5 Best Infobip Alternatives for WhatsApp API

When it comes to enterprise-grade messaging, Infobip has established a strong reputation as a leader in omnichannel communications, powering SMS, email, voice, push notifications, and WhatsApp under one platform.

However, for growing businesses focused primarily on WhatsApp, Infobip can feel more complicated and expensive than necessary. 

This is where alternatives come in: providers that specialize in WhatsApp-first solutions, offering a simpler UI, competitive pricing, and purpose-built tools for the channel. In this article, we’ll explore five Infobip alternatives for the WhatsApp API, starting with an overview of Infobip itself to provide a clear baseline.

Infobip Overview: Key Features and Pros and Cons

Infobip is a cloud-based communications platform that helps businesses engage customers across multiple channels, including WhatsApp. 

Trusted by giants like Google, Uber, Slack, and Meta, Infobip enables businesses to design interactive customer journeys on WhatsApp through a comprehensive set of features, including message templates, product catalogs, in-thread payments, and WhatsApp flows.

That said, Infobip is built with large enterprises and their omnichannel messaging needs in mind. For growing businesses, the platform can often feel overwhelming and costly, as it adds a significant markup on top of WhatsApp’s official messaging rates (more details below).

Customer support is another area where Infobip receives mixed reviews. Users have reported delays in response times and the need for multiple escalations before issues are resolved.

Key Features

• Omnichannel messaging (supports WhatsApp, SMS, email, and more)
• WhatsApp broadcast
• WhatsApp Flows
• WhatsApp catalogs
• No-code chatbot builder
• Unified API to integrate third-party apps

Pros

• Intuitive user interface
• Supports multiple channels
• Well-documented APIs
• Extensive global coverage

Cons

• Significant markup on WhatsApp’s official messaging rates (  for reference, $0.0134 or ₹1.18 per marketing message vs. the official WhatsApp rate of $0.0107 or ₹0.78 in India)
• More of an enterprise solution; overkill for SMBs and startups
• Customer support is slow and inconsistent
• Reporting tools provide limited clarity on failed or delayed campaigns

Pricing

Infobip offers three main conversational modules on a subscription basis, with additional charges for channel usage:

• Conversations: Starting from €39.00/month (plus channel usage)
• Moments: Starting from €49.00/month (plus channel usage)
• Answers: Starting from €99.00/month (plus channel usage)

Channel usage costs vary by platform. For WhatsApp, the costs are calculated on a per-message basis. The actual price depends on the type of message (marketing, utility, or authentication), the destination country, the volume of messages, and Infobip’s markup on WhatsApp’s official messaging rates (which is significant).

For example, in India:

• Official WhatsApp rate for a marketing message is ₹0.7846
• Infobip’s rate for the same message is approximately ₹1.18 ( or $0.0134)

This model might be suitable for large enterprises with bigger budgets and complex needs, but for growing businesses focused mainly on WhatsApp, the extra costs add up quickly and make Infobip difficult to justify.

5 Infobip Alternatives for WhatsApp Business API

Here’s a table comparing the best alternatives to Infobip for WhatsApp Business API:

Provider	Key Features	Markup on WhatsApp API Rates	Best For	User Ratings (TrustPilot, G2, Capteraa)
WANotifier	Bulk messaging (compliant with WhatsApp policy), chatbots, drip campaigns, Flows, integrated CRM, analytics, WordPress plugin & REST API	No (0% markup); pay only WhatsApp’s official rates	Growing businesses that want an affordable, WhatsApp-only solution	Rated Excellent with 4.6 out of 5 stars
Interakt	Broadcasts, chatbots, auto-replies, CRM, team inbox, payments, pre-built notification templates	Yes	SMEs and D2C brands that can manage additional messaging costs	Rated 4.5 out of 5 stars
Wati	Broadcasts, no-code chatbots, AI-support agent, Click-to-WhatsApp ads, team inbox	Yes	SMBs/startups looking for a quick setup and can sustain the additional messaging costs	Rated 3.8 out of 5 stars
Gallabox	Broadcasts, chatbots, Flows, drip campaigns, AI template generator	Yes	SMBs and agencies comfortable with quarterly billing and added API fees	Rated 4.6 out of 5 stars
AiSensy	Broadcasts, chatbots (with Dialogflow integration), forms, scheduling, and Click-to-WhatsApp ads	Yes	Businesses that want a simple UI and can afford ongoing markup charges	Rated 4.3 out 5 stars

1) WANotifier

We’ve put WANotifier at the top of this list because it addresses the two biggest challenges businesses face with Infobip: complexity and cost.

As a purpose-built solution for WhatsApp and an official Meta Tech Partner, WANotifier provides everything you need to grow your business on the platform, including bulk messaging features that comply with WhatsApp’s business messaging policy.

WANotifier also features a no-code chatbot builder, keyword-based auto-replies, drip campaigns, an integrated CRM with advanced audience segmentation features, and detailed analytics to track ROI and conversions.

We also make it easier for you to connect WhatsApp to your website and favorite third-party apps, using our WordPress plugin and REST API (learn more about it here).

Where WANotifier truly sets itself apart from Infobip is its transparent pricing. We charge 0% markup on WhatsApp’s official messaging rates, so you pay exactly what WhatsApp charges.

And if you’re still not convinced, WANotifier offers a Free Forever Plan with up to 500 contacts, so you can explore the platform without any upfront costs or long-term commitments.

Here’s everything you can do with WANotifier:

• Send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your website or apps for user actions like order confirmations, form submissions, or callback requests
• Capture leads directly from Facebook and Instagram ads and save them automatically in your contact list (learn more about it here)
• Run drip campaigns to onboard new users, nurture prospects, and re-engage existing customers
• Set up chatbots and automations to answer FAQs and provide 24/7 support
• Use WhatsApp Flows to collect users’ details directly inside chat
• Integrate with CRMs, e-commerce platforms, and other third-party tools to send WhatsApp notifications via REST API
• Track message delivery and open rates, bot and drip campaign sessions, Flow responses, and conversions from ad campaigns
• Collaborate on customer conversations in a shared team inbox (add/invite team members, assign chats, and view conversation history)

Pros

• Transparent pricing with 0% markup on WhatsApp’s official messaging rates
• Designed specifically for WhatsApp 
• Clean, user-friendly interface that’s easy to navigate
• Mobile app to stay on top of inbox updates
• WordPress Plugin and REST API to connect your website and third-party apps with WhatsApp
• Live chat and email support for all plans
• Guided WhatsApp API onboarding available for all users

Cons

• Advanced features such as WhatsApp chatbots, multi-agent support, and product catalog templates are limited to paid plans
• Free plan users cannot reply to customer messages directly from the inbox

Pricing

WANotifier offers four flexible subscription plans. Our paid plans are available with both monthly and annual billing options, while the Free Forever plan is obviously free of cost:

• Free Forever plan for up to 500 contacts
• Essentials:  Starts at $49 or ₹1,999/month (for 1,000 contacts)
• Advanced: Starts at $79 or ₹2,999/month (for 1,000 contacts)
• Premium: Starts at $199 or ₹7,999/month (for 1,000 contacts)

Need something more tailored? Get in touch to explore our Enterprise offerings.

2) Interakt

Backed by Jio Haptik and trusted by 25,000+ businesses worldwide,  Interakt helps businesses leverage the full potential of the WhatsApp Business API with features like bulk broadcasts, automated notifications, chatbots, auto replies, a shared team inbox, and integrations with popular tools like Shopify, WooCommerce, and Razorpay.

The platform also caters to a wide variety of industries, including real estate, healthcare, food and restaurants, ed-tech, marketing agencies, salons and spas, and financial services, making it a versatile choice for businesses of all sizes.

Key Features

• WhatsApp broadcast
• WhatsApp forms
• WhatsApp CRM
• No-code chatbot builder
• WhatsApp payments 
• Pre-built notification templates for various use cases

Pros

• User-friendly platform (simple setup and campaign creation)
• Advanced audience segmentation features
• Regularly adds new features
• Smooth integrations with Shopify and other apps

Cons

• Adds a markup on WhatsApp’s official messaging rates (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India)
• Customer support turnaround time can be slow
• Automated flow setup can feel tricky for non-technical users
• Too much to learn on an ongoing basis; can feel overwhelming

Pricing

As mentioned above, Interakt charges an additional fee on top of WhatsApp’s official messaging rates. These charges are not included in the subscription plans listed below:

• Starter: $12 or ₹999/month 
• Growth: $49 or ₹2,499/month 
• Advanced: $63 or ₹3,499/month
• Enterprise: Available on request

3) Wati

Wati is another great alternative to Infobip, built specifically to help businesses use the WhatsApp Business API without the complexity of a full omnichannel platform.

Trusted by 10,000+ businesses, including brands like Suzlon, J.P. Morgan, and Amazon, Wati makes it simple to manage customer interactions at scale with features like bulk broadcasts, no-code chatbots, Click-to-WhatsApp ads, and a shared team inbox.

Wati also integrates easily with popular tools like Shopify, Google Sheets, Zapier, WooCommerce, and HubSpot, and caters to a broad range of industries, including healthcare, e-commerce, e-learning, and marketing.

Key Features

• WhatsApp Bulk Broadcast
• No-code chatbot builder
• AI-support agent (to automate FAQs and redirect complex queries to human agents)
• Click-to-WhatsApp ads
• Shared team inbox

Pros

• Easy-to-use chatbot builder
• Unified team inbox for managing sales, support, and marketing conversations in one place
• Wide range of integrations with tools like Zapier, Pabbly, WooCommerce, and Shopify
• Reliable customer support via email for all users

Cons

• Charges an additional fee on WhatsApp’s official  API costs (₹0.94 per marketing message vs. the official rate of ₹0.78 in India)
• Supports only 5 users on every plan; adding more costs $39 (or ₹1,299) or $89 (or ₹3,999) per user (depending on the plan)
• Chatbot usage is capped at 5,000 sessions per month
• No onboarding support in Growth or Pro plans
• Shopify integration costs an additional $4.99/month

Pricing

Like Infobip, Wati charges an additional fee on WhatsApp’s official messaging costs. The plans listed below do not include these charges:

• Growth: $69 or  ₹2499/month 
• Pro: $149 or ₹5999/month 
• Business: $349 or ₹16999/month 

For those who just want to send bulk messages, Wati offers a Pay-as-you-go plan at ₹999/month, which is equivalent to ₹999 in credits or 500 messages that are valid for 3 months.

4) Gallabox

Another easy-to-use Infobip alternative for WhatsApp API is Gallabox.

Trusted by well-known brands like PVR, American Tourister, Shiprocket, and Tata 1 MG, Gallabox helps businesses automate customer engagement on WhatsApp with a broad range of tools, including automated notifications, chatbots, WhatsApp Flows, drip marketing campaigns, and an AI template generator.

It also integrates effortlessly with tools like HubSpot, Zapier, Razorpay, Odoo, Shopify, Zoho, and WooCommerce, and caters to a range of industries, like travel, logistics, finance, automotive, and education.

Key Features

• WhatsApp broadcast
• No-code chatbots
• Click-to-WhatsApp Ads
• Drip campaigns
• WhatsApp AI Template Generator
• WhatsApp Payments

Pros

• Simple, intuitive interface that’s easy to navigate
• Wide range of automation tools, including chatbots, WhatsApp Flows, and drip campaigns
• Responsive customer support to assist with setup and ongoing usage

Cons

• Adds a markup on WhatsApp’s official messaging charges (₹0.90 per marketing message in India)
• No monthly billing option (only quarterly and annual billing)
• Includes only 6 users on all plans (additional users cost ₹1,000/user/month)
• None of the plans include a dedicated manager (businesses must pay an additional ₹15,000 per month to access one) 
• Shopify add-on incurs additional charges ($5/month)

Pricing

Like Infobip, Interakt, and Wati, Gallabox also applies an extra fee on top of WhatsApp’s official messaging costs. The subscription prices listed below cover platform access only and do not include these messaging charges.

• Growth:  ₹5,999 (billed quarterly)
• Scale: ₹12,999 (billed quarterly)
• Pro: ₹24,999(billed quarterly)

5) AiSensy

For businesses looking for an easy-to-use WhatsApp API provider, AiSensy is a popular choice.

Trusted by brands like Adani, DTC (Delhi Transport Corporation), and The Indian Express, AiSensy enables businesses to send bulk notifications, deploy chatbots, and run automated WhatsApp marketing campaigns, without the complexity of omnichannel platforms like Infobip.

The platform also integrates with tools such as Shopify, WooCommerce, Google Sheets, Zapier, and HubSpot, and caters to various industries, including events and webinars, education, real estate, e-commerce, and IT services.

Key Features

• WhatsApp broadcast
• Click-to-WhatsApp ads
• WhatsApp chatbots with Diagflow integration
• WhatsApp forms
• WhatsApp payments
• Click tracking

Pros

• Free Forever plan with ₹50 worth of conversation credits
• Simple, intuitive user interface
• No-code chatbot builder with Dialogflow integration
• Ability to schedule WhatsApp broadcasts up to 2 months in advance

Cons

• Charges an additional fee on top of WhatsApp’s official API costs (₹0.88 per marketing message vs. the official rate of ₹0.78)
• Chatbot builder isn’t included in any of the plans (businesses must pay an additional $80 or ₹2,500/month for 5 flows)
• Key features like budget analytics and click tracking are locked behind higher-tier plans
• User reviews indicate slow support response times and frequent need for escalations

Pricing

As highlighted above, AiSensy, like Infobip, charges a markup on WhatsApp’s official messaging costs. The subscription plans listed below do not include these charges:

• Basic: $45 or ₹1500/month
• Pro: $99 or ₹3200/month 
• Enterprise: Available on request

Ready to Choose an Infobip Alternative for WhatsApp API?

While Infobip is a powerful platform, its complexity and high costs make it unjustifiable for businesses that simply want to focus on WhatsApp. 

The alternatives we’ve covered above, WANotifier, Interakt, Wati, Gallabox, and AiSensy, all provide powerful, WhatsApp-first solutions that help businesses run marketing, sales, and support operations on the platform without the complexity associated with Infobip.

However, apart from WANotifier, all of these providers still add a markup on WhatsApp’s official API rates, making them unsustainable for growing businesses in the long run.

And that’s exactly where WANotifier sets itself apart. With 0% markup on WhatsApp’s official messaging rates, it gives you a transparent and affordable way to grow your business on the platform. Plus, its generous Free Forever plan allows you to try the WhatsApp API and determine if it’s the right fit for your business.

👉 Sign up today and start growing your business on WhatsApp, without the extra costs or complexity.