Quick summary
WATI and Gallabox approach WhatsApp business messaging from two very different angles. WATI caters to larger teams that need advanced automation and campaign management features, along with multiple integrations, whereas Gallabox is oriented toward small to mid-sized teams seeking a quicker setup and purpose-built tools for sales and support use cases.
That said, for many businesses, both tools can become costly due to added markups on WhatsApp API charges and the need for upgrades or paid add-ons to access better support and advanced features.
That’s where WANotifier makes a real difference. It offers a comprehensive WhatsApp marketing automation platform with 0% markup on API charges, key features available from the start, and responsive email and chat support across all plans, making it easier for you to grow your business on WhatsApp.
Want to give WANotifier a try? Start your 7-day free trial today!
Wati
Wati is a go-to platform for businesses that want to scale customer conversations on WhatsApp. With tools like bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and an AI-powered support agent, Wati helps brands deliver timely and personalized messages while streamlining customer support.
Gallabox
Gallabox is a WhatsApp automation tool designed for SMBs looking to simplify and scale their sales and customer engagement. It brings together tools like WhatsApp broadcasts, chatbots, drip sequences, an AI template generator, and WhatsApp Flows to automate lead qualification, streamline follow-ups, and scale real-time conversations, all without needing to write any code.
Core differentiators
Wati core differentiators
Key features
- Broadcast campaigns
- Easy-to-use chatbot builder
- WhatsApp Flows and retargeting automations
- WhatsApp payments
- AI-powered support agent
Pros
- Powerful automation features, including an AI support agent and a no-code chatbot builder
- Integrates easily with popular CRM, ecommerce, and other third-party platforms
- Offers email support across all plans
Cons
- Adds a 60% markup on marketing messages ($0.01712 per message vs. the official $0.0107 rate)
- Requires users to pre-purchase messaging credits
- Maximum no. of users capped at 5 (even in the highest tier); additional seats cost $39 to $89 per user
- Broadcast scheduling and analytics not included in the base plan
- No free onboarding support for Growth or Pro plan users
Supported integrations
- Salesforce
- HubSpot
- Zapier
- Zoho CRM
- Shopify
- WooCommerce
…and more
Best for
Mid- to large-sized businesses that want a scalable WhatsApp automation solution and can absorb higher messaging costs.
Gallabox core differentiators
Key features
- WhatsApp broadcasts
- WhatsApp drip marketing
- AI template generator
- AI-powered chatbots
- WhatsApp payments
Pros
- Easy-to-use tools for managing WhatsApp campaigns
- Smooth onboarding with step-by-step training
- Mobile apps for managing chats and campaigns on the go
- Frequent product updates based on user needs
Cons
- Adds a 15.4% markup to WhatsApp’s official messaging rates ($0.0123 per marketing message vs. the official rate of $0.0107)
- Requires users to purchase messaging credits in advance
- No monthly billing option (only quarterly or annual plans)
- Shopify integration costs an additional $5 per month
- Dedicated account manager support costs an additional ₹15,000/month
Supported integrations
- HubSpot
- Shopify
- Zoho
- Zapier
- Google Sheets
…and more
Best for
SMBs that want a no-code WhatsApp sales automation solution and are comfortable with a quarterly (or annual) billing cycle and markup on messaging costs.
Pricing
Wati pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial)
Subscription Options: Monthly and yearly billing
Plans:
- Growth: $69 / ₹2,499 per month
- Pro: $149 / ₹5,999 per month
- Business: $349 / ₹16,999 per month
Pay-as-you-go Plan:
- ₹999 (includes 500 WhatsApp messages, valid for 3 months)
Gallabox pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial)
Subscription Options: Quarterly and annual billing only
Plans (Quarterly Pricing):
- Growth: $149 or ₹5,999 per month
- Scale: $329 or ₹12,999 per month
- Pro: $629 or ₹24,999 per month
Support
Wati support options
Customer support
- Support documentation
- Email support (for all paid users)
- Chat support (only for Pro and Business users)
- Priority support (only for Business users)
- Dedicated customer success manager (only for Business users)
Onboarding
Wati does not include onboarding support for Growth or Pro plan users. However, you can purchase it as a paid add-on for these subscriptions. Custom onboarding and setup are also offered as a paid add-on.
Gallabox support options
Customer support
- Product documentation
- Support tickets
- Email support (response times vary by plan)
- Virtual meeting (only for Pro users)
- WhatsApp (only for Pro users)
- Dedicated account manager (only available as a paid add-on)
Onboarding
Gallabox provides guided setup and training to help new users with the onboarding process.