5 Best Interakt Alternatives for WhatsApp Marketing (2025)

With a user base of over 3 billion and an impressive 98% open rate, WhatsApp far outperforms email, SMS, and other marketing platforms.

However, to run effective WhatsApp marketing campaigns, businesses need access to the WhatsApp Business API. There are two ways to do this: build your own tool or use a third-party platform.

If you choose the latter, one of the most popular options is Interakt, a WhatsApp Business Solution Provider (BSP) that offers a comprehensive set of features, including bulk broadcasts, automation workflows, and third-party integrations.

Despite its many advantages, though, Interakt may not be the most sustainable choice for growing businesses, due to its complexity and pricing model.

That’s why we’ve put together a list of the top 5 Interakt alternatives that make WhatsApp marketing more accessible and affordable. But before diving into them, let’s take a closer look at Interakt’s key features and pros and cons.

A Bit About Interakt

Founded in 2020, Interakt is a WhatsApp API solution provider geared toward SMBs and D2C brands. It is backed by Jio-Haptik, and caters to a wide range of industries, including real estate, healthcare, restaurants and food services, marketing agencies, ed-tech, salons and spas, and banking and finance.

Trusted by over 25,000 businesses worldwide, including well-known names like Pepperfry, Bluedart, and Upstox, Interakt allows businesses to capture leads, engage prospects, and automate customer communication on WhatsApp. It also integrates seamlessly with popular tools like Shopify, WooCommerce, Razorpay, Zoho, HubSpot, Zapier, and Freshdesk.

Interakt comes with a variety of powerful features, such as:

• Bulk WhatsApp broadcasts to message thousands of users at once
• Click-to-WhatsApp ads to bring potential customers on Facebook and Instagram directly to WhatsApp chat
• WhatsApp Flows to guide users through structured tasks and collect their details in chat
• No-code chatbot builder for creating and deploying chatbots on WhatsApp 
• WhatsApp CRM for managing customer interactions and data
• WhatsApp Commerce for showcasing your products/services and collecting payments in chat
• Pre-built notification templates tailored for various use cases

Pros

• User-friendly interface
• Seamless integration with a wide range of third-party apps
• Automated replies and workflows to save time
• Shared team inbox facilitates smooth collaboration across teams

Cons

• Imposes an additional fee on top of WhatsApp’s official messaging rates (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India)
• Requires users to pay in advance for messaging credits
• No free tier; you only get a limited trial
• Customer support response times are often slow, especially via email
• Occasional bugs like app freezing or blank screens
• Some features, like the chatbot builder and automated workflows, have a steep learning curve
• No chatbot builder, and click and conversion tracking in the Starter plan

Pricing

As mentioned above, Interakt charges an additional fee on top of WhatsApp’s official messaging rates. These charges are not included in the monthly subscription prices listed below:

• Starter: $12 or ₹999 per month
• Growth: $49 or ₹2,499 per month
• Advanced: $63 or ₹3,499 per month
• Enterprise: Pricing available on request

Top 5 Interakt Alternatives for WhatsApp Marketing

Let’s take a quick look at the top 5 Infobip alternatives for WhatsApp marketing, before we explore each of them in detail:

Platform	Key Features	Markup on WhatsApp Fees	Best For	User Ratings (TrustPilot, G2, Capterra)
WANotifier (Recommended)	Bulk messaging (compliant with WhatsApp policy), chatbots, drip campaigns, Flows, integrated CRM, analytics, WordPress plugin & REST API	No, 0% markup on WhatsApp official messaging rates	SMBs and startups  that want transparent pricing and scalability without overhead costs	Rated Excellent with 4.6 out of 5 stars
Wati	Broadcasts, catalogs, Click-to-WhatsApp ads, AI support agent, shared inbox	Yes	Mid-to-large businesses that can absorb higher costs for WhatsApp marketing at scale	3.8 out of 5 stars
Infobip	Omnichannel (WhatsApp, Instagram, email), bulk messaging, chatbots, WhatsApp payments, real-time analytics	Yes	Businesses that want an omnichannel messaging solution and can absorb the higher costs	4.3 out of 5 stars
QuickReply	Broadcasts, chatbots, conversion tracking, pre-built flows (cart recovery, COD, reorders)	Yes	SMEs and D2C brands that can manage the additional messaging costs	4.5 out of 5 stars
Sinch	Omnichannel (WhatsApp, Instagram, email), bulk messaging, chatbots, third-party integrations	Yes	Businesses that want an omnichannel messaging solution and can absorb the higher costs	3.8 out of 5 stars

1. WANotifier

One of the best alternatives to Interakt is WANotifier, an all-in-one WhatsApp marketing tool that lets you run high-impact campaigns on the app without inflating your costs.

Trusted by leading brands like BITS Pilani, ISKCON, Virtus Motors, and True Hope Foundation, WANotifier offers a comprehensive set of features, including bulk broadcasts, drip sequences, WhatsApp Flows, chatbots, automated replies, click and conversion analytics, and a shared inbox for seamless collaboration.

The platform also features an integrated CRM that enables you to send personalized messages and detailed analytics with ROI and conversion tracking. WANotifier also lets you collect more leads from your website and third-party apps through its WordPress plugin and REST API (learn more about it here).

Where WANotifier really sets itself apart from Interakt is its transparent pricing. Unlike Interakt and other BSPs that charge a 12% to 35% markup on messaging costs, WANotifier charges 0% markup, which means you only pay for what you use. Additionally, it offers a free forever plan with support for up to 500 contacts, so you can explore the platform without any risk or commitment.

Here’s what you can do with WANotifier:

• Send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your website for order placement, form submissions, or callback requests
• Capture leads from Facebook and Instagram ad clicks and store them in your contact list (learn more about it here)
• Run drip sequences to onboard, nurture, and re-engage users over time
• Share WhatsApp Flows to collect information and guide users through structured tasks within chat 
• Integrate and send WhatsApp notifications from your CRMs, e-commerce tools, and other third-party apps using our REST API
• Track message delivery, open, and engagement rates in real time 
• Set up chatbots and automations to handle FAQs and offer 24/7 customer support 
• Manage conversations from a shared team inbox (assign chats, track history, and respond in real time)

Pros

• 0% markup on official WhatsApp API charges
• API billing managed directly by Meta; no need to prepay for messaging credits
• Free forever plan with support for up to 500 contacts
• Built-in CRM to organize, tag, and segment your audience
• No-code chatbot builder for automating replies and lead capture
• Detailed analytics to track delivery, open, and conversion rates
• Shared team inbox for assigning, managing, and responding to chats
• Live chat support for all users (including those on the free plan)

Cons

• Sending replies from the WhatsApp inbox is not available in the free plan
• Advanced features, like chatbots, are limited to higher-tier plans

Pricing

WANotifier is far more affordable than most other tools in the market, since we impose 0% additional markup on API charges. Currently, we offer four flexible pricing options to cater to different needs:

• Free Forever plan (with support for up to 500 contacts)
• Standard:  $69 or ₹2,999/month (5,000 contacts)
• Growth: $149 or ₹5,999/month (25,000 contacts)
• Business: $299 or ₹12,499/month (100K contacts)
• Pro: $599 or ₹24,999/month (250K contacts)

Need a custom quote? Get in touch to learn more about our Enterprise Plans.

2. Wati.io

Wati is one of the leading WhatsApp marketing platforms, trusted by over 10,000 users, including companies like J.P. Morgan, ITC Limited, TikTok, and Vedantu.

Wati is highly versatile and integrates seamlessly with tools like Zoho, Pabbly, WooCommerce, Shopify, Zapier, HubSpot, Klaviyo, and more. It also caters to a wide range of industries, including healthcare, education, marketing agencies, and e-commerce, and comes packed with powerful features to help you automate, scale, and optimize your WhatsApp marketing campaigns.

Key Features

• Click-to-WhatsApp ads
• WhatsApp catalogs
• Shared team inbox
• WhatsApp broadcast and bulk messages
• Custom notifications
• No-code chatbot builder
• AI support agent (for automating FAQs and routing complex queries to live agents)

Pros

• User-friendly chatbot builder with minimal learning curve
• Chat and email support for all tiers
• Integrates seamlessly with tools like Shopify, WooCommerce, and Zoho CRM
• AI support agent for answering FAQs automatically and routing complex queries to live agents

Cons

• Imposes a markup on WhatsApp’s official messaging costs (₹0.94 per marketing message vs. the official rate of ₹0.78 in India)
• Requires users to pay for messaging credits upfront
• Even higher-tier plans include only 5 users; adding more incurs additional charges
• Chatbot usage is limited to 5,000 sessions per month, even on the Business plan
• No onboarding support for Growth and Pro plan users (it must be purchased separately)
• Shopify integration costs an additional $4.99/month

Pricing

Like Interakt, Wati charges an additional fee on WhatsApp’s official messaging costs. These charges are not included in the monthly subscription prices listed below:

• Growth: $69 or  ₹2499/month
• Pro: $149 or ₹5999/month
• Business: $349 or ₹16999/month

For businesses that only want to send bulk messages on WhatsApp, Wati offers a Pay-as-you-go plan. Priced at ₹999 per month, the plan gives you ₹999 in credits or 500 messages, valid for three months. Additional credits can be purchased as needed.

3. Infobip

Infobip is an omnichannel marketing platform that helps businesses streamline the complex process of customer communications using a wide range of software tools and solutions. 

Trusted by top brands like Oracle, Samsung, Toyota, Vodafone, and Strava, Infobip supports advanced features like WhatsApp flows, product catalogs, chatbots, and payments, enabling businesses to create seamless, end-to-end customer journeys within the app.

All in all, Infobip is a robust alternative to Interakt for businesses that want to run large-scale, personalized campaigns on WhatsApp and other channels such as email, SMS, and social media.

Key Features

• WhatsApp Flows
• Rich messaging templates
• Product catalogs 
• Chatbots
• WhatsApp payments
• Analytics and reports

Pros

• Dedicated mobile app
• Supports multiple channels
• Integrates with a wide range of third-party apps
• Highly scalable for large businesses and enterprises

Cons

• Significant markup on WhatsApp’s official messaging rates ($0.0134 or ₹1.18 per marketing message vs. the official WhatsApp rate of $0.0107 or ₹0.78 in India)
• Can be complex for new users due to extensive features and customization options
• Some users have reported issues with getting timely responses from the support team

Pricing

Infobip offers three main conversational modules on a subscription basis, with additional charges for channel usage:

• Conversations: starting at €39.00/month (plus channel usage)
• Moments: starting at €49.00/month (plus channel usage)
• Answers: starting at €99.00/month (plus channel usage)

Channel usage costs vary by platform. For WhatsApp, charges are applied on a per-message basis. The exact price depends on the message type (marketing, utility, or authentication), the destination country, the message volume, and Infobip’s markup on WhatsApp’s official messaging rates, which is considerably high.

4. QuickReply

QuickReply is a one-stop WhatsApp business solution for e-commerce brands to streamline marketing, customer relationship management, and more through advanced automations. It’s trusted by 500+ brands such as Farmley, Rage Coffee, Renee, Glamly, and Meadbery, and supports integrations with tools like Shopify, Zoho, Razorpay, Freshdesk, and Zapier.

QuickReply.ai is ideal for D2C brands that want pre-built, conversion-focused flows for cart recovery, COD order confirmations, and reorders on WhatsApp, and real-time ROAS (return on ad spend) tracking to measure the impact of their ad campaigns.

Key Features

• Personalized bulk messaging
• Drip campaigns
• No-code chatbot builder
• Click-to-WhatsApp ads
• WhatsApp popups
• Multi-agent inbox
• Revenue tracking

Pros

• Pre-built flows for cart recovery, COD order confirmations, and repeat orders
• Smart audience segmentation to run targeted WhatsApp campaigns
• Easy integration with Shopify, Razorpay, Zoho, and other popular tools
• Prompt, hands-on customer support with strong onboarding assistance

Cons

• Charges an additional fee on WhatsApp’s official messaging rates (₹0.96 per marketing message vs. the official rate of ₹0.78 in India)
• Requires users to pay for messaging credits in advance
• No free version or trial 
• No monthly payment option
• Basic analytics with limited visibility into campaign performance
• User limit capped at 5 across all plans; adding more costs ₹500 per user
• Chatbot builder is not included in the starter plan

Pricing

Like Interakt, QuickReply charges an additional fee on WhatsApp’s official messaging costs. The subscription prices listed below do not include these charges:

• Starter: $59 or ₹4,999/month (billed quarterly)
• Standard: $149 or ₹9,999/month (billed quarterly)
• Plus: $299 or ₹19,999/month (billed quarterly)
• Enterprise: Custom pricing based on usage and requirements

5. Sinch

Sinch is a leading communications platform trusted by brands and institutions like Reliance, Samsung, 99acres, Max Healthcare, and Bank of India. It offers enterprise-grade messaging tools to help businesses engage, support, and convert customers more effectively.

One of its most valued features is its AI-powered WhatsApp chatbot, which helps reduce support costs by automating common queries and routing complex cases to human agents. This improves team efficiency, ensures faster response times, and allows customers to get help 24/7.

Key Features

• Bulk broadcasts
• Pre-built message templates
• WhatsApp chatbot
• Integration with CRMs, ERPs, and other AI and automation platforms

Pros

• Intuitive user interface
• Offers a wide range of services (SMS, voice, and video calls) across multiple channels: WhatsApp, Facebook Messenger, and more
• Comprehensive analytics and reports

Cons

• Requires users to pay for messaging credits upfront
• No free version
• No mobile app access for basic users
• Lacks several features, like click-to-WhatsApp ads, provided by other WhatsApp marketing tools
• Slow customer support response times

Pricing

Sinch allows you to launch campaigns and manage two-way conversations across WhatsApp, SMS, and RCS through a unified solution called Sinch Engage. You can try it free for 14 days or choose from one of their subscription plans.

Here’s a breakdown of the plans:

• Basics: $59/month
• Conversations: $119/month
• Pro: $299/month
• Pro Plus: $540/month
• Advanced: $959/month

Ready to Pick An Interakt Alternative?

You now have 5 powerful alternatives to Interakt that offer a range of WhatsApp marketing features, such as bulk messaging, no-code chatbot builders, automation flows, and integrated CRM, making them strong options for businesses of all sizes.

However, note that most of these platforms still charge an additional fee on WhatsApp’s official messaging rates, like Interakt. WANotifier breaks that pattern with 0% markup on WhatsApp API costs and a free forever plan that allows you to explore WhatsApp marketing without any upfront costs.

Sign up today and run high-volume WhatsApp campaigns without overheads or hidden charges!