5 Best WATI Alternatives for WhatsApp Marketing (2025)

If you’re considering WhatsApp marketing to boost customer engagement and drive sales, you’ve likely heard of Wati, a comprehensive marketing tool built on the official WhatsApp Business API.

Trusted by over 8,000 businesses across 100+ countries, Wati offers a wide range of features to help companies automate communication, manage customer conversations at scale, and run marketing campaigns on WhatsApp.

That said, Wati may not be the right fit for your business, especially if you’re looking for advanced WhatsApp marketing or automation features at a more accessible price point. If you’re exploring alternatives that strike a better balance between capability and cost, there are several strong options to consider.

This post will introduce you to the top 5 Wati alternatives, but before we jump in, let’s take a closer look at Wati’s core features and its strengths and limitations.

WATI Overview

Wati is a leading WhatsApp Business API provider, serving over 10,000 businesses across 160+ countries, including well-known brands like J.P. Morgan, ITC Limited, TikTok, and Vedantu.

Wati offers a wide range of features to help businesses scale their WhatsApp communication, including bulk messaging, automated replies, AI-powered chatbots, and a shared team inbox for managing conversations across sales, marketing, and support.

It also integrates seamlessly with popular tools such as Zoho, HubSpot, Shopify, WooCommerce, Klaviyo, Zapier, and Pabbly.

Wati’s biggest strength is its automation capabilities, especially its WhatsApp chatbots, which are easy to set up and deploy. However, this is somewhat offset by limitations on chatbot usage (capped at 5,000 sessions per month) and relatively high pricing.

Here’s a closer look at Wati’s key features and pros and cons:

Key Features

• WhatsApp broadcast and bulk messages
• Click-to-WhatsApp ads
• WhatsApp catalogs
• Shared team inbox
• Custom notifications
• No-code chatbot builder
• AI support agent (for answering FAQs automatically and routing complex queries to live agents)

Pros

• User-friendly chatbot builder for quick automation setup
• AI-support agent to handle FAQs and route complex queries to human agents
• Shared team inbox to streamline sales, support, and marketing conversations
• Broad integration options including Zapier, Pabbly, WooCommerce, Shopify, HubSpot, and Zoho
• Email and chat support for customers across all plans

Cons

• Pricing is on the higher side, especially for growing teams
• Even higher-tier plans include only 5 users; adding more costs $24 (₹1,299) or $69 (₹3,999) per user, per month, depending on the plan
• Chatbot usage is capped at 5,000 sessions per month, even on the highest plan
• Onboarding support is not included in Growth or Pro plans; it’s available only as a paid add-on
• The mobile app experience can be clunky compared to the desktop version
• Shopify integration costs an additional $4.99/month

Pricing

Wati uses a conversation-based pricing model, where you pay for each 24-hour conversation window based on the type of message you send: marketing, utility, or authentication. These charges are not included in the subscription prices listed below:

• Growth: $49 or ₹2,499/month (includes up to 3 users)
• Pro: $99 or ₹5,999/month (includes up to 5 users)
• Business: $299 or ₹16,999/month (includes up to 5 users)

For users who only want to send bulk messages, Wati offers a special Pay-as-you-go plan at ₹999 per month. It includes ₹999 worth of credits, which can buy you exactly 500 messages, valid for up to three months.

5 Best WATI Alternatives

As good as Wati is, it may not be the right choice for your business, depending on your specific needs. You might be looking for a provider with more features or a more affordable pricing model. Here are our top picks for the best Wati alternatives:

1. WANotifier

If you’re looking for a feature-rich, cost-effective alternative to Wati, WANotifier is one of the best options available. 

Trusted by leading brands and organizations like BITS Pilani, ISKCON, True Hope Foundation, and Virtus Motors, WANotifier is an all-in-one WhatsApp marketing tool that has everything you need to capture, engage, and convert your prospects — from bulk broadcasts and drip sequences to chatbots and detailed reports and analytics.

WANotifier also features a built-in CRM that lets you organize contacts using lists, tags, and custom attributes so you can deliver more personalized and targeted messages.

What really sets WANotifier apart is its transparent pricing. While most WhatsApp API providers, including Wati, add a 12–35% markup on WhatsApp API costs, WANotifier charges 0% markup on API usage. This can significantly reduce your WhatsApp marketing costs as you scale.

WANotifier also lets you capture leads more efficiently from your website and third-party apps using its WordPress plugin and REST API (learn more about it here).

On top of all that, WANotifier offers a free forever plan, making it a great fit for growing teams, startups, and any business that wants to explore WhatsApp marketing without upfront costs!

Here’s everything you can do with WANotifier:

• Send bulk WhatsApp broadcasts to thousands of opted-in contacts at once
• Trigger transactional messages from your website for order placement, form submissions, or callback requests
• Capture leads from Facebook and Instagram ad clicks and store them in your contact list (learn more about it here)
• Run drip sequences to onboard, nurture, and re-engage users over time
• Share WhatsApp Flows to collect information and guide users through structured tasks within chat 
• Integrate and send WhatsApp notifications from your CRMs, e-commerce tools, and other third-party apps using our REST API
• Track message delivery, open, and engagement rates in real time 
• Set up chatbots and automations to handle FAQs and offer 24/7 customer support 
• Manage conversations from a shared team inbox (assign chats, track history, and respond in real time)

Pros

• Free forever plan with 500 contacts
• 0% markup on official WhatsApp API rates
• Integrated CRM to organize, tag, and segment your audience
• No-code chatbot builder for automating FAQs and filtering leads
• Advanced analytics for tracking clicks and conversion rates
• WordPress plugin and REST API for integrating WhatsApp with your website and favorite third-party apps
• Shared team inbox for assigning chats and collaborating across teams
• Live chat support for users on all tiers

Cons

• Advanced features, like WhatsApp chatbots and product catalog templates, are only available to paid users
• You cannot reply to customer messages from your inbox in the free tier

Pricing

WANotifier is significantly more affordable than most other platforms, thanks to our 0% markup on WhatsApp API charges. We also offer four flexible pricing plans that cater to businesses of all sizes:

• Free: Free forever, no charges
• Standard: $49 or ₹1999/month (up to 3 agents)
• Growth: $99 or ₹3999/month (up to 10 agents)
• Pro: $249 or ₹9999/month (up to 25 agents)

Need something more tailored? Contact us to learn about our custom Enterprise plans.

2. AiSensy

Another great alternative to Wati, AiSensy is a full-stack WhatsApp marketing, chatbot, and CRM platform designed to help small and mid-sized businesses drive customer engagement and automate communication with ease.

Trusted by brands like Vivo, Skullcandy, and The Indian Express, AiSensy’s intuitive interface makes it a strong choice for teams new to WhatsApp marketing. It also comes packed with features like WhatsApp broadcasts, chatbots, form flows, automated notifications, and campaign analytics that help companies run large-scale WhatsApp campaigns effortlessly.

Like Wati, AiSensy integrates with various third-party tools like HubSpot, Zoho, Shopify, WooCommerce, Pabbly, Salesforce, and Zapier, allowing businesses to easily connect WhatsApp with their existing tech stack.

Key Features

• Bulk automated messages and broadcasts
• No code WhatsApp chatbots
• Advanced audience segmentation for sending targeted messages
• Detailed analytics and reports
• Click-to-WhatsApp ads
• WhatsApp Forms
• Shared team inbox

Pros

• Free forever plan
• Intuitive user interface
• No-code chatbot builder with Dialogflow integration
• Supports a wide range of integrations with third-party apps
• Responsive and helpful customer support

Cons

• Charges a markup on WhatsApp API rates, which can increase your overall messaging costs
• Chatbot builder isn’t included in the subscription plans and costs an additional ₹1,999/month
• Chatbot usage is capped at 5 unique bots per month
• The basic plan does not have click and conversion tracking
•  Some users have experienced delays in message template approvals

Pricing

AiSensy offers four plans, one free and three paid, with monthly and annual billing options:

• Free: Free forever
• Basic: $20 or ₹999/month (chatbot flows charged separately at ₹1,999/month for 5 flows)
• Pro: $45 or ₹2,399/month (chatbot flows charged separately at ₹1,999/month for 5 flows)
• Enterprise: Custom pricing based on usage and requirements

3. Interakt

Interakt is a WhatsApp Business API provider founded in 2020 and backed by Jio-Haptik. It’s geared toward SMBs and D2C brands and is trusted by over 25,000 leading brands, including Pepperfry, Bluedart, and Upstox.

Interakt offers tools for bulk messaging and automating conversations at scale (like chatbots and auto-replies). It also supports WhatsApp Flows for guiding users through structuring tasks and collecting their details directly inside WhatsApp.

Like other platforms on this list, Interakt integrates seamlessly with tools like Shopify, WooCommerce, Razorpay, Zoho, HubSpot, Zapier, and Freshdesk.

Key Features

• Bulk and automated messages
• Click to WhatsApp ads
• WhatsApp catalogs
• Chatbots 
• WhatsApp CRM
• WhatsApp chat widgets
• Real-time analytics

Pros

• User-friendly interface 
• Automated replies and workflows to save time
• Seamless integration with e-commerce platforms like Shopify and WooCommerce
• Shared team inbox for smooth collaboration across sales, support, and service teams

Cons

• No free version
• Customer support can be slow to respond, especially over email
• Occasional technical issues, such as app freezing or blank screens
• Chatbot builder and automated workflows have a bit of a learning curve
• Starter plan lacks click and conversion tracking 

Pricing

Like Wati, Interakt follows a conversation-based pricing model, which means your costs can inflate significantly as your message volume grows. Here’s a look at its subscription plans, excluding messaging charges:

• Starter: $12 or ₹999 per month
• Growth: $49 or ₹2,499 per month
• Advanced: $63 or ₹3,499 per month
• Enterprise: Pricing available on request

4. Rasayel

Rasayel is a business communication platform built specifically for B2B companies that rely on WhatsApp to manage leads, close deals, and collaborate more effectively.

Rasayel includes a shared inbox, chatbot builder, bulk messaging, and automation tools to help teams manage leads, follow up with prospects, and stay on top of conversations.

It also integrates with tools like Salesforce, Airtable, Zoho CRM, and over 5,000 other apps via Zapier.

Key Features

• Bulk messaging and broadcasts
• WhatsApp team inbox
• No-code chatbot builder
• Reporting dashboards for gathering insights and setting KPIs
• Automation for follow-ups and sales workflows
• Mobile apps for iOS and Android

Pros

• A user interface that is easy to use and navigate
• Robust automation features, including a no-code chatbot builder and workflow automation tools
• Responsive customer support team

Cons

• Pricing isn’t transparent; you’re billed per user and must pay for at least 5 users
• Limited native integrations (only supports HubSpot, Pipedrive, and Zapier)
• Limited automated flows and lack of custom roles
• Some users have reported issues such as the inability to send multiple images simultaneously and occasional misrouting of messages

Pricing

Rasayel offers three plans with a 7-day free trial and monthly and annual billing options:

• Starter: $30 per month per user (minimum 5 team members)
• Grow: $40 per month per user (minimum 10 team members)
• Enterprise: Pricing available on request

5. DoubleTick

DoubleTick is a mobile-first WhatsApp marketing and sales tool that can be a strong alternative to Wati, especially for teams that prefer managing campaigns and customer conversations on the go.

DoubleTick features a cloud-based team inbox, real-time analytics, and a commerce bot for in-chat order booking and COD (cash on delivery) order confirmations. 

It also supports unlimited broadcasts to both saved and unsaved contacts, along with advanced campaign scheduling, making it a good fit for businesses looking to scale their outreach on WhatsApp.

Key Features

• WhatsApp broadcasts
• No-code chatbot builder
• Cloud-based team inbox 
• Commerce Bot for order booking and collecting payments
• Real-time campaign and message delivery analytics
• Number masking to protect customer data

Pros

• Mobile-first platform with an easy-to-use app
• 24/7 chat support for all plans
• Unlimited broadcasts to saved and unsaved contacts
• Commerce bot for sharing product catalogs, taking orders, and accepting payments directly within chat
• Seamless integration with third-party apps like Shopify, Zapier, and Google Sheets

Cons

• No free trial or free plan
• No monthly billing option 
• Inconsistent lead attribution from WhatsApp ads
• Broadcast scheduling is limited to 10 or 20 campaigns on lower-tier plans
• Developer API access is restricted to higher-tier plans

Pricing

DoubleTick offers three paid plans with quarterly and annual billing options:

• Starter: ₹4,300/month (billed quarterly; includes 5 free agents)
• Pro: ₹6000/month (billed quarterly; includes 10 free agents)
• Enterprise: Pricing available on request

Ready to Pick a Wati Alternative? 

Wati is a powerful WhatsApp marketing platform with a wide set of features. However, like any tool, it may not be the best fit for every business.

The alternatives covered in this blog, like Interakt, AiSensy, Rasayel, and DoubleTick, offer a range of features to help you manage WhatsApp campaigns more effectively. 

However, if you’re looking for a platform that combines advanced functionality with transparent, cost-effective pricing, WANotifier is a standout choice.

With 0% markup on WhatsApp API usage, WANotifier helps you run high-volume campaigns without inflated costs.

Sign up today and see how simple, powerful, and cost-effective WhatsApp marketing can be with WANotifier.