Quick summary
AiSensy and DoubleTick both help your business use the WhatsApp Business API, but they are designed for different needs. AiSensy is geared toward marketing-heavy use cases, with a strong focus on broadcasts, campaigns, and no-code automation, while DoubleTick is more sales-oriented, emphasizing CRM-style features, deal tracking, and day-to-day sales team productivity on WhatsApp.
However, for many businesses, both platforms can feel expensive due to the significant markups on WhatsApp API charges and limited access to support or advanced features without upgrading to higher-tier plans.
That’s where WANotifier comes into the picture. It offers a more versatile WhatsApp marketing and automation solution with 0% markup on API charges, essential features available from the start, and responsive chat and email support across all plans, making it easier to scale your business on WhatsApp.
Want to give WANotifier a try? Start your 7-day free trial today!
AiSensy
AiSensy is a WhatsApp engagement platform that enables brands to run marketing campaigns, automate conversations, and manage customer interactions at scale. From broadcasts and chatbots to WhatsApp forms and click tracking, it gives teams everything they need to stay connected with customers and encourage repeat purchases.
DoubleTick
DoubleTick is a customer engagement and relationship management platform that enables businesses to run large-scale broadcasts, automate customer workflows, and manage sales conversations on WhatsApp. Built on the official WhatsApp Business API, it supports features like WhatsApp catalogs, Flows, real-time analytics, and more.
Core differentiators
AiSensy core differentiators
Key features
- WhatsApp broadcasting
- Chatbots with multilingual support
- WhatsApp webviews (load websites and landing pages within WhatsApp)
- Real-time click tracking
Pros
- Free Forever plan with $1(or ₹50) conversation credits
- AI-powered chatbots with multilingual support
- Ability to schedule broadcasts up to 2 months in advance
Cons
- Charges a 20% markup on marketing messages ($0.01279 per marketing message vs. the official $0.0107 rate)
- Requires users to pre-purchase messaging credits
- Chatbot builder not included in standard plans (offered only as a paid add-on)
- Advanced analytics and click tracking are limited to higher-tier plans
- User reviews mention slow response times and inconsistent support quality
Supported integrations
- Shopify
- WooCommerce
- Razorpay
- LeadSquared
…and more
Best for
SMBs and D2C brands that want an easy-to-set-up WhatsApp marketing solution and don’t mind the added costs for messaging and chatbot flows.
DoubleTick core differentiators
Key features
- Bulk broadcasts
- Advanced user segmentation
- User roles and access control
- WhatsApp catalogs
- Shared team inbox
- Native Salesforce integration
Pros
- Mobile-first design with powerful apps for iOS and Android
- 24/7 chat support for all users
- Deep Salesforce integration
Cons
- Adds a 12.8% markup on WhatsApp’s official messaging rates (₹0.88 per marketing message vs. the official ₹0.78 in India)
- Requires users to pre-purchase messaging credits
- No free trial
- No monthly billing option
- Broadcast scheduling is limited to 10 to 20 campaigns on lower-tier plans
- Developer API access restricted to higher-tier plans
Supported integrations
- Salesforce
- Google Sheets
- Zapier
- Shopify
- LeadSquared
… and more
Best for
D2C and e-commerce brands that want a mobile-first WhatsApp marketing solution and don’t mind the additional messaging charges and annual billing.
Pricing
AiSensy pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (Free Forever plan with conversation credits)
Subscription Options: Monthly and yearly billing
Plans:
- Basic: $45 / ₹1,500 per month
- Pro: $99 / ₹3,200 per month
- Enterprise: Custom pricing available on request
DoubleTick pricing
(Messaging charges include a markup and are billed separately)
Free Trial: No
Subscription Options: Annual billing only
Plans:
- Starter: $141.58 / ₹2,500 per month
- Pro: $217.80 / ₹3,500 per month
- Enterprise: Price available on request
Support
AiSensy support options
Customer support
- Help center
- Dedicated account manager (Enterprise plan only)
- Priority customer support (Enterprise plan only)
Onboarding
AiSensy offers a quick-start guide to help users with onboarding.
DoubleTick support options
Customer support
- Help center
- 24/7 chat support
- Dedicated account manager (only for Enterprise users)
- Growth consultation (only for Enterprise users)
Onboarding
DoubleTick provides guided assistance throughout the onboarding and initial setup process.