Quick summary
WATI and AiSensy both help your business use WhatsApp at scale, but they differ in focus. WATI is more enterprise-leaning with stronger team workflows, CRM-style features, and a polished interface, while AiSensy is more SMB-friendly, India-focused, and optimized for quick broadcasts, campaigns, and faster onboarding at a lower entry cost.
That said, both platforms add a considerable markup on WhatsApp API charges, require users to pre-purchase messaging credits, and can become expensive as you scale.
That’s where WANotifier comes into play. Designed for businesses that want WhatsApp marketing and automation capabilities without inflated messaging costs, confusing plans, or heavy setup, WANotifier offers straightforward pricing, responsive support, and an easy-to-use platform that scales seamlessly with your business.
Want to give WANotifier a try? Start your 7-day free trial today!
Wati
Wati is a go-to platform for businesses that want to scale customer conversations on WhatsApp. With tools like bulk broadcasts, Click-to-WhatsApp ads, chatbots, WhatsApp Flows, and an AI-powered support agent, Wati helps brands deliver timely and personalized messages while streamlining customer support.
AiSensy
AiSensy is a WhatsApp engagement platform that enables brands to run marketing campaigns, automate conversations, and manage customer interactions at scale. From broadcasts and chatbots to WhatsApp forms and click tracking, it gives teams everything they need to stay connected with customers and encourage repeat purchases.
Core differentiators
Wati core differentiators
Key features
- Broadcast campaigns
- Easy-to-use chatbot builder
- WhatsApp Flows and retargeting automations
- WhatsApp payments
- AI-powered support agent
Pros
- Powerful automation features, including an AI support agent and a no-code chatbot builder
- Integrates easily with popular CRM, ecommerce, and other third-party platforms
- Offers email support across all plans
Cons
- Adds a 60% markup on marketing messages ($0.01712 per message vs. the official $0.0107 rate)
- Requires users to pre-purchase messaging credits
- Maximum no. of users capped at 5 (even in the highest tier); additional seats cost $39 to $89 per user
- Broadcast scheduling and analytics not included in the base plan
- No free onboarding support for Growth or Pro plan users
Supported integrations
- Salesforce
- HubSpot
- Zapier
- Zoho CRM
- Shopify
- WooCommerce
…and more
Best for
Mid- to large-sized businesses that want a scalable WhatsApp automation solution and can absorb higher messaging costs.
AiSensy core differentiators
Key features
- WhatsApp broadcasting
- Chatbots with multilingual support
- WhatsApp webviews (load websites and landing pages within WhatsApp)
- Real-time click tracking
Pros
- Free Forever plan with $1(or ₹50) conversation credits
- AI-powered chatbots with multilingual support
- Ability to schedule broadcasts up to 2 months in advance
Cons
- Charges a 20% markup on marketing messages ($0.01279 per marketing message vs. the official $0.0107 rate)
- Requires users to pre-purchase messaging credits
- Chatbot builder not included in standard plans (offered only as a paid add-on)
- Advanced analytics and click tracking are limited to higher-tier plans
- User reviews mention slow response times and inconsistent support quality
Supported integrations
- Shopify
- WooCommerce
- Razorpay
- LeadSquared
…and more
Best for
SMBs and D2C brands that want an easy-to-set-up WhatsApp marketing solution and don’t mind the added costs for messaging and chatbot flows.
Pricing
Wati pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (7-day free trial)
Subscription Options: Monthly and yearly billing
Plans:
- Growth: $69 / ₹2,499 per month
- Pro: $149 / ₹5,999 per month
- Business: $349 / ₹16,999 per month
Pay-as-you-go Plan:
- ₹999 (includes 500 WhatsApp messages, valid for 3 months)
AiSensy pricing
(Messaging charges include a markup and are billed separately)
Free Trial: Yes (Free Forever plan with conversation credits)
Subscription Options: Monthly and yearly billing
Plans:
- Basic: $45 / ₹1,500 per month
- Pro: $99 / ₹3,200 per month
- Enterprise: Custom pricing available on request
Support
Wati support options
Customer support
- Support documentation
- Email support (for all paid users)
- Chat support (only for Pro and Business users)
- Priority support (only for Business users)
- Dedicated customer success manager (only for Business users)
Onboarding
Wati does not include onboarding support for Growth or Pro plan users. However, you can purchase it as a paid add-on for these subscriptions. Custom onboarding and setup are also offered as a paid add-on.
AiSensy support options
Customer support
- Help center
- Dedicated account manager (Enterprise plan only)
- Priority customer support (Enterprise plan only)
Onboarding
AiSensy offers a quick-start guide to help users with onboarding.