Best WhatsApp Tools for Businesses: Our Top 5 Recommendations

As a business owner or entrepreneur, navigating the world of WhatsApp Business tools can be a daunting task. With the large number of WhatsApp tools out there in the market, each claiming to be the best for your business, it can be really confusing as to which one you should pick. Worry not, for we have compiled a list of the best WhatsApp tools that we think will be great for almost every business out there. 

In this blog post, we will look at how you can identify the right WhatsApp tools yourself and also our pick of the top 5 WhatsApp tools. Let’s get started with how you can analyze if a WhatsApp tool is right for your business. 

How to Choose the Right WhatsApp Tool for Your Business?

Here are some criteria to consider when evaluating WhatsApp tools. Keep them in mind as you do your research,

1. Official Meta Tech Partner: Ensure that the WhatsApp tool you go for is officially authorized by Meta. WhatsApp tools that are official Meta Tech Partners are compliant with WhatsApp’s policies and provide you with the platform’s latest features. 
2. Quality customer support: Review testimonials and feedback provided by active or previous users of the WhatsApp tool regarding their customer support experience. See to it that they provide onboarding support, swift technical assistance, and resolve customer queries. Use platforms like TrustPilot, G2, Capterra to check user reviews.
3. Features: Features are the most important thing to look out for – after all, that’s what you’re paying for. Make sure that the tool provides you with high-end features like complex automations, no-code chatbot builders, detailed reports and analytics, and customization options.
4. Pricing: Carefully analyze the different pricing plans that are provided by the tool. Quarterly and annual pricing plans save you more money than monthly subscriptions. Make sure you look for any hidden markup charges that will inflate the operating costs of using the tool and cause budget leaks. If you are looking for a free WhatsApp tool without any hidden charges, then check out WANotifier.
5. Branding and customization: It is very important that the messages you send reflect your brand’s personality and voice. Ensure the WhatsApp tool you choose allows customization and enables you to incorporate your branding elements. 
6. Integrations: Make sure the WhatsApp tool you choose to go with readily integrates with your CRM, CMS, help desks, and e-commerce platforms. 
7. Data security and privacy: Ensure that the WhatsApp tool is fully in line with WhatsApp’s commerce policy as well as local laws and privacy regulations.
8. Scalability: It is very important that the WhatsApp tool you choose can grow with your business. Make sure it can handle increasing message volumes and can be used for different purposes like marketing, sales, and support.
9. Steer clear of unauthorized tools: While making a decision to choose the most compatible business tool one should be wary and not fall into the trap of unauthorized bulk WhatsApp senders. Unauthorized WhatsApp bulk senders are software tools that you can use to send bulk WhatsApp messages but are unauthorized by WhatsApp as it goes against their terms and conditions.

Using these tools is guaranteed to get your number banned sooner or later and will sabotage the reputation of your business. If you do get banned on WhatsApp, read our blog post on how to get your account unbanned. Make sure to stay far away from these unauthorized bulk senders to protect yourself and your business from potential legal complications. 

Top 5 WhatsApp Tools for Business

Here is our list of the top 5 WhatsApp tools in the market that fulfill most  – if not all – of the above-mentioned criteria. We’ll take a look at their advantages, drawbacks, and pricing plans. We’ll take a look at their advantages, drawbacks, and pricing plans to help you make an informed decision. 

1. WANotifier

WANotifier is the top choice for businesses across the world when it comes to choosing the #1 WhatsApp tool. Yes, we sneaked ourselves into first place because we made the list, but let us tell you why we are the best tool out there. WANotifier is an all-in-one WhatsApp marketing tool that empowers businesses to run WhatsApp marketing campaigns at scale and unlock new possibilities like never before.

At WANotifier, we are official Meta Tech Partners. WANotifier is the only WhatsApp tool that offers a free forever plan. On top of that, the best part is that we charge an additional 0% markup over the standard WhatsApp API charges, giving your business a clear cost advantage over competitors that use tools that impose up to 35% additional markup fees. 

Additionally, WANotifier can be integrated with your preferred third-party apps like WordPress, WooCommerce, Zapier, Pabbly, Make, etc. It is also trusted by notable companies and organizations like Virtus Motors, BITS Pilani, Bvlgari, and the True Hope Foundation. Let’s now take a look at the pros and cons of using WANotifier. 

Pros 

• At WANotifier, we wanted to make WhatsApp marketing accessible to all businesses regardless of their size, so we created a free forever plan that can be used by businesses across the world for all time
• WANotifier has a simple user interface that is easy to navigate, making it simpler for anyone to learn how to use the tool effortlessly and within a short time while also providing highly potent features
• WANotifier imposes an additional 0% markup on your messages and conversations, which means that the money you spend through WANotifier gives you 100% of its value. This is not the case with other WhatsApp tools, which may impose additional markup charges as high as 35%, causing budget leaks.
• WANotifier provides Live chat support to resolve any queries or issues that you might encounter
• WANotifier has a dedicated mobile app on Android as well as iOS 
• WANotifier gives you access to cutting-edge and sophisticated next-gen features like advanced automations, no-code chatbot builders, detailed analytics, message templates, and a unified team inbox

Cons 

• The unified team inbox is not available in the free plan
• The advanced tools are only available with paid plans

Pricing 

WANotifier offers 4 pricing plans,

• Free – Free forever, no charges.
• Standard – $49 or ₹1999 per month
• Growth – $99 or ₹3999 per month
• Pro – $249 or ₹9999 per month

We also provide customized enterprise plans for large companies based on their requirements. Still doubtful? Sign up to WANotifier for free to try it out for yourself.

2. Wati

Wati is another well-known WhatsApp tool used by prominent companies like J.P Morgan, TikTok, Amazon, Suzlon, Licious etc. Wati seamlessly integrates with third-party apps like Zoho, Hubspot, Pabbly, WooCommerce, Zapier, Shopify, Salesforce, and Klaviyo. 

Pros 

• Offers a seven-day free trial to let customers experience the tool before making a decision.
• Key features include Click-to-WhatsApp ads, WhatsApp catalog, shared team inbox, custom notifications, bulk messaging capabilities, automations, and no-code chatbots.
• Provides great onboarding support to its customers.
• Has a large resource library, which includes blog posts, Wati Academy, ebooks, a chatbot library, and pre-built message templates.
• Includes aWati has a very powerful multi-lingual AI agent that enables businesses to automate customer support and solve queries without any human intervention.

Cons 

• Wati’s pricing is very expensive, and they impose considerable markup charges.
• Extra prices are charged for key integrations like Shopify and features like the advanced flow builder, which costs an additional $49. 
• Charges extra for Meta verification, also known as the blue tick. 
• Only allows five users per plan. To add more users, you’ll need to pay extra depending on your plan.
• Offers limited customization options in their low-tier plans.

Pricing 

Wati offers three pricing options,

• Growth – $49 or ₹2,499 per month
• Pro – $99 or ₹5,999 per month
• Business – $299 or ₹16,999 per month

If you are an existing Wati user looking for a change or if you are looking for the best alternatives to Wati, then check out our article on the best Wati alternatives.

3. AiSensy

AiSensy is another great WhatsApp tool that is available in the market. Its user base consists of esteemed companies like Vivo, Skullcandy, HRX, StayVista, Quikr, Adani, and Angel One. AiSensy supports the most widely used and helpful integrations like Hubspot, WooCommerce, Pabbly, Zoho, Shopify, Zapier, Salesforce, etc.

Pros 

• Offers a 14-day free trial to their users
• Easy-to-use and convenient — you don’t have to betech-savvy to use it
• Supports a large number of useful integrations allowing businesses to combine and streamline the functionalities offered by different platforms
• Offers affordable pricing plans
• Enables smart audience classification which permits selective retargeting campaigns to increase sales

Cons 

• Does not offer free plans 
• Imposes additional markup charges over standard WhatsApp API charges that increase the operating costs of the tool
• Charges more for its advanced features like its chatbot flow builder and virtual number. 

Pricing 

AiSensy has three distinct pricing plans to choose from:

• Basic – ₹999 per month
• Pro – ₹2399 per month
• Enterprise – Tailor-made plans according to your requirements.

If you want similar, if not better features than AiSensy, then read our article on the top AiSensy alternatives.

4. Interakt

Interakt is a WhatsApp tool built specially for SMBs and D2C brands. It was founded in 2020 by Jio-Haptik and is currently one of the leading WhatsApp tools trusted by several well-known brands like Bluedart, Upstox, Pepperfry, INDmoney, and JioMart. Interakt also offers integrations with platforms such as Shopify, WooCommerce, Razorpay, Zoho, Hubspot, Zapier, Freshdesk etc.

Pros 

• Seamlessly integrates with a lot of third-party platforms
• They have really good customer support based on customer feedback
• Comparatively reasonable and affordable pricing plans
• Free blue tick verification on subscription to one of their plans
• Quick and easy access to their free WhatsApp chat widget

Cons 

• Complicated user interface — can be difficult to navigate for beginners
• Only offers email support. There is no option to get in touch with them directly
• Imposes high markup charges on conversations
• An additional fee must be paid in order to acquire access to some integrations

Pricing 

Interakt offers 4 paid plans which are as follows,

• Starter – Starts at $58/quarter (only available in quarterly and yearly plans)
• Growth – Starts at $49 per month
• Advanced – Starts at $63 per month
• Enterprise – Custom-made plans with an assigned account manager

Don’t forget to learn about the top Interakt alternatives before choosing Interakt.

5. DoubleTick

DoubleTick is a relatively new WhatsApp tool launched in 2022. DoubleTick provides its users with robust features such as chatbots, a unified team inbox, bulk broadcasts, and analytics. It also supports integrations with Zoho, Pabbly, Zapier, WooCommerce, Google Sheets, Quicksell, Shopify, etc. 

Pros 

• Highly mobile-responsive and thus enables its users to run full-fledged WhatsApp campaigns from the palm of their hand
• Can be quickly setup and is easy to operate
• Offers high-quality customer support via 24/7 live chat
• Offers a unified team inbox, allowing a more productive and efficient customer service experience

Cons 

•  Offers limited pricing optionsand does not offer monthly plans, which means once you decide to choose them, you are kind of stuck with them for at least a year
• Hidden markup charges over standard WhatsApp API charges, which they are not very transparent about
• Limited integration options compared to other WhatsApp tools
• Lacks some essential features that other tools provide access to

Pricing 

DoubleTick’s offers three premium plans,

• Starter – ₹2,500 per month
• Pro – ₹3,500 per month
• Enterprise – Customized according to your business requirements

Conclusion

Choosing the right WhatsApp tool that aligns with your business needs and budget will make or break your WhatsApp marketing potential. Remember, there is a tool for every kind of business, whether it be a large enterprise or a budding startup. We urge you to take the time to thoroughly research every WhatsApp tool you come across and not rush into a decision, as this will fuel your business’s journey to greater frontiers.

WANotifier is one the tools that you can try while being carefree about your decision since it is free to use. You’d be surprised by the massive impact you can make using WANotifier’s seemingly simple and plain interface.

Make sure to explore and experiment with the free trials offered by each tool before settling down with one. Remember that the outcome of your WhatsApp campaigns is largely dependent on the WhatsApp tool you pick. We hope you liked our list of the top 5 WhatsApp tools and that you learned how to identify if a WhatsApp tool is right for your business. Thank you for reading.