Top 5 BusinessOnBot Alternatives for WhatsApp Marketing

BusinessOnBot is an omnichannel marketing and support platform that helps businesses manage customer interactions across multiple channels, including WhatsApp. It’s built primarily for D2C and e-commerce brands that rely on conversational commerce to engage customers and drive sales.

However, if you’re looking for a more versatile WhatsApp marketing solution or want to use WhatsApp as your exclusive growth channel, BusinessOnBot can pose two key challenges:

Limited flexibility: As mentioned above, BusinessOnBot caters heavily to the D2C and e-commerce segment. Outside that category, though, the tool doesn’t always adapt well to other business requirements.

Unnecessary complexity: Because it’s built for omnichannel communication, BusinessOnBot works best for teams managing multiple touchpoints. That said, if your focus is solely on WhatsApp, it can feel overly complicated and expensive, with features (and channels) you’re unlikely to use.

If you’re already struggling with these challenges or considering giving BusinessOnBot a try, you may want to explore a few simpler and more flexible alternatives.

In this article, I’ll introduce you to the top five BusinessOnBot alternatives for WhatsApp marketing. But before we get into them, let’s quickly review BusinessOnBot’s core features and pros and cons to understand how it compares to other tools.

BusinessOnBot Overview: Key Features and Pros and Cons

As already mentioned, BusinessOnBot is an omnichannel marketing platform that helps D2C and e-commerce businesses acquire and retain customers across WhatsApp, Instagram, email, web chat, and other channels.

The platform offers features like bulk broadcasts, AI-powered chatbots, and advanced user segmentation for sending personalized campaigns. It also supports anonymous user detection (for tracking visitors who drop off from product pages) and detailed analytics to measure customer satisfaction, making it particularly useful for online stores and retail-focused brands.

That said, BusinessOnBot’s features are heavily D2C-focused and may not adapt well to other use cases. The platform also doesn’t offer a WhatsApp-only plan, meaning if you only want to use WhatsApp, you may still have to pay for features (and channels) you’re unlikely to use.

Key Features

• Unified inbox for all channels (WhatsApp, Instagram, email, and more)
• Bulk broadcast campaigns
• WhatsApp catalogs 
• AI-powered chatbots
• Advanced user segmentation 
• Shopify, Magento, WooCommerce, and payment gateway integrations

Pros

• Supports multiple channels (including WhatsApp, Instagram, SMS, email, and more)
• Offer a unified inbox for managing conversations across all channels
• Includes specialized features for eCommerce and D2C brands, such as anonymous user detection and automated reordering reminders for customers

Cons

• No WhatsApp-only plan; users must pay for other channels even if they only need WhatsApp
• Steep learning curve for new users
• Primarily designed for D2C and eCommerce brands; less adaptable for other types of businesses 
• Shopify integration is not included in subscription plans and costs an additional $4.99/month

Pricing

BusinessOnBot offers three subscription plans:

• Starter: ₹9,999 per month (WhatsApp and email support)
• Pro: ₹14,999 per month (WhatsApp, Instagram, and email support)
• Business: ₹29,999 per month (WhatsApp, Instagram, email, SMS, and RCS support)

Top 5 BusinessOnBot Alternatives

Here’s a comparison of the top BusinessOnBot alternatives for WhatsApp marketing by features, pricing, and user ratings:

Platform	Key Features	Markup on WhatsApp’s Messaging Rates	Best For	User Rating
WANotifier (recommended)	Bulk broadcasts, Click-to-WhatsApp ads, chatbots & auto-replies, shared inbox, CRM, analytics, WordPress plugin & REST API	No (0% markup with transparent pricing)	SMBs and growing businesses seeking an affordable, WhatsApp-focused marketing solution	Rated Excellent with 4.6 out of 5 stars
Sleekflow	Multi-channel messaging (WhatsApp, Instagram, Messenger), unified CRM, WhatsApp Flows, AI chatbots, analytics	Yes (20.5% markup on marketing messages in India)	Mid-sized businesses that want an omnichannel automation and CRM tool, and are willing to invest in a higher-priced solution	Rated 4.6 out of 5 stars
ManyChat	WhatsApp broadcasts, drag-and-drop chatbot builder, Click-to-WhatsApp ad trigger, user segmentation, shared inbox	Yes (nearly 40% markup on marketing messages in India)	SMBs looking to automate engagement across multiple channels and are willing to absorb higher messaging costs	Rated 4.5 out of 5 stars
Bitespeed	Personalized broadcasts, chatbots, abandoned cart recovery, product recommendations, CRM, analytics, Shopify integration, omnichannel inbox	No (but WhatsApp-focused plan starts at a staggering $250 or ₹21,480 per month)	E-commerce and D2C brands that need powerful WhatsApp automation features and can absorb the higher messaging costs	Rated 5 out of 5 stars
Interakt	Bulk broadcasts, Click-to-WhatsApp ads, chatbot builder, WhatsApp CRM, analytics, payments, notification templates	Yes (almost 12% markup on marketing messages in India)	SMBs and D2C brands that are focused on WhatsApp automation and are comfortable with higher messaging costs	Rated 4.5 out of 5 stars

1) WANotifier

If you’re looking for a dedicated WhatsApp marketing tool with an effortless user experience, a mobile app to manage conversations on the go, and clear, scalable pricing that grows with your business, look no further.

WANotifier is an official Meta Tech Partner and an all-in-one WhatsApp marketing platform that checks all those boxes. It also offers everything you need to manage your entire customer lifecycle on WhatsApp, including bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, and a shared team inbox.

The platform also lets you send personalized campaigns using its built-in CRM, capture more leads from your website, lead-gen forms, and third-party apps via its WordPress plugin and REST API (learn more about it here), and track campaign performance and ROI with advanced analytics.

The best part is that, unlike most WhatsApp Business API providers, WANotifier adds 0% markup to WhatsApp’s official messaging rates, so you only pay what WhatsApp actually charges for messages. It also offers a generous Free Forever plan with support for up to 500 contacts and 1,000 broadcasts, so SMBs and growing businesses can explore WhatsApp marketing and test the platform’s capabilities before committing to a paid plan.

Here’s everything you can do with WANotifier:

• Send instant or scheduled broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your website or app for events like order confirmations, form submissions, or callback requests
• Capture leads from Facebook and Instagram ads and add them directly to your contact list (learn more about this here)
• Run automated drip campaigns to onboard new users, nurture leads, and re-engage existing customers
• Build chatbots and automations to answer FAQs and deliver 24/7 customer support
• Use WhatsApp Flows to collect customer details and responses directly within chat
• Connect your CRM, e-commerce platform, and other third-party tools to WhatsApp
• Track message delivery and open rates; monitor drip campaign and chatbot sessions, Flow responses, and ad-driven conversions
• Collaborate across sales, support, and marketing using a shared inbox (assign chats, add members, and access full conversation histories)

Pros

• Built specifically for WhatsApp marketing
• 0% markup on WhatsApp’s official messaging rates
• Billing for messages is handled directly by Meta; no need to pre-purchase messaging credits
• User-friendly interface and effortless setup ( ideal for those new to the WhatsApp Business API)
• Mobile app for tracking inbox activity and responding to chats on the go
• Live chat and email support available on all plans
• Step-by-step onboarding assistance for WhatsApp API setup

Cons

• Advanced tools such as WhatsApp chatbots, multi-agent support, and product catalog templates are limited to paid plans
• Free plan users can’t respond to customer messages through the shared inbox

Pricing

WANotifier offers four flexible plans, including three paid options available with both monthly and annual billing:

• Free Forever plan for up to 500 contacts
• Essentials: Starts at $49 or ₹1,999/month (for 1,000 contacts)
• Advanced: Starts at $79 or ₹2,999/month (for 1,000 contacts)
• Premium: Starts at $199 or ₹7,999/month (for 1,000 contacts)

Need a custom quote? Get in touch to learn more about our Enterprise plans.

2) Sleekflow

If you want to manage marketing, sales, and customer support across multiple channels while keeping WhatsApp at the heart of your strategy, you might want to consider Sleekflow.

The platform offers a robust set of features for WhatsApp marketing, including bulk broadcasts, integrated CRM, and a shared team inbox. It also lets users set up AI-powered chatbots to automate lead generation, sales, and customer support workflows.

The only challenge with Sleekflow lies in its pricing model. The platform adds a 20.5% markup to WhatsApp’s official messaging rates (₹0.94 per marketing message vs. ₹0.78 in India), making it significantly more expensive for SMBs and growing businesses. Also, like BusinessOnBot, it doesn’t offer a dedicated WhatsApp-only plan, meaning you’ll be paying for multi-channel features even if WhatsApp is your main focus.

Key Features

• Multi-channel messaging (WhatsApp, Instagram, Messenger, and more)
• Bulk broadcasts
• Unified CRM
• WhatsApp Flows
• AI-powered chatbots
• Chat and conversion analytics

Pros

• Supports omnichannel messaging 
• Offers a free plan with 100 broadcasts
• Includes a unified CRM for streamlined lead management
• Provides powerful automation features for marketing, sales, and support
• Helpful and responsive customer support

Cons

• Adds a 20.5% markup on WhatsApp’s official messaging rates (₹0.94 per marketing message vs. the official rate of ₹0.78)
• Requires users to pay for messaging credits in advance
• More of an omnichannel platform; can feel complex for WhatsApp-only users
• Analytics lack customization options
• Customer support unavailable on weekends
  

Pricing

As mentioned earlier, Sleekflow doesn’t have a WhatsApp-only plan, so if you’re mainly focused on WhatsApp, you’ll likely end up paying for channels and features you might never use. It also adds a markup to WhatsApp’s official messaging rates, which are billed separately from your subscription costs.

Here’s what Sleekflow’s plans look like:

• Startup: Free
• Pro: $199 or ₹16,599 (includes 5,000 contacts)
• Premium: $349 or ₹28,999 (includes 40,000 contacts)
• Enterprise: Custom pricing available on request

3) ManyChat

ManyChat is another strong BusinessOnBot alternative, ideal for businesses looking to automate customer engagement across WhatsApp, Instagram, TikTok, and other messaging channels.

Like most tools on this list, ManyChat includes features such as bulk broadcasts, user segmentation, and a shared inbox to streamline communication. However, since these features are designed to work across multiple platforms, they aren’t always optimized for WhatsApp.

ManyChat’s pricing can also be a significant concern for smaller businesses. The platform adds a sizeable markup to WhatsApp’s official messaging rates (around ₹1.09 per marketing message vs. the official rate of ₹0.78 in India), making it less cost-efficient for businesses focused on scaling their reach on WhatsApp.

Key Features

• WhatsApp bulk broadcasts
• Drag-and-drop chatbot builder
• Click-to-WhatsApp ads trigger (for chatbot)
• User segmentation
• Shared team inbox

Pros

• User-friendly design
• Supports multi-channel engagement
• Powerful automation tools for creating chatbots, auto-replies, lead magnets, and e-commerce workflows

Cons

• Adds a substantial markup on WhatsApp’s base messaging rates (around ₹1.09 per marketing message vs. the official rate of ₹0.78 in India)
• Not as optimized for large-scale WhatsApp marketing compared to specialized tools
• Free plan is limited and does not include WhatsApp
• The Pro plan starts at $15 and includes just 500 contacts, making scaling expensive for growing businesses
• User feedback points to delayed response times and instances of unresponsive customer support.

Pricing

As mentioned above, ManyChat adds a considerable markup to WhatsApp’s official messaging rates. These charges are not included in the subscription prices listed below:

• Free: $0/month (does not include WhatsApp)
• Pro: Starts at $15/month (includes 500 contacts)
• Elite: Available on request

4) BiteSpeed

BiteSpeed is an excellent BusinessOnBot alternative for D2C and eCommerce brands that want to start with a WhatsApp-focused plan and scale to other channels over time.

The platform offers a robust set of WhatsApp marketing features, including targeted broadcasts, WhatsApp chatbots, and workflow automations to simplify customer communication. It also includes a shared team inbox for smooth collaboration and better customer response management.

That said, BiteSpeed’s WhatsApp-focused plan comes at a steep monthly cost of $250 (₹21,480), which can be difficult to justify for SMBs and growing businesses. The platform also caters heavily to e-commerce brands, and if your business falls outside that category, it might not be the best fit for your needs.

Key Features

• Personalized WhatsApp broadcasts
• Integrated CRM
• AI-powered chatbots
• Unified inbox for all channels
• Real-time analytics
• E-commerce integrations

Pros

• Intuitive, user-friendly interface that’s easy to navigate
• Supports multi-channel messaging across WhatsApp, Instagram, email, SMS, and more
• Comprehensive marketing features (personalized broadcasts, conversational chatbots, unified inbox, etc.)
• Seamless integration with Shopify and other leading e-commerce platforms

Cons

• Steep entry-level pricing, with the WhatsApp-focused plan starting at $250 (₹21,480) per month
• It’s an omnichannel platform; may feel excessive for businesses that require a WhatsApp-only solution
• Designed specifically for e-commerce brands (may not adapt well to other use cases)
• Limited checkout integrations beyond Shopify; no support for third-party tools to trigger COD-to-prepaid conversion notifications

Pricing

BiteSpeed offers three subscription plans: one focused on WhatsApp and two that support omnichannel communication:

• WhatsApp Stack: $250 or ₹21,480/month
• Omnichannel Starter: $350 or ₹30,072/month

Omnichannel Full Stack: $500 or ₹42,960/month

5) Interakt

Interakt is another popular BusinessOnBot alternative that helps businesses automate and scale engagement on WhatsApp and Instagram.

For WhatsApp marketing, Interakt offers bulk broadcasts and a powerful CRM to manage and segment contacts. It also enables WhatsApp automation through auto-replies, chatbots, and an AI assistant known as AnswerBot, which can automatically generate FAQs from your site content to assist customers.

However, Interakt isn’t without its drawbacks. The platform adds an extra fee on top of WhatsApp’s base message rates (averaging about ₹0.87 per marketing message, compared to the official rate of ₹0.78 in India). Its starter plan also lacks key features like Click-to-WhatsApp ads, click tracking, and a shared team inbox, pushing users to upgrade to higher tiers to unlock the platform’s full potential.

Key Features

• Bulk broadcasts
• Click-to-WhatsApp Ads
• No-code chatbot builder
• WhatsApp CRM
• Click and conversion tracking
• Pre-built notification templates

Pros

• User-friendly interface
• Seamless integration with third-party apps such as Shopify, Zoho, and Google Sheets
• Powerful automation capabilities, including chatbots, auto-replies, and custom workflows
• Unified inbox for WhatsApp and Instagram

Cons

• Adds a markup on WhatsApp’s official messaging rates (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India)
• Requires users to prepay for messaging credits
• Starter plan lacks essential features like Click-to-WhatsApp ads and click and conversion tracking
• Delayed customer support response times
• Automated flow setup can feel tricky for non-technical users

Pricing

As mentioned above, Interakt charges a considerable markup on WhatsApp’s official messaging rates. These charges are billed separately and not included in the subscription plans listed below:

• Starter: $12 or ₹999/month 
• Growth: $55 or ₹2,799/month 
• Advanced: $69 or ₹3,799/month
• Enterprise: Available on request

Ready to Pick a BusinessOnBot Alternative for WhatsApp Marketing?

You now have five versatile alternatives to BusinessOnBot that offer a user-friendly interface and a broader range of WhatsApp marketing features for different use cases.

However, it’s important to note that most of these tools are either omnichannel platforms (which can be overwhelming for WhatsApp-focused users) or come with pricing limitations, such as bundled plans or steep markups on WhatsApp’s official messaging rates.

WANotifier stands out as the only dedicated WhatsApp marketing solution with transparent pricing and 0% markup on WhatsApp’s messaging rates. It also includes a free-forever plan with up to 500 contacts and 1,000 broadcasts, allowing you to start your WhatsApp marketing journey without any risk or upfront commitment.

👉 Sign up today and see how simple, effective, and affordable WhatsApp marketing can be with WANotifier.