Quick summary
WATI and Interakt are both popular WhatsApp Business API providers that serve slightly different priorities. WATI is often chosen by larger teams that need advanced automation and deeper integrations, while Interakt is typically preferred by small to mid-sized businesses looking for a simpler setup with strong Shopify and e-commerce features.
That said, both platforms add a markup to WhatsApp API charges, require users to purchase messaging credits upfront, and restrict access to better support and essential features to higher-tier plans.
That’s where WANotifier comes into the picture. It offers a simpler, more transparent alternative with 0% markup on WhatsApp API charges, responsive email and chat support across all plans, and key marketing and automation features available in lower-tier plans, making it easier for you to scale your business on WhatsApp without unnecessary complexity or costs.
Want to give WANotifier a try? Start your 7-day free trial today!
Wati
Wati is a go-to platform for businesses that want to scale customer conversations on WhatsApp. With tools like bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and an AI-powered support agent, Wati helps brands deliver timely and personalized messages while streamlining customer support.
Interakt
Interakt helps businesses manage conversations and campaigns across WhatsApp and Instagram. With bulk broadcasts, chatbots, WhatsApp forms, a unified inbox, and support for a wide range of third-party apps, it equips teams with all the essential tools to streamline customer communications without switching platforms.
Core differentiators
Wati core differentiators
Key features
- Broadcast campaigns
- Easy-to-use chatbot builder
- WhatsApp Flows and retargeting automations
- WhatsApp payments
- AI-powered support agent
Pros
- Powerful automation features, including an AI support agent and a no-code chatbot builder
- Integrates easily with popular CRM, ecommerce, and other third-party platforms
- Offers email support across all plans
Cons
- Adds a 60% markup on marketing messages ($0.01712 per message vs. the official $0.0107 rate)
- Requires users to pre-purchase messaging credits
- Maximum no. of users capped at 5 (even in the highest tier); additional seats cost $39 to $89 per user
- Broadcast scheduling and analytics not included in the base plan
- No free onboarding support for Growth or Pro plan users
Supported integrations
- Salesforce
- HubSpot
- Zapier
- Zoho CRM
- Shopify
- WooCommerce
…and more
Best for
Mid- to large-sized businesses that want a scalable WhatsApp automation solution and can absorb higher messaging costs.
Interakt core differentiators
Key features
- Broadcast campaigns
- WhatsApp sales CRM
- WhatsApp forms
- Conversational AI agents ( for lead qualification, order management, and customer support)
- Click and conversion tracking
Pros
- Clean, intuitive interface
- Seamless integrations with Shopify, Zoho, HubSpot, Google Sheets, and other popular tools
- Robust automation tools, including chatbots, auto-replies, and conversational AI agents
- Unified inbox for WhatsApp and Instagram chats
Cons
- Charges a markup on WhatsApp’s messaging rates (markup rates depend on the subscription tier)
- Requires users to purchase messaging credits upfront
- Doesn’t offer key features like Click-to-WhatsApp ads, click tracking, and conversion analytics in its base plan
- Doesn’t provide onboarding support in its base plan
- Users report slow or inconsistent customer support response times
Supported integrations
- Shopify
- Zoho
- HubSpot
- Stripe
- Google Sheets
…and more
Best for
SMBs and D2C brands that want a WhatsApp + Instagram marketing solution and are comfortable upgrading to more expensive plans for advanced marketing features.
Pricing
Wati pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial)
Subscription Options: Monthly and yearly billing
Plans:
- Growth: $69 / ₹2,499 per month
- Pro: $149 / ₹5,999 per month
- Business: $349 / ₹16,999 per month
Pay-as-you-go Plan:
- ₹999 (includes 500 WhatsApp messages, valid for 3 months)
Interakt pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (14-day free trial)
Subscription Options: Monthly, quarterly, and yearly billing
Plans:
- Starter: $12 / ₹999 per month
- Growth: $55 / ₹2,799 per month
- Advanced: $69 / ₹3,799 per month
- Enterprise: Custom pricing available on request
Support
Wati support options
Customer support
- Support documentation
- Email support (for all paid users)
- Chat support (only for Pro and Business users)
- Priority support (only for Business users)
- Dedicated customer success manager (only for Business users)
Onboarding
Wati does not include onboarding support for Growth or Pro plan users. However, you can purchase it as a paid add-on for these subscriptions. Custom onboarding and setup are also offered as a paid add-on.
Interakt support options
Customer support
- Resource center
- Onboarding and setup assistance (for Growth, Advanced, and Enterprise users)
- Personalized support (for Enterprise users only)
Onboarding
Interakt does not offer onboarding assistance for users on the Starter plan. However, users on other tiers do get access to “assisted” onboarding and setup.