If you’re reading this, there’s a good chance that WhatsApp is already a big part of how you communicate with customers, and you’ve reached the point where handling everything manually isn’t practical anymore.
Maybe you want to drive more engagement or automate routine queries so your support team can focus on higher-value conversations. Or maybe you want to offer round-the-clock support without increasing operational costs or being online 24/7.
Whatever your reason, you’re likely looking for the right automation solution, and with so many options in the market, you’re probably asking: Which WhatsApp automation tool aligns best with my business needs? Which one offers the right mix of features, ease of use, and long-term scalability? And, more importantly, which one actually delivers the best value for my money?
This guide will help you answer all of those questions. Below, you’ll find a curated list of the top 5 WhatsApp marketing automation tools available today. But before we dive into them, let’s quickly break down the criteria that actually matter when choosing such a tool.
How to Choose the Best WhatsApp Marketing Automation Tool
When you’re choosing a WhatsApp marketing automation tool, it’s important to focus on how well it streamlines your workflows, boosts your team’s productivity, and drives measurable growth. The criteria below will help you choose a platform that excels in these areas and supports your business as it grows.
1) Assess Your Business Goals and Requirements
The first factor to consider is your business goals and the type of workflows you want to automate.
Some businesses might only want to automate basic greetings and out-of-office messages. Others may wish to communicate at scale and need advanced capabilities, like auto-replies triggered by predefined keywords or phrases, chatbots that manage multi-step conversations, or drip sequences that support ongoing engagement.
Whatever your business goal may be, you must identify it correctly and plan your investment in a tool accordingly.
2) Evaluate Ease of Use
Another factor to consider is how easy a platform is to use. A good WhatsApp automation tool should offer a clean, intuitive interface and no-code options for setting up auto-replies, chatbots, and other automations. It should also enable you to automate your workflows without requiring any technical expertise or a steep learning curve.
It’s also worth checking whether the platform provides clear documentation, tutorials, and onboarding resources so your team can get up and running quickly.
3) Check Third-Party Integrations Support
Your WhatsApp marketing automation tool should also integrate seamlessly with the business tools you already use, such as your website, forms, CRM, e-commerce platform, and other third-party apps.
This will make it easier to send timely updates, confirmations, and other types of notifications from a single platform rather than switching between different apps for different user actions (or updates to the user stage in your buyer journey).
4) Consider Scalability & Customization
It’s also important to assess the customization options a tool offers. For example, is the chatbot builder limited to simple question-and-answer flows, or can it support more advanced, multi-step conversation journeys?
Scalability matters too. As your message volume grows and you add more team members to the platform, it should be able to handle the increased workload without any performance issues or disruptions.
5) Review Customer Support
Customer support is another critical factor to consider. Ideally, you should check user feedback on review sites like TrustPilot and G2 to determine the quality of support and onboarding assistance a platform provides.
You should also verify whether your chosen tool provides clear documentation, tutorials, and guides to help you set up automations correctly and troubleshoot any issues you encounter.
6) Compare Pricing & Value
The final factor to evaluate is pricing and what you actually get for the cost. Keep in mind that many tools add markups to WhatsApp’s messaging rates, which means any automated message you send could cost more than what WhatsApp usually charges.
Some platforms also charge extra for chatbot builders and other advanced automations. It’s important to understand what’s included in your plan and what’s billed separately, so you can evaluate whether the overall cost aligns with your budget and long-term needs.
Best WhatsApp Marketing Automation Tools
Now that you know what to look for in a WhatsApp marketing automation tool, let’s explore some of the best options available today. The comparison table below provides a high-level overview of their features, pricing, and ratings before we break them down individually.
| Platform | Key Marketing Automation Features | Pricing | User Ratings (TrustPilot, G2, Capterra) |
| WANotifier (recommended) | Basic automations (greeting, out-of-office, and delayed response messages), opt-in and opt-out management, keyword-based auto replies, chatbots, and automated drip sequences | ₹1,999 or $49 to ₹7,999 or $199/month for 1,000 contacts (monthly billing) + WhatsApp messaging charges; 0% markup; 7-day free trial | Rated Excellent with 4.6 out of 5 stars |
| Wati | AI-powered support agent, customizable chatbot flows, automated retargeting for re-engaging customers | ₹2,499 or $69 to ₹16,999 or $349/month (monthly billing)+ WhatsApp messaging charges + markup (60% on marketing messages); 14-day free trial | Rated 3.7 out of 5 stars |
| AiSensy | Auto-replies, standard no-code chatbots, AI-powered chatbots (multilingual) | ₹1,500 or $45 to ₹3,200 or $99/month (monthly billing) + WhatsApp messaging charges + markup (almost 20% markup on marketing messages) + ₹2500 or $80 for 5 chatbot flows (per month); Free plan | Rated 4.4 out of 5 stars |
| BusinessOnBot | AI-powered chatbots, AI-based user segmentation | ₹9,999 to ₹29,999/month (channel-based pricing across WhatsApp, Instagram, email, SMS) + WhatsApp messaging charges | Rated 4.5 out of 5 stars |
| QuickReply | No-code chatbot builder, read-to-use automated flows for abandoned cart recovery, COD confirmations, repeat-order reminders, | ₹4,999 or $59 to ₹19,999 or $299/month (quarterly billing) + WhatsApp messaging charges + markup (around 23% markup on marketing messages) | Rated 4.8 out of 5 stars |
1) WANotifier
WANotifier is an official Meta Tech Partner and an all-in-one WhatsApp marketing and automation solution designed to help businesses capture, engage, and convert users on WhatsApp.
It offers everything you need to run high-impact campaigns, including bulk broadcasts, an integrated CRM, Click-to-WhatsApp ads, WhatsApp Flows, a multi-agent inbox, and ROI and conversion tracking.
When it comes to automation, WANotifier supports both basic and advanced use cases. You can set up simple auto-replies such as greetings, delayed response, and out-of-office messages. You can also automatically mark contacts as Subscribed or Unsubscribed based on their preferences and ensure that users who opt out no longer receive your messages.
For more complex workflows, you can trigger automated replies based on predefined keywords or phrases, build chatbots that guide users through multi-step conversations, and send automated drip sequences to keep your audience engaged over time.
WANotifier also offers a WordPress plugin and a REST API, enabling you to connect your website, lead generation forms, and third-party apps with WhatsApp and optimize lead capture from these sources (learn more about it here).
One of WANotifier’s biggest advantages is its transparent pricing model. Unlike most API providers that charge anywhere from 12% to 35% markup on WhatsApp’s official messaging rates, WANotifier charges 0% markup. It also offers a free 7-day trial on all its plans, email and live chat support for every user, and step-by-step onboarding assistance for the WhatsApp Business API.
Users also get access to detailed documentation and setup guides for all automation features, with personalized assistance (depending on the plan they choose).
Here’s everything you can do with WANotifier:
- Send bulk broadcasts to thousands of opted-in contacts on WhatsApp
- Trigger transactional messages from your website or apps in response to user actions like purchases, form submissions, or callback requests
- Capture leads from Facebook and Instagram ads and add them to your contact lists (learn more about it here)
- Set up chatbots and auto replies to manage FAQs, qualify leads, and provide 24/7 customer support
- Set up drip sequences to onboard new users, nurture leads, and re-engage inactive customers
- Use WhatsApp Flows to collect user data directly within chat
- Integrate your CRM, e-commerce platform, and other third-party tools with WhatsApp
- Track message delivery and open rates, chatbot sessions, Flow responses, and ad-driven conversions
- Collaborate with your team on chats using a shared team inbox (invite team members, assign chats, and view entire conversation history)
Reasons to Consider WANotifier
- Transparent pricing with 0% markup on WhatsApp’s messaging rates
- API billing is handled directly by Meta (so you don’t have to purchase messaging credits upfront)
- Intuitive interface that’s easy to learn and use (even for non-technical users)
- Robust automation capabilities, including basic automations, keyword-based auto replies, chatbots, and drip sequences
- Provides a WordPress plugin and REST API for connecting your website, forms, and third-party apps to WhatsApp
- Offers email and live chat support for all users
- Step-by-step WhatsApp API onboarding assistance included in every plan
Things to Watch Out for
- The Starter plan focuses primarily on bulk broadcasts and doesn’t include advanced automation tools
- Features like Smart Segments, chatbots, and drip campaigns are only available on higher-tier plans
Pricing
WANotifier offers three subscription plans with both monthly and annual billing options:
- Essentials: Starting at $49 or ₹1,999/month (for up to 1,000 contacts)
- Advanced: Starting at $79 or ₹2,999/month (for up to 1,000 contacts)
- Premium: Starting at $199 or ₹7,999/month (for up to 1,000 contacts)
Looking to send WhatsApp messages to more than 100,000 contacts? Get in touch to explore our enterprise solutions.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2) Wati
Trusted by more than 14,000 businesses worldwide, Wati helps companies automate and scale customer conversations on WhatsApp. It offers a comprehensive set of marketing features, including WhatsApp broadcasts, Click-to-WhatsApp ads, and WhatsApp Flows for collecting user data directly within chat.
The platform also supports automated retargeting for re-engaging prospects who’ve interacted with your business before, as well as an AI-powered support agent for automating FAQs and redirecting more complex queries to human agents.
For custom workflows, Wati offers a no-code chatbot builder that lets you create conversational flows for different use cases. It also connects seamlessly with popular tools like Zoho, HubSpot, Shopify, WooCommerce, and Klaviyo.
Reasons to Consider Wati
- Clean, user-friendly interface that’s easy to navigate
- Powerful automation capabilities, including an AI-powered support agent and customizable chatbot flows
- Integrates easily with popular CRM, e-commerce, and other business tools
- Offers email support across all subscription plans
Things to Watch Out for
- Wati applies a notable markup to WhatsApp’s messaging rates ($0.01712 per marketing message vs. the official rate of $0.0107)
- Users must pre-purchase messaging credits to send messages
- You can only add up to 5 users, even in the highest plan; additional users cost $39 (₹1,299) or $89 (₹3,999) per user per month, depending on the plan
- Essential features like broadcast scheduling and analytics are not included in the base plan
- Chatbot usage is limited to 5,000 sessions per month
- No onboarding support for Growth or Pro plan users (it can only be purchased as an add-on)
Pricing
Wati offers three subscription plans. Here’s a look at the monthly prices, which do not include messaging charges or any applicable taxes:
- Growth: $69 or ₹2,499 per month
- Pro: $149 or ₹5,999 per month
- Business: $349 or ₹16,999 per month
For users who only want to send bulk messages, Wati also provides a Pay-as-you-go plan priced at ₹999, which includes 500 messages valid for three months.
3) AiSensy
AiSensy is a popular WhatsApp marketing platform that helps businesses manage large-scale customer communication and run high-performing campaigns on WhatsApp.
It offers a wide range of marketing features, including bulk broadcasts, Click-to-WhatsApp ads, a built-in WhatsApp CRM, WhatsApp forms, and real-time click analytics to monitor campaign performance.
For automation, the platform offers both standard chatbots and AI-powered bots that support multilingual conversations. According to Aisensy’s website, these bots can also be integrated with payment gateways, CRMs, and backend systems to support more advanced workflows.
Reasons to Consider AiSensy
- Easy to set up and use
- Free Forever plan with ₹50 worth of conversation credits
- Offers both standard chatbots and AI-powered bots that can be used for multilingual support
- Ability to schedule WhatsApp broadcasts up to two months in advance
Things to Watch Out for
- AiSensy charges a markup on WhatsApp’s messaging rates ($0.01279 per marketing message compared to the official $0.0107 rate)
- Users are required to pre-purchase messaging credits
- The chatbot builder is not included in standard plans and must be purchased as an add-on
- Advanced analytics and click tracking are limited to higher-tier plans
- User reviews indicate slow customer support response times and the need for multiple follow-ups in some cases
Pricing
AiSensy offers four subscription plans. Here are the monthly prices, excluding messaging charges:
- Free Forever (with ₹50 worth of conversation credits)
- Basic: $45 or ₹1500/month
- Pro: $99 or ₹3200/month
- Enterprise: Price available on request
Streamline your WhatsApp operations with WANotifier’s powerful automation tools, backed by transparent pricing and 0% markup on API costs!
4) BusinessOnBot
If you’re looking for a D2C or e-commerce-focused WhatsApp automation solution, you may want to consider BusinessOnBot. It’s an omnichannel marketing tool that helps brands capture and engage customers across WhatsApp, Instagram, email, and other channels.
BusinessOnBot offers a wide range of marketing features tailored to e-commerce needs. You can send bulk broadcasts, track visitor drop-offs with anonymous user detection, and use support analytics to measure agent performance and customer satisfaction. The platform also offers a unified inbox, allowing you to manage conversations from multiple channels in one place.
For automation, BusinessOnBot offers AI-powered chatbots, AI-driven user segmentation, and automated retargeting for failed messages.
Here’s a look at its key strengths and weaknesses:
Reasons to Consider BusinessOnBot
- Supports multi-channel communication (across WhatsApp, Instagram, SMS, email, and other channels)
- Offers specialized features for e-commerce and D2C brands, such as anonymous user detection and automated reordering reminders
- Offers robust automation capabilities, including AI-powered chatbots, AI-driven user segmentation, and automated retargeting for failed messages
- Includes a unified inbox for managing conversations across multiple channels
Things to Watch Out for
- No WhatsApp-only plan, so you pay for additional channels even if you only need WhatsApp
- Has a steep learning curve
- Built specifically for D2C and e-commerce brands (not as flexible for other business types and use cases)
Pricing
BusinessOnBot offers three subscription plans:
- Starter: ₹9,999 per month (WhatsApp and email support)
- Pro: ₹14,999 per month (WhatsApp, Instagram, and email support)
- Business: ₹29,999 per month (WhatsApp, Instagram, email, SMS, and RCS support)
5) QuickReply
QuickReply is another WhatsApp marketing automation solution geared toward e-commerce and D2C brands. It helps businesses streamline communication, recover lost sales, and deliver personalized customer experiences at scale.
QuickReply offers a rich set of marketing features, including bulk broadcasts, advanced user segmentation, drip campaigns, and detailed contact-level tracking for message reads, clicks, and conversions.
For automation, QuickReply offers an easy-to-use no-code chatbot builder and a set of pre-trained WhatsApp chatbots for various use cases. The platform also supports automated WhatsApp cart reminders to recover abandoned carts and re-engage potential buyers.
Reasons to Consider QuickReply
- Offers ready-to-use automation flows for abandoned cart recovery, COD (cash-on-delivery) order confirmations, and repeat order reminders
- Supports advanced audience segmentation for sending targeted WhatsApp campaigns
- Integrates seamlessly with Shopify, Razorpay, Zoho, and other widely used business tools
- User reviews suggest the customer support team is responsive and helpful
Things to Watch Out for
- Applies a significant markup on WhatsApp’s messaging rates ($0.0128 per marketing message vs. the official $0.0107 rate, which is a whopping 20% markup 🤯!)
- Requires users to purchase messaging credits in advance
- No free trial
- Doesn’t offer monthly billing
- No native mobile app for iOS or Android
- User limit capped at 5 across all plans; additional users cost $10 (₹500) per user per month
Pricing
QuickReply offers four subscription plans, with quarterly and annual billing options. Below are their quarterly prices (exclusive of messaging charges):
- Starter: $59 or ₹4,999/month
- Standard: $149 or ₹9,999/month
- Plus: $299 or ₹19,999/month
- Enterprise: Custom pricing based on usage and requirements
Final Verdict: Which WhatsApp Marketing Automation Tool Is Best?
And that concludes our list of the top WhatsApp marketing automation tools!
If there’s something you can take from this comparison, it’s that while most platforms offer powerful marketing and automation capabilities, they also come with trade-offs, like added markups on WhatsApp’s official messaging rates or restrictions on key automation features (whether that’s chatbot flows capped at certain limits or flow builders only available as add-ons).
WANotifier stands out as the only platform on this list that offers a complete suite of marketing and automation tools with transparent pricing and 0% markup on WhatsApp’s messaging rates. It also offers a free 7-day trial on all plans, giving you the freedom to explore its features and determine if it’s the right fit for your business.
With WANotifier, you also get clear documentation, detailed setup guides, and responsive customer support to help you build and automate your customer journeys without unnecessary complexity.
👉 Sign up today and see how WhatsApp automation can streamline your workflows and enhance your customer experience.
Elevate your WhatsApp marketing with WANotifier. Easy to set up. Built to scale. No hidden costs.
Frequently Asked Questions (FAQs)
1) What is WhatsApp marketing automation?
WhatsApp marketing automation enables you to run marketing campaigns more effectively and put routine messaging on autopilot. You can use it to automate follow-ups, responses to routine (and even some complex) customer queries, qualify leads, re-engage potential customers, and provide 24/7 support.
2) What are the benefits of WhatsApp marketing automation?
WhatsApp marketing automation enables businesses to scale real-time communication. It also allows them to:
- Improve customer support response times: Businesses can automate routine queries, leading to better response times and improved customer satisfaction
- Drive higher engagement: Brands can engage and re-engage prospects automatically at the right time, using timely nudges that improve conversions
- Reduce support workload: WhatsApp automation frees your team from repetitive tasks, allowing them to focus on higher-value conversations
- Enable 24/7 availability: Auto-replies and trigger-based messages ensure your business stays responsive even outside working hours
- Lower operational costs: Automation reduces the need for additional support staff as your message volume grows
- Deliver consistent customer service: Automated flows provide predictable responses every time, leading to a more reliable customer experience across the board
3) What are the use cases of WhatsApp automation?
WhatsApp automation can support a wide range of business workflows, including but not limited to:
- Customer support: Chatbots can instantly answer FAQs, provide round-the-clock assistance, and free up your team to focus on more complex queries
- Marketing and sales campaigns: Brands can use automated notifications to share promotional offers, reminders, event updates, and personalized product recommendations. They can also use chatbots to qualify leads, schedule appointments, and guide users through the entire sales process.
- Order and account management: Businesses can automate payment alerts for services/products, order confirmations, shipping updates, and delivery notifications. They can also make their in-app experiences more interactive with updates for form submissions, account logins, and other user actions.
4) Can I integrate WhatsApp marketing automation tools with other software?
Yes. Most WhatsApp marketing automation tools integrate easily with popular CRMs, e-commerce stores, form builders, and marketing tools.
5) Can I use WhatsApp automation for free?
Not exactly. Most platforms offer limited free plans or trials, but full access to automation features usually requires a paid subscription. You also need to factor in the cost of sending automated messages. WhatsApp charges different rates depending on the message type (marketing, utility, or authentication), and many platforms add their own markup on top, except WANotifier, which charges 0% markup.
6) How can I get started with WANotifier as my WhatsApp marketing automation tool?
To get started with WANotifier as your WhatsApp marketing automation tool, follow this step-by-step guide.
