Brevo is a leading marketing and CRM platform that helps businesses manage customer relationships across email, SMS, WhatsApp, and other channels. With its clean interface, integrated CRM, and powerful automation tools, Brevo is a strong fit for enterprise teams already running multi-channel campaigns and looking to extend their reach to WhatsApp.
That said, if your marketing strategy revolves mainly around WhatsApp, Brevo might not be the most cost-effective option. That’s because it only offers WhatsApp as a marketing channel on its higher-tier plans(starting at $499 per month), and charges a sizeable markup on WhatsApp’s official messaging rates (₹1.065 per marketing message vs. ₹0.78 official rate in India), which can make running large-scale campaigns considerably more expensive.
Brevo also doesn’t offer a dedicated WhatsApp plan, meaning most WhatsApp-focused users will end up paying for features they’ll probably never use.
That’s why I’ve rounded up the top 5 Brevo alternatives for WhatsApp marketing that are either built specifically for WhatsApp, offer more affordable pricing, or give growing businesses the freedom to scale their marketing efforts the way they want. But before we explore them, let’s quickly look at what Brevo brings to the table.
Brevo Overview: Key Features and Pros and Cons
As noted above, Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform designed to help businesses manage customer communication across multiple channels, including WhatsApp.
When it comes to WhatsApp marketing, Brevo enables businesses to run both mass and one-to-one campaigns using the WhatsApp Business API. Users can also create a business profile, automate replies, schedule or send real-time messages, and integrate WhatsApp into their workflows to trigger notifications based on customer actions or journey stages.
If you’re a mid-market or enterprise business managing multiple channels and looking to expand your reach to WhatsApp, Brevo might be the right option for you.
However, if your marketing depends primarily on WhatsApp and you want to send messages at scale, there are two key considerations: a) First, Brevo only offers WhatsApp as a marketing channel on its higher-tier plans (starting at $499 per month), b) The platform also applies a significant markup on WhatsApp’s messaging rates (nearly 36.5% on marketing messages in India!), which can quickly increase the cost of campaigns.
Brevo also offers essential features like WhatsApp 1:1 messages as part of an additional sales package, which can further drive up your overall cost. The platform also doesn’t offer a dedicated WhatsApp plan, meaning most WhatsApp-focused users will end up paying for features they’re unlikely to use.
Key Features
- Omnichannel messaging (WhatsApp, email, SMS, and chat)
- Multimedia campaigns (with videos, CTAs, and more)
- Transactional messages
- Workflow automation
Pros
- Supports marketing and sales across various channels
- Easy-to-use, intuitive interface
- Offers a freemium or a “Free Forever” plan
- Provides advanced marketing automation capabilities
Cons
- Charges a steep markup on WhatsApp’s official messaging rates (₹1.065 per message vs. ₹0.78 official rate in India)
- WhatsApp is only offered as part of higher-tier plans starting at $499 (₹44,680) per month
- Requires a separate Sales Package subscription for multi-user access and 1:1 WhatsApp messaging
- Customer support response times can be slow
Pricing
Brevo offers five WhatsApp marketing plans and three Sales Packages. Here’s an overview of its Marketing Plans:
- Free: $0 / ₹0 per month
- Starter: $9 / ₹625 per month
- Standard: $18 / ₹1,345 per month
- Professional: $499 / ₹44,680 per month (includes WhatsApp campaigns)
- Enterprise: Pricing available on request
And here’s a look at Brevo’s Sales Packages:
- Free: $0 / ₹0 per month
- Sales Essentials: $31 / ₹2,597 per month (includes multi-user access)
- Sales Advanced: $65 / ₹5,283 per month (includes 1:1 WhatsApp messaging)
5 Best Brevo Alternatives for WhatsApp Marketing
Let’s compare the 5 Best Brevo alternatives for WhatsApp marketing based on their key features, pricing, and user ratings:
| Platform | Key Features | Markup on WhatsApp’s Messaging Rates | Best For | User Rating (TrustPilot, G2, Capterra) |
| WANotifier (Recommended) | Bulk broadcasts, Click-to-WhatsApp ads, chatbots, drip campaigns, WhatsApp Flows, integrated CRM, shared inbox, ROI and conversion tracking | No (0% markup with transparent pricing) | SMBs and growing businesses looking for a dedicated WhatsApp marketing tool with transparent and affordable pricing | Rated Excellent with 4.6 out of 5 stars |
| Twilio | Multi-channel APIs (WhatsApp, SMS, voice, email), Twilio Flex (contact center), Twilio Segment (customer data platform) | Yes ($0.005 per message + $0.015 for click tracking/scheduling after 1K messages + $0.001 for failed messages) | Enterprises with development teams that want a custom messaging solution and can manage the technical complexity and costs | Rated 4.2 out of 5 stars |
| Wati | WhatsApp broadcasts, chatbots, AI support agent, Click-to-WhatsApp ads, shared inbox | Yes (₹0.94 per marketing message vs. the official rate of ₹0.78 in India) | SMBs and D2C brands that want to automate WhatsApp conversations at scale and can absorb higher costs | Rated 3.7 out of 5 stars |
| Interakt | WhatsApp broadcasts, Click-to-WhatsApp ads, chatbots, CRM, conversion tracking, WhatsApp Forms, conversational AI agents | Yes (₹0.87 per marketing message vs. the official rate of ₹0.78 in India) | SMBs and D2C businesses that want a WhatsApp + Instagram solution and can handle higher messaging costs | Rated 4.5 out of 5 stars |
| AiSensy | WhatsApp broadcasts, Click-to-WhatsApp ads, CRM, chatbots, WhatsApp Forms, product catalogs, analytics | Yes (₹0.88 per marketing message vs. the official rate of ₹0.78 in India) | Indian D2C brands and startups that want a plug-and-play WhatsApp marketing solution and can manage the added costs | Rated 4.4 out of 5 stars |
1) WANotifier
If you’re looking for a dedicated WhatsApp marketing platform with an easy-to-use interface, advanced automation features, and pricing that scales with your business, WANotifier is your best option.
An official Meta Tech Partner, WANotifier helps businesses capture, engage, and convert customers on WhatsApp, and provides everything they need to support customers throughout their journey. This includes bulk broadcasts, Click-to-WhatsApp ads, drip campaigns, chatbots, WhatsApp Flows, and advanced analytics with ROI and conversion tracking.
WANotifier also features a built-in WhatsApp CRM that lets you organize and segment contacts using lists, tags, custom attributes, and Smart Segments, plus a shared inbox that enables collaboration across sales, support, and marketing teams.
You can also connect your website, lead-gen forms, and third-party apps to WhatsApp using WANotifier’s WordPress Plugin and REST API (learn more about it here).
One of WANotifier’s biggest advantages is its transparent pricing model. Unlike most API providers that charge a 12% to 35% markup on WhatsApp’s official messaging rates, WANotifier charges 0% markup, with API billing managed directly by Meta (so you don’t have to pre-purchase messaging credits).
WANotifier also offers best-in-class customer support, with email and chat assistance available across all plans, along with step-by-step onboarding guidance for WhatsApp API setup, so you can start your WhatsApp marketing journey without any technical hiccups.
Here’s everything you can do with WANotifier:
- Send instant or scheduled WhatsApp broadcasts to thousands of contacts at once
- Trigger transactional messages from your website or app for events like order confirmations, form submissions, or callback requests
- Turn Facebook and Instagram ad clicks into WhatsApp conversations (learn more about it here)
- Run drip sequences to onboard new users, nurture leads, and re-engage inactive customers
- Build chatbots and automation workflows to handle FAQs and offer round-the-clock customer support
- Use WhatsApp Flows to collect customer information and documents directly within chat
- Integrate WhatsApp with your existing business tools, CRM, e-commerce platform, and third-party apps
- Track message delivery, open rates, chatbot sessions, campaign engagement, Flow completions, and ad-driven conversions
- Collaborate across sales, support, and marketing teams using a shared inbox (invite team members, assign chats, and access full conversation history)
Pros
- Designed specifically for WhatsApp marketing
- Charges 0% markup on WhatsApp’s messaging costs
- Clean, intuitive interface that’s easy for non-technical users to navigate
- Mobile app for tracking chats and Inbox activity on the go
- WordPress Plugin and REST API for seamless integration with your website and third-party apps
- Live chat and email support available across all plans
- WhatsApp API onboarding assistance for all users
Cons
- The basic plan is only useful for sending broadcasts and lacks automation features
- Advanced capabilities like Smart Segments, chatbots, and drip sequences are locked behind higher-tier plans
Pricing
WANotifier offers four flexible subscription plans, one free and three paid, with both monthly and annual billing options. Here’s a look at the monthly pricing:
- Essentials: Starts at $49 or ₹1,999/month (for 1,000 contacts)
- Advanced: Starts at $79 or ₹2,999/month (for 1,000 contacts)
- Premium: Starts at $199 or ₹7,999/month (for 1,000 contacts)
Need a more tailored solution? Contact us to get a customized quote for your business.
No-code. Minimal setup. Launch your next WhatsApp marketing campaign in minutes!
2) Twilio
Twilio is a great Brevo alternative for businesses that want to manage multiple channels while retaining the flexibility to build and customize their own solutions.
One of the most widely used communication platforms in the world, Twilio offers APIs that enable users to build a solution for any use case across the customer journey (on any channel). However, unlike Brevo, it doesn’t provide ready-to-use tools for sending or scheduling personalized campaigns or automating responses. Users typically need to build their tools or integrate third-party apps to unlock the full potential of Twilio’s API.
Pricing is another key consideration. In addition to Meta’s official WhatsApp charges, Twilio adds multiple extra fees: $0.005 per inbound or outbound message, $0.015 per message for features like click tracking and scheduling (after the first 1,000 messages), and $0.001 per message for processing failed messages. When combined with development expenses, these overheads make Twilio an expensive option for businesses focused primarily on WhatsApp marketing.
Key Features
- Multi-channel APIs (for WhatsApp, SMS, voice, and other channels)
- Twilio Flex (for building contact center capabilities)
- Twilio Segment (for consolidating customer data from various sources)
Pros
- Supports omnichannel messaging
- Provides comprehensive documentation for developers
- Can be used to develop custom solutions
Cons
- Adds a $0.005 (₹0.44) fee for every inbound and outbound message, including Free Entry Point conversations that are otherwise free
- Charges an additional $0.001 per message for processing failed messages
- Lacks out-of-the-box tools; most features require custom development or manual configuration
- Onboarding can be lengthy and technically complex
- Customer support is often reported to be slow and difficult to reach
Pricing
Twilio follows a pay-as-you-go pricing model, where the cost per message is calculated as:
Twilio fee ($0.005 per message) + WhatsApp’s official rate (which varies by template type).
These fees also apply to Free Entry Point conversations, which WhatsApp typically offers at no charge. Twilio also adds a $0.015 per-message fee for features such as click tracking and message scheduling after the first 1,000 messages.
For many SMBs and growing businesses, these extra charges can add up quickly and make Twilio difficult to justify.
3) Wati
If you’re looking for a WhatsApp-focused tool to automate communication at scale, Wati is worth considering. Designed for SMBs and fast-growing teams, Wati helps users streamline and personalize customer communication on WhatsApp, without a complex technical setup.
Wati offers a comprehensive set of features to simplify WhatsApp marketing. You can send bulk broadcasts, build no-code chatbots, set up automated replies, and manage conversations through a shared team inbox. The platform also includes an AI-powered support agent that automates FAQs and routes high-priority queries to human agents.
That said, Wati may not be the best choice for businesses operating on lean budgets. The platform charges a significant markup on WhatsApp’s official messaging costs (₹0.94 per marketing message vs. the official rate of ₹0.78 in India), which can quickly inflate your costs. Its Starter plan also lacks key features like broadcast scheduling and analytics, requiring users to upgrade to higher tiers to unlock its full potential.
Key Features
- WhatsApp bulk broadcast
- No-code chatbot builder
- AI-support agent (to automate FAQs and redirect complex queries to human agents)
- Click-to-WhatsApp ads
- Shared team inbox
Pros
- Intuitive no-code chatbot builder
- Shared team inbox for managing customer conversations
- Broad range of third-party app integrations
- Email support available across all plans
Cons
- Adds a notable markup to WhatsApp’s official messaging rates (₹0.94 per marketing message vs. ₹0.78 official rate in India)
- Requires users to purchase messaging credits in advance
- Essential features like broadcast scheduling and analytics are not available in the Starter plan
- No onboarding assistance included with Growth or Pro plans
Pricing
As mentioned above, Wati adds a 20.5% markup to WhatsApp’s official messaging rates. These charges are not included in the subscription prices listed below:
- Growth: $69 / ₹2,499 per month
- Pro: $149 / ₹5,999 per month
- Business: $349 / ₹16,999 per month
Switch to WANotifier and only pay for what you use. No API markups or hidden costs!
4) Interakt
Interakt is a powerful Brevo alternative for businesses that want to extend their reach across both WhatsApp and Instagram. The platform offers an extensive set of tools for WhatsApp marketing, such as bulk broadcasts, Click-to-WhatsApp ads, auto-replies and chatbots, WhatsApp Forms, and an FAQ automation agent that helps reduce repetitive queries.
However, like Wati, Interakt adds a sizeable markup to WhatsApp official messaging rates (around ₹0.87 per marketing message vs. the official rate of ₹0.78 in India). Interakt’s Basic plan also lacks essential features, like Click-to-WhatsApp ads, click tracking, and a shared team inbox, meaning users have to upgrade to higher tiers in order to access its full capabilities.
Key Features
- WhatsApp broadcasts
- Click-to-WhatsApp Ads
- No-code chatbot builder
- Integrated CRM
- Click and conversion tracking
- Pre-built notification templates
- Conversational AI agents for qualifying leads and driving sales
Pros
- Clean, easy-to-use interface
- Integrates seamlessly with popular apps like Shopify, Zoho, and Google Sheets
- Supports a wide range of use cases across different industries, like education, healthcare, e-commerce, and retail, and more
- Powerful automation features, including chatbots, auto-replies, and conversational AI agents
- Unified inbox for managing conversations across WhatsApp and Instagram
Cons
- Charges a considerable markup on WhatsApp’s messaging rates (around ₹0.87 per message vs. the official ₹0.78 rate in India)
- Requires users to purchase messaging credits in advance
- Starter plan lacks key features such as Click-to-WhatsApp ads and click and conversion tracking
- Setting up automated flows can be challenging for non-technical users
- Customer support response times can be slow
Pricing
As mentioned earlier, Interakt adds a markup to WhatsApp’s official messaging rates. The subscription prices listed below do not include these charges:
- Starter: $12 / ₹999 per month
- Growth: $55 / ₹2,799 per month
- Advanced: $69 / ₹3,799 per month
- Enterprise: Pricing available on request
5) Aisensy
A well-known name among Indian D2C brands and startups, AiSensy helps businesses run promotions, sell products, and automate customer conversations on WhatsApp.It brings together a versatile set of tools for WhatsApp marketing, including bulk broadcasts, Click-to-WhatsApp ads, an integrated CRM, chatbots, WhatsApp Forms, and product catalogs.
AiSensy also provides real-time analytics that allow you to track campaign performance and retarget engaged users to drive higher conversions.
That said, AiSensy also has a few drawbacks. Like Brevo, Wati, and Interakt, it adds a markup to WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official rate of ₹0.78), making it particularly expensive for running high-volume campaigns. It also doesn’t offer its chatbot builder in the standard subscription (businesses must pay an additional $80 or ₹2,500/month for 5 flows), which can further inflate your overall costs.
Key Features
- WhatsApp broadcast
- No-code chatbot builder
- Click-to-WhatsApp ads
- WhatsApp forms
- Product catalogs
- Real-time click analytics
Pros
- Simple, beginner-friendly interface
- Free Forever plan with ₹50 in conversation credits
- No-code chatbot builder with Dialogflow integration
- Option to schedule WhatsApp broadcasts up to two months in advance
Cons
- Adds a markup to WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official ₹0.78 rate in India)
- Requires users to pre-purchase messaging credits
- Chatbot builder not included in standard plans; available only as an add-on for $80 / ₹2,500 per month (up to 5 flows)
- Advanced analytics and click tracking features are limited to higher-tier plans
- Customer support response times can be slow
Pricing
As noted earlier, AiSensy charges a markup of WhatsApp’s official messaging rates (around 12.8%). The subscription prices listed below do not include these charges:
- Basic: $45 or ₹1500/month
- Pro: $99 or ₹3200/month
- Enterprise: Available on request
Ready to Switch to a Better Brevo Alternative for WhatsApp Marketing?
You now have five strong alternatives to Brevo that are either more affordably priced, offer dedicated WhatsApp marketing tools, or provide greater flexibility for managing multi-channel campaigns (while expanding your reach on WhatsApp)
That said, most of these platforms still come with certain limitations. Many either add a markup on WhatsApp’s official messaging rates or bundle WhatsApp with other channels, making them more expensive for WhatsApp-focused businesses.
WANotifier is the only platform that offers a dedicated WhatsApp marketing solution with 0% markup on WhatsApp’s official messaging rates and a transparent pricing model that scales with your business. It also offers reliable customer support with email and chat assistance for all users, plus step-by-step WhatsApp API onboarding guidance, so even less technically inclined users can leverage WhatsApp marketing effortlessly.
👉 Sign up today and discover how easy it is to grow your business on WhatsApp with WANotifier.
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