7 Best WhatsApp Marketing Software Tools (2025)

With over 3 billion monthly active users, WhatsApp has become one of the most powerful channels for business communication. For brands looking to drive higher conversions and engage customers effectively, this massive reach makes one thing clear: a WhatsApp marketing tool is no longer optional, but essential for achieving any “real” results.

However, with so many WhatsApp marketing platforms out there, choosing the right option can feel overwhelming. How do you decide which tool is best for your business? Which offers the right mix of features and flexibility? Which delivers the best value for your investment?

In this article, I’ll introduce you to the 7 best WhatsApp marketing software tools, each designed for different business needs, use cases, and budgets.

But before we dive into these tools, let’s quickly break down the three ways businesses can use WhatsApp for marketing: the free WhatsApp Business app, bulk WhatsApp senders, and the official WhatsApp API tools. Understanding these options will help you choose a platform that’s safe, scalable, and effective for your WhatsApp marketing strategy.

Free WhatsApp Business App vs Bulk Senders vs Official API Tools

There are multiple ways to do marketing on WhatsApp, and understanding them is crucial before choosing any option. Broadly speaking, there are three ways you can use WhatsApp for marketing:

1) WhatsApp Business Mobile App

This is the free app provided by WhatsApp specifically for businesses. It’s designed to support basic business communication and includes features such as a business profile, quick replies, labels, and simple broadcast messaging.

It’s important to note that the business app comes with significant limitations:

• Broadcast messages can only be sent to up to 256 contacts at a time
• There’s no support for advanced automation or chatbots
• No support for third-party integrations (such as CRMs, e-commerce tools, or other business apps)
• It’s primarily designed for manual, one-to-one conversations, not large-scale campaigns

Because of these constraints, the WhatsApp Business app is best suited for small businesses or local brands with minimal messaging needs.

2) Bulk WhatsApp Sender

Bulk WhatsApp senders are unauthorized third-party tools that do not use the official WhatsApp Business API. Instead, they operate through browser extensions or desktop software layered on top of WhatsApp Web.

These tools often advertise cheap or unlimited bulk messaging. However, they violate WhatsApp’s business messaging policies and carry a high risk of number bans or permanent account suspension (learn more about the risks here).

⚠️ Word of Caution

If a tool:

• Doesn’t clearly mention the WhatsApp Business API 
• Asks you to scan a QR code to complete setup using WhatsApp Web
• Doesn’t charge a per-message fee for sending messages

…it’s almost certainly an unauthorized bulk sender and should be avoided. 

WhatsApp provides its API to allow you to send messages in an authorized way (see the next point) and charges you for that service. Any tool that bypasses this is inherently risky and unsuitable for long-term WhatsApp marketing.

3) Official WhatsApp API Tools

Official WhatsApp API tools are platforms built on top of the WhatsApp Business API, making them the best option for businesses looking to do WhatsApp marketing at scale.

These tools:

• Use WhatsApp’s official infrastructure
• Are fully compliant with WhatsApp’s messaging guidelines
• Support high-volume messaging 
• Offer advanced features such as chatbots, advanced analytics, and third-party integrations

While the WhatsApp Business API is paid (learn more about its pricing here), it ensures reliability, scalability, and peace of mind. As long as you follow WhatsApp’s policies and avoid spamming your contacts, your number remains safe.

Note: This article only covers legitimate WhatsApp marketing platforms built on the official WhatsApp Business API.

Best WhatsApp Marketing Software Tools

Here’s an overview of the top 7 WhatsApp marketing tools available today:

Platform	Key Features	Pricing	Best For
WANotifier	Bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, drip campaigns, built-in CRM, ROI and conversion tracking, shared inbox	₹1,999 or $49 to ₹7,999 or $199/month for 1,000 contacts (monthly billing)+ WhatsApp messaging charges; 0% markup; 7-day free trial	SMBs and growing businesses looking for an all-in-one WhatsApp marketing and automation solution with transparent pricing
Wati	WhatsApp broadcasts, Click-to-WhatsApp ads, no-code chatbot builder, AI-powered support agent, shared inbox	₹2,499 or $69 to ₹16,999 or $349/month (monthly billing)+ WhatsApp messaging charges + markup (60% on marketing messages); 14-day free trial	Mid-sized teams that want to automate conversations at scale and can absorb the higher messaging costs
AiSensy	WhatsApp broadcasts, AI chatbots (multilingual), Click-to-WhatsApp ads, WhatsApp Forms, click tracking	₹1,500 or $45 to ₹3,200 or $99/month (monthly billing) + WhatsApp messaging charges + markup (almost 20% markup on marketing messages) + ₹2500 or $80 for 5 chatbot flows (per month); Free plan	D2C and e-commerce brands that want an easy-to-use WhatsApp marketing solution and can absorb the higher messaging costs
Interakt	Broadcast campaigns, WhatsApp CRM, WhatsApp Forms, conversational AI agents, unified inbox for WhatsApp & Instagram	₹999 or $12 to ₹3,799 or $69/month (monthly billing) + WhatsApp messaging charges + markup (depending on your subscription tier); 14-day free trial	SMBs and D2C teams that want to manage WhatsApp and Instagram from one platform and don’t mind paying extra for messages
Respond.io	Omnichannel inbox, WhatsApp broadcasts, chatbots, workflow automation, built-in CRM, analytics	$99 to $349 per month for 1,000 contacts; no markup on messaging rates; broadcasts are available only from $199 plan; 7-day free trial	Businesses with an established multi-channel setup looking to include WhatsApp
DoubleTick	Bulk broadcasts, WhatsApp catalogs, Flows, chatbots, CRM, real-time analytics, shared inbox	₹2,500 or $141.58 to ₹3,500 or $217.80 per month (annual billing only) + WhatsApp messaging charges + markup (around 12.8% on marketing messages); no free trial	D2C brands that want WhatsApp-centric CRM capabilities and can commit to yearly plans
Infobip	Omnichannel messaging, transactional messages, WhatsApp Flows, catalogs, analytics, APIs	€39 to €99 per month (monthly pricing) + channel usage fees (around 25% markup on marketing messages); 60-day free trial	Large enterprises with multi-channel communication needs and considerable marketing budgets

1. WANotifier

If you’re looking for a WhatsApp marketing tool that’s easy to use, scales with your business, and offers transparent pricing, look no further.

WANotifier is an official Meta Tech Partner and an all-in-one WhatsApp marketing and automation platform that helps businesses manage their entire customer journey on WhatsApp. 

The platform features a comprehensive set of features, including bulk broadcasts, Click-to-WhatsApp ads, integrated CRM, chatbots, drip sequences, WhatsApp Flows, and advanced analytics with ROI and conversion tracking.

What truly differentiates WANotifier from many other tools on the market is its clear and transparent pricing. Unlike most WhatsApp Business API providers that add a 12%- 35% markup to WhatsApp’s messaging rates, WANotifier applies a 0% markup (so you only pay what WhatsApp charges).

Additionally, WANotifier does not require users to pre-purchase messaging credits, allowing them to retain financial freedom and flexibility in managing their usage.

The platform also stands out for its user-friendly interface, native mobile app for tracking conversations, and hands-on customer support. Setup is straightforward, onboarding is guided, and live chat and email support are available across all plans, making WANotifier accessible even for teams that are new to the WhatsApp Business API.

Here’s everything you can do with WANotifier:

• Send instant or scheduled WhatsApp broadcasts to thousands of opted-in contacts
• Trigger transactional messages from your website or app based on user actions like purchases, form submissions, or callback requests
• Capture leads from Facebook and Instagram ads and add them to your contact list (learn more about this here)
• Run automated drip campaigns to onboard new users, nurture leads, and re-engage existing customers
• Set up chatbots and auto-replies to automate FAQs and offer 24/7 customer support
• Use WhatsApp Flows to collect customer details directly within chat
• Connect your website, CRM, e-commerce platform, and other third-party tools to WhatsApp using our WordPress Plugin and REST API
• Track message delivery and open rates, drip campaign and chatbot sessions, Flow responses, and ad-driven conversions
• Collaborate with your team on chats using a shared inbox (assign chats, add members, and access full conversation history)

Pros

• 0% markup on WhatsApp’s official messaging rates
• API billing handled directly by Meta (no need to pre-purchase messaging credits)
• Clean, user-friendly interface
• Mobile app for tracking conversations on the go
• Live chat and email support on all plans
• Step-by-step onboarding assistance for the WhatsApp Business API (for all users)

Cons

• The base plan focuses primarily on broadcasts and lacks advanced automation features.
• Features like Smart Segments and drip sequences are available only on higher-tier plans

Pricing

WANotifier offers three flexible subscription plans with a free 7-day trial. Below are the starting prices for monthly billing:

• Essentials: Starting at $49 or ₹1,999/month (for up to 1,000 contacts)
• Advanced: Starting at $79 or ₹2,999/month (for up to 1,000 contacts)
• Premium: Starting at $199 or ₹7,999/month (for up to 1,000 contacts)

Looking to reach more than 100,000 contacts per month? Contact us to learn more about our Enterprise offerings.

2. WATI.io

Wati is a popular WhatsApp marketing platform that helps businesses scale customer conversations. It offers features like bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and an AI-powered support agent to automate FAQs.

Wati also integrates seamlessly with tools like Zoho, HubSpot, Shopify, and Salesforce, making it easier to integrate WhatsApp into your existing workflows.

That said, Wati may not be the best fit for businesses on a leaner budget. It applies a 60% markup on WhatsApp’s official messaging rates, which can make high-volume campaigns more expensive. Additionally, it restricts key features, including broadcast scheduling and analytics, to higher-tier plans, requiring users to upgrade to unlock the platform’s full potential.

Key Features

• WhatsApp broadcasts
• Click-to-WhatsApp ads
• No-code chatbot builder
• AI-powered support agent for automating FAQs
• Shared inbox

Pros

• Powerful automation capabilities (including chatbot builder and an AI-powered support agent)
• User-friendly interface
• Integrates easily with popular CRM and e-commerce platforms
• Email support for all paid users

Cons

• Adds a 60% markup on WhatsApp’s official messaging rates ($0.01712 per marketing message vs. the official $0.0107)
• Requires users to pay for messaging credits upfront
• Team members capped at five users across all plans; adding more costs $39 (₹1,299) or $89 (₹3,999) per user per month
• Broadcast scheduling and analytics are not included in the base plan
• No free onboarding for Growth or Pro plans

Pricing

Wati offers three paid plans with monthly and annual billing options. Messaging charges are billed separately and are not included in the prices listed below:

• Growth: $69 / ₹2,499 per month
• Pro: $149 / ₹5,999 per month
• Business: $349 / ₹16,999 per month

Wati also offers a Pay-as-you-go plan at ₹999, which includes 500 WhatsApp messages valid for three months.

3. AiSensy

AiSensy is another well-known WhatsApp marketing platform that helps businesses engage customers and drive sales through WhatsApp. It offers features such as WhatsApp broadcasts, AI-powered chatbots, Click-to-WhatsApp ads, WhatsApp Forms, and real-time click tracking.

AiSensy also integrates with popular e-commerce platforms and payment gateways, making it particularly well-suited for D2C and online retail businesses.

However, like Wati, AiSensy applies a markup on WhatsApp’s official messaging rates and requires users to pre-purchase messaging credits. Its chatbot builder is also not included in standard plans and is available only as a paid add-on.

Key Features

• WhatsApp broadcasting
• Standard and AI-powered chatbots (with multilingual support)
• WhatsApp payments
• Real-time click tracking

Pros

• Free Forever plan with $1 (or ₹50) worth of conversation credits
• AI-powered chatbots with multilingual support
• Ability to schedule broadcasts up to 2 months in advance

Cons

• Adds a 20% markup on marketing messages ($0.01279 per message vs. the official $0.0107 rate)
• Requires users to purchase messaging credits in advance
• Chatbot builder not included in standard plans (available only as a paid add-on)
• Advanced analytics and click tracking are restricted to higher-tier plans
• User reviews indicate slow response times and inconsistent support quality

Pricing

AiSensy offers three subscription plans with monthly and annual billing options. Here’s a look at its monthly pricing, excluding messaging charges:

• Basic: $45 or ₹1500/month 
• Pro: $99 or ₹3200/month 
• Enterprise: Price available on request

4. Interakt

Founded by Jio-Haptik, Interakt is a popular marketing platform that helps businesses, particularly D2C and e-commerce brands, manage conversations across WhatsApp and Instagram.

Interakt’s key strengths lie in its campaign management tools and a unified inbox that enable teams to manage chats across two platforms.

Despite these capabilities, Interakt may not appeal to businesses looking to avoid additional charges for WhatsApp messaging beyond Meta’s official rates. Its base plan also excludes key features like Click-to-WhatsApp ads, click tracking, and conversion analytics, which can be limiting for teams just getting started with WhatsApp marketing.

Key Features

• Broadcast campaigns
• WhatsApp sales CRM
• WhatsApp forms
• Conversational AI agents ( for lead qualification, order management, and customer support)
• Click and conversion analytics

Pros

• Clean and intuitive user interface
• Unified inbox for managing WhatsApp and Instagram chats
• Powerful automation tools, including chatbots and conversational AI agents
• Seamless integrations with tools like Shopify, Zoho, HubSpot, Stripe, and Google Sheets

Cons

• Charges a markup on WhatsApp’s official messaging rates (markup varies by plan)
• Requires users to purchase messaging credits upfront
• Starter plan lacks key features like Click-to-WhatsApp ads, click tracking, and conversion analytics
• No onboarding support included with the Starter plan
• User feedback suggests slow or inconsistent customer support

Pricing

Interakt offers a 14-day free trial and supports monthly, quarterly, and annual billing. Please note that messaging charges are billed separately and are not included in the subscription prices listed below:

• Starter: $12 or ₹999/month 
• Growth: $55 or ₹2,799/month 
• Advanced: $69 or ₹3,799/month
• Enterprise: Available on request

5. Respond.io

Respond.io is an omnichannel messaging solution that helps businesses manage conversations across WhatsApp, Email, Facebook Messenger, and other channels. It supports WhatsApp broadcasts, chatbots, workflow automation, CRM-style contact management, and analytics.

Respond.io also integrates with popular CRM tools like HubSpot, ActiveCampaign, Pipedrive, and Salesforce.

However, since it’s designed for multi-channel use, Respond.io may feel overwhelming and expensive for businesses seeking a WhatsApp-first marketing solution. Additionally, its entry-level plan (starting at $99/month) does not include WhatsApp broadcasts, requiring most WhatsApp-focused users to upgrade to the next tier (starting at $199/month) to access this core feature.

Key Features

• Omnichannel messaging 
• WhatsApp broadcasting
• Chatbots and workflow automation
• Built-in CRM
• Analytics and reporting tools
• Unified inbox for all channels

Pros

• No markup on WhatsApp’s messaging rates
• Unified inbox for WhatsApp, Email, Facebook, and other channels
• Built-in CRM for contact and lead management
• Native integrations with HubSpot, Salesforce, and other CRM tools

Cons

• No dedicated WhatsApp plan
• Too expensive for small teams
• Starter plan (starting at $99/month) does not include WhatsApp broadcasts
• Number masking and SSO are only available on higher-tier plans
• Onboarding support is not included (only available as a paid add-on)

Pricing

Respond.io offers four subscription plans with monthly and annual billing options:

• Starter: Starting from $99/month (for up to 1,000 contacts)
• Growth: Starting from $199/month (for up to 1,000 contacts)
• Advanced: Starting from $349/month (for up to 1,000 contacts)
• Enterprise: Custom pricing

6. DoubleTick.io

DoubleTick is a WhatsApp-based customer engagement and relationship management platform geared toward the D2C and e-commerce niche. It includes features such as bulk broadcasts, WhatsApp catalogs, Flows, chatbots, real-time analytics, and a shared inbox. 

The platform also integrates seamlessly with tools like Salesforce, Shopify, Google Sheets, Zapier, and LeadSquared.

However, like Wati, AiSensy, and Interakt, DoubleTick applies a markup on WhatsApp’s messaging rates. It also doesn’t offer a free trial and supports only annual billing, which may not be ideal for SMBs still experimenting with WhatsApp marketing.

Key Features

• WhatsApp bulk messaging
• Advanced user segmentation
• User roles and access control
• WhatsApp catalogs
• Shared team inbox
• Native Salesforce integration

Pros

• Mobile-first platform with easy-to-use apps for iOS and Android
• 24/7 chat support for all users
• Robust Salesforce integration

Cons

• Adds a 12.8% markup on WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official ₹0.78 in India)
• Requires users to pre-purchase messaging credits
• No free trial 
• Supports annual billing only (no monthly plans)
• Broadcast scheduling is limited to 10 to 20 broadcasts in lower-tier plans

Pricing

DoubleTick offers three paid plans with annual billing only and no free trial. Please note that messaging charges include markup and are billed separately from the subscription prices listed below:

• Starter: $141.58 or ₹2,500 per month 
• Pro: $217.80 or ₹3,500 per month
• Enterprise: Price available on request

7. Infobip

Infobip is an omnichannel communications platform that supports WhatsApp, SMS, email, and other messaging channels. It’s commonly used by enterprises and global brands that need a single app to manage customer communication across multiple touchpoints.

The platform offers a broad range of features, including WhatsApp broadcasts, transactional messaging, WhatsApp Flows, product catalogs, and advanced analytics.

It’s worth noting that Infobip is built for large enterprises and their omnichannel messaging needs. For growing businesses, the platform can often feel complicated and costly. Customer service is another area where it may be lacking, given that many user reviews note delays in response times and the need for multiple escalations to resolve issues.

Key Features

• Multi-channel messaging (supports WhatsApp, SMS, email, and more)
• Transactional messages 
• WhatsApp Flows
• Product catalogs
• Analytics and reporting tools

Pros

• Highly scalable for large businesses and enterprises
• Support for multiple channels
• Comprehensive documentation

Cons

• Significant markup on WhatsApp’s messaging rates ($0.0134 or ₹1.22 per marketing message vs. the official WhatsApp rate of $0.0107 or ₹0.78 in India)
• Requires users to pay for messaging credits in advance
• Complex pricing model (with modules + channel usage fees)
• More of an enterprise solution; overkill for SMBs and growing businesses
• Customer support can be slow or inconsistent

Pricing

Infobip offers three conversational modules on a subscription basis, with additional charges for channel usage:

• Answers: Starting from €99.00/month (plus channel usage)
• Conversations: Starting from €39.00/month (plus channel usage)
• Moments: Starting from €49.00/month (plus channel usage)

Final Verdict: Which is the Best WhatsApp Marketing Tool?

Choosing the right WhatsApp marketing software ultimately comes down to your business goals, budget, and unique marketing requirements. As we’ve seen throughout this list, many platforms offer robust features, but usually:

• Charge a sizeable markup on messaging rates
• Require users to pre-purchase credits
• Or limit access to essential features or customer support, especially in lower-tier plans.

If you’re looking for an all-in-one WhatsApp marketing and automation solution that offers transparent pricing, ease of use, and hands-on customer support, WANotifier stands out as an excellent option.

It’s the only tool on this list that applies a 0% markup to WhatsApp’s official messaging rates, ensuring that you pay exactly what WhatsApp charges. The platform also offers best-in-class customer support with chat and email support on all plans, and step-by-step onboarding guidance for all users, regardless of their subscription tier.

If you’re still unsure, WANotifier offers a 7-day free trial across all plans, so you can explore its features and determine whether it’s the right fit for your business.

👉 Sign up today and see how easy it is to grow your business on WhatsApp with WANotifier.