Quick summary
Wondering whether to go with AiSensy or DoubleTick? Let’s help you decide.
AiSensy and DoubleTick both help your business use the WhatsApp Business API, but they are designed for different needs. AiSensy is geared toward marketing-heavy use cases, with a strong focus on broadcasts, campaigns, and no-code automation, while DoubleTick is more sales-oriented, emphasizing AI agents, CRM-style features, deal tracking, and day-to-day sales team productivity on WhatsApp.
However, for many businesses, both platforms can feel expensive. Both add a markup on WhatsApp API charges: AiSensy charges around 26% over Meta's rate on marketing messages in India and sells its chatbot builder as a paid add-on, while DoubleTick adds around 15% on marketing messages (and about three times Meta's rate on authentication messages), locks scheduled broadcasts and most integrations behind higher tiers or paid add-ons, and offers neither a free trial nor monthly billing.
That's where WANotifier comes into the picture. It offers a more versatile WhatsApp marketing and automation solution with 0% markup on API charges, essential features available from the start, and responsive chat and email support across all plans, making it easier to scale your business on WhatsApp.
Want to give WANotifier a try? Start your 7-day free trial today!
AiSensy
AiSensy is a WhatsApp engagement platform that enables brands to run marketing campaigns, automate conversations, and manage customer interactions at scale. From broadcasts and chatbots to WhatsApp forms and click tracking, it gives teams everything they need to stay connected with customers and encourage repeat purchases.
DoubleTick
DoubleTick is a WhatsApp customer experience platform that enables businesses to run large-scale broadcasts, deploy AI agents, automate customer workflows, and manage sales conversations on WhatsApp. Built on the official WhatsApp Business API, it supports features like WhatsApp catalogs, a unified team inbox, real-time analytics, and more.
Core differentiators
AiSensy core differentiators
Key features
- WhatsApp broadcasting
- Chatbot flows (paid add-on) and AI chat agents with multilingual support
- WhatsApp webviews (load websites and landing pages within WhatsApp)
- Real-time click tracking
- WhatsApp forms
Pros
- Free Forever plan with ₹50 of free conversation credits
- AI chat agents with multilingual support
- Ability to schedule broadcasts up to 2 months in advance (Pro plan and above)
- Email, live chat, and call support on the Basic and Pro plans
Cons
- Charges roughly a 26% markup on marketing messages (₹1.09 / $0.014 per marketing message vs. Meta’s official ₹0.8631 / $0.0118 rate in India)
- Requires users to pre-purchase messaging credits (all billing is prepaid)
- Chatbot flow builder is not included in any plan and is sold as a paid add-on (₹2,500 / $80 per month for 5 chatbots), with the AI chat agent as a separate add-on
- Campaign scheduler, click tracking, and campaign analytics are not available on the Basic plan
- User reviews mention slow response times and inconsistent support quality
Supported integrations
- Shopify
- WooCommerce
- Razorpay
- LeadSquared
- Zapier
…and more
Best for
SMBs and D2C brands that want an easy-to-set-up WhatsApp marketing solution and don’t mind the added costs for messaging and chatbot flows.
DoubleTick core differentiators
Key features
- Bulk broadcasts
- AI agents and bot builder (Pro plan and above)
- Advanced user segmentation
- User roles and access control
- WhatsApp catalogs
- Shared team inbox
- Salesforce integration (paid add-on)
Pros
- Mobile-first design with powerful apps for iOS and Android
- 24/7 chat support for all users
- Guided onboarding within 24 hours, including help with Meta verification
- AI agents built into the Pro and Enterprise plans
Cons
- No free trial (demo only)
- No monthly billing option (quarterly or annual plans only)
- Scheduled broadcasts are available only on the Enterprise plan; lower tiers can schedule just 10 to 20 one-to-one messages per month
- WhatsApp Flows, Zapier, Salesforce, HubSpot, LeadSquared, and most other integrations are paid add-ons on every plan
- Starter plan excludes AI agents and the bot builder; a dedicated account manager is available only on Enterprise
- Adds a markup on WhatsApp messaging charges on top of the subscription: around 15% on marketing messages (₹0.99 vs. Meta’s ₹0.8631 in India) and about three times Meta’s rate on authentication messages (₹0.35 vs. ₹0.115)
Supported integrations
- Google Sheets
- Shopify (Pro plan and above)
- Salesforce (paid add-on)
- Zapier (paid add-on)
- LeadSquared (paid add-on)
…and more (most available as paid add-ons)
Best for
D2C and e-commerce brands that want a mobile-first WhatsApp platform with built-in AI agents and don’t mind quarterly or annual billing and paid add-ons for integrations.
Pricing
AiSensy pricing
(Prices as of November 2026. Messaging charges include a markup and are billed separately)
Free Trial: Yes (Free Forever plan with ₹50 conversation credits, plus a 14-day trial of the Pro plan with the chatbot add-on)
Subscription Options: Monthly, quarterly (5% off), and yearly (10% off) billing
Plans (per month):
- Basic: $45 / ₹1,500 per month
- Pro: $99 / ₹3,200 per month
- Premium: $299 / ₹9,100 per month
- Unlimited: $899 / ₹45,000 per month
- Enterprise: Custom pricing available on request
Add-ons: Chatbot Flows at ₹2,500 / $80 per month, AI Chat Agent at ₹1,350 / $50 per month, and extra agent seats at ₹750 / $20 per month
DoubleTick pricing
(Prices as of November 2026, excluding GST. WhatsApp messaging charges are billed separately)
Free Trial: No
Subscription Options: Quarterly and annual billing only (no monthly plan; annual billing is discounted)
Plans (per month, billed quarterly):
- Starter (no AI agents): ₹3,500 / $105 per month (5 agents)
- Pro: ₹5,200 / $132 per month without AI agents; ₹9,200 / $222 per month with AI agents (10 agents)
- Enterprise + AI: Custom pricing per agent
WhatsApp messaging charges (India, per message, DoubleTick rate card effective October 1, 2026):
- Marketing: ₹0.99 (Meta’s official rate is ₹0.8631, so roughly a 15% markup)
- Utility: ₹0.1294 (Meta’s rate is ₹0.115, around 12.5% markup)
- Authentication: ₹0.35 (Meta’s rate is ₹0.115, about three times the official rate)
- Service: ₹0.1294 per message beyond Meta’s 1,000 free service messages per month
DoubleTick publishes its messaging rate card only in INR; WhatsApp calling is charged separately per minute.
Support
AiSensy support options
Customer support
- Help center
- Email and live chat support (all plans), plus call support on Basic and Pro
- Priority support (Premium plan and above)
- Dedicated account manager (Unlimited and Enterprise plans only)
Onboarding
AiSensy offers a quick-start guide and self-serve setup on its Basic and Pro plans. Guided “Turbo Onboarding” is reserved for the Premium plan, and dedicated 1:1 onboarding for Enterprise customers.
DoubleTick support options
Customer support
- Help center
- 24/7 chat support (all plans)
- Shared account manager (Pro plan)
- Dedicated account manager and custom support SLA (Enterprise plan only)
- 1-on-1 WhatsApp marketing strategy consultation
Onboarding
DoubleTick onboards new accounts within 24 hours and provides guided assistance with setup, including Meta business verification and green tick applications. Enterprise customers get a dedicated account manager who handles onboarding and training.