Are you a small business owner or just anyone looking to communicate with a large audience? You might be considering WhatsApp as a potential method and may be thinking if you can use it to communicate with your audience or customers. During this process, you might encounter unauthorized bulk WhatsApp message senders that promise to get the job done for cheap rates or maybe even for free.
However, it is important to note that these softwares are “unauthorized” by WhatsApp and Meta (the parent company of WhatsApp). Using them could harm your efforts gravely in due time and may even get your number permanently banned from WhatsApp. Let us take a look at how you can safeguard yourself from falling for such unauthorized bulk senders.
Table of Contents
What are Unauthorized WhatsApp Bulk Senders?
To understand this we must first try to understand what WhatsApp bulk senders are in the first place. In simple terms, WhatsApp bulk message senders are tools that you can use to send messages in bulk to a large number of people privately in WhatsApp.
Unauthorized WhatsApp bulk senders are software tools that can be used to send bulk WhatsApp messages but are unauthorized by WhatsApp as it violates their terms and conditions. You can read more about this here.
The reason for this is that WhatsApp is solely intended for the purpose of personal use and WhatsApp strictly condemns automated and bulk messaging through unauthorized tools.
Now the only authorized way you can send bulk messages in WhatsApp while adhering to WhatsApp’s terms and conditions is through WhatsApp Business API. Any other way is not authorized and can even get your number permanently banned from WhatsApp. Not just this, WhatsApp can even take legal action if such terms and conditions are violated.
How to Spot Unauthorized WhatsApp Bulk Senders?
The next most important question we must ask is “How can we differentiate between authorized and unauthorized WhatsApp bulk senders in order to safeguard ourselves?”
Unauthorized WhatsApp bulk senders usually have a few common characteristics that you can use to easily identify them and stay away:
No per message charges
WhatsApp Business API accessed through authorized business partners always has a small per-message fee that is charged after every message is sent. However unauthorized providers usually keep this charge really low or even free to lure innocent people such as yourself into their trap. You need to keep an eye out for this to keep yourself and your valuable customers safe.
Ask to scan QR codes to finish the setup
The foolproof way to identify an unauthorized bulk message sender is to see if they ask you to scan a QR code in order to finish setting up your phone number so that you can start sending bulk messages to your customers. You need to be highly cautious when dealing with something like this as it may compromise your as well as your customer’s safety and privacy.
Lack of features
Authorized WhatsApp business partners provide you with several cool features in addition to a bulk messaging tool. These features can prove to be extremely useful in the process of customer relationship management. These include features like chatbots, automated messages, analytics insights and much more.
Advanced features like these can only be obtained through the official WhatsApp API. Unauthorized bulk message senders tend to lack these other useful features which makes it helpful to identify them and protect yourself.
Apart from these if you think anything might be suspicious like poorly organized websites and shady URLs, you need to ensure that you flee as fast as you can. Let us now take a look at the disadvantages and complications one can face if one uses these unauthorized tools.
Drawbacks of Using Unauthorized WhatsApp Bulk Senders
There are several downsides and complications one can face while using such unauthorized software. One may get through with some bulk messages but it won’t last long. WhatsApp clearly states that its products are not meant for bulk and automated messaging and doing so would be a guaranteed violation of their terms of service.
WhatsApp will take strict action if they find out that somebody or some company is misusing their platforms by sending bulk and automated messages using unauthorized bulk senders. This is to ensure the integrity of the platform and provide security to its users. WhatsApp aims to be a trustworthy company that its users can depend on to protect their data and privacy.
Here are the main downsides of using unauthorized WhatsApp bulk message senders:
Getting your number banned
Individuals and companies that are engaged or involved with the utilization of unauthorized bulk message senders can end up getting their numbers banned permanently from the WhatsApp platform. This could mean losing all of your valued customers that you worked so hard to reach. The customers could also lose the trust they had in your business and that is not something anyone would want. So be vigilant and make sure you choose the right tool for your WhatsApp marketing efforts.
Lack of features
You cannot go far and expect to gain success in your WhatsApp marketing campaign with just a bulk message sender. WhatsApp marketing is much more than that and you would require a host of other tools and resources which these unauthorized providers won’t be able to offer.
On the other hand, authorized Meta business partners can provide you with a myriad of powerful tools that you can take advantage of to accelerate your marketing efforts. These include complex chatbots to answer basic customer queries, detailed analytics to track your progress, templates that can be used to easily craft messages and the ability to send automated transactional notifications. They also enable full API integration and most importantly help increase your revenue.
Legal action
WhatsApp has announced that they are entitled to take legal action against individuals or organizations if they are found to be engaging in malpractices such as the usage of unauthorized bulk message senders. Now nobody wants to deal with a lawsuit, do they? In order to avoid situations like this it becomes important to refrain from the use of these unauthorized bulk message senders.
So you might be wondering what is the proper way to reach people at a large scale through WhatsApp. As stated previously the only way to do this is by using the WhatsApp Business API. Let’s take a look at that. Also learn how to send bulk messages on WhatsApp: How to send bulk WhatsApp messages
WhatsApp Business API
WhatsApp Business API is a system that is designed to help businesses perform WhatsApp marketing at a large scale involving a large audience. WhatsApp Business API can be used to reach a large audience, broadcast bulk messages and automate conversations. WhatsApp APi also enables complete integration with your CRM or your business website.
WhatsApp API has several cool features that can be leveraged to increase the output of your marketing efforts but there can be scenarios in which WhatsApp API is not that useful. Let us dive into the pros and cons of WhatsApp Business API.
Pros
1. Reach
WhatsApp API can be used to reach a huge number of people increasing brand awareness and visibility among the masses. This number can be in the thousands or even in lakhs. WhatsApp API is a fantastic way to broadcast messages to a large number of people. People need to know you to buy from you and WhatsApp API takes care of that. On top of this, the icing on the cake is that WhatsApp messages have a staggering 98% clickthrough rate. Keep in mind that you can still only reach out to people who have opted in to receive messages from you. You cannot message unknown contacts.
2. Automation
One of the main reasons why you would want to consider using WhatsApp API is automation. Reaching out and responding to a large number of people can be laborious and time-consuming. WhatsApp API solves this problem by enabling you to send automated messages for simple queries and tasks.
3. Personalization
WhatsApp API allows you to send messages that seem to be crafted for a particular individual by adding their name, relevant information and curated offers taking your customer experience to the next level.
4. Analytics
WhatsApp API enables you to track your progress which you can use to identify problems and improve your weak points.
5. Security
WhatsApp API ensures that messages are private by using end-to-end encryption keeping you and your customers safe.
Cons
Although WhatsApp API seems to be really good, it has its own drawbacks which you need to be aware of,
1. Pricing
It is essential to not overlook the fact that WhatsApp API can have a significant impact on your budget if not used carefully. Although it is a fact that WhatsApp API has reasonable rates but depending on the type of your business, the size of your business and your budget WhatsApp API may prove to be a wasteful outlet to put your resources in. WANotifier can make this less burdensome for you since we charge 0% additional markup charges. Make sure you know the prices before you get into it. Read WhatsApp API pricing and cost of WhatsApp marketing.
2. Time-Consuming Onboarding Process
To get access to WhatsApp API, you need to apply through Meta and it can take weeks before you can get approved in order to start using WhatsApp API. This process is to ensure the safety of WhatsApp users.
3. No requirement for micro-businesses
WhatsApp API is mostly designed for small, medium and large businesses with a significantly large customer base. If you are a micro business WhatsApp API might be unnecessary for you. Another good alternative you can use is the WhatsApp business app which you can use for free to communicate with up to 256 contacts. If you have a need to communicate with an audience larger than 256 people, you can go for WhatsApp API.
One of the best tools out there that makes the process of WhatsApp marketing sophisticated and appealing is WANotifier. Let’s take a look at why WANotifier may be the superior option when it comes to WhatsApp marketing.
Why WANotifier?
WANotifier is a WhatsApp marketing tool that provides complete and seamless integration with the WhatsApp API. It comes with several awesome features that can be utilized to elevate customer experience while increasing revenue and sales.
We at WANotifier are committed to ensure that you and your customers have the best possible experience. Moreover, we are official Meta business partners.
Here are some of awesome feature that we provide:
- No additional markup charges: Unlike many other business solution providers, WANotifier charges you 0% extra over the original WhatsApp API price. This helps you stay within budget and increase profitability.
- Automated messages: Send automated and personalized messages to thousands of contacts at once with the help of WANotifier.
- Templates: Create and manage templates in the WANotifier dashboard and use them to create convincing messages easily.
- Marketing messages and transactional notifications: Send curated promotional offers and product updates using WhatsApp API and also send automated transactional notifications to customers after they make a purchase.
- Detailed Analytics: You can access detailed analytics to track your results and experiment with strategies to see what works and what doesn’t to ensure the best possible outcome.
- Mobile app: Use our mobile app which is available on both iOS and Android to never miss a chat or inquiry no matter where you are.
Not just these there are several other benefits that you can avail while using WANotifier such as automated chatbots, direct API access and full API integration. We also have a free forever plan that you can give a try before choosing us. So what are you waiting for, sign up to get WANotifier today!
Commonly Asked Questions
What are unauthorized bulk WhatsApp message senders?
To put it simply, unauthorized bulk WhatsApp message senders are tools that can be used to send bulk messages on WhatsApp that are unauthorized by WhatsApp as they break the company’s terms of service.
Can your number get banned if you use unauthorized bulk WhatsApp message senders?
Yes, WhatsApp reserves the right to permanently ban a number from their platform if found to be using unauthorized bulk senders.
Are WhatsApp Bulk senders legal?
No usage of unauthorized WhatsApp bulk senders is illegal and WhatsApp can take legal action against individuals and companies using them.
Conclusion
So now that you have learned the detrimental effects of using unauthorized bulk WhatsApp message senders and how to identify them, we hope you steer clear of them to keep yourself and your customers safe. WhatsApp is an excellent platform for your marketing efforts to yield real results.
Crafting a clear and well thought out WhatsApp marketing plan is a brilliant formula that will greatly increase your customer base and profits. Thank you for reading and make sure to safeguard yourself from unauthorized WhatsApp bulk message senders.
