LimeChat is an AI-powered conversational commerce platform that helps businesses automate sales, marketing, and customer support on WhatsApp and other channels. It’s particularly well-suited for enterprise-level D2C and e-commerce brands that manage multiple channels and want to extend their reach to WhatsApp.
However, if you only want to focus on WhatsApp marketing, LimeChat’s omnichannel features may feel too complicated and overwhelming.
The enterprise-level pricing can also be a barrier if you’re an SMB or a growing business operating under budgetary constraints. LimeChat’s D2C-focused workflows may also feel limiting if you have broader marketing or customer communication needs.
That’s why I’ve curated a list of the top 5 Limechat alternatives for WhatsApp marketing: platforms that are more affordable, easier to use, and better suited for a wider range of industries and business needs.
But before we get into them, let’s quickly look at LimeChat’s core features, pros and cons, and pricing to see how it stacks up against other tools.
Limechat Overview: Key Features and Pros and Cons
LimeChat is an omnichannel communication platform that helps mid-market and large D2C and e-commerce brands manage customer interactions across WhatsApp, email, SMS, and other messaging platforms.
When it comes to WhatsApp marketing, LimeChat offers features like bulk broadcasts, Click-to-WhatsApp ads, audience segmentation, and analytics to track revenue and engagement. It also includes pre-built conversion and post-purchase workflows that help recover abandoned carts and deliver timely after-sales updates.
However, despite its capabilities, LimeChat isn’t the right fit for every business. Its D2C-focused approach can feel restrictive for brands with broader or more diverse marketing needs.
LimeChat’s pricing model may also turn away users who prefer more transparent and predictable subscription prices (instead of customized quotes). The platform bills users based on their use case (marketing or support), messaging volume, level of automation required, and the number of paid add-ons. Meta’s per-message charges are billed separately from these prices, making the overall cost of using LimeChat quite high.
Key Features
- Multi-channel messaging
- 2-way WhatsApp campaigns
- Click-to-WhatsApp ads
- Audience segmentation
- Chatbots
- Conversion and post-purchase flows
Pros
- Supports omnichannel communication
- Powerful WhatsApp automation tools
- Pre-built conversion and post-purchase flows
- In-depth analytics for tracking support performance (agent productivity, team stats, etc.)
Cons
- Primarily geared towards enterprise-level D2C and e-commerce brands (less suitable for businesses with broader needs or leaner budgets)
- Variable pricing based on use case (marketing or support), messaging volume, level of automation required, and the number of paid add-ons
- Steep learning curve for new users
- Essential features like CRM are not included in the base subscription and must be purchased as add-ons
- Integrations and plugin support for WooCommerce could be improved
Pricing
LimeChat offers two subscription plans: one focused on WhatsApp marketing and the other on customer support. Pricing for both plans is variable and calculated based on your messaging volume, automation requirements, and the number of paid add-ons you select. Message delivery charges are billed separately.
Here’s what each plan includes:
- WhatsApp Marketing & AI Growth Suite (campaigns, audience segmentation, Growth AI agent, e-commerce integrations, engagement metrics, etc.)
- AI Support Suite (e-commerce and BFSI flows, AI Agent on chat and voice, AI conversational audit, conversational and support analytics, etc.)
5 Best LimeChat Alternatives
Here’s a table comparing the top 5 LimeChat alternatives for WhatsApp marketing, based on their features, pricing, and user ratings:
| Platform | Key Features | Markup on WhatsApp’s Messaging Rates | Best For | User Ratings (TrustPilot, G2, Capterra) |
| WANotifier (Recommended) | Bulk broadcasts, Click-to-WhatsApp ads, drip campaigns, chatbots, WhatsApp Flows, integrated CRM, analytics, shared team inbox, API & WordPress plugin | No (0% markup on WhatsApp’s messaging rates with transparent pricing) | SMBs and growing businesses that want a dedicated, easy-to-use WhatsApp marketing platform with transparent pricing | Rated Excellent with 4.6 out of 5 stars |
| Bird | Developer APIs for WhatsApp, SMS, email & voice; chatbots, quick replies, shared inbox, and real-time analytics | Yes (Applies markup on messaging rates and charges an additional $0.005 fee per message) | Mid-size to enterprise teams that need an omnichannel engagement solution and can absorb the messaging higher costs | Rated 3.9 out of 5 stars |
| Brevo | Multi-channel messaging (WhatsApp, email, SMS, chat), multimedia campaigns, automation workflows | Yes (₹1.065 per marketing message vs the official rate of ₹0.78 in India) | Enterprise and mid-market businesses that need an omnichannel solution and can manage the higher messaging costs | Rated 4.5 out of 5 stars |
| DelightChat | Bulk broadcasts, auto-replies, chatbots, multi-channel inbox, abandoned cart recovery, upsell automation, analytics | No markup | D2C and e-commerce stores (especially Shopify users) seeking a support-driven WhatsApp marketing tool | Rated 4.5 out of 5 stars |
| Interakt | WhatsApp broadcasts, Click-to-WhatsApp ads, chatbots, CRM, conversion tracking, WhatsApp Forms, conversational AI agents | Yes (almost 12% markup on marketing messages in India) | SMBs and D2C brands looking to automate WhatsApp engagement at scale | Rated 4.5 out of 5 stars |
1) WANotifier
If you’re looking for a tool that’s designed specifically for WhatsApp marketing, caters to a wide range of industries and use cases, and offers transparent, affordable pricing that scales with your business, your search ends here.
WANotifier is an official Meta Tech Partner and an all-in-one WhatsApp marketing platform that helps you manage your entire customer lifecycle. From bulk broadcasts and Click-to-WhatsApp ads to drip campaigns, chatbots, and advanced analytics with ROI and conversion tracking, WANotifier has it all.
The platform also features a WhatsApp CRM that lets you segment contacts using lists, tags, custom attributes, and Smart Segments, and a shared team inbox where you can invite team members, assign chats, and track conversation history.
WANotifier also enables you to connect WhatsApp to your website, lead-gen forms, and third-party apps using its WordPress Plugin and REST API (learn more about it here).
The best part is that with WANotifier, you get clear, scalable pricing that adapts to your business needs. Also, unlike most API providers that charge a 12% to 35% markup on WhatsApp’s messaging rates, WANotifier charges 0% markup, so you pay only what WhatsApp actually charges for messages.
WANotifier also offers a 7-day free trial on all paid plans, so you can explore the platform and see if it meets your WhatsApp marketing needs.
Here’s everything you can do with WANotifier:
- Send instant or scheduled broadcasts to thousands of contacts at once
- Trigger transactional messages from your website or apps for events such as order confirmations, form submissions, or callback requests
- Turn Facebook and Instagram ad clicks into WhatsApp conversations (learn more about it here)
- Run drip campaigns to onboard new users, nurture leads, and re-engage inactive customers
- Build chatbots and automations to answer FAQs and offer 24/7 customer support
- Use WhatsApp Flows to collect customer details and documents directly within the chat
- Integrate your existing business tools (CRM, e-commerce platform, and other third-party apps) with WhatsApp
- Track message delivery and open rates, chatbot sessions, drip campaign engagement, Flow completions, and ad-driven conversions
- Collaborate on chats using a shared inbox (invite team members, assign conversations, and access full chat history)
Pros
- Built specifically for WhatsApp marketing
- Supports a wide range of industries and use cases
- 0% markup on WhatsApp’s official messaging rates
- Simple setup and intuitive interface
- Mobile app for monitoring chats and Inbox activity on the go
- WordPress Plugin and REST API for seamless integration with your website and existing business tools
- Live chat and email support available across all plans
- WhatsApp API onboarding assistance for all users
Cons
- The basic plan is only useful for sending broadcasts and lacks advanced automation features
- Features like Smart Segments, chatbots, and drip sequences are restricted to higher-tier plans
Pricing
WANotifier offers three flexible subscription plans with monthly and annual billing options. Here’s a look at its monthly pricing:
- Essentials: Starts at $49 or ₹1,999/month (for 1,000 contacts)
- Advanced: Starts at $79 or ₹2,999/month (for 1,000 contacts)
- Premium: Starts at $199 or ₹7,999/month (for 1,000 contacts)
Need a customized quote? Contact us to learn more about our enterprise offerings.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2) Bird (formerly MessageBird)
If you’re looking for an omnichannel marketing platform with robust CRM and automation capabilities, Bird is a strong candidate.
Unlike LimeChat, which focuses on D2C and e-commerce use cases, Bird caters to a wide range of industries and offers developer APIs for WhatsApp, SMS, email, and voice, allowing users to build customized solutions.
Bird also includes several pre-built tools for WhatsApp marketing, such as Click-to-WhatsApp ads, quick replies, chatbots, a shared team inbox, and real-time analytics for tracking sales and campaign performance.
That said, Bird may not be the best fit for teams focused exclusively on WhatsApp.Pricing can also be a barrier: Bird charges a $0.005 fee per message in addition to a markup on WhatsApp’s official messaging rates, which can add up quickly for businesses that want to send a high volume of messages.
Key Features
- Developer APIs for WhatsApp, SMS, email, and voice
- Multi-channel campaigns
- Chatbots and quick replies
- Shared team inbox
- Analytics for tracking sales, conversions, and subscriber metrics
Pros
- Supports multi-channel communication
- Offers powerful APIs for custom integrations
- Integrates seamlessly with popular business and marketing tools
Cons
- Charges a $0.005 fee per message
- Charges a considerable markup on WhatsApp’s official messaging rates
- More of an omnichannel platform (can feel excessive for those focused exclusively on WhatsApp)
- Onboarding and setup may be challenging for non-technical users
- Customer support is often described as slow and unresponsive in user reviews
Pricing
Bird offers three pricing options tailored to different business needs:
- Pay-as-you-go: A usage-based plan where the final cost per message is calculated as:
Meta’s passthrough rate (WhatsApp’s official messaging rate plus Bird’s markup) + an additional $0.005 Bird fee per message
- Monthly Targeted Contacts: Starts at $45 per month, including 3,000 contacts and 30,000 messages
- Enterprise Plan: Custom pricing available on request
3) Brevo
Like LimeChat, Brevo helps businesses manage customer interactions across multiple channels, including WhatsApp. However, Brevo takes a more versatile approach, with a stronger focus on driving engagement and sales rather than just automating workflows.
For WhatsApp marketing, Brevo provides an official integration with the WhatsApp Business API, allowing businesses to run large-scale campaigns within the platform. Users can also create a business profile, send multimedia messages, automate replies, and integrate WhatsApp into their workflows to trigger messages based on customer behavior.
If you’re an enterprise or established business looking for a multichannel marketing solution, Brevo can be a great fit. However, if you’re an SMB or growing business, you might want to tread carefully.
Brevo’s multichannel plan, which includes WhatsApp, starts at a steep $499 (₹44,680) per month. It also adds a sizeable markup on WhatsApp’s official messaging rates (₹1.065 per marketing message vs. the official rate of ₹0.78 in India), making it unjustifiable for those operating on lean budgets.
Key Features
- Multi-channel messaging (WhatsApp, email, SMS, and chat)
- Multimedia campaigns (with videos, CTAs, and more)
- Transactional messages
- Workflow automation
Pros
- Support multi-channel marketing and sales operations
- User-friendly interface
- Has a “Free Forever” plan
- Offers powerful marketing automation tools
Cons
- Adds a sizeable markup to WhatsApp’s official messaging rates (₹1.065 per message vs. ₹0.78 official rate in India)
- WhatsApp campaigns are available only on higher-tier plans, starting at $499 (₹44,680) per month
- Users must invest in a separate sales package (or subscription) for multi-user access and 1:1 WhatsApp messaging.
- Customer support response times can be slow
Pricing
Brevo offers five WhatsApp marketing plans and three Sales Packages that unlock additional features such as multi-user access and 1:1 WhatsApp messaging. Here’s a look at its marketing plans:
- Free: $0 or ₹0 per month
- Starter: $9 or ₹625 per month
- Standard: $18 or ₹1,345 per month
- Professional: $499 or ₹44,680 per month (includes WhatsApp campaigns)
- Enterprise: Available on request
And here’s a glimpse of Brevo’s Sales Packages:
- Free: $0 or ₹0 per month
- Sales Essentials: $31 or ₹2,597 per month (includes multi-user access)
- Sales Advanced: $65 or ₹5,283 per month (includes 1:1 WhatsApp messages)
Switch to WANotifier and only pay for what you use. No API markups or hidden costs!
4) DelightChat
If you’re looking for an e-commerce and D2C-focused WhatsApp marketing tool with a transparent pricing structure, you might want to look into DelightChat: a conversational commerce and customer support platform that helps businesses manage sales and customer interactions.
DelightChat offers several WhatsApp marketing features such as bulk broadcasts, auto-replies and chatbots, and analytics to track team performance and ticket resolution times. It also includes tools for abandoned cart recovery, cash-on-delivery verification, and order confirmations with upsell options, making it particularly useful for online stores.
That said, DelightChat is primarily a support-focused platform and lacks customer acquisition features like Click-to-WhatsApp ads. Its e-commerce integrations are also limited beyond Shopify, meaning users often have to rely on third-party apps or workarounds to connect with WooCommerce and other platforms.
Key Features
- Bulk Broadcasts
- Auto replies and chatbots
- Multi-channel support inbox
- Abandoned cart recovery, COD verification, and order confirmation with upsell options
- Analytics for tracking ROI and team performance
Pros
- Omnichannel support inbox
- No markup on WhatsApp’s official messaging rates
- Easy to set up and use, even for non-technical users
- Deep Shopify integration
Cons
- Primarily a support platform, it lacks key marketing and customer acquisition features such as Click-to-WhatsApp ads.
- No advanced segmentation tools for running highly personalized campaigns
- Basic chatbot builder with limited automation capabilities
- Limited e-commerce integrations beyond Shopify
- User reviews suggest that customer support response times can be slow
Pricing
DelightChat offers three subscription plans (with WhatsApp messaging charges billed separately):
- Startup: $29/month
- Scale: $99/month
- Growth: $299/month
5) Interakt
Interakt is another powerful LimeChat alternative that helps businesses automate and scale engagement on WhatsApp and Instagram. It offers a wide range of features for WhatsApp marketing, including bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, WhatsApp Forms, and an FAQ agent that can automate repetitive queries.
Despite its impressive feature set, though, Interakt may not be the best fit for every business. The platform adds a considerable markup on top of WhatsApp’s official messaging rates (averaging about ₹0.87 per marketing message vs. the official rate of ₹0.78 in India), which can drive up costs for businesses sending a large volume of messages.
Interakt’s basic plan also lacks essential features such as Click-to-WhatsApp ads, click tracking, and a shared team inbox, meaning users need to upgrade to higher tiers to unlock its full functionality.
Key Features
- WhatsApp bulk broadcasts
- Click-to-WhatsApp Ads
- No-code chatbot builder
- Built-in CRM
- Click and conversion tracking
- Pre-built notification templates
- Conversational AI agents for lead qualification and boosting sales
Pros
- Intuitive, user-friendly interface
- Seamless integrations with popular third-party apps like Shopify, Zoho, and Google Sheets
- Robust automation tools, including chatbots, auto-replies, and conversation AI agents
- Unified inbox for managing conversations across WhatsApp and Instagram
Cons
- Adds a markup to WhatsApp’s official messaging rates (on avg., ₹0.87 per message vs. the official ₹0.78 rate in India).
- Requires users to pre-purchase messaging credits
- Starter plan lacks essential features like Click-to-WhatsApp ads and click and conversion tracking
- Automated flow setup may feel complex for non-technical users
- Customer support response times can be slow
Pricing
As noted earlier, Interakt charges a markup on WhatsApp’s messaging rates. These charges are not included in the subscription prices listed below:
- Starter: $12 or ₹999/month
- Growth: $55 or ₹2,799/month
- Advanced: $69 or ₹3,799/month
- Enterprise: Available on request
Ready to Pick a LimeChat Alternative for WhatsApp Marketing?
You now have five robust alternatives to LimeChat that are either easier to use, cater to different use cases, or offer more transparent pricing.
That said, it’s important to note that most of these platforms are either omnichannel solutions or apply a markup to WhatsApp’s official messaging rates, which can significantly increase your operational costs over time.
If you’re looking for a dedicated WhatsApp marketing platform that covers your entire customer lifecycle, is easy to use, and offers transparent pricing that scales with your business, WANotifier is your best choice. It combines powerful marketing and automation tools with a flexible pricing model that adapts to your growth needs over time.
WANotifier also offers a 7-day free trial on all paid plans, allowing you to explore their features and see how well they align with your marketing goals.
👉 Sign up today and discover how easy, affordable, and effective WhatsApp marketing can be with WANotifier.
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