Pricing
Simple and transparent pricing. No extra markup on WhatsApp API charges!
Standard
For small teams starting with campaigns and basic automation
₹
2,999
2,399
69
55
/ mon
Billed monthly
Billed annually
Billed monthly
Billed annually
+
- 5,000 contacts
- 25k broadcast messages
- 5 transactional notifications
- Add upto 3 agents
- 5 auto-replies
- 1 standard chatbot
What's included:
- WhatsApp API access
- 0% markup on API charges
- Shared team inbox
- Send advanced templates
- WhatsApp Flows
- Basic automation
- Basic analytics
Growth
Best for growing businesses and startups with more advanced needs
₹
5,999
4,799
149
119
/ mon
Billed monthly
Billed annually
Billed monthly
Billed annually
+
- 25,000 contacts
- 125k broadcast messages
- 15 transactional notifications
- Add up to 10 agents
- 15 auto-replies
- 5 standard chatbots
- 3 drip sequences
Everything in Standard, plus:
- Blue tick verification help
- Drip sequences
- Advanced automation
- Advanced analytics & reporting
- Messaging API and webhook
Business
Best for established businesses, scaling campaigns, and automation
₹
12,499
9,999
299
239
/ mon
Billed monthly
Billed annually
Billed monthly
Billed annually
+
- 100,000 contacts
- 500k broadcast messages
- 30 txn. notifications
- Add up to 20 agents
- 25 auto-replies
- 10 advanced chatbots
- 7 drip sequences
Everything in Growth, plus:
- Advanced chatbot nodes
- Set up assistance for complex chatbots
- Priority support
Pro
For advanced teams running large-scale campaigns and workflows
₹
24,999
19,999
599
479
/ mon
Billed monthly
Billed annually
Billed monthly
Billed annually
+
- 250,000 contacts
- 1.25m broadcast messages
- Unlimited txn. notifications
- Add up to 30 agents
- Unlimited auto-replies
- 20 advanced chatbots
- 15 drip sequences
Everything in Business, plus:
- Set up assistance for advanced Flows
- Custom API integrations
- Dedicated account manager
Free Forever
Explore WhatsApp messaging with basic CRM and automation. WhatsApp API messaging charges apply.
₹
0
/ mon- WhatsApp API access
- 500 contacts
- 1,000 broadcast messages
- 1 transactional notification
- 1 auto-reply
- Basic contact segmentation
- Basic message templates
- No chatbots
- No drip sequences
- Can't send replies from Inbox
Looking for enterprise plans to send WhatsApp messages to more than 2,50,000 contacts? Contact Us
Estimate Your WhatsApp Messaging Costs
Use our calculator to estimate your monthly WANotifier Tool + API costs based on your business needs.
WhatsApp Marketing Cost CalculatorCompare Features Across Pricing Plans
Free | Standard | Growth | Business | Pro | |
CORE FEATURES | |||||
WhatsApp Business API access | |||||
0% Markup on WhatsApp API charges | |||||
WhatsApp Blue Tick verification support | |||||
NOTIFICATIONS (aka Campaigns) | |||||
Marketing Notifications | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
Transactional Notifications | Upto 1 | Upto 5 | Upto 15 | Upto 30 | Unlimited |
Monthly messages sending limit | 1,000 | 25,000 | 125,000 | 500,000 | 1,500,000 |
CRM & CONTACT MANAGEMENT | |||||
Max contacts limit | 500 | 5,000 | 25,000 | 100,000 | 250,000 |
Tags & Attributes limit | 3 | 10 | 25 | 50 | Unlimited |
Contact list management | Basic | Advanced | Advanced | Advanced | Advanced |
Import contacts using CSV, XLSX or API | |||||
CLICK-TO-WHATSAPP ADS | |||||
Capture leads from CTWA | |||||
Custom segmentation for CTWA leads | |||||
Conversion tracking with Conversion API | |||||
WHATSAPP AUTOMATION | |||||
Greeting, delay & out-of-office messages | |||||
Unsubscribe & re-subscribe system | |||||
Tag contacts as per delivery status | |||||
Unsubscribe on failed delivery | |||||
Auto-retry failed messages | |||||
Keyword triggered auto-replies | Upto 1 | Upto 5 | Upto 15 | Upto 25 | Unlimited |
WhatsApp chatbots | Upto 1 | Upto 5 | Upto 10 | Upto 20 | |
Standard chatbot nodes | |||||
Advanced chatbot nodes | |||||
Chatbot set up assistance | |||||
WhatsApp drip sequences | Upto 3 | Upto 7 | Upto 10 | ||
SHARED TEAM INBOX | |||||
Mobile app for Android and IOS | |||||
See incoming messages in Inbox | |||||
Send replies to customers | |||||
Conversation history access | Last 30 days | Last 180 days | Unlimited | Unlimited | Unlimited |
Multi-agent support | Upto 3 agents | Upto 10 agents | Upto 20 agents | Upto 30 agents | |
Phone number masking | |||||
Quick replies | |||||
Round robin chat assignment to agents | |||||
ANALYTICS & REPORTING | |||||
Messaging analytics | |||||
Message template analytics | |||||
Standard Notification analytics | |||||
Advanced Notification analytics | |||||
Flow responses | |||||
Chatbot session analytics | |||||
Drip sequence analytics | |||||
Click-to-WhatsApp Ads Insights | Basic | Advanced | Advanced | Advanced | |
MESSAGE TEMPLATES | |||||
Text & media templates | |||||
Upto 10 CTA & quick reply buttons | |||||
Personalization with variables (aka merge tags) | |||||
Limited Time Offer templates | |||||
Product Catalog templates | |||||
Flows (aka form) templates | |||||
Carousel templates | |||||
INTEGRATIONS (Using WANotifier REST API) | |||||
Contacts API | |||||
Notifications API | |||||
Messaging API | |||||
Webhooks | |||||
Zapier, Pabbly, Make and 1000+ other tools | |||||
WordPress / Woocommerce integration | |||||
Monthly REST API requests limit | 100 | 5,000 | 25,000 | 100,000 | 250,000 |
SUPPORT | |||||
WhatsApp API onboarding help | |||||
Standard chat and email support | |||||
Priority chat, email and call support |
FAQs
There are two components to your cost:
- WANotifier subscription: This is the monthly or annual fee you pay us for using our platform to access the official WhatsApp API for your business needs. The exact cost depends on the plan you choose (see the pricing table above).
- WhatsApp API charges: WhatsApp follows a per-message pricing model, where you’re charged based on the type of message you send (e.g., Marketing, Utility, Authentication), the recipient’s country, and the volume of messages you send each month. These charges are billed directly by WhatsApp. To see the actual country-wise per-message rates, click here.
In most cases, you’re only charged when a template message is delivered. Some messages (like replies during an open customer service window) are free. You can get a detailed breakdown of WhatsApp’s API pricing in this blog post.
To summarize:
Total cost = Cost of your WANotifier plan + Cost of WhatsApp API (as per usage)