If you are a business owner who has ever considered WhatsApp marketing as a means to increase customer engagement, create brand awareness and increase sales and revenue, you might have heard of Wati, a comprehensive WhatsApp marketing software solution provider. Wati also known as Wati.io is one of the top contenders in the field of WhatsApp marketing, helping businesses of all sizes automate the process of WhatsApp marketing with their software tool built on the WhatsApp Business API.
Wati operates in over 100 different countries catering to over 8000+ customers. Wati is owned by a company named Clare.ai which is based in Hong Kong. Although Wati is a good option overall, just like any other company it has its own pros and cons. If you are looking for good Wati alternatives with advanced and easy-to-operate tools, lower prices and better customer support or if you are looking to switch to a different WhatsApp API provider then your search ends here because we have compiled a list of the best Wati alternatives for 2024 and beyond.
Table of Contents
WATI Overview
Wati is one among the top WhatsApp API providers in the market with over 10000 customers in over 160 countries. Wati is trusted by reputed and well-known companies such as J.P Morgan, ITC Limited, TikTok and Vedantu. Wati is versatile in providing several integrations including Zoho, Pabbly, WooCommerce, Shopify, Zapier, Hubspot, Klaviyo etc.
Wati provides innovative solutions to different industries like healthcare, education, markeeting agencies, sales, support teams etc. Let us take a deeper look at Wati and discuss its features and offerings before we dive into the best alternatives. Here are the main features of Wati:
- Click to WhatsApp ads
- WhatsApp catalog
- Shared team inbox
- Broadcast bulk and automated messages
- Custom notifications
- No-code chatbot
- KnowBot: AI-powered chatbot
Pros
- Wati offers a seven-day free trial allowing customers to experiment before choosing them.
- Wati gives customers access to a no-code chatbot builder enabling them to create complex flows effortlessly.
- Wati’s support team actively guides you through the onboarding process of WhatsApp Business API making it fast and hassle-free.
- Wati allows customers to seamlessly integrate with third-party tools such as Zapier, Pabbly and Woocommerce.
- Wati has its own AI-powered chatbot called KnowBot that helps businesses easily automate the process of customer support by answering frequently asked repetitive questions.
Cons
- Wati’s pricing is comparatively higher than other platforms which provide similar if not more features and they also charge additional markup on WhatsApp API pricing. Wati may be suitable for large businesses while it may not be the ideal choice for small to medium-sized businesses.
- Wati only provides the standard chatbot builder and if you wish to acquire the robust flow builder you need to pay an additional amount of $49.
- To get green tick verification through Wati an extra amount is charged.
- Wati has received complaints regarding its customer support. The main drawback is that you can reach them only via email making it difficult to contact customer support and thus delaying the process.
- Wati only allows 5 users for every plan. To add more users a premium amount needs to be paid depending on your plan.
Pricing
Wati offers their customers 3 different plans to choose from. Apart from this they also offer custom plans based on specific requirements. Their pricing plans currently are as follows:
- Growth – $49 or ₹2,499 per month
- Pro – $99 or ₹5,999 per month
- Business – $299 or ₹16,999 per month
Note that these prices can be lower if you choose to go for an annual subscription instead of a monthly subscription. On top of this, you need to pay an additional $30 for every 1000 chatbot sessions if you run out of the free chatbot sessions for your plan. If you need to integrate Wati with Shopify you also need to pay an additional $4.99.
Now that we have an idea of Wati’s product offering, let us take a look at some other alternatives which may be better suited to your business’s needs.
5 Best WATI Alternatives
WATI as good as it is may not be the right choice for you depending on your unique business needs. Maybe you are looking for a provider with lesser pricing or more tools and functionalities. Here are our top picks as Wati alternatives:
1. WANotifier
WANotifier is the number 1 top alternative for WATI in the market. WANotifier is an all-in-one WhatsApp marketing software that allows you to run WhatsApp marketing campaigns at scale using the WhatsApp Business API. WANotifier is used by major organizations like BITS Pilani, ISKCON, True Hope Foundation, Virtus Motors and many more for their WhatsApp marketing purposes. WANotifier supports several useful integrations such as WordPress, WooCommerce, Zapier, Pabbly, Make and many more of your favourite integrations.
The most distinctive feature of WANotifier that makes us stand apart from other WhatsApp API providers is the fact that we charge 0% additional markup charges on top of the standard WhatsApp API charges unlike Wati and other BSPs. This helps businesses save big on their WhatsApp marketing expenditures and also makes it feasible for businesses of all sizes ranging from small local restaurants to multinational corporations. WANotifier offers you a host of really cool features like,
- Bulk and automated messages
- Detailed analytics reports
- Intuitive WhatsApp inbox
- Complex chatbots
- Transactional notifications
- A dedicated mobile app and so much more.
Pros
- At WANotifier we believe in WhatsApp marketing for all which motivated us to create a free forever plan that can be used by anyone and everyone free of charge for eternity. Such a free plan is not the case with many providers including Wati.
- At WANotifier you need not pay any additional markup charges on top of the standard WhatsApp API charges. We offer 0% additional markup charges on your messages and conversations whereas the markup percentage of Wati is pretty high. This saves you big bucks as you only need to pay a one-time standard flat fee.
- WANotifier has a simple and easy-to-use interface that is easy to navigate while also providing top-notch tools.
- Easy-to-operate chatbot flow builder that can be used to create complex chatbots that are tailored to answer customer queries effectively.
- Live-chat support to quickly sort out any issues that you may be facing.
Cons
The only downside you might face by choosing WANotifier is that we might raise your expectations for every other WhatsApp API provider. Just joking 🤭, every company has limitations and we are no exception. However, we are constantly striving to make our product better for you. Our cons include,
- WhatsApp inbox is not available in the free plan
- More advanced features are limited to higher-tier plans
Pricing
WANotifier is relatively much lighter on the wallet when compared to the other tools in the market. Check out our detailed pricing plans with all the features here. We charge 0% additional markup charges on top of WhatsApp API charges so you won’t have to pay a single penny other than what you pay for your plan and the standard WhatsApp API charges that are levied per message. We have 4 different plans that you can choose depending on your needs:
- Free – Free forever, no charges.
- Standard – $49 or ₹1,999 per month
- Growth – $99 or ₹3,999 per month
- Pro – $249 or ₹9,999 per month
Apart from these plans, you can get in touch with us to learn more about our Enterprise plans.
So what are you waiting for, sign up to get your free WANotifier account today!
2. AiSensy
AiSensy is another top alternative for Wati. AiSensy is a WhatsApp marketing platform built on the WhatsApp Business API specifically intended to help businesses maximize customer engagement and drive sales through WhatsApp. AiSensy is trusted by several reputable and renowned companies and organizations such as Vivo, Skullcandy and The Indian Express. Some key features of AiSensy include:
- Bulk automated messages and broadcasts
- No code and AI-powered chatbots
- Detailed analytics and reports
- Click to WhatsApp ads
- Multiple integrations
- Unified WhatsApp inbox
- Retargeting campaigns through intelligent audience segregation
Pros
- AiSensy offers a 14-day free trial and instant access to WhatsApp API.
- User-friendly interface that is easy to navigate and doesn’t require much technical skills.
- Supports a large number of integrations allowing for a more enhanced experience combining utilities of different platforms.
- Comparatively low and reasonable starting prices.
- Selective retargeting campaigns by smart classification of your audience to improve conversion rate.
Cons
- Additional markup charges on API pricing. This considerably increases operating costs.
- No free plans are available.
- No mobile apps for chatting with customers, unlike WANotifier.
- Higher pricing for more advanced features.
Pricing
AiSensy gives three unique plans to choose from:
- Basic – ₹999 per month
- Pro – ₹2,399 per month
- Enterprise – Tailor made plans according to your requirements.
Click here to view AiSensy’s pricing plans. AiSensy is a great option if you are considering an alternative to Wati.
3. Interakt
Interakt is a WhatsApp API solution provider built for SMBs and D2C brands founded in 2020 whose parent company is Jio-Haptik. Interakt is used by well-known market leaders such as Pepperfry, Bluedart and Upstox. Interakt serves businesses of all sizes ranging from small and medium-sized businesses to large corporations. Interakt gives its users a variety of top-grade features such as:
- Bulk and automated messages
- Click to WhatsApp ads
- WhatsApp catalogs
- WhatsApp CRM
- WhatsApp chat widgets
- Real-time analytics
Pros
- Offers seamless integration to almost every other major third-party platform you can think of.
- Free green tick badge verification.
- Competitive and affordable pricing.
- Excellent quality customer support.
- Fast and easy access to WhatsApp API.
Cons
- Interakt doesn’t provide users with a chatbot builder and this can be a major drawback for businesses who wish to automate using chatbots and leverage the power of AI.
- Some users find the user interface complicated and hard to navigate.
- Lacks some essential segmentation capabilities.
- Some integrations may require customers to pay an additional fee.
Pricing
Interakt has decent pricing plans and they are as follows:
- Starter – Starts at $58/quarter (only available in quarterly and yearly plans)
- Growth – Starts at $49 per month
- Advanced – Starts at $63 per month
- Enterprise – Custom-made plans with an assigned account manager.
Click here to view Interakt’s pricing. Overall Interakt would make an exceptional alternative to Wati.
4. Rasayel
Rasayel is a wonderful B2B WhatsApp sales software that allows sales teams to streamline collaboration, compliance and cooperation in a manner that is more productive and effective.
Rasayel offers its users a range of tools empowering them to automate their WhatsApp marketing initiatives. The most distinct features of Rasayel include:
- WhatsApp team inbox
- WhatsApp chatbot
- Bulk messaging and broadcasts
- CRM integrations
- Analytics reports and insights
- Workflow automation
Pros
- Rasayel offers significantly competitive pricing starting at $30.
- A user interface that is easy to use and navigate.
- Rasayel offers a free trial for a period of 7 days.
Cons
- Very limited integration options. Has only three integration options namely Hubspot, Pipedrive and Zapier.
- Rasayel doesn’t offer a free plan of any sort like WANotifier.
- Rasayel offers a limited set of features when compared with other competitors in the market.
- Limited automated flows and lack of custom roles.
- A limited number of pricing plans.
Pricing
Rasayel offers its customers three distinct plans to choose from:
- Start – $30 per month
- Grow – $40 per month
- Enterprise – Custom-made plans. Starts at a minimum of $2000 billed annually.
Click here to view Rasayel’s pricing. Only go for Rasayel if you want to integrate with Hupspot, Zapier or Pipedrive. Overall Rasayel is a fantastic alternative for Wati as it is exclusively designed to help improve sales through the WhatsApp platform.
5. DoubleTick
DoubleTick is a WhatsApp marketing and sales tool that can serve as a pretty solid alternative to Wati. DoubleTick provides its users with great features such as a WhatsApp team inbox, bulk and automated messages, chatbots etc. DoubleTick is also trusted by many top brands for their WhatsApp marketing requirements. Here are some of the main aspects of DoubleTick:
- Multiple integrations
- Chatbots
- Monitoring and analytics
- Unified team inbox
- Teams and roles
- Automated broadcasts
Pros
- DoubleTick is a mobile-friendly tool enabling users to manage their WhatsApp campaigns from their mobiles without breaking a sweat.
- Easy to set up and user-friendly interface.
- Good customer support as they offer 24/7 chat support.
- Unified team inbox allowing businesses to productively manage all customer conversations.
Cons
- DoubleTick only offers limited plans and most importantly does not offer monthly plans which means you need to subscribe to them for an entire year.
- Limited integration options when compared to other providers.
- Lacks some advanced features which some other providers may give access to.
Pricing
DoubleTick has only 3 pricing plans which are:
- Starter – ₹2,500 per month
- Pro – ₹3,500 per month
- Enterprise – Customized according to your business requirements
- Click here to view more details on DoubleTick’s pricing.
Conclusion
Wati is an extraordinary WhatsApp marketing software that presents users with great tools and fantastic results. However, it may not be the ideal option for every business out there. Each business is unique and requires software that aligns with its necessities. If you are a Wati user and for some reason would like to switch then these options may be worth considering. Hopefully, you might have found the best alternative to Wati in this article. It is always encouraged that you experiment with different providers before you pick the right one for your business.
