WooCommerce is the most popular eCommerce solution for WordPress, powering millions of online stores across the globe. It enables merchants to sell both physical and digital products through a flexible, open-source platform that’s deeply customizable. With support for one-time purchases, subscriptions, bookings, and memberships, WooCommerce caters to businesses of all sizes, from hobby shops to enterprise-level operations.
Its vast ecosystem of plugins and themes allows you to tailor every aspect of the shopping experience, including payment gateways, shipping logic, and inventory control. Built to be developer-friendly yet easy enough for non-tech users, WooCommerce makes it possible to run a fully functional online store without writing a single line of code. When combined with the WhatsApp API via WANotifier, WooCommerce becomes even more powerful, letting you engage with customers directly on WhatsApp using automated message templates triggered by real-time store activity.