DelightChat is a well-known customer communication platform, tailor-made for D2C and e-commerce brands that want to streamline conversations across multiple channels, including WhatsApp. If your focus is on improving customer experience and maintaining responsive communication, DelightChat offers a clean, efficient solution that’s easy to adopt and scale.
That said, if you’re focused on WhatsApp marketing, the platform can feel somewhat limited. It lacks essential tools for running customer acquisition campaigns, like Click-to-WhatsApp ads, and doesn’t offer advanced user segmentation features for sending targeted messages.
Its e-commerce integrations are also limited beyond Shopify, meaning users have to rely on third-party apps and workarounds to connect WooCommerce and other platforms.
For marketers trying to use WhatsApp for more than just basic customer support, these gaps can quickly become constraints.
That’s why I’ve put together a list of the top 5 DelightChat alternatives for WhatsApp marketing that come with a richer set of customer acquisition and engagement tools, and broader integration options, to help you run high-impact campaigns and streamline your workflow.
But before exploring these alternatives, let’s take a closer look at what DelightChat does well and where it falls short.
DelightChat Overview: Key Features and Pros and Cons
As noted above, DelightChat is an omnichannel customer service platform that also aims to help businesses grow their revenue through WhatsApp marketing.
It offers features such as bulk broadcasts, auto-replies, and chatbots, and detailed analytics to track support performance ( with metrics like number of tickets created, resolution times, etc.). DelightChat also supports WhatsApp automations for abandoned cart recovery, COD (cash on delivery) verification, and order confirmations with upsell options.
That said, DelightChat is more of a support-focused platform than a full-fledged WhatsApp marketing solution. It lacks key customer acquisition tools, such as Click-to-WhatsApp ads, and also doesn’t support advanced user segmentation for running targeted campaigns.
DelightChat’s e-commerce integrations are also limited beyond Shopify, which means users must rely on third-party apps or workarounds to connect with WooCommerce and other platforms.
Key Features
- WhatsApp broadcasts
- Auto replies and chatbots
- Shopify integration
- Omnichannel support inbox
- Automations for abandoned cart recovery, COD verification, and order confirmation
- ROI analytics
Pros
- Centralized inbox to manage customer conversations across WhatsApp, Instagram, email, and other channels
- Transparent pricing with no added markup on WhatsApp’s official messaging rates
- Quick, easy setup process
- Deep Shopify integration
Cons
- More of an omnichannel support platform; it lacks key customer acquisition features like Click-to-WhatsApp ads
- More suitable for D2C and e-commerce use cases (less adaptable for other businesses in other industries)
- Lacks advanced user segmentation tools for running personalized campaigns
- E-commerce integrations are limited beyond Shopify; users must rely on third-party apps and workarounds to connect with other platforms
- Customer support response times can be slow
Pricing
DelightChat offers three subscription plans. Note that the charges for sending WhatsApp messages aren’t included in these prices:
- Startup: $29 per month
- Scale: $99 per month
- Growth: $299 per month
Best DelightChat Alternatives for WhatsApp Marketing
Let’s compare the 5 best DelightChat alternatives for WhatsApp marketing, based on their features, pricing, and user ratings:
| Platform | Key Features | Markup On WhatsApp’s Messaging Rates | Best For | User Ratings (TrustPilot, G2, Capterra) |
| WANotifier (Recommended) | Bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, drip campaigns, CRM with segmentation, analytics, shared inbox | No (0% markup on WhatsApp’s messaging rates) | SMBs and growing businesses looking for an all-in-one WhatsApp Marketing platform that’s both scalable and affordable | Rated Excellent with 4.6 out of 5 stars |
| Wati | Broadcasts, Click-to-WhatsApp ads, AI support agent, chatbots, WhatsApp Flows, shared inbox | Yes (₹0.94 per marketing message vs. the official rate of ₹0.78 in India) | Mid-to-large businesses that can absorb higher costs for WhatsApp marketing and automation at scale | Rated 3.7 out of 5 stars |
| Interakt | Bulk broadcasts, Click-to-WhatsApp ads, chatbots, automations, CRM, analytics, conversational AI | Yes (₹0.87 per marketing message vs. the official rate of ₹0.78) | SMBs and D2C brands that want a WhatsApp + Instagram marketing solution and can absorb the higher messaging costs | Rated 4.5 out of 5 stars |
| Gallabox | Broadcasts, Click-to-WhatsApp ads, WhatsApp drip campaigns, no-code chatbot builder, shared inbox | Yes (₹0.90 per marketing message vs. the official rate of ₹0.78 in India) | B2C businesses that want to automate WhatsApp communication at scale and can manage the additional messaging costs | Rated 4.6 out of 5 stars |
| AiSensy | Bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Forms, real-time click analytics, CRM | Yes (₹0.88 per marketing message vs. the official rate of ₹0.78) | D2C startups and SMBs that want an easy-to-use WhatsApp marketing solution and can manage the additional costs for messages and chatbots | Rated 4.4 out of 5 stars |
1) WANotifier
If you’re looking for a DelightChat alternative that combines powerful WhatsApp marketing and automation tools with reliable support capabilities, WANotifier is a great choice.
An official Meta Tech Partner, WANotifier equips businesses with everything they need to capture, engage, and convert customers on WhatsApp, including bulk broadcasts, Click-to-WhatsApp ads, drip campaigns, auto-replies and chatbots, WhatsApp Flows, and detailed analytics with ROI and conversion tracking.
It also includes a WhatsApp CRM that supports advanced user segmentation through lists, tags, custom attributes, and Smart Segments, plus a WordPress Plugin and REST API that allows businesses to connect their websites, lead gen forms, and third-party tools to WhatsApp (learn more about it here).
Unlike DelightChat, which focuses primarily on e-commerce and retail, WANotifier supports a wide range of use cases across industries like education, healthcare, real estate, and travel.
Where WANotifier truly stands out, though, transparent pricing model. Unlike most API providers that charge a 12% to 35% markup on WhatsApp’s official messaging rates, WANotifier charges 0% markup, with the API billing handled directly by Meta (so you don’t have to pre-purchase messaging credits).
The platform also offers a 7-day free trial on all its paid plans, so you can explore its features and see how well they align with your marketing goals.
Here’s everything you can do with WANotifier:
- Send instant or scheduled WhatsApp broadcasts to thousands of opted-in contacts
- Trigger transactional messages from your website or app based on user actions like purchases, form submissions, or callback requests
- Capture leads from Facebook and Instagram ads and add them to your contact lists (learn more about it here)
- Set up no-code chatbots and automations to handle FAQs, qualify leads, and manage routine customer requests
- Run drip campaigns to onboard new users, nurture leads, and re-engage inactive customers
- Use WhatsApp Flows to collect data, guide user interactions, and deliver personalized in-chat experiences
- Integrate WhatsApp with your CRM, e-commerce store, or other business tools
- Track message delivery and open rates, chatbot sessions, Flow responses, and ad-driven conversions
- Collaborate seamlessly across teams through a shared inbox (invite team members, assign chats, and track conversation history)
Pros
- 0% markup on WhatsApp’s official messaging charges
- API billing handled by Meta (so you don’t have to pre-purchase messaging credits)
- Comprehensive feature set that caters to diverse use cases and industries
- User-friendly interface
- Mobile app for managing conversations and tracking inbox activity on the go
- Live chat and email support available for all users
- Guided WhatsApp API onboarding included with every plan
Cons
- The basic plan is mainly focused on bulk broadcasts and lacks advanced automation features
- Features like Smart Segments, chatbots, and drip campaigns are limited to higher-tier plans
Pricing
WANotifier offers three flexible subscription plans with both monthly and annual billing options. Here’s a breakdown of its monthly pricing:
- Essentials: Starting at $49 or ₹1,999/month (for up to 1,000 contacts)
- Advanced: Starting at $79 or ₹2,999/month (for up to 1,000 contacts)
- Premium: Starting at $199 or ₹7,999/month (for up to 1,000 contacts)
Looking to send WhatsApp messages to over 100,000 contacts? Contact us for more details on our enterprise offerings.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2) Wati
Another great alternative to DelightChat is Wati: a popular WhatsApp marketing platform that enables businesses to automate and scale customer engagement.
Wati offers an impressive set of WhatsApp marketing features, including bulk broadcasts, Click-to-WhatsApp ads, WhatsApp Flows, and automations for retargeting potential customers. Businesses can also use Wati’s AI-powered support agent to automate FAQs and close tickets, and custom chatbots to handle specific customer queries.
However, Wati may not be the best fit for every business, especially those operating on leaner budgets. The platform adds a significant markup to WhatsApp’s official messaging rates (₹0.94 per marketing message vs. the official ₹0.78 in India), which can make large-scale campaigns more expensive.
It also doesn’t offer key features like broadcast scheduling and analytics in its base plan, which means users must upgrade to a higher-tier plan to unlock Wati’s full potential.
Key Features
- WhatsApp broadcasts
- Click-to-WhatsApp ads
- No-code chatbot builder
- AI support agent for automating FAQs
- Shared team inbox
Pros
- User-friendly interface
- Powerful automation features, including an AI-powered support agent and custom chatbots
- Integrates easily with popular CRM, e-commerce, and marketing tools
- Email support included in all subscription plans
Cons
- Adds a sizeable markup to WhatsApp’s official messaging rates (₹0.94 per marketing message vs. the official ₹0.78 in India)
- Requires users to pre-purchase messaging credits
- The maximum number of users is limited to 5 across all plans; adding more costs $39 (₹1,299) or $89 (₹3,999) per user per month, depending on your plan
- Key features like broadcast scheduling and analytics are not included in the basic plan
- Chatbot usage is capped at 5,000 sessions per month
- No onboarding support for Growth or Pro plan users (it can only be purchased as an add-on in these tiers)
Pricing
As mentioned earlier, Wati adds a markup to WhatsApp’s official messaging rates, which is not included in its subscription pricing. Here’s an overview of its monthly plans:
- Growth: $69 or ₹2,499/month
- Pro: $149 or ₹5,999/month
- Business: $349 or ₹16,999/month
For users focused on bulk messaging, Wati also offers a Pay-as-you-go plan priced at ₹999, which includes 500 messages valid for three months.
3) Interakt
Backed by Jio Haptik, Interakt is a popular WhatsApp Business Solution Provider (BSP) that enables businesses to engage audiences and streamline customer support across both WhatsApp and Instagram.
When it comes to WhatsApp marketing, Interakt boasts a powerful set of features, including bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, WhatsApp Forms, and an FAQ automation agent that handles repetitive customer queries.
Despite its extensive feature set, Interakt has a few limitations worth considering. For one, the platform adds a markup to WhatsApp’s official messaging rates (around ₹0.87 per marketing message vs. ₹0.78 officially in India) and also requires users to purchase messaging credits upfront.
Another drawback is that Interakt’s basic plan lacks essential features like Click-to-WhatsApp ads, click tracking, and a shared team inbox, requiring businesses to upgrade to more expensive plans to access these capabilities.
Key Features
- WhatsApp bulk broadcasts
- Click-to-WhatsApp Ads
- Chatbots and automations
- Integrated CRM
- Click and conversion analytics
- Conversational AI agents that help qualify leads, manage orders, and support customers
Pros
- Clean, user-friendly interface that’s easy to navigate
- Seamless integrations with popular tools like Shopify, Zoho, and Google Sheets
- Powerful automation features, including chatbots, auto-replies, and conversational AI agents
- Unified inbox for managing customer conversations across WhatsApp and Instagram
Cons
- Charges a markup on WhatsApp’s official messaging rates (on avg., ₹0.87 per message vs. the official ₹0.78 rate in India).
- Requires users to purchase messaging credits upfront
- The starter plan lacks features like Click-to-WhatsApp ads and click and conversion analytics
- Setting up automated flows can feel complex for non-technical users
- Customer support response times can be slow
Pricing
As highlighted above, Interakt charges a markup on WhatsApp’s official messaging rates. These charges are not included in the subscription prices listed below:
- Starter: $12 or ₹999/month
- Growth: $55 or ₹2,799/month
- Advanced: $69 or ₹3,799/month
- Enterprise: Available on request
Switch to WANotifier and only pay for what you use. No API markups or hidden costs!
4) Gallabox
If you’re a B2C business looking to automate sales and boost revenue through WhatsApp marketing, Gallabox is worth considering. It combines sales automation with marketing capabilities and offers tools like bulk broadcasts, Click-to-WhatsApp ads, and WhatsApp drip campaigns to help businesses expand their reach and nurture leads effectively.
Gallabox also features AI-powered chatbots that can handle FAQs, qualify leads, and enable direct sales through chat. It also integrates seamlessly with popular third-party tools such as HubSpot, Zapier, Razorpay, Zoho, and WooCommerce.
It’s worth noting, though, that Gallabox’s pricing can be a drawback for some businesses. The platform adds a 15.4% markup to WhatsApp’s official messaging rates, which can drive up campaign costs over time. It also doesn’t offer a monthly billing option and charges an extra ₹15,000 per month for a dedicated account manager, which can be difficult to justify for smaller teams working with leaner budgets and needing more hands-on guidance.
Key Features
- WhatsApp broadcasts
- Click-to-WhatsApp Ads
- WhatsApp Drip sequences
- No-code chatbot builder
- WhatsApp Flows
- Shared team inbox
Pros
- Easy-to-use broadcast and campaign management tools
- Smooth onboarding process with in-depth training
- Frequent product updates that align with business needs and market trends
- iOS and Android apps for managing chats and campaigns on the go
Cons
- Adds a markup to WhatsApp’s official messaging rates (₹0.90 per marketing message vs. the official ₹0.78)
- Requires users to pre-purchase messaging credits in advance
- Offers no monthly billing option (only annual or quarterly plans)
- Shopify integration incurs an additional fee of $5 per month
- Access to a dedicated account manager costs an additional ₹15,000 per month
Pricing
As mentioned earlier, Gallabox applies a markup on WhatsApp’s official messaging rates, which is not included in the subscription pricing. Here’s an overview of its quarterly pricing:
- Growth: $149 or ₹5,999
- Scale: $329 or ₹12,999
- Pro: $629 or ₹24,999
5) AiSensy
A popular choice among Indian D2C brands and startups, AiSensy is a powerful DelightChat alternative for businesses looking to promote products, automate customer interactions, and drive sales through WhatsApp.
The platform offers a wide range of WhatsApp marketing features, including bulk broadcasts, Click-to-WhatsApp ads, an integrated CRM, chatbots, WhatsApp Forms, and real-time click analytics.
That said, like Wati, Interakt, and Gallabox, AiSensy adds a markup to WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official ₹0.78 in India), which can be unsustainable for businesses exchanging a large volume of messages. Also, AiSensy doesn’t offer its chatbot builder in its standard plans. Businesses must pay an extra $80 (₹2,500/month) for just five flows, which can further add to their costs.
Key Features
- WhatsApp Broadcasting
- AI-powered chatbots
- Click-to-WhatsApp ads
- WhatsApp Forms
- Real-time click analytics
Pros
- Beginner-friendly interface
- Free Forever plan with ₹50 in conversation credits
- AI-powered chatbots
- Ability to schedule broadcasts up to two months in advance
Cons
- Imposes a markup on WhatsApp’s messaging rates (₹0.88 per message vs. the official ₹0.78 in India).
- Requires users to pre-purchase messaging credits
- Chatbot builder isn’t included in the standard plans (available only as a paid add-on)
- Advanced analytics and click tracking features are restricted to higher-tier plans
- Customer support quality can be inconsistent (user reviews indicate delays in response times and follow-ups)
Pricing
As mentioned earlier, AiSensy applies a 12.8% markup on WhatsApp’s official messaging rates, which is not included in the subscription prices listed below:
- Basic: $45 or ₹1500/month
- Pro: $99 or ₹3200/month
- Enterprise: Price available on request
Ready to Pick a Better DelightChat Alternative for WhatsApp Marketing?
You’re now familiar with five powerful DelightChat alternatives that offer a blend of advanced customer support automation and WhatsApp marketing capabilities. Many of them also cater to a broader range of industries beyond e-commerce and retail, making them suitable for businesses with diverse communication needs.
That said, most of these tools come with certain trade-offs. Some add a markup to WhatsApp’s official messaging rates or restrict key features, like broadcast scheduling, advanced analytics, or chatbot builders, to higher-tier plans. Others charge additional fees for onboarding or dedicated support, which may not be feasible for growing businesses that are just getting started with WhatsApp marketing and need more guidance to figure things out.
WANotifier stands out as the only WhatsApp marketing platform that charges 0% markup on WhatsApp’s official messaging rates and offers transparent, scalable pricing that adapts to your business needs and growth stage.
It also includes a free 7-day trial on all its paid plans, plus live chat, email support, and WhatsApp API onboarding guidance for all users, so you can make the most of the platform from day one.
👉 Sign up today and see how effortless and affordable WhatsApp marketing can be with WANotifier.
Elevate your WhatsApp marketing with WANotifier. Easy to set up. Built to scale. No hidden costs.
