, it’s worth noting that Quickly charges a substantial markup on WhatsApp’s official messaging rates (₹0.96 per marketing message vs. the official rate of ₹0.78 in India). It also restricts features like Click-to-WhatsApp ads to higher-tier plans, often requiring users to upgrade their subscription to unlock the full potential of the platform.

Key Features

• Bulk broadcasts
• Drip campaigns
• Built-in CRM with lead scoring
• No-code chatbot builder
• Click-to-WhatsApp ads
• Multi-agent inbox
• Revenue tracking

Pros

• User-friendly design 
• Advanced audience segmentation to send highly targeted WhatsApp campaigns
• Seamless integrations with Shopify, Razorpay, Zoho, and other popular business platforms
• Helpful and responsive customer support 

Cons

• Adds a considerable fee on top of WhatsApp’s official messaging costs (₹0.96 per marketing message vs. the official rate of ₹0.78 in India, which is a 23% markup!)
• Requires users to pre-purchase messaging credits
• No free trial (or free version)
• No monthly billing option
• Features like Click-to-WhatsApp Ads are locked behind higher-tier plans

Pricing

QuickReply offers four subscription plans, with quarterly and annual billing options. The platform also charges a significant markup on WhatsApp’s official messaging rates (23% on marketing messages). The subscription prices listed below do not include these charges and applicable taxes:

• Starter: $59 or ₹4,999/month (billed quarterly)
• Standard: $149 or ₹9,999/month (billed quarterly)
• Plus: $299 or ₹19,999/month (billed quarterly)
• Enterprise: Custom pricing based on usage and requirements

Ready to Switch to a Better Zoko Alternative for WhatsApp Marketing?

Choosing the right WhatsApp marketing platform depends on your goals, budget, and how you plan to use WhatsApp within your overall marketing strategy. Zoko is a great option for D2C and e-commerce brands, but its pricing structure and limited flexibility can feel restrictive for businesses with more diverse needs.

Fortunately, there’s no shortage of strong alternatives. Platforms like WANotifier, BusinessOnBot, DelightChat, Bird, and QuickReply offer more customizable solutions for different WhatsApp marketing goals at more affordable pricing.

That said, WANotifier stands out as the only platform that caters to a wide range of use cases while remaining simple, scalable, and affordable. It features a clean, intuitive interface that anyone can master quickly (even non-technical users), a mobile app for monitoring inbox updates on the go, best-in-class customer support, and transparent pricing with 0% markup on WhatsApp’s official messaging rates.

WANotifier also offers a generous Free Forever plan with 500 contacts and 1,000 broadcasts, so you can explore WhatsApp marketing without any upfront investment.

👉 Sign up today and see how easy and effective WhatsApp marketing can be with WANotifier.