If you’re considering WhatsApp marketing to boost customer engagement and drive sales, you’ve likely heard of Wati, a comprehensive WhatsApp marketing tool built on the official WhatsApp Business API.
Trusted by over 8,000 businesses across 100+ countries, Wati offers a wide range of features to help companies automate communication, manage customer conversations at scale, and run marketing campaigns on WhatsApp.
That said, Wati may not be the right fit for your business, especially if you’re looking for advanced WhatsApp marketing or automation features at a more accessible price point. If you’re exploring alternatives that strike a better balance between capability and cost, there are several strong options to consider.
This post will introduce you to the top 5 Wati alternatives for WhatsApp marketing, but before we jump in, let’s take a closer look at Wati’s core features and its pros and cons.
WATI Overview
Wati is a leading WhatsApp marketing solution, serving over 10,000 businesses across 160+ countries, including well-known brands like J.P. Morgan, ITC Limited, TikTok, and Vedantu.
Wati offers a wide range of features to help businesses scale their communication on WhatsApp, including bulk broadcasts, automated replies, AI-powered chatbots, and a shared team inbox for managing conversations across sales, support, and marketing teams.
The platform also integrates seamlessly with popular tools like Zoho, HubSpot, Shopify, WooCommerce, Klaviyo, Zapier, and Pabbly.
Wati’s biggest strength is its automation capabilities, especially its WhatsApp chatbots, which are easy to set up and deploy. However, this is somewhat offset by limitations on chatbot usage (capped at 5,000 sessions per month) and relatively high pricing.
Here’s a closer look at Wati’s key features and pros and cons:
Key Features
- WhatsApp broadcast and bulk messages
- Click-to-WhatsApp ads
- WhatsApp catalogs
- Shared team inbox
- Custom notifications
- No-code chatbot builder
- AI support agent (for answering FAQs automatically and routing complex queries to live agents)
Pros
- User-friendly chatbot builder for quick automation setup
- AI-support agent to handle FAQs and route complex queries to human agents
- Shared team inbox to streamline sales, support, and marketing conversations
- Broad integration options, including Zapier, Pabbly, WooCommerce, Shopify, HubSpot, and Zoho
- Email and chat support for customers across all plans
Cons
- Charges an additional fee on top of WhatsApp’s official messaging rates (₹0.94 per marketing message vs. the official rate of ₹0.78 in India)
- Requires users to pay in advance for messaging credits
- Even higher-tier plans include only 5 users; adding more costs $39 (or ₹1,299) or $89 (or ₹3,999) per user, per month, depending on the plan
- Chatbot usage is capped at 5,000 sessions per month, even on the highest plan
- Onboarding support is not included in Growth or Pro plans; it’s available only as a paid add-on
- The mobile app experience can be clunky compared to the desktop version
- Shopify integration costs an additional $4.99/month
Pricing
As mentioned above, Wati adds a markup on top of WhatsApp’s official messaging rates for all outgoing template messages sent outside the 24-hour customer service window. These additional charges are not included in the subscription prices listed below:
- Growth: $69 or ₹2499/month
- Pro: $149 or ₹5999/month
- Business: $349 or ₹16999/month
For users who only want to send bulk messages, Wati offers a special Pay-as-you-go plan at ₹999 per month. It includes ₹999 worth of credits, which can buy you exactly 500 messages, valid for up to three months.
5 Best WATI Alternatives
Here’s a table comparing the top 5 Wati alternatives for WhatsApp marketing:
| Platform | Key Features | Markup on WhatsApp Fees | Best For | User Ratings (TrustPilot, G2) |
|---|---|---|---|---|
| WANotifier (Recommended) | Bulk messaging (compliant with WhatsApp policy), chatbots, drip campaigns, Flows, integrated CRM, analytics, WordPress plugin & REST API | No, 0% markup on WhatsApp official messaging rates | SMBs and startups that want transparent pricing and scalability without overhead costs | Rated Excellent with 4.6 out of 5 stars |
| AiSensy | Broadcasts, chatbots, CRM, WhatsApp forms, WhatsApp payments | Yes | Businesses that want a simple UI and can afford the added messaging charges | 4.3 out of 5 stars |
| Interakt | Broadcasts, chatbots, auto-replies, CRM, team inbox, payments, pre-built notification templates | Yes | SMEs and D2C brands that need a robust WhatsApp marketing solution and can sustain the added messaging costs | 4.5 out of 5 stars |
| Rasayel | Bulk messaging, team inbox, chatbot builder, workflow automation, dashboards, mobile apps for iOS and Android | Yes | B2B teams focused on WhatsApp marketing that can meet the minimum user requirements | 4.5 out of 5 stars |
| DoubleTick | Mobile-first app, unlimited broadcasts, cloud inbox, chatbot builder, Commerce Bot, real-time analytics | Yes | Retailers, field teams, and D2C brands that want a mobile-first WhatsApp marketing platform and are willing to pay a premium | 4.8 out of 5 stars |
1. WANotifier
If you’re looking for a feature-rich, cost-effective alternative to Wati, WANotifier is one of the best options available.
Trusted by leading brands and organizations like BITS Pilani, ISKCON, True Hope Foundation, and Virtus Motors, WANotifier is an all-in-one WhatsApp marketing tool that has everything you need to capture, engage, and convert your prospects — from bulk broadcasts and drip sequences to chatbots and detailed reports and analytics.
WANotifier also features a built-in CRM that lets you organize contacts using lists, tags, and custom attributes so you can deliver more personalized and targeted messages. It also lets you capture more leads from your website, lead capture forms, and third-party apps using its WordPress plugin and REST API (learn more about it here).
What really sets WANotifier apart is its transparent pricing. While most WhatsApp API providers, including Wati, add a 12–35% markup on WhatsApp API costs, WANotifier charges 0% markup on official messaging costs. This can significantly reduce your WhatsApp marketing costs as your message volume increases.
On top of all that, WANotifier offers a free forever plan, making it a great fit for growing teams, startups, and any business that wants to explore WhatsApp marketing without upfront costs!
Here’s everything you can do with WANotifier:
- Send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
- Trigger transactional messages from your website for order placement, form submissions, or callback requests
- Capture leads from Facebook and Instagram ad clicks and store them in your contact list (learn more about it here)
- Run drip sequences to onboard, nurture, and re-engage users over time
- Share WhatsApp Flows to collect information and guide users through structured tasks within chat
- Integrate and send WhatsApp notifications from your CRMs, e-commerce tools, and other third-party apps using our REST API
- Track message delivery, open, and engagement rates in real time
- Set up chatbots and automations to handle FAQs and offer 24/7 customer support
- Manage conversations from a shared team inbox (assign chats, track history, and respond in real time)
Pros
- 0% markup on official WhatsApp API rates
- API billing managed directly by Meta; no need to prepay for messaging credits
- Free forever plan with 500 contacts
- Integrated CRM to organize, tag, and segment your audience
- No-code chatbot builder for automating FAQs and filtering leads
- Advanced analytics for tracking clicks and conversion rates
- WordPress plugin and REST API for integrating WhatsApp with your website and favorite third-party apps
- Shared team inbox for assigning chats and collaborating across teams
- Live chat support for users on all tiers
Cons
- Advanced features, like WhatsApp chatbots and product catalog templates, are only available to paid users
- You cannot reply to customer messages from your inbox in the free tier
Pricing
WANotifier is significantly more affordable than most other platforms, thanks to our 0% markup on WhatsApp API charges. We also offer four flexible pricing plans that cater to businesses of all sizes:
- Free Forever: With 500 contacts
- Standard: $69 or ₹2,999/month (5,000 contacts)
- Growth: $149 or ₹5,999/month (25,000 contacts)
- Business: $299 or ₹12,499/month (100K contacts)
- Pro: $599 or ₹24,999/month (250K contacts)
Need something more tailored? Contact us to learn about our custom Enterprise plans.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2. AiSensy
Another great alternative to Wati, AiSensy is a full-stack WhatsApp marketing, chatbot, and CRM platform designed to help small and mid-sized businesses drive customer engagement and automate communication with ease.
Trusted by brands like Vivo, Skullcandy, and The Indian Express, AiSensy’s intuitive interface makes it a strong choice for teams new to WhatsApp marketing. It also comes packed with features like WhatsApp broadcasts, chatbots, form flows, automated notifications, and campaign analytics that help companies run large-scale WhatsApp campaigns effortlessly.
Like Wati, AiSensy integrates with various third-party tools like HubSpot, Zoho, Shopify, WooCommerce, Pabbly, Salesforce, and Zapier, allowing businesses to easily connect WhatsApp with their existing tech stack.
Key Features
- Bulk automated messages and broadcasts
- No code WhatsApp chatbots
- Advanced audience segmentation for sending targeted messages
- Detailed analytics and reports
- Click-to-WhatsApp ads
- WhatsApp Forms
- Shared team inbox
Pros
- Free forever plan
- Intuitive user interface
- No-code chatbot builder with Dialogflow integration
- Supports a wide range of integrations with third-party apps
Cons
- Charges a markup on WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official rate of ₹0.78 in India)
- Requires users to pay for messaging credits upfront
- Chatbot builder isn’t included in the subscription plans and costs an additional $80 or ₹2,500/month (with 5 chatbot flows)
- The basic plan lacks essential features like click and conversion tracking
- User reviews indicate delayed customer support response times
Pricing
AiSensy offers four plans, one free and three paid, with monthly and annual billing options:
- Free forever plan
- Basic: $45 or ₹1500/month
- Pro: $99 or ₹3200/month
- Enterprise: Custom pricing based on usage and requirements
3. Interakt
Interakt is a WhatsApp Business API provider founded in 2020 and backed by Jio-Haptik. It’s geared toward SMBs and D2C brands and is trusted by over 25,000 leading brands, including Pepperfry, Bluedart, and Upstox.
Interakt offers tools for bulk messaging and automating conversations at scale (like chatbots and auto-replies). It also supports WhatsApp Flows for guiding users through structuring tasks and collecting their details directly inside WhatsApp.
Like other platforms on this list, Interakt integrates seamlessly with tools like Shopify, WooCommerce, Razorpay, Zoho, HubSpot, Zapier, and Freshdesk.
Key Features
- Bulk and automated messages
- Click to WhatsApp ads
- WhatsApp catalogs
- Chatbots
- WhatsApp CRM
- WhatsApp chat widgets
- Real-time analytics
Pros
- User-friendly interface
- Automated replies and workflows to save time
- Seamless integration with e-commerce platforms like Shopify and WooCommerce
- Shared team inbox for smooth collaboration across sales, support, and service teams
Cons
- Adds extra fee on top of WhatsApp’s official messaging rates (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India)
- Requires users to pay in advance for messaging credits
- No free version
- Customer support can be slow to respond, especially via email
- Occasional technical issues, such as app freezing or blank screens
- Chatbot builder and automated workflows have a bit of a learning curve
- Starter plan lacks click and conversion tracking
Pricing
Like Wati, Interakt follows a conversation-based pricing model, which means your costs can inflate significantly as your message volume grows. Here’s a look at its subscription plans, excluding messaging charges:
- Starter: $12 or ₹999 per month
- Growth: $49 or ₹2,499 per month
- Advanced: $63 or ₹3,499 per month
- Enterprise: Pricing available on request
Switch to WANotifier and save more on every WhatsApp message with 0% extra markup on API usage.
4. Rasayel
Rasayel is a business communication platform built specifically for B2B companies that rely on WhatsApp to manage leads, close deals, and collaborate more effectively.
Rasayel includes a shared inbox, chatbot builder, bulk messaging, and automation tools to help teams manage leads, follow up with prospects, and stay on top of conversations.
It also integrates with tools like Salesforce, Airtable, Zoho CRM, and over 5,000 other apps via Zapier.
Key Features
- Bulk messaging and broadcasts
- WhatsApp team inbox
- No-code chatbot builder
- Reporting dashboards for gathering insights and setting KPIs
- Automation for follow-ups and sales workflows
- Mobile apps for iOS and Android
Pros
- API billing is handled directly by Meta; no need to pay for messaging credits upfront
- Simple, intuitive user interface
- Robust automation features, including a no-code chatbot builder and workflow automation tools
- Responsive customer support team
Cons
- Pricing isn’t transparent; you’re billed per user and must pay for at least 5 users
- Limited native integrations (only supports HubSpot, Pipedrive, and Zapier)
- Limited automated flows and a lack of custom roles
- Some users have reported issues such as the inability to send multiple images simultaneously and occasional misrouting of messages
Pricing
Rasayel offers three plans with a 7-day free trial and monthly and annual billing options:
- Starter: $30 per month per user (minimum 5 team members)
- Grow: $40 per month per user (minimum 10 team members)
- Enterprise: Pricing available on request
5. DoubleTick
DoubleTick is a mobile-first WhatsApp marketing and sales tool that can be a strong alternative to Wati, especially for teams that prefer managing campaigns and customer conversations on the go.
DoubleTick features a cloud-based team inbox, real-time analytics, and a commerce bot for in-chat order booking and COD (cash on delivery) order confirmations.
It also supports unlimited broadcasts to both saved and unsaved contacts, along with advanced campaign scheduling, making it a good fit for businesses looking to scale their outreach on WhatsApp.
Key Features
- WhatsApp broadcasts
- No-code chatbot builder
- Cloud-based team inbox
- Commerce Bot for order booking and collecting payments
- Real-time campaign and message delivery analytics
- Number masking to protect customer data
Pros
- Mobile-first platform with an easy-to-use app
- 24/7 chat support for all plans
- Unlimited broadcasts to saved and unsaved contacts
- Commerce bot for sharing product catalogs, taking orders, and accepting payments directly within chat
- Seamless integration with third-party apps like Shopify, Zapier, and Google Sheets
Cons
- Imposes an extra fee on WhatsApp’s official messaging costs (₹0.88 per marketing message vs. the official rate of ₹0.78 in India)
- Users are required to pay for messaging credits in advance
- No free trial or free plan
- No monthly billing option
- Inconsistent lead attribution from WhatsApp ads
- Broadcast scheduling is limited to 10 or 20 campaigns on lower-tier plans
- Developer API access is restricted to higher-tier plans
Pricing
DoubleTick offers three paid plans with quarterly and annual billing options:
- Starter: $141.58 or ₹2500/month (billed annually)
- Pro: $217.8 or ₹3500/month (billed annually)
- Enterprise: Pricing available on request
Ready to Pick a Wati Alternative?
Wati is a powerful WhatsApp marketing platform with a wide set of features. However, like any tool, it may not be the best fit for every business.
The alternatives covered in this blog, like Interakt, AiSensy, Rasayel, and DoubleTick, offer a range of features to help you manage WhatsApp campaigns more effectively.
However, if you’re looking for a platform that combines advanced functionality with transparent, cost-effective pricing, WANotifier is a standout choice.
With 0% markup on WhatsApp API usage, WANotifier helps you run high-volume campaigns without inflated costs.
Sign up today and see how simple, powerful, and cost-effective WhatsApp marketing can be with WANotifier.
Elevate your WhatsApp marketing with WANotifier. Easy to set up. Built to scale. No hidden costs.
