5 Best Gupshup Alternatives for WhatsApp Marketing (2025)

Gupshup is a business messaging platform that enables companies to communicate across multiple channels, including WhatsApp.

While it meets the omnichannel messaging needs of large enterprises, GupShup can feel overwhelming (and expensive) for growing businesses that only want to promote their offerings or engage with customers on WhatsApp.

In this article, I’ll introduce you to 5 Gupshup alternatives that help you do just that, while keeping it all simple, affordable, and accessible.

But first, let’s quickly review Gupshup’s key features, pros and cons, and pricing model.

Gupshup Overview: Key Features and Pros and Cons

What is Gupshup?

Gupshup is a leading conversational messaging platform that helps businesses build, deploy, and manage automated messaging solutions for customer engagement, marketing, and support. 

It enables communication on multiple channels, including WhatsApp, SMS, RCS, Instagram, and Facebook Messenger, and is especially useful for enterprises that want to synchronize all their conversations in one place.

Key Features

• Multi-channel support (WhatsApp, SMS, RCS, Instagram, Facebook Messenger, and more)
• No-code chatbot builder
• Audience segmentation for sending targeted messages
• Campaign management and scheduling
• 500+ third-party app integrations
• Analytics and reporting tools

Pros

• Seamless integration across multiple messaging channels ((WhatsApp, SMS, RCS, and more)
• Comprehensive feature set for marketing and support use cases
• Intuitive Bot Studio for building no-code chatbots
• Integrates easily with popular business tools and CRMs

Cons

• Adds extra fees on top of WhatsApp’s official messaging costs, making campaigns more expensive
• Charges an additional fee for session messages (which are technically free under WhatsApp’s pricing policy) 
• Better suited for enterprises, overkill for SMBs and startups
• Steep learning curve, which makes it challenging for new users
• Reporting tools lack customization
• Customer support response times can be slow
• No free version for testing or small-scale use

Pricing

Gupshup offers both self-serve pricing and enterprise plans tailored to the needs of larger businesses. In the self-serve model, charges are deducted on a per-message basis, with additional fees for:

1. Session messages:  Incoming and outgoing messages sent within the 24-hour customer service window (some of which are actually free as per WhatsApp’s pricing policy)
2. Template messages: All outgoing template messages

The total cost is calculated as:
Gupshup fee + (WhatsApp fee × number of messages)

This means businesses end up paying WhatsApp’s messaging rates plus GupShup’s additional fee (even on messages that WhatsApp doesn’t charge for), which can be unsustainable for growing businesses.

Top 5 Gupshup Alternatives

Let’s take a look at 5 GupShup alternatives that provide a more focused and accessible WhatsApp marketing solution:

Platform	Key Features	Markup on WhatsApp Fees	Best For	User Ratings (TrustPilot, G2)
WANotifier (Recommended)	Bulk messaging (compliant with WhatsApp policy), chatbots, drip campaigns, Flows, integrated CRM, analytics, WordPress plugin & REST API	No, 0% markup on WhatsApp official messaging rates	SMBs and startups  that want transparent pricing and scalability without overhead costs	Rated Excellent with 4.6 out of 5 stars
WATI	Broadcasts, catalogs, Click-to-WhatsApp ads, AI support agent, shared inbox	Yes	Mid-to-large businesses that can absorb higher costs for WhatsApp marketing at scale	3.8 out of 5 stars
AiSensy	Broadcasts, chatbots, CRM, WhatsApp forms, WhatsApp payments	Yes	SMBs that want a simple entry into WhatsApp marketing and can manage extra charges	4.3 out of 5 stars
Gallabox	Broadcasts, drip marketing, chatbots, WhatsApp Flows	Yes	Growing teams that value ease of use, despite higher costs	4.6 out of 5 stars
QuickReply	Broadcasts, chatbots, conversion tracking, pre-built flows (cart recovery, COD, reorders)	Yes	D2C and e-commerce brands running WhatsApp sales campaigns and comfortable with extra messaging costs	4.8 out of 5 stars

1) WANotifier

If you’re looking for a WhatsApp marketing tool with transparent pricing, best-in-class support, and features that matter most, WANotifier is the right choice for you.

Unlike Gupshup, which spreads its focus across multiple channels, WANotifier is built specifically to help you capture, engage, and convert customers on WhatsApp, making it the ideal solution for businesses that want to focus on the platform while avoiding added costs and complexity.

It also has everything you need to grow your business on WhatsApp, from bulk broadcasts and an integrated CRM to a no-code chatbot builder and detailed analytics with ROI and conversion tracking.

WANotifier also allows you to collect more leads from your website, lead capture forms, and third-party apps by using its WordPress plugin and REST API. 

What truly sets WANotifier apart is its transparent pricing. While Gupshup adds an extra fee on top of WhatsApp’s official rates, WANotifier charges 0% markup on your messaging costs.

We also offer a free, forever plan with support for up to 500 contacts, allowing users to get a feel for WhatsApp marketing without any upfront costs.

Here’s everything you can do with WANotifier:

• Schedule and send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your app or website based on user actions like form submissions, orders, callback requests, etc.
• Capture leads directly from Facebook and Instagram ads (learn more about it here)
• Set up no-code chatbots and automations to handle customer queries and requests
• Run automated drip sequences to onboard, nurture, and re-engage users
• Use WhatsApp Flows to collect user data within chat
• Integrate WhatsApp with your website, CRM, e-commerce platforms, and other third-party apps via our WordPress plugin and REST API
• Track message delivery and open rates, bot and drip sequences sessions, analyze Flow responses, and conversions from ad campaigns
• Manage conversations from a shared team inbox (assign chats, track conversations, and respond in real time)

Pros

• Transparent pricing with 0% markup on WhatsApp’s official messaging rates
• No extra charges on session messages (unlike Gupshup)
• Free forever plan with 500 contacts
• Simple, intuitive interface
• Designed solely for WhatsApp (no bloated dashboards or feature overload)
• Mobile app to stay on top of inbox updates
• Customizable analytics with click and conversion tracking
• Live chat and email support for all plans
• WhatsApp API onboarding support for all plans

Cons

• Advanced features, like WhatsApp chatbots, multi-agent support, and product catalog templates, are only available to paid users
• You cannot reply to customer messages from your inbox as a free user

Pricing

WANotifier offers five flexible subscription plans, with monthly and annual billing options:

• Free Forever plan (with support for up to 500 contacts)
• Standard:  $69 or ₹2,999/month (5,000 contacts)
• Growth: $149 or ₹5,999/month (25,000 contacts)
• Business: $299 or ₹12,499/month (100K contacts)
• Pro: $599 or ₹24,999/month (250K contacts)

Need something more tailored? Contact us to learn about our Enterprise offerings.

2) Wati

If you’re considering WhatsApp marketing to boost customer engagement and drive sales, you’ve likely come across WATI.

Trusted by over 10,000 businesses across 160+ countries, WATI offers a wide range of features to help businesses drive customer engagement and streamline communication on WhatsApp, including bulk messaging, automated replies, AI-powered chatbots, and a shared team inbox for seamless collaboration. 

Wati also integrates easily with popular tools like Zoho, HubSpot, Shopify, WooCommerce, Klaviyo, and Zapier.

Key Features

• WhatsApp broadcasts
• Click-to-WhatsApp ads
• WhatsApp catalogs
• No-code chatbot builder
• AI support agent for handling FAQs and routing complex queries to live agents
• Shared team inbox

Pros

• Focuses primarily on WhatsApp
• Strong automation capabilities with an easy-to-use chatbot builder
• Integrates seamlessly with leading CRM, e-commerce, and marketing platforms
• Email support for customers across all plans

Cons

• Charges an additional fee on top of WhatsApp’s official messaging rates 
• Even higher-tier plans include only 5 users; additional users cost extra (charges depend on your plan)
• Chatbot usage is capped at 5,000 sessions per month (even on the highest plan)
• Click-to-WhatsApp Ads are not available on the Growth plan 
• No onboarding support for Growth or Pro plan subscribers (only available as a paid add-on)

Pricing

Like Gupshup, WATI charges an additional fee on top of WhatsApp’s official messaging rates for all outgoing template messages. These charges are not included in the subscription prices listed below:

• Growth: $69 or  ₹2499/month 
• Pro: $149 or ₹5999/month 
• Business: $349 or ₹16999/month 

For users who only want to send bulk messages, Wati offers a Pay-per-message or Pay-as-you-go plan priced at ₹999/month.

3) AiSensy

Another alternative to Gupshup is AiSensy, a full-stack WhatsApp marketing, chatbot, and CRM platform designed for small and medium-sized businesses.

Trusted by brands like Vivo, Skullcandy, and The Indian Express, AiSensy is known for its intuitive, beginner-friendly interface that makes WhatsApp marketing accessible to new users.

It also provides a comprehensive range of features, including bulk broadcasts, chatbots, form flows, automated notifications, and campaign analytics to help businesses engage customers and automate communication effectively.

On top of all this, AiSensy connects seamlessly with third-party tools like HubSpot, Zoho, Shopify, WooCommerce, and Zapier, allowing businesses to integrate WhatsApp with their existing workflows.

Key Features

• WhatsApp broadcasting
• No code WhatsApp chatbots
• Click-to-WhatsApp ads
• Advanced audience segmentation for sending personalized messages
• WhatsApp Forms
• WhatsApp payments

Pros

• Free forever plan with conversation credits worth $1 or ₹50
• Simple user interface, which is ideal for beginners
• No-code chatbot builder with Dialogflow integration
• Supports a wide range of third-party integrations

Cons

• Charges a markup on WhatsApp official messaging rates, like Gupshup
• Chatbot builder isn’t included in the subscription plans and costs an additional $80 or ₹2,500/month (for 5 chatbot flows)
• Customer support turnaround time can be slow
• Essential features like campaign budget analytics and click tracking are locked behind higher-tier plans

Pricing

Like Gupshup, AiSensy adds an extra fee on all outgoing template messages. These charges are not included in the subscription prices listed below:

• Free forever plan
• Basic: $45 or ₹1500/month 
• Pro: $99 or ₹3200/month
• Enterprise: Custom pricing based on usage and requirements

4) Gallabox

If you’re looking for a WhatsApp marketing and automation platform that’s easier to manage than Gupshup, Gallabox is worth considering. 

Trusted by the likes of PVR, American Tourister, Tata 1 mg, and Shiprocket, Gallabox offers core features like bulk broadcasts, no-code chatbots, drip marketing, and campaign tracking and analytics, and supports teams across multiple industries, including education, healthcare, real estate, travel, and e-commerce.

The platform also works smoothly with tools like HubSpot, Zapier, Razorpay, Odoo, Shopify, Zoho, and WooCommerce.

Key Features

• WhatsApp Broadcast
• Click-to-WhatsApp Ads
• WhatsApp drip marketing 
• No-code chatbot builder
• WhatsApp Flows
• WhatsApp Payments
• Shared team inbox

Pros

• 100% no-code setup (so no technical skills required)
• Dedicated mobile app for on-the-go access
• Easy-to-use campaign management and broadcast tools
• Smooth onboarding process with comprehensive training and support 
• Frequent product updates aligned with business needs and market changes

Cons

• Adds a markup on WhatsApp’s official messaging rates for all outgoing template messages
• No monthly billing option; only annual or quarterly plans
• Shopify integration incurs an additional $5 monthly charge
• Each plan supports only 6 users (businesses must pay  ₹1,000/month for each additional user)
• Dedicated account manager not included in any plan; businesses must pay an additional ₹15,000/month to access one

Pricing

As mentioned earlier, Gallabox applies an additional fee on top of WhatsApp’s official messaging rates. These additional charges are not included in the subscription plans listed below:

• Growth:  ₹5,999 (billed quarterly)
• Scale: ₹12,999 (billed quarterly)
• Pro: ₹24,999 (billed quarterly)

5) QuickReply

Designed for D2C and e-commerce brands, QuickReply takes a more focused approach to WhatsApp marketing than Gupshup. It comes with all the core features you’d expect from a WhatsApp marketing platform, including bulk messaging, chatbots, audience segmentation, and conversion tracking.

In addition, it provides pre-built flows for cart recovery, COD (cash on delivery) order confirmations, and reorders, making it especially useful for online businesses aiming to drive repeat sales and boost conversions.

Like the other tools on this list, QuickReply also integrates with popular platforms like Shopify, Zoho, Razorpay, Freshdesk, and more, ensuring seamless connectivity with existing e-commerce workflows.

Key Features

• WhatsApp broadcast
• Drip campaigns
• No-code chatbot builder
• Click-to-WhatsApp ads
• WhatsApp popups
• Multi-agent inbox
• Revenue tracking

Pros

• Integrated flows for cart recovery, COD order confirmation, and reorders
• Seamless integrations with Shopify, Razorpay, Zoho, and more
• Responsive and hands-on customer support

Cons

• Imposes an extra fee on top of WhatsApp’s official messaging rates (like Gupshup)
• No monthly billing option; only annual or quarterly plans
• Basic analytics with limited performance insights
• User limit capped at 5, even on the highest plan; additional users cost $10 or ₹500/user/month
• No chatbots in the starter plan

Pricing

QuickReply, like Gupshup, charges an additional fee on top of WhatsApp’s official messaging rates for outgoing template messages. These charges are not included in the subscription plans listed below:

• Starter: $59 or ₹4,999/month (billed quarterly)
• Standard: $149 or ₹9,999/month (billed quarterly)
• Plus: $299 or ₹19,999/month (billed quarterly)
• Enterprise: Custom pricing based on usage and requirements

Ready to Pick a Gupshup Alternative for WhatsApp Marketing?

Gupshup is a powerful platform for omnichannel messaging, but when it comes to WhatsApp marketing, it can feel overly complicated and expensive for growing businesses.

The Gupshup alternatives we’ve covered in this blog, WANotifier, WATI, AiSensy, Gallabox, and QuickReply, tackle these challenges by offering a user-friendly interface and features designed specifically for WhatsApp marketing and automation. 

However, most of them still add a markup on top of WhatsApp’s official messaging rates, which can drive up your costs, except for WANotifier.

With 0% markup on messaging costs and a free forever plan, WANotifier offers one of the most cost-effective and accessible ways to grow your business on WhatsApp.

👉 Sign up today and see how simple yet affordable WhatsApp marketing can be with WANotifier.