5 Best Interakt Alternatives for WhatsApp Marketing (2025)

When choosing the right channel for their marketing efforts, businesses can’t afford to overlook the power of WhatsApp in building brand awareness, engaging customers, and driving conversions. With a user base of over 3 billion and an impressive 98% open rate, WhatsApp far outperforms email and other communication platforms.

However, to run effective WhatsApp marketing campaigns, businesses need access to the WhatsApp Business API. There are two ways to do this: build your own tool or use a third-party platform.

If you choose the latter, one of the most popular options is Interakt, a WhatsApp Business Solution Provider that offers a comprehensive set of features, including automation workflows, a shared team inbox, CRM integration, product catalogs, and campaign analytics.

Despite its many advantages, though, Interakt may not be the right fit for every business. 

In this article, we’ll introduce you to the top 5 Interakt alternatives. But before we dive in, let’s take a closer look at Interakt’s key features and pros and cons.

A Bit About Interakt

Founded in 2020, Interakt is a WhatsApp API solution provider geared toward SMBs and D2C brands. It is backed by Jio-Haptik, and caters to a wide range of industries, including real estate, healthcare, restaurants and food services, marketing agencies, ed-tech, salons and spas, and banking and finance.

Today, Interakt is trusted by over 25,000 businesses worldwide, including well-known names like Pepperfry, Bluedart, and Upstox. It serves businesses of all sizes, from growing startups to large enterprises, and offers seamless integrations with popular tools such as Shopify, WooCommerce, Razorpay, Zoho, HubSpot, Zapier, and Freshdesk.

It comes with a variety of powerful features such as:

• Bulk WhatsApp broadcasts to message thousands of users at once
• Click-to-WhatsApp ads to bring potential customers on Facebook and Instagram directly to WhatsApp chat
• WhatsApp Flows to guide users through structured tasks and collect their details in chat
• No-code chatbot builder for creating and deploying chatbots on WhatsApp 
• WhatsApp CRM for managing customer interactions and data
• WhatsApp Commerce for showcasing your products/services and collecting payments in chat
• Pre-built notification templates tailored for various use cases

Pros

• User-friendly interface
• Seamless integration with a wide range of third-party apps
• Automated replies and workflows to save time
• Shared team inbox facilitates smooth collaboration across teams

Cons

• No free tier; you only get a limited trial
• Customer support response times are often slow, especially via email
• Occasional bugs like app freezing or blank screens
• Some features, like the chatbot builder and automated workflows, have a steep learning curve
• No click and conversion tracking in the Starter plan

Pricing

Interakt offers four plans with monthly, quarterly, and annual billing options. Here’s a look at its monthly plans:

• Starter: $12 or ₹999 per month
• Growth: $49 or ₹2,499 per month
• Advanced: $63 or ₹3,499 per month
• Enterprise: Pricing available on request
  

Note: Interakt uses a conversation-based pricing model, where you pay per 24-hour conversation window, depending on the type of message sent (marketing, utility, or authentication). These charges are not included in the prices shown above.

Top 5 Interakt Alternatives You Need to Consider

Interakt, just like any other provider out there, has its shortcomings. If you’re exploring alternatives or considering a switch for better pricing or features, this article has you covered. Below, you’ll find five of the best Interakt alternatives to help you make the right choice for your business.

1. WANotifier

One of the best alternatives to Interakt is WANotifier. Why? Because it has everything you need to run high-impact WhatsApp marketing campaigns.

Trusted by leading brands like BITS Pilani, ISKCON, Virtus Motors, and True Hope Foundation, WANotifier offers a comprehensive set of features, including bulk broadcasts, drip sequences, WhatsApp Flows, chatbots, automated replies, click and conversion analytics, and a shared inbox for seamless collaboration.

It also includes an integrated CRM that lets you organize contacts into different lists and filter them using tags and custom attributes to send targeted messages.

The best part is that WANotifier charges 0% markup on WhatsApp API costs, meaning you only pay for what you use. This is especially helpful for businesses that may not be able to sustain the 12% to 35% markup on API charges imposed by most service providers (for reference, Interakt charges ₹0.882 vs Meta’s official rate of ₹0.78 per marketing message).

You can also connect WANotifier to your website using our WordPress plugin and REST API, or integrate it with your favorite tools through Zapier, Pabbly, or Make (learn more about it here).

Here’s what you can do with WANotifier:

• Send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your website for order placement, form submissions, or callback requests
• Capture leads from Facebook and Instagram ad clicks and store them in your contact list (learn more about it here)
• Run drip sequences to onboard, nurture, and re-engage users over time
• Share WhatsApp Flows to collect information and guide users through structured tasks within chat 
• Integrate and send WhatsApp notifications from your CRMs, e-commerce tools, and other third-party apps using our REST API
• Track message delivery, open, and engagement rates in real time 
• Set up chatbots and automations to handle FAQs and offer 24/7 customer support 
• Manage conversations from a shared team inbox (assign chats, track history, and respond in real time)

Pros

• Free forever plan with support for up to 500 contacts
• 0% markup on official WhatsApp API charges
• Built-in CRM to organize, tag, and segment your audience
• No-code chatbot builder for automating replies and lead capture
• Detailed analytics to track delivery, open, and conversion rates
• Shared team inbox for assigning, managing, and responding to chats
• Live chat support for all users (including those on the free plan)

Cons

• Sending replies from the WhatsApp inbox is not available in the free plan
• Advanced features, like chatbots, are limited to higher-tier plans

Pricing

WANotifier is far more affordable than most other tools in the market, since we impose 0% additional markup on API charges. Currently, we offer four flexible pricing options to cater to different needs:

• Free: Free forever, no charges
• Standard: $49 or ₹1999/month (up to 3 agents)
• Growth: $99 or ₹3999/month (up to 10 agents)
• Pro: $249 or ₹9999/month (up to 25 agents)

Need a custom quote? Get in touch to learn more about our Enterprise Plans.

2. Wati.io

Wati is one of the leading WhatsApp API providers, trusted by over 10,000 users across more than 160 countries, including companies like J.P. Morgan, ITC Limited, TikTok, and Vedantu.

Watis is highly versatile and integrates seamlessly with tools like Zoho, Pabbly, WooCommerce, Shopify, Zapier, HubSpot, Klaviyo, and more. It caters to a wide range of industries, including healthcare, education, marketing agencies, and e-commerce, and comes packed with powerful features to help you automate, scale, and optimize your WhatsApp marketing campaigns.

Key Features

• Click-to-WhatsApp ads
• WhatsApp catalogs
• Shared team inbox
• WhatsApp broadcast and bulk messages
• Custom notifications
• No-code chatbot builder
• AI support agent (for automating FAQs and routing complex queries to live agents)

Pros

• User-friendly chatbot builder with minimal learning curve
• Chat and email support for all tiers
• Integrates seamlessly with tools like Shopify, WooCommerce, and Zoho CRM
• AI support agent for answering FAQs automatically and routing complex queries to live agents

Cons

• Pricing is relatively high compared to similar tools
• Even higher-tier plans include only 5 users; adding more users incurs extra costs
• Basic plan allows just 2 integrations
• Chatbot usage is limited to 5,000 sessions per month, even on the Business plan
• Onboarding support is not included in the Growth and Pro plans and must be purchased separately
• Shopify integration costs an additional $4.99/month

Pricing

Wati offers three subscription plans with monthly and annual billing options:

• Growth: $49 or ₹2,499/month (includes up to 3 users)
• Pro: $99 or ₹5,999/month (includes up to 5 users)
• Business: $299 or ₹16,999/month (includes up to 5 users)

For businesses that only want to send bulk messages on WhatsApp, Wati offers a Pay-as-you-go plan. Priced at ₹999 per month, the plan gives you ₹999 in credits or 500 messages, valid for three months. Additional credits can be purchased as needed.

3. Infobip

Infobip is an omnichannel marketing platform that helps businesses streamline the complex process of customer communications using a wide range of software tools and solutions. 

Trusted by top brands like Oracle, Samsung, Toyota, Vodafone, and Strava, Infobip supports advanced features like WhatsApp flows, product catalogs, chatbots, and payments, enabling businesses to create seamless, end-to-end customer journeys within the app.

All in all, Infobip is a robust alternative to Interakt for businesses that want to run large-scale, personalized campaigns on WhatsApp and other channels such as email, SMS, and social media.

Key Features

• WhatsApp Flows
• Rich messaging templates
• Product catalogs 
• Chatbots
• WhatsApp payments
• Analytics and reports

Pros

• Dedicated mobile app
• Omnichannel capabilities
• Wide range of integrations
• Highly scalable for large businesses and enterprises

Cons

• Pricing is relatively high compared to other WhatsApp marketing tools
• Can be complex for new users due to extensive features and customization options
• Some users have reported issues with getting timely responses from the support team

Pricing

Infobip offers only custom pricing plans tailored to a company’s specific needs and requirements. Based on user reviews, the pricing tends to be on the higher side, especially for small businesses that may not have a dedicated development team.

4. QuickReply

QuickReply is a one-stop WhatsApp business solution for e-commerce brands to streamline marketing, customer relationship management, and more through advanced automations. It’s trusted by 500+ brands such as Farmley, Rage Coffee, Renee, Glamly, and Meadbery, and supports integrations with tools like Shopify, Zoho, Razorpay, Freshdesk, and Zapier.

QuickReply.ai is ideal for D2C brands that want pre-built, conversion-focused flows for cart recovery, COD order confirmations, and reorders on WhatsApp, and real-time ROAS (return on ad spend) tracking to measure the impact of their ad campaigns.

Key Features

• Personalized bulk messaging
• Drip campaigns
• No-code chatbot builder
• Click-to-WhatsApp ads
• WhatsApp popups
• Multi-agent inbox
• Revenue tracking

Pros

• Pre-built flows for cart recovery, COD order confirmations, and repeat orders
• Smart audience segmentation to run targeted WhatsApp campaigns
• Easy integration with Shopify, Razorpay, Zoho, and other popular tools
• Prompt, hands-on customer support with strong onboarding assistance

Cons

• No free version or trial 
• Only annual or quarterly billing—no monthly payment option
• Basic analytics with limited visibility into campaign performance
• User limit capped at 5 across all plans; adding more costs ₹500 per user
• Chatbot builder is not included in the starter plan

Pricing

Like Interakt, QuickReply follows a conversation-based pricing model, meaning your costs can rise quickly with higher message volumes. Here’s a look at its pricing (excluding messaging charges and taxes):

• Starter: $39 or ₹2999 per month (includes 1 agent login)
• Standard: $99 or ₹7499 per month (includes 2 agent logins)
• Plus: $199 or ₹14999 per month (includes 5 agent logins)
• Enterprise: Pricing available on request

5. Sinch

Sinch is a leading communications platform trusted by brands and institutions like Reliance, Samsung, 99acres, Max Healthcare, and Bank of India. It offers enterprise-grade messaging tools to help businesses engage, support, and convert customers more effectively.

One of its most valued features is its AI-powered WhatsApp chatbot, which helps reduce support costs by automating common queries and routing complex cases to human agents. This improves team efficiency, ensures faster response times, and allows customers to get help 24/7.

Key Features

• Bulk broadcasts
• Pre-built message templates
• WhatsApp chatbot
• Integration with CRMs, ERPs, and other AI and automation platforms

Pros

• Intuitive user interface
• Offers a wide range of services (SMS, voice, and video calls) across multiple channels: WhatsApp, Facebook Messenger, and more
• Comprehensive analytics and reports

Cons

• No free version
• No mobile app access for basic users
• Lacks several features, like click-to-WhatsApp ads, provided by other WhatsApp marketing tools
• Slow customer support response times

Pricing

Sinch allows you to launch campaigns and manage two-way conversations across WhatsApp, SMS, and RCS through a unified solution called Sinch Engage. You can try it free for 14 days or choose from one of their subscription plans.

Here’s a breakdown of the plans:

• Basics: $59/month (up to 1 user)
• Conversations: $119/month (up to 5 users)
• Pro: $299/month (unlimited users)
• Pro Plus: $540/month (unlimited users)
• Advanced: $959/month (unlimited users)

Ready to Pick An Interakt Alternative?

You now have 5 powerful alternatives to Interakt that offer a wide range of features, bulk messaging, no-code chatbot builders, automation flows, and audience segmentation, making them strong options for businesses of all sizes.

However, note that most of these platforms still follow the conversation-based pricing model, like Interakt, where costs can rise quickly with higher message volumes. WANotifier breaks that pattern with 0% markup on WhatsApp API costs and a free forever plan that allows you to explore WhatsApp marketing without any upfront costs.

Sign up today and run high-volume WhatsApp campaigns without overheads or hidden charges!