Top 5 Zixflow Alternatives for WhatsApp Marketing

Zixflow is a popular sales and marketing automation platform that combines CRM features, automation tools, and messaging across multiple channels, including WhatsApp, email, SMS, and more. 

Marketed as an all-in-one solution, Zixflow is ideal for businesses that want to consolidate their customer communications in one place. However, for businesses looking for WhatsApp-focused solutions, it can feel unnecessarily complex.

Zixflow also adds a considerable markup on WhatsApp’s official messaging rates, which can strain budgets and leave little room for SMBs and growing businesses to reinvest in growth.

That’s why I’ve compiled a list of 5 Zixflow alternatives that are easier to use, more affordable, and purpose-built for WhatsApp marketing, starting with an overview of Zixflow itself for clear comparison.

Zixflow Overview: Key Features and Pros and Cons

At its core, Zixflow (formerly Sales Simplify) is a marketing and sales platform that integrates CRM features with workflow automation and multichannel messaging (across WhatsApp, email, SMS, and RCS).

For WhatsApp marketing, Zixflow offers AI-powered broadcasts, Click-to-WhatsApp ads, chatbots, and audience segmentation, enabling personalized campaigns. Businesses can also manage WhatsApp conversations through a shared inbox and track performance using campaign analytics.

Despite these capabilities, however, Zixflow lacks a WhatsApp-only plan, which means many businesses end up paying for features they never use. It also adds a considerable markup to WhatsApp’s official messaging charges: nearly 12% on marketing messages, 26% on Utility messages, and 29.6% on Authentication messages in India (learn more about WhatsApp pricing).

For growing businesses, these overhead costs can quickly erode margins and make scaling campaigns nearly impossible.

Key Features

• AI-powered broadcasts
• Auto-replies and chatbots
• WhatsApp CRM
• Click-to-WhatsApp ads
• Analytics and reporting tools
• Shared team inbox
• Third-party integrations

Pros

• Supports multichannel messaging (across WhatsApp, email, SMS, and RCS)
• Offers a “free forever” (freemium) plan
• Extensive customization options
• Helpful customer support

Cons

• Charges a considerable markup on WhatsApp’s official messaging rates
• Requires users to pre-purchase messaging credits
• More of an omnichannel solution; no dedicated plan for WhatsApp-focused businesses
• Steep learning curve due to a broad set of features
• Automation is credit-based, with only 1,000 free credits per month
• All plans include just 3 users; additional seats cost $19 (₹1,199) or $49 (₹3,499) per user/month, depending on the plan
• Some users report difficulties integrating with certain third-party applications

Pricing

As mentioned above, Zixflow charges a considerable markup on WhatsApp’s official messaging rates. The subscription costs listed below do not include these charges:

• Free Forever: $0 or ₹0 
• Marketing Stack: $49 or ₹2499/month (billed monthly)
• Business Stack: $89 or ₹7499/month (billed monthly)

In addition to subscription fees and WhatsApp messaging costs, you may also need to budget for additional users (plans include only 3 seats, and extra seats cost $19 / ₹1,199 or $49 / ₹3,499 per user per month) and automation credits (Zixflow provides only 1,000 free credits each month, and they can get used up pretty quickly).

5 Best Zixflow Alternatives

Here’s a table comparing the 5 best Zixflow alternatives for WhatsApp marketing and automation, based on their features, pricing, and user ratings:

Platform	Key Features	Markup on WhatsApp’s Messaging Rates	Best For	User Rating (TrustPilot, G2, Capterra)
WANotifier (Recommended)	Bulk broadcasts, drip campaigns, chatbots, auto-replies, WhatsApp Flows, catalogs, analytics, built-in CRM, shared inbox	No (0% markup; billing handled directly by Meta)	SMBs and growing businesses that want a purpose-built WhatsApp solution with transparent, affordable pricing	Rated Excellent with 4.6 out of 5 stars
Interakt	Bulk broadcasts, Click-to-WhatsApp ads, chatbot builder, WhatsApp CRM, analytics, payments, notification templates	Yes (also requires pre-purchase of messaging credits)	SMBs and D2C brands that need a WhatsApp CRM and automation platform, and can manage higher messaging costs	Rated 4.5 out of 5 stars
Respond.io	Bulk broadcasts, chatbots, drip campaigns, automation workflows, CRM-like tools, analytics, omnichannel inbox	No (pricing based on number of contacts; starts at $99 for 1,000 contacts and supports broadcasts from Growth tier ($199) onwards)	Mid-sized businesses that need omnichannel messaging and CRM integrations, and can absorb the contact-based pricing	Rated 4.8 out of 5 stars
DoubleTick	Bulk broadcasts (saved + unsaved contacts), CRM, chatbot flows, drip campaigns, catalogs, shared inbox, analytics	Yes (also requires pre-purchase of messaging credits)	SMBs and fast-growing D2C brands that need a mobile-first WhatsApp marketing platform and can afford the higher messaging costs	Rated 4.8 out of 5 stars
Gallabox	Broadcasts, Click-to-WhatsApp ads, drip campaigns, chatbots, WhatsApp Flows, shared inbox, payments	Yes (also requires pre-purchase of messaging credits)	SMBs that want to automate WhatsApp communication at scale and can manage the additional messaging costs	Rated 4.6 out of 5 stars

1) WANotifier

If you’re looking for a purpose-built solution for WhatsApp that offers a user-friendly interface, a comprehensive set of marketing and automation features, and transparent pricing, look no further.

As an all-in-one WhatsApp marketing platform and an official Meta Tech Partner, WANotifier gives growing businesses everything they need to run high-converting campaigns without the bloat of omnichannel tools.

Its rich feature set includes bulk broadcasts, drip sequences, chatbots, auto-replies, WhatsApp Flows, product catalogs, WhatsApp team inbox, and advanced analytics with ROI and conversion tracking.

 WANotifier also comes with a built-in CRM that lets you segment contacts using lists, tags, custom attributes, and Smart Segments for highly personalized campaigns. You can also integrate it with your existing tech stack and capture more leads from websites, lead gen forms, and third-party apps (learn more about it here).

Where WANotifier really stands out is pricing. Unlike Zixflow, it charges 0% markup on WhatsApp’s official messaging rates, so you pay exactly what WhatsApp charges, with billing handled directly by Meta. There’s also no need to pre-purchase messaging credits.

Additionally, WANotifier provides a Free Forever plan with 500 contacts and 1,000 broadcast messages, making it easy for SMBs and growing businesses to get started with WhatsApp marketing.

Here’s everything you can do with WANotifier:

• Send scheduled or instant broadcasts to thousands of opted-in contacts at once
• Send transactional messages based on user actions on your website or app, like order confirmations, form submissions, or callback requests
• Capture leads directly from Facebook and Instagram ads and add them to your contacts list (learn more about it here)
• Run drip campaigns to onboard new users, nurture prospects, and re-engage existing customers
• Set up chatbots and automations to automate FAQs and provide 24/7 support
• Use WhatsApp Flows to collect user information and responses within chat
• Connect with CRMs, e-commerce platforms, and other tools to trigger WhatsApp notifications 
• Track delivery and open rates, chatbot and drip sequence sessions, Flow responses, and ad conversions
• Collaborate on customer conversations with a shared team inbox (invite teammates, assign chats, and track conversation history)

Pros

• 0% markup on WhatsApp’s official messaging costs
• No need to pre-purchase messaging credits; API billing handled directly by Meta
• Purpose-built for WhatsApp
• Clean, user-friendly interface
• Mobile app to manage conversations on the go
• Live chat and email support for all users
• WhatsApp API onboarding assistance for all users

Cons

• Advanced tools such as chatbots, multi-agent inbox, and product catalog templates are only available on paid plans
• Free plan users can’t reply to customer messages from the inbox

Pricing

WANotifier offers four subscription tiers, with three paid plans available on both a monthly and annual basis. All plans include 0% markup on WhatsApp’s official messaging rates, so you pay only what WhatsApp charges, with billing handled directly by Meta.

• Free Forever plan for up to 500 contacts
• Essentials:  Starts at $49 or ₹1,999/month (for 1,000 contacts)
• Advanced: Starts at $79 or ₹2,999/month (for 1,000 contacts)
• Premium: Starts at $199 or ₹7,999/month (for 1,000 contacts)

Need a customized plan? Get in touch to learn more about our enterprise offerings.

2) Interakt

Interakt is another popular alternative to Zixflow, designed specifically for SMBs and D2C brands looking to scale conversations, manage leads, and improve customer engagement on WhatsApp.

Interakt features a comprehensive set of tools, including bulk messaging to opted-in contacts and CRM capabilities for managing leads and sending relevant campaigns. It also supports automation through auto-replies and chatbots, and an AI-powered AnswerBot that can generate FAQs automatically from your site content.

Much like Zixflow, however, Interakt charges a markup on WhatsApp’s official messaging costs and requires users to pre-purchase messaging credits. For SMBs and startups, these added costs and upfront requirements can stretch already lean budgets and make it harder to scale outreach sustainably.

Key Features

• WhatsApp bulk broadcasts
• Click-to-WhatsApp ads
• Drag-and-drop chatbot builder
• Built-in WhatsApp CRM
• Campaign tracking and analytics
• WhatsApp payments
• Ready-to-use notification templates

Pros

• Beginner-friendly interface 
• Integrates with a broad range of tools (Shopify, Zoho, Google Sheets, etc.)
• Powerful automation features, including chatbots, auto-replies, and custom workflows
• Shared team inbox for seamless collaboration 

Cons

• Adds a markup on WhatsApp’s official messaging costs (on avg., ₹0.87 per marketing message vs. WhatsApp’s official rate of ₹0.78 in India
• Requires users to pay for messaging credits upfront
• Starter plan lacks key features like chatbot builder and click/conversion analytics
• Customer support responses can be slow at times
• Automated flow setup can be complex for non-technical users

Pricing

Like Zixflow, Interakt charges a markup on WhatsApp’s official messaging rates. These charges are not included in the subscription prices listed below:

• Starter: $12 or ₹999/month 
• Growth: $49 or ₹2,499/month 
• Advanced: $63 or ₹3,499/month
• Enterprise: Available on request

3) Respond.io

Respond.io is an omnichannel customer conversation management platform and an official WhatsApp Business Solution Provider (BSP). It offers a robust set of WhatsApp marketing features, including bulk broadcasts, chatbots, drip sequences, and campaign analytics.

The platform also offers CRM-like capabilities, such as contact management and lead qualification, while integrating seamlessly with third-party CRMs like HubSpot, Salesforce, ActiveCampaign, Pipedrive, and others.

Unlike Zixflow, Respond.io doesn’t add a markup to WhatsApp’s official messaging rates. Instead, its pricing is tied to the number of contacts, with the Starter plan priced at $99/month. The problem, however, is that this plan doesn’t include broadcasts and automation features, and WhatsApp-focused users will have to upgrade to the Growth plan (starting at $199/month) to get any value from the platform.

Key Features

• Omnichannel messaging (WhatsApp, Messenger, Instagram, SMS, and more)
• Bulk broadcasts
• Automation & Workflows 
• CRM-like features (contact management, lead qualification, etc.)
• Analytics and reports
• Shared Team Inbox

Pros

• No markup on WhatsApp’s official messaging rates
• Omnichannel inbox for WhatsApp, email, Facebook, TikTok, and more
• CRM-like features with contact merging and lead management
• Powerful no-code automation builder and workflows
• Integrates easily with popular CRMs and other third-party apps

Cons

• More of an omnichannel solution; overkill if you only want to use it for WhatsApp
• Broadcasts and automation workflows not included in the Starter plan, making it redundant for WhatsApp-focused users
• No number masking and Single Sign-On (SSO) in Starter and Growth plans
• Onboarding assistance not included in any plan; available only as a paid add-on

Pricing

Respond.io offers four subscription plans. As noted earlier, the Starter plan does not include WhatsApp broadcasts or automation features, meaning most WhatsApp-focused businesses will need to upgrade to a higher tier. Here’s a look at its monthly subscription plans:

• Starter: $99/month (unlimited contacts; no WhatsApp broadcasts)
• Growth: $199/month  (includes 1,000 contacts)
• Advanced: $349 (includes 1,000 contacts)
• Enterprise: Available on request

4) DoubleTick

DoubleTick is a mobile-first WhatsApp marketing and sales platform that caters to SMBs and fast-growing D2C brands. It boasts an impressive feature set with tools like bulk broadcasts (to both saved and unsaved contacts), a built-in CRM, chatbot flows, drip campaigns, product catalogs, a shared team inbox, and real-time analytics.

DoubleTick also integrates easily with popular tools like Zoho, WooCommerce, Shopify, and Zapier, as well as sales and lead generation platforms like QuickSell and LeadSquared.

That said, the platform comes with notable limitations. Like Zixflow, DoubleTick adds a markup on WhatsApp’s official messaging rates and requires businesses to pre-purchase messaging credits. Additionally, it only offers quarterly (for users outside India) and annual plans, which can be a huge commitment for SMBs and growing businesses.

Key Features

• Bulk Broadcasts
• No-code chatbot builder
• Shared team inbox 
• WhatsApp Flows
• WhatsApp CRM
• Real-time campaign and message delivery analytics

Pros

• Mobile-first platform with a simple, user-friendly app
• 24/7 live chat support included on all plans
• Unlimited broadcasts to both saved and unsaved contacts
• Built-in WhatsApp CRM for managing leads and tracking follow-ups

Cons

• Applies a markup on WhatsApp’s official messaging rates (₹0.88 per marketing message vs. ₹0.78 in India)
• Requires users to pre-purchase messaging credits
• No monthly billing option
• Broadcast scheduling limited to 10–20 campaigns on lower-tier plans
• Customer support leans on webinars and group sessions, which can feel impersonal and ineffective

Pricing

As mentioned earlier, DoubleTick applies a 12.8% markup on WhatsApp’s official messaging costs, which is not included in its subscription plans listed below:

• Starter: $141.58 / ₹2,500 per month (billed annually)
• Pro: $217.80 / ₹3,500 per month (billed annually)
• Enterprise: Pricing available on request

5) Gallabox

If you’re looking for a Zixflow alternative to automate customer interactions at scale, Gallabox is a good option.

Marketed as an “AI sales copilot,” Gallabox comes with a useful set of features, including bulk broadcasts, chatbots, drip campaigns, WhatsApp Flows, and detailed analytics and reporting tools. It also supports a wide range of use cases across industries like education, healthcare, real estate, travel, and e-commerce.

Despite its strengths, Gallabox’s pricing can be a major limitation.  It applies one of the steepest markups among all the tools on this list (around 15% above WhatsApp’s official rates) and doesn’t provide a monthly billing option. For SMBs and startups, these added costs and lack of flexibility can make the platform less appealing.

Key Features

• WhatsApp Broadcast
• Click-to-WhatsApp Ads
• Drip marketing 
• No-code chatbot builder
• WhatsApp Flows
• Shared inbox
• WhatsApp payments

Pros

• No-code setup; requires no technical expertise
• Mobile app for easy, on-the-go access
• Seamless onboarding with comprehensive training and support
• Offers frequent updates to accommodate business interests and market changes

Cons

• Applies a markup on WhatsApp’s official messaging rates (₹0.90 per marketing message vs. the official rate of ₹0.78 in India)
• Requires users to pre-pay for messaging credits
• No monthly billing option
• All plans include just 6 users; additional seats cost ₹1,000/month/user
• Dedicated account manager not included in any plan; available only at an added cost of ₹15,000/month

Pricing

Gallabox, like Zixflow, adds a markup on WhatsApp’s official messaging rates, which increases overall campaign costs. The subscription fees listed below do not include these charges:

• Growth: $149 or ₹5,999 (billed quarterly)
• Scale: $329 or ₹12,999 (billed quarterly)
• Pro: $629 or ₹24,999 (billed quarterly)

Ready to Switch to a Better Zixflow Alternative?

Zixflow is a powerful tool for businesses that need a multichannel communication platform. But for companies focused primarily on WhatsApp, it often feels like overkill. Its markup on WhatsApp’s official messaging rates also forces growing businesses to spend far more than what’s necessary.

The alternatives shared in this blog, WANotifier, Interakt, Respond.io, DoubleTick, and Gallabox, address some of these challenges and provide WhatsApp-focused SMBs and startups with more tailored solutions. However, many of them either add their own markups to official messaging costs or lock essential WhatsApp marketing features behind higher-tier plans.

That’s where WANotifier stands apart. It’s the only platform in this list that offers a complete WhatsApp marketing solution at transparent pricing. With 0% markup on WhatsApp’s official messaging rates and a Free Forever plan that supports 500 contacts, WANotifier gives businesses the freedom to experiment, learn, and decide whether WhatsApp is the right channel for growth.

 👉 Sign up today and see how easy WhatsApp marketing can be with WANotifier.